Cloud Video Streaming without Plug-Ins

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In today’s online environment, users expect video to be available on every platform with low startup delay and no buffering. Due to a reliance on older technologies, many companies throughout the video industry are losing subscriptions, losing advertisers and losing money as their users become frustrated by slow video. This presentation will explain how to deliver the best possible user experience, through cutting-edge online video streaming solutions with cloud encoding and video playback with HTML5. Gerald Zankl, Director of Sales EMEA - Bitmovin Inc.

Technology

Cloud Video Streaming
without Plug-Ins
Gerald Zankl, Bitmovin | @geraldzankl

Agenda
• Current Video Streaming Problems
• Cloud Video Streaming without Plug-Ins
• Bitmovin Services

Video Streaming
Problems, Statistics and Video Infrastructure Overview

The Industry is Losing Money
The bad thing:
Still a lot of websites are using plug-ins
… while using plug-ins
Problem #4:
Plug-Ins
Source: Conviva Viewer Experiene Report, 2016
The good thing:
Decreasing and replaced by HTML5

The Problems with Online Video
There are problems with video playback…
Problem #1:
Buffering
Problem #4:
Plug-Ins
Problem #2:
Low Quality
Problem #3:
Startup-Delay

Adaptive Bitrate Streaming?
Yes, but, success depends on the implementation
not the streaming technology

Managed Video Streaming
Solution within the Cloud
Scalable | Ready in Minutes | No Plug-Ins | Pay as you go | Fully
managed

Video Infrastructure as a Service
Most important parts to ensure best user experience

Full Stack Video Infrastructure
Starting with Encoding and Player Today

Cloud Encoding Service
Core Features and Focus
100x Realtime Encoding
HEVC / H.265 Encoding
for 4K and beyond
VoD and Live
Encryption & DRM
API and easy to
integrate
VR and 360°
Video Encoding
Cloud agnostic –
works on any cloud!

Adaptive Streaming Player
Core Features and Focus
MPEG-DASH & HLS
HTML5, Flash Fallback
Very low start-up delay
Patented logic
API and Customizable
CC + Subtitles (TTML,
608,708, webvtt, etc.)
High frame rates
VoD and Live
Encryption & DRM
Ad/VAST Support VR and 360° Videos

Case Study: VoD Portal Flimmit.com
Architecture Overview
Own solution
API Integration with
Bitmovin Player
Architecture is depending on your individual use case

Case Study: VoD Portal Flimmit.com
1.) Time to Market
Most Important
2.) Playback on all Platforms

Cloud Encoding Service
For Adaptive Streaming Formats like DASH and HLS
Why is Flimmit using Bitmovin‘s Encoding Service?
• Fastest Encoding (5,000 assets encoded within days)
• Easy Integration via API
• Fully Flexible and pay as you go
• Ready for latest Technologies (VR, 360°, HEVC, …)

HTML5 Adaptive Streaming Player
Based on MSE and EME
Why is Flimmit using Bitmovin‘s Adaptive Streaming
Player?
• MPEG-DASH in HTML5 MSE/EME
• HLS in HTML5 MSE + HTML5 on Mac
• MPEG-DASH in Flash
• HLS in Flash
• Native DRM Support

Conclusion
Managed Cloud Video Streaming without Plug-ins
is not a big deal and is easy to set up

www.bitmovin.com/signup
• Encoding and HTML5 Adaptive Streaming Player
• All features included in free version of Encoding and Player
• Additional Resources: www.bitmovin.com/support

Booth #323
For further information visit our booth or drop me a line.
We’re happy to speak with you in detail.
Thank you!
Gerald Zankl, @geraldzankl
Director of Sales, Bitmovin Inc.
gerald@bitmovin.com

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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

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Epistemic Interaction - tuning interfaces to provide information for AI support

Cloud Video Streaming without Plug-Ins

1. Cloud Video Streaming without Plug-Ins Gerald Zankl, Bitmovin | @geraldzankl

2. Agenda • Current Video Streaming Problems • Cloud Video Streaming without Plug-Ins • Bitmovin Services

3. Video Streaming Problems, Statistics and Video Infrastructure Overview

4. Problem #1: Buffering

5. Problem #2: Low Quality

6. Problem #3: Startup-Delay

7. The Industry is Losing Money The bad thing: Still a lot of websites are using plug-ins … while using plug-ins Problem #4: Plug-Ins Source: Conviva Viewer Experiene Report, 2016 The good thing: Decreasing and replaced by HTML5

8. The Problems with Online Video There are problems with video playback… Problem #1: Buffering Problem #4: Plug-Ins Problem #2: Low Quality Problem #3: Startup-Delay

9. What is the Solution?

10. Adaptive Bitrate Streaming? Yes, but, success depends on the implementation not the streaming technology

11. What’s really needed?

12. Managed Video Streaming Solution within the Cloud Scalable | Ready in Minutes | No Plug-Ins | Pay as you go | Fully managed

13. Video Infrastructure as a Service Most important parts to ensure best user experience

14. How Bitmovin helps

15. Full Stack Video Infrastructure Starting with Encoding and Player Today

16. Cloud Encoding Service Core Features and Focus 100x Realtime Encoding HEVC / H.265 Encoding for 4K and beyond VoD and Live Encryption & DRM API and easy to integrate VR and 360° Video Encoding Cloud agnostic – works on any cloud!

17. Adaptive Streaming Player Core Features and Focus MPEG-DASH & HLS HTML5, Flash Fallback Very low start-up delay Patented logic API and Customizable CC + Subtitles (TTML, 608,708, webvtt, etc.) High frame rates VoD and Live Encryption & DRM Ad/VAST Support VR and 360° Videos

18. How to start

19. Case Study VoD Portal Flimmit.com

20. Case Study: VoD Portal Flimmit.com Architecture Overview Own solution API Integration with Bitmovin Player Architecture is depending on your individual use case

21. Case Study: VoD Portal Flimmit.com 1.) Time to Market Most Important 2.) Playback on all Platforms

22.

23. Cloud Encoding Service For Adaptive Streaming Formats like DASH and HLS Why is Flimmit using Bitmovin‘s Encoding Service? • Fastest Encoding (5,000 assets encoded within days) • Easy Integration via API • Fully Flexible and pay as you go • Ready for latest Technologies (VR, 360°, HEVC, …)

24.

25. HTML5 Adaptive Streaming Player Based on MSE and EME Why is Flimmit using Bitmovin‘s Adaptive Streaming Player? • MPEG-DASH in HTML5 MSE/EME • HLS in HTML5 MSE + HTML5 on Mac • MPEG-DASH in Flash • HLS in Flash • Native DRM Support

26. Conclusion Managed Cloud Video Streaming without Plug-ins is not a big deal and is easy to set up

27. www.bitmovin.com/signup • Encoding and HTML5 Adaptive Streaming Player • All features included in free version of Encoding and Player • Additional Resources: www.bitmovin.com/support

28. Booth #323 For further information visit our booth or drop me a line. We’re happy to speak with you in detail. Thank you! Gerald Zankl, @geraldzankl Director of Sales, Bitmovin Inc. gerald@bitmovin.com

Cloud Video Streaming without Plug-Ins

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