A culture for the future




Annalie Killian
Catalyst for Magic, AMP
        @maverickwoman, @amplifyfest
Social Enterprise Conference @ CeBIT Australia 2012   	
  	
  Annalie	
  Killian	
     1 of 27
“Architecture is the will of an epoch
translated into space”
~Ludwig Mies van der Rohe
System journey
Scarcity                                                                Abundance



                    5 drivers of change
                         5 generations in one workplace

   Patriarchy            Consumerisation of IT & instruments       Partnership
                         of production
                         Open, global sourcing
                         Ubiquitous connectivity & collaboration

                         Radical transparency and social
                         responsibility


                Culture model for the future
                  Principles                      Practice
A model for culture of the future
              Principles                                     Practice
              Innovation                                  Values, Brand CSR
                                                              As demonstrated by:

           Collaboration                             Learning             Uber-connection
                                                   eco-systems
         Personalization
                                                 Social recruiting           Accelerated
             Authenticity                            & talent                Leadership
                                                  management                  practices
             Connection


Adapted from original source: Future workplace
Innovation eco-system
                                                                      FOR
                                                                      1. Customer/
       Pipeline of            Learning                                   Clients
                                                          Value
        Growth              Experiments,                              2. Partners
      Opportunities         Development                  Created      3. Staff
                                                                      4. Shareholder
    Implementation rate    Staff innovation engagement                5. Community
                                    How?
Internal Crowd                                      Open Innovation

                              Design methodology                      Start-up Incubators




           AMP Innovation Board

           Creatively Restless Culture

             Passion | Persistence | Patience
Uber-connection
Learning eco-systems
Authenticity, diversity




        Sub,tle	
  
Participation, markets

•  Sub,tle	
  
Collaboration, personalization
Uber - connection
Feedback & recognition
Social recruiting, talent
Contemporary brand, values
     & social purpose
Shared value
System journey
 Scarcity                                                                                Abundance

                           5 drivers of change
                                 5 generations in one workplace
                                 Consumerisation of IT & instruments of




                  Personal journey
         Patriarchy              production global                                     Partnership
                                 Open sourcing
                                 Ubiquitous connectivity & collaboration
                                 Radical transparency and social responsibility




                         Culture model for future
                         Principles                                  Practice

 Expansive controlling                                                            Free agent-self-managing

                                      Personal journey
Dependent - complying                                                                      Interdependent
Leadership practices
Patriarchy
Partnership
Measurable
Merci!


annalie_killian@amp.com.au
          @maverickwoman
                @amplifyfest
Fogg Behavior Change Model
Maslow’s Hierarchy of Internet Needs
Social Business Maturity Model


                                                                Internal Social Business


                                                                                                                                                                                                    Unified Social
Business Intelligence / collaboration architecture                                                                                                                                                  Business
                                                                                                                                                                                                    Strategy

                                                           External Social Business
                                                           Customer/partner facing                                                                           Optimised
                                                                                                              Managed                                        • 
                                                                                                                                                             • 
                                                                                                                                                                Strategic executive focus
                                                                                                                                                                Significant budget
                                                                                                                                                             •  Multi-channel initiatives
                                                                             Structured                       • 
                                                                                                              • 
                                                                                                                   Active executive sponsorship
                                                                                                                   Daily management                          •  Social business unit/centre of
                                                                             •    Dedicated budgets           •    Program office                               excellence
                                      Engaged                                • 
                                                                             • 
                                                                                  Management Responsibility
                                                                                  Formal projects
                                                                                                              • 
                                                                                                              • 
                                                                                                                   Professional staff
                                                                                                                   Well-defined roles and responsibilities
                                                                                                                                                             •  Guidance by business intelligence

      Ad Hoc                          • 
                                      • 
                                           Executive awareness
                                           Some management engagement
                                                                             •    High-level formal roles     •    Requirements driven
      •    No management              •    Pilots
      •    No budget                  •    Volunteer / part-time resources
      •    No structure / resources
      •    Experiments




Adapted from original by: The Dachis Group
Lewin’s equation




B=ƒ(P,E)

Shaping the social enterprise: CEBIT 23 May2012

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    A culture forthe future Annalie Killian Catalyst for Magic, AMP @maverickwoman, @amplifyfest Social Enterprise Conference @ CeBIT Australia 2012    Annalie  Killian   1 of 27
  • 2.
    “Architecture is thewill of an epoch translated into space” ~Ludwig Mies van der Rohe
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    System journey Scarcity Abundance 5 drivers of change 5 generations in one workplace Patriarchy Consumerisation of IT & instruments Partnership of production Open, global sourcing Ubiquitous connectivity & collaboration Radical transparency and social responsibility Culture model for the future Principles Practice
  • 4.
    A model forculture of the future Principles Practice Innovation Values, Brand CSR As demonstrated by: Collaboration Learning Uber-connection eco-systems Personalization Social recruiting Accelerated Authenticity & talent Leadership management practices Connection Adapted from original source: Future workplace
  • 5.
    Innovation eco-system FOR 1. Customer/ Pipeline of Learning Clients Value Growth Experiments, 2. Partners Opportunities Development Created 3. Staff 4. Shareholder Implementation rate Staff innovation engagement 5. Community How? Internal Crowd Open Innovation Design methodology Start-up Incubators AMP Innovation Board Creatively Restless Culture Passion | Persistence | Patience
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    System journey Scarcity Abundance 5 drivers of change 5 generations in one workplace Consumerisation of IT & instruments of Personal journey Patriarchy production global Partnership Open sourcing Ubiquitous connectivity & collaboration Radical transparency and social responsibility Culture model for future Principles Practice Expansive controlling Free agent-self-managing Personal journey Dependent - complying Interdependent
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    Merci! annalie_killian@amp.com.au @maverickwoman @amplifyfest
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    Social Business MaturityModel Internal Social Business Unified Social Business Intelligence / collaboration architecture Business Strategy External Social Business Customer/partner facing Optimised Managed •  •  Strategic executive focus Significant budget •  Multi-channel initiatives Structured •  •  Active executive sponsorship Daily management •  Social business unit/centre of •  Dedicated budgets •  Program office excellence Engaged •  •  Management Responsibility Formal projects •  •  Professional staff Well-defined roles and responsibilities •  Guidance by business intelligence Ad Hoc •  •  Executive awareness Some management engagement •  High-level formal roles •  Requirements driven •  No management •  Pilots •  No budget •  Volunteer / part-time resources •  No structure / resources •  Experiments Adapted from original by: The Dachis Group
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