Cindy Alvarez, Microsoft , @cindyalvarez
Even when large organizations have the appetite for change, it’s hard to put philosophy into practice. In this workshop, Cindy Alvarez will talk about approaches that have worked (and not worked) to get teams across Microsoft to be Lean and experimental. Hands-on exercises will include working with skeptics, practice interviewing, and running “premortems”.
Cindy Alvarez, Microsoft , @cindyalvarez
Even when large organizations have the appetite for change, it’s hard to put philosophy into practice. In this workshop, Cindy Alvarez will talk about approaches that have worked (and not worked) to get teams across Microsoft to be Lean and experimental. Hands-on exercises will include working with skeptics, practice interviewing, and running “premortems”.
How Understanding Customer Personalities Helps You Write Incredible ContentStoney deGeyter
There are four basic personality types in the world. Depending on who you talk to, they go by different names (Competitive / Choleric / Lion or Humanistic / Sanguine / Otter, etc.) Each of these personalities have uniquely dominant traits that effect how they research, shop, read and interact with your website. Profitable online businesses learn how to generate content for each of these personality types.
Using four characters from the TV show Firefly (and Serenity, the movie that followed) this presentation will dissect each of these personalities, showing you the types of information they want and the specific information they need in order to become your customer. We'll show you how to write content that best resonates with each of these personalities, and how best to integrate it into your main website content pages.
Brands have personalities too. But do they match the customers' wants? Brand archetypes are the common personalities that brands usually take on. A brand archetype helps a brand to connect to a certain target market and bring across a specific message about who they are and what they offer. Here are a few types of brand archetypes and what archetype should be chosen for a brand depending on what the target market is looking for.
A brand is a product with a personality. It is both a business and a human need. Creating a connection at a psychological level is what differentiates great brands from the rest.
Without vision, you'd be blind - Mattia Traverso - Codemotion Amsterdam 2017Codemotion
In game design, we trust our senses. Is this mechanic fun? Is this Environment beautiful? Is this story emotional? Is the game GOOD? However, as time passes and our project evolves, so do we. We are not the same person we were a minute ago, a month ago, a year ago. How can we maintain a steady vision if we ourselves are a constantly changing, complex interlacing of feelings and ideas? A practical look at how to establish a strong identity for a project: the beacon which will lead future decisions in design, art and production.
You’ve taken the assessment. What did you learn about yourself? What are your greatest areas of strength? How can you best leverage those strengths in your current role? What role might be best suited to your unique suite of strengths? Getting to know yourself is an important step. Understanding how the different strengths of each member of your team
fit together and how best to leverage their strengths in achieving team objectives is truly an art form. We’ll discuss specific ways that you can use the knowledge of your team members’ strengths to be more effective in your influence.
SEEN Connects: Influencer Marketing ArchetypesSEEN Connects
SEEN Connects do influencer marketing a little differently. For some folk, followers, likes and all of the above determine whether a brand works with an influencer. For us, authenticity comes first – always. It's not about how much you pay, it's about how much you care. It's not about reach, it's about being genuine. Content that tries to sell doesn't, but content that tries to help, does. Instead of vanity metrics, we use archetypal alignment to determine which influencers will work for different campaigns.
Our presentation will explore…
➕What an archetype is
➕The 12 archetypes we regularly draw on
➕What different behaviours are and why they’re so important
➕12 influencers who match the 12 archetypes
➕How to make the most of archetypal alignment to benefit brand campaigns
We whipped these slides together for a webinar hosted in March 2020, but the data still stands and archetypes are as relevant as ever. If you'd like us to take your team through the deck for a more in-depth approach, drop us a line at info@seenconnects.com.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Startupfest 2012 - To Startup or Not to Startup, Geeks are the question Startupfest
To Startup or Not to Startup, Geeks are the question A Midsummer Night’s Dream had Bottom. King Lear had the Fool. As You Like It had Touchstone. Shakespeare loved his jesters—they told the truth, made everyone feel a little awkward, swore a lot, and ultimately, saw the future. Tech startups have their own jester. He’s called Dave.Like the jesters, Dave’s a famous curmudgeon who doesn’t suffer fools. But beneath this crunchy exterior is a soft-candy inside made from a degree in engineering and math, years of coding and managing at startups like Paypal, and one-on-one involvement with more startups than he can keep track of.For the last few years, as the chief instigator at 500 Startups, Dave’s been travelling the world, putting geeks on planes to the far-flung corners of the planet. He knows that entrepreneurship is universal, In this session, Dave will take us on a tour of startup ecosystems around the world. He’ll open our eyes to the possibilities of the coming years and, in true jester fashion, warn us why the coolest thing we haven’t yet heard of may come from a place we can’t quite pronounce.
How Understanding Customer Personalities Helps You Write Incredible ContentStoney deGeyter
There are four basic personality types in the world. Depending on who you talk to, they go by different names (Competitive / Choleric / Lion or Humanistic / Sanguine / Otter, etc.) Each of these personalities have uniquely dominant traits that effect how they research, shop, read and interact with your website. Profitable online businesses learn how to generate content for each of these personality types.
Using four characters from the TV show Firefly (and Serenity, the movie that followed) this presentation will dissect each of these personalities, showing you the types of information they want and the specific information they need in order to become your customer. We'll show you how to write content that best resonates with each of these personalities, and how best to integrate it into your main website content pages.
Brands have personalities too. But do they match the customers' wants? Brand archetypes are the common personalities that brands usually take on. A brand archetype helps a brand to connect to a certain target market and bring across a specific message about who they are and what they offer. Here are a few types of brand archetypes and what archetype should be chosen for a brand depending on what the target market is looking for.
A brand is a product with a personality. It is both a business and a human need. Creating a connection at a psychological level is what differentiates great brands from the rest.
Without vision, you'd be blind - Mattia Traverso - Codemotion Amsterdam 2017Codemotion
In game design, we trust our senses. Is this mechanic fun? Is this Environment beautiful? Is this story emotional? Is the game GOOD? However, as time passes and our project evolves, so do we. We are not the same person we were a minute ago, a month ago, a year ago. How can we maintain a steady vision if we ourselves are a constantly changing, complex interlacing of feelings and ideas? A practical look at how to establish a strong identity for a project: the beacon which will lead future decisions in design, art and production.
You’ve taken the assessment. What did you learn about yourself? What are your greatest areas of strength? How can you best leverage those strengths in your current role? What role might be best suited to your unique suite of strengths? Getting to know yourself is an important step. Understanding how the different strengths of each member of your team
fit together and how best to leverage their strengths in achieving team objectives is truly an art form. We’ll discuss specific ways that you can use the knowledge of your team members’ strengths to be more effective in your influence.
SEEN Connects: Influencer Marketing ArchetypesSEEN Connects
SEEN Connects do influencer marketing a little differently. For some folk, followers, likes and all of the above determine whether a brand works with an influencer. For us, authenticity comes first – always. It's not about how much you pay, it's about how much you care. It's not about reach, it's about being genuine. Content that tries to sell doesn't, but content that tries to help, does. Instead of vanity metrics, we use archetypal alignment to determine which influencers will work for different campaigns.
Our presentation will explore…
➕What an archetype is
➕The 12 archetypes we regularly draw on
➕What different behaviours are and why they’re so important
➕12 influencers who match the 12 archetypes
➕How to make the most of archetypal alignment to benefit brand campaigns
We whipped these slides together for a webinar hosted in March 2020, but the data still stands and archetypes are as relevant as ever. If you'd like us to take your team through the deck for a more in-depth approach, drop us a line at info@seenconnects.com.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Startupfest 2012 - To Startup or Not to Startup, Geeks are the question Startupfest
To Startup or Not to Startup, Geeks are the question A Midsummer Night’s Dream had Bottom. King Lear had the Fool. As You Like It had Touchstone. Shakespeare loved his jesters—they told the truth, made everyone feel a little awkward, swore a lot, and ultimately, saw the future. Tech startups have their own jester. He’s called Dave.Like the jesters, Dave’s a famous curmudgeon who doesn’t suffer fools. But beneath this crunchy exterior is a soft-candy inside made from a degree in engineering and math, years of coding and managing at startups like Paypal, and one-on-one involvement with more startups than he can keep track of.For the last few years, as the chief instigator at 500 Startups, Dave’s been travelling the world, putting geeks on planes to the far-flung corners of the planet. He knows that entrepreneurship is universal, In this session, Dave will take us on a tour of startup ecosystems around the world. He’ll open our eyes to the possibilities of the coming years and, in true jester fashion, warn us why the coolest thing we haven’t yet heard of may come from a place we can’t quite pronounce.
To improve ourselves we should first accept who we are. We should know what is our weakness and what are our strong points. This acceptance help us to grow with understanding. When acceptance is there in life we even appreciate others also and it is easy to make bond with each other which is very much needed today. Acceptance leads to transformation which is the most beautiful phenomenon.
What stuttering taught me about running a businessLisa Barone
My 2011 TEDxAlbany presentation about how stuttering taught me to embrace being weird and helped me start a business.
[You can find a video of the presentation here: http://www.youtube.com/watch?v=0jTjYI_l8cg]
These 5 Types of Human Interest Stories can Help People Craft Stories that Connect and Inspire Audiences, whether for Speeches, or for Social Media Posts.
Christopher Rausch - "Create YOUR Unstoppable Attitude for Personal & Profess...Christopher Rausch
http://www.christopherrausch.com
Christopher Rausch, creator of The KICKASS Guide to life, is a professional and inspirational keynote speaker.
In this presentation, Christopher shares his entire presentation from his two live event held twice a year in Southern California.
Also, as a trainer and consultant, Christopher specializes in helping organizations strengthen leadership and team-building skills by helping understand the different dynamics of human conditioning. Furthermore, he shares through practical demonstration how to become better communicators.
For more information, please visit http://www.christopherrausch.com
Similar to Take a Walk on the Dark Side: Positioning & Branding 4 Startups & Sith Lords (20)
How to VC: Creating a VC fund portfolio modelDave McClure
This article aims to help VCs figure out how to size a venture capital fund, how many companies to include in your portfolio, and when and how to do follow-on investments. Most VCs aim to make a 3X (net) return on initial fund capital, at a ~20% net IRR. Note however, likely less than 10% of most VC funds achieve that goal.
Basic concepts of marketing and branding for venture capital. Emphasis on competitive differentiation (aka "How are you different/better than other VCs in your category?"). Specific focus on defining areas of "value add" that aren't BS.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
my talk on corporate innovation (or the lack thereof), the death of many dinosaurs, the survival of a smart few Raptors, and how to avoid getting trampled by Unicorns.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
3. WARNING!!!
this deck is guaranteed to offend,
provide tragically incorrect advice,
and perhaps get you arrested.
so Fucking Deal with it.
4. [This Talk]
• WTF is a BRAND?!?
• Be Different, Take Risk!!!
• Stand 4 SOMEthing. (or u stand 4 NOthing.)
• Tap Into Humanity: Fear, SEX, Power, etc.
• Be a Hero, or a Villain. (just don’t fucking BORE me.)
• Pictures, Text, Music: they all say 1000 words.
• When It Works, Double Down.
• Be Yourself… Only More So
!
KISS: Keep It Simple, Stupid.
5. Dave McClure
Founding Partner & Chief Troublemaker, 500 Startups
00’s & 10’s:
VC: Founders Fund, Facebook fbFund, 500 Startups
Angel: Mashery, Mint.com, SlideShare, Twilio, Wildfire, SendGrid
Marketing: PayPal, Simply Hired, Mint.com, O’Reilly
!
!
80’s & 90’s:
Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy)
Developer: Windows / SQL DB consultant (Intel, MSFT)
Engineer: Johns Hopkins‘88, BS Eng / Applied Math
6. 500 Startups
Global Seed Fund & Startup Accelerator
What is 500?
$100M silicon valley VC fund + startup accelerator
30+ people / 10 investing partners
Locations: SV, NYC, MEX, BRZ, IND, CHN, SE Asia
1500+ Founders / 200+ Mentors
Community + Content + Conferences
!
800+ Portfolio Co’s / 40+ Countries
Wildfire (acq GOOG, $350M)
MakerBot (acq SSYS, $400M)
Viki (acq Rakuten, $200M)
Simple (acq BBVA, $117M)
Twilio
SendGrid
Credit Karma
Udemy
Barkbox
HomeJoy
Builk
Taamkru
Playbasis
Eko
Noonswoon
13. DO! Marketing & BRANDing
(it’s not Evil… most of the time ;)
• Tell a Story, Build a Storytelling Culture
• Identify by a Color, Animal, Number, Word,
or other SINGULAR element
• Create Unique Position in Mind of the
Market, relative to [Visible] Competition
• Embrace & Adopt Negative or Shameful
Positioning when Necessary
• Know When to Get Back to Product
14. What is BRAND?
• Brand (def): a name, term, design, symbol
that identifies one seller's good or service
as distinct from those of other sellers.
• Branding began as way to tell one person's
cattle from another by a hot iron stamp.
• Branding is usually full of PAIN.
15. Q: Who FEELS Your Brand?
• Customers
• Partners
• Investors
• Employees
• Press
17. Be Different.
• Take Risk Early. U Have Nothing 2 Lose.
• Playing it Safe = Death.
• Pissing People Off is OK. (in fact, #WINNING)
• U Can’t Build Brand around INDIFFERENCE.
• “Niche 2 WIN” (see blog post)
• Love *or* Hate are Ok. Both are Good Signal.
20. Stand 4 SOMEthing,
or Stand 4 NOthing.
• Be Iconic.
• Single word or emotion.
• Don’t be afraid 2b Hated.
• Don’t be afraid 2b Shamed.
• Aim for the Moon. [Land on the Roof]
22. Tap Into Humanity
• Fear: What u run from
• Sex: Who we love, lust 4
• Power: Ability 2 Control Ur World
• Family: Find Ur Tribe.
• Anger: Fight 4 Ur Right [2 Party]
24. Be a Hero… or Villain
• Who do u LOVE, Admire, Want 2 B?
• Who do u HATE, Despise, [secretly] jealous?
• Whatever u are Drawn 2
• Just Don’t Be BORING.
• Again: Indifference = Death.
26. Say 1000 words.
• 1 awesome picture.
• 3 powerful words, or a few sentences.
• 30 sec meaningful music or video.
• Less is more.
!
note: these slides are not less.
28. When It Works, Double Down.
• If someone loves u, it’s working.
• If someone hates u, it’s working.
• Once u get signal, try iteration, repetition.
• Once u get repetition, try variation.
• Good artists COPY; great artists STEAL
(from themSELVES!)
30. Always Be Your [SUPER] Self
• Start from the Heart.
• Be Yourself. Be Authentic. Be Comfortable.
• But: the MOST AWESOME, PASSIONATE u.
• Find a feeling or emotion u can sustain
• [sometimes even weakness can be ok]