1. Developing a Seamless
Viewing Experience in OTT
Environment
Ozgur ERTEM
Head of OTT Product Development & Delivery
@ertemozgur

2. A New Era for OTT Video Delivery
“Now this is not the end.
It is not even the
beginning of the end. But
it is, perhaps,
the end of the beginning.”
Winston CHURCHILL

3. The Worldwide Growth of OTT Video
Global OTT video
streaming
revenues will
double up from
$26bn in 2015 to
$51.1bn in 2020.*
OTT video traffic
to consume
roughly 80% of
global consumer
internet traffic by
2018.**
With the help of
4K delivery,
the pressure faced
by operator
networks will only
intensify further.
* According to analysis firm Digital TV
Research
** Based on Cisco’s VNI Forecasts

4. The Importance of Service Quality
Many different reports show that the video
streaming performance is directly correlated
with the customer loyalty.
Consumers watching long-form videos over the
internet see the «re-buffering times» and «the
quality of the video» as their highest concern.

5. Top Technical Challenges of OTT Providers
* Based on a very recent research from Unisphere Research, Streamingmedia.com & Level 3
A clear winner: the
“Quality of service/Quality
of experience” (21.2%) of
total responses.
Adding “Bandwidth
limitations” (14.4%), more
than 35% of the OTT players
are taking these two issues as
their highest priority.

6. The Most Frustrating Aspect of Online Video
* Limelight Networks: Consumer Perceptions and Behaviors around Digital Content
From a customer point of view
the length and number of times a
video re-buffers has been directly
linked to abandonment of the
service.
The quality of the video has a
major effect on the service, which
also shows us the importance of
efficient encoding/transcoding
capabilities when you have
limited bandwidth resources

7. Average Connection Speed in EMEA Zone
* Akamai’s Quarterly Report «The State of the Internet» - Q2 2015
Only UAE & Turkey seems in the list and even
these countries are not equipped well enough to
be able to deliver HD/UHD video content, when
you compare them with the global leaders.
So although there is a yearly increase in our
region in terms of average connection speeds,
OTT providers have to find alternative ways to be
able to sustain very good quality in an unmanaged
open telco environment.

8. Alternative 1: Private CDN Approach
A CDN that is 100% dedicated to your traffic, located at points of your choosing, and
configured to meet your specific requirements.
PRIVATE CDN
• Cache more content at the edge level based on your HW & SW selection.
• Total control and flexibility over how you deliver content, including real-time
configuration and monitoring.
• Complete control on your security implementations and customizations.
BENEFITS

9. Digiturk Private CDN at a Glance

10.  Using an efficient encoding/transcoding engine
 Using Adaptive Bit Rate Streaming Technologies
 Using P2P Supported Technologies especially for
high concurrency
 Using client side QoS analytics tools for real time
monitoring and manipulation
Alternative 2: QoS Increasing Tools

11. Technology Can Not Solve Every Problem!
 Easy to understand pricing strategy
 Huge Video Library including
both long-tail and hot content
 Listen to your customers
 Customer Care service quality