Anyone working in video knows that along with fast startup and avoiding stalls (buffering), video quality is a key factor in satisfying your audience. We at Bitmovin have recently introduced three new ways video streaming services can optimize their streams to boost video quality without using more data. This presentation demonstrates how encoding innovations, like per-title encoding, multi-codec streaming, and per-scene adaptation, help reverse this trend and reduce bandwidth requirement for distributing the same, or better, quality video.