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Last fall in my Principles of Strategic Communications class, I worked with four classmates in a mini-’agency,’ Pure Communications, to create and pitch a campaign for the 2008 Honda Civic Hybrid.
As Account Director, I was primarily responsible for creating a campaign strategy from our extensive research and for providing creative, media, and public relations directional tactics. In addition, I compiled the various sections of our integrated campaign, conducted weekly meetings, and led the final pitch.
Disclaimer: this SlideShare presentation was created as a student project for the University of Wisconsin School of Journalism. This was used for educational purposes