Life After College

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Slides for a presentation I gave to the UW-Madison Ad Club on Tuesday, February 24, 2009.

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Life After College

  1. 1. Life After College Tuesday, February 24, 2009 University of Wisconsin - Madison Ad Club Kate Scoptur University of Wisconsin - Madison May 2008 graduate
  2. 2. Job Search Survival (As adapted from Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff) • #1: Be opportunistic - Don’t narrow your job search focus too much
  3. 3. About Axley • One office in Madison, Wis. • 54 total attorneys and 105 total staff • Six main practice groups, with over 100 specialized practice areas: - Business law - Construction law - Employment law - Litigation - Personal injury law - Government relations
  4. 4. What do I do? • Events - Client, internal, educational, professional development and community • Advertising - Copywriting, graphic design and media placing • Public relations - Press releases, promo/pitch materials, media management, CRM • Budgets, sponsorships and donations • Web site and other web initiatives - Email marketing, podcasts, vcasts, blogs, social media
  5. 5. Job Search Survival • #1: Be opportunistic • #2: Be humble - Take advantage of the fact that you’re young, inexperienced and new to the “real world” Six Ways to Fit in When You’re the Youngest Person in the Room, by Ryan Healy (Brazen Careerist) • Talk about technology • Ask questions • Accept every favor you’re offered
  6. 6. Job Search Survival • #1: Be opportunistic • #2: Be humble • #3: Be flexible - Time of tremendous fluidity (Dennis Ryan from Element 79) - Master social media
  7. 7. What is social media? As a trend, social media is how people use decentralized, people-based networks to get the things they need from one another rather than from traditional institutions, like business or media. As a technology, social media is any tool or service that lets you share information and network with others. www.advergirl.com
  8. 8. Social media platforms “Power to the people - Social Media Tracker Wave 3,” Universal McCann.
  9. 9. “Power to the people - Social Media Tracker Wave 3,” Universal McCann.
  10. 10. Social networks Social networks are sites that connect people with shared interests, backgrounds, etc.
  11. 11. Why are social networks important?
  12. 12. Job Search Survival • #1: Be opportunistic • #2: Be humble • #3: Be flexible • #4: Person-to-person activity - Connect, talk, develop empathy - AKA. network like crazy - Ad2 Madison, AAF, PRSA, Women in Communications, Madison MAGNET YouTube clip: Networking Moment on Ugly Betty
  13. 13. Job Search Survival • #1: Be opportunistic • #2: Be humble • #3: Be flexible • #4: Person-to-person activity • #5: Be a good listener - AKA. Be alert! - READ News: AdAge (TalentWorks), NYTimes email alerts, Business Week, any industry publications Blogs: advergirl.com, adverganza.com, Iconowatch, Seth Godin, Brazen Careerist (Penelope Trunk), AdFreak, Bits and The Medium (NYTimes) Books: Groundswell, The New Rules of Advertising and P.R., anything by Seth Godin and Malcom Gladwell
  14. 14. Job Search Survival • #1: Be opportunistic • #2: Be humble • #3: Be flexible • #4: Person-to-person activity • #5: Be a good listener • #6: Be collaborative - Share your work via LinkedIn, SlideShare, YouTube and personal Web sites (http://web.mac.com/katherinescoptur) - Not enough to say “I’m a hard worker.” Show it! www.linkedin.com
  15. 15. Job Search Survival Guide • #1: Be opportunistic • #2: Be humble • #3: Be flexible • #4: Person-to-person activity • #5: Be a good listener • #6: Be collaborative • #7: Be patient - Looking for a job is a full time job - Average of seven jobs in your lifetime Video clip: “Strategies for the Unemployed,” The Today Show. February 23, 2009
  16. 16. For more thought • “What is social media and why should I care?” • “The Tao of Twitter” • “The Video Revolution” • Common Craft videos on LinkedIn, part one on LinkedIn, part two on Twitter on Social Networking • Brazen Careerist • ChrisBrogan.com • The Viral Garden • ReadWriteWeb • Modite
  17. 17. Questions + Contact View slides online on SlideShare.net Kate Scoptur Axley Brynelson, LLP www.axley.com c. 414.852.4357 w. 608.260.2484 e. katherinescoptur@mac.com www.linkedin.com/in/katherinescoptur http://www.web.mac.com/katherinescoptur

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