This presentation was delivered by Yanko Ivanov, Principal Solution Consultant, on June 9th at the international OmnichannelX 2021 web conference. The content management discipline is constantly evolving, presenting content authors and strategists with new challenges in content maintenance efforts and delivering tailored user experiences through multi-channel publishing. In his presentation, Ivanov explained how to approach these challenges and explored the value of combining componentized content with a rich taxonomy and ontology.

1. HOW TO MAKE CONTENT A MAINTAINABLE BUSINESS ASSET THROUGH
STRUCTURING AND TAGGING
Yanko Ivanov
June 2021

2. WHAT WE’LL TALK ABOUT
▪ Key content management challenges and how to approach them
▪ Componentized content basic concept
▪ Metadata & semantic connections (from taxonomy to ontology)
▪ How it all fits together

3. HELLO!
YANKO IVANOV
SOLUTION ARCHITECT AND CONTENT ENGINEER
ENTERPRISE KNOWLEDGE, LLC
@YANKOKIVANOV
KNOWLEDGE MANAGEMENT
AGILE DELIVERY
SEMANTIC MODELING
CONTENT MANAGEMENT
KNOWLEDGE GRAPHS

4. Difficulty finding
what is relevant
Hindered findability
and relevance
Multiple versions,
outdated content,
maintenance
nightmare
Multiple variants
needed to meet
multiple delivery
channels
Difficulty providing
the exact answer
the user is looking
for
MOSTLY
UNSTRUCTURED
CONTENT
LARGE AMOUNTS OF
CONTENT
DUPLICATED &
STALE CONTENT
CONTENT CONTAINS
UI FORMATTING
ANSWER IS BURIED
IN THE CONTENT
BEFORE WE TALK ABOUT
WHAT WE CAN DO…
LET’S TALK ABOUT
HOW WE GOT HERE…
@EKCONSULTING
@YANKOKIVANOV
Key Content Management Challenges

5. BEFORE WE TALK ABOUT
WHAT WE CAN DO…
LET’S TALK ABOUT
HOW WE GOT HERE…
Audience poll:
▪ On your computer or your smartphone, navigate to www.menti.com
▪ Then enter the code shown in the next page …

6. HOW ARE WE TACKLING THESE CHALLENGES?

7. APPROACH TECHNIQUES
Metadata and
semantic
relationships to
improve findability
and
recommendations
Breaking up
content into
smaller, connected
components
Metadata and
automation to
improve
identification of
existing content
Content
components with
delivery-independ
ent formatting
Combination of
these techniques
to deliver the most
relevant and
specific content
component to the
user
MOSTLY
UNSTRUCTURED
CONTENT
LARGE AMOUNTS OF
CONTENT
DUPLICATED
CONTENT
CONTENT CONTAINS
UI FORMATTING
ANSWER IS BURIED
IN THE CONTENT
@EKCONSULTING
@YANKOKIVANOV

8. COMPONENTIZED CONTENT

9. SEMI-STRUCTURED CONTENT COMPONENTS
Features
Safety Instructions
User Guide
Troubleshooting
Appendix
Charging
This monitor can charge your laptop at
2.5A.
Screen Resolution
Max screen resolution for this monitor
is 3840 x 2160.
Do not plug in the monitor with wet
hands.
If you have trouble, simply restart the
monitor.
@EKCONSULTING
@YANKOKIVANOV
Monitor: HyperSharp Model: M27
User Guide
Monitor: HyperSharp; Models:
M13, M15, M27.
Safety Instructions
Do not plug in the monitor with wet
hands.
Features
• Charging
This monitor can charge your
laptop. See further specifics for
your model.
• Screen Resolution
Max screen resolution for this
monitor is 3840x2160
Troubleshooting
If you have trouble, simply restart
the monitor.
Appendix
This monitor complies with FCC
regulations.
If you have questions, please use our
smart AI chat system.
Traditional Content Componentized Content

10. METADATA & SEMANTIC RELATIONSHIPS
(FROM TAXONOMY TO ONTOLOGY)

11. BUSINESS TAXONOMY
EK’s Definition of Taxonomy
Controlled vocabularies used to describe or characterize
explicit concepts of information, for purposes of capture,
management, presentation, and findability.
@EKCONSULTING
@YANKOKIVANOV

12. TAXONOMY AND COMPONENTIZED CONTENT
Features
Safety Instructions
User Guide
Troubleshooting
Appendix
User Guide
Monitor: HyperSharp, Models:
M13, M15, M27.
Safety Instructions
Do not plug in the monitor with wet
hands.
Features
• Charging
This monitor can charge your
laptop. See further specifics for
your model.
• Screen Resolution
Max screen resolution for this
monitor is 3840x2160
Troubleshooting
If you have trouble, simply restart
the monitor.
Appendix
This monitor complies with FCC
regulations.
If you have questions, please use our
smart AI chat system.
Charging
This monitor can charge your laptop at
2.5A.
Screen Resolution
Max screen resolution for this monitor
is 3840 x 2160.
Do not plug in the monitor with wet
hands.
If you have trouble, simply restart the
monitor.
@EKCONSULTING
@YANKOKIVANOV
Monitor: HyperSharp Model: M27
Brand:
Model:
Screen
Size:
HyperSharp
M15 M27
15 inch 24 inch
27 inch 30 inch
Brand:
Model:
Screen
Size:
M27
27 inch
30 inch
Brand:
Model:
Max
Resolution:
M27
3840 x 2160
Brand:
Model:
HyperSharp
M27
M15
Brand:
Model:
Screen
Size:
HyperSharp
M27
27 inch
HyperSharp
HyperSharp

13. Componentized
Content Management
System
i.e., a database of
reusable content segments
CONNECTED CONTENT
Features
Safety Instructions
User Guide
Troubleshooting
Appendix
Charging
This monitor can charge your laptop at
2.5A.
Screen Resolution
Max screen resolution for this monitor
is 3840 x 2160.
Do not plug in the monitor with wet
hands.
If you have trouble, simply restart the
monitor.
@EKCONSULTING
@YANKOKIVANOV
Monitor: HyperSharp Model: M27
Brand:
Model:
Max
Resolution:
M27
3840 x 2160
Brand:
Model:
HyperSharp
M27
M15
Brand:
Model:
Screen Size:
HyperSharp
M27
27 inch
Screen Resolution
Max screen resolution for this monitor
is 3840 x 2160.
Screen Resolution
Max screen resolution for this monitor
is 2560 x 2048.
Do not plug in the monitor with wet
hands.
HyperSharp
3840 x 2160
Max Resolution:

14. PUTTING IT ALL TOGETHER

15. PUTTING IT ALL TOGETHER
Feature:
“Screen Resolution”
for Model M27
Safety Instructions for
Brand HyperSharp,
Display Mini.
API
@EKCONSULTING
@YANKOKIVANOV
Features
Safety Instructions
User Guide
Troubleshooting
Appendix
Charging
This monitor can charge your laptop at
2.5A.
Screen Resolution
Max screen resolution for this monitor
is 3840 x 2160.
Do not plug in the monitor with wet
hands.
If you have trouble, simply restart the
monitor.
Monitor: HyperSharp Model: M27
Model: M27
Marketing / Support
websites
Question answering
search & chat
applications
Troubleshooting
wizard or in-product
help content
Connected Content Repository Authoring Experience Delivery Channels

16. CONTACT
WWW.LINKEDIN.COM/IN/YANKOIVANOV
YIVANOV@ENTERPRISE-KNOWLEDGE.COM
Yanko Ivanov
@EKCONSULTING
@YANKOKIVANOV