1. Teresa G. Hefner
25018 Whistling Acres San Antonio, TX 78261 (210)831-1509
thefner57@gmail.com
SUMMARY OF QUALIFICATIONS
Skilled relationship builder and creative thinker with history of marketing success. Proven ability to
develop clients in new markets. Able to focus marketing team(s) to meet and exceed corporate goals.
Self-motivated with a friendly personality. Work effectively with physicians and clinical staff. Proficient
computer skills. Knowledge of Medicare /commercial insurance billing, appeals &referrals.
PROFESSIONAL EXPERIENCE
Healthcare marketing, practice consulting, contracting, credentialing and practice administration.
Management and curriculum for Senior Activity Centers. Coordination of television advertising and
commercial shoots. Writing company literature and brochures. Successful planned and executed high
profile community events, such as Grand Openings, Physician Appreciation events, Health Fairs,
Community Education Fairs and Senior Expos.
EMPLOYMENT HISTORY
Regional Activities Director, Expansion Marketing 6/3/2013 –
11/18/2014
MCCI Medical Group, LLC - San Antonio, TX
 Developed programs, including PCMH accreditation, for Senior Activity Centers in Texas Market
 Planned corporate events for 100 – 500 attendees
 Worked with television and print publications to develop advertising campaigns
 Developed & implemented strategies to increase patient membership
 Developed & maintained close working relationships with case managers & physicians
 Developed & created marketing tools, i.e.… maps, brochures, calendars and flyers
 Assistant Clinic Administrator
 Identified space for clinic and Senior Activity Center expansion
Marketing Liaison 6/2009-11/2010 & 11/2012-
05/31/2013
Pride Healthcare Services, Inc. - San Antonio, TX
 Developed & implemented strategies, increasing patient census and referral base
 Developed & created marketing tools, i.e.… maps, brochures and weekly giveaways
 Developed & maintained close working relationships with case managers & physicians
 Contracted and negotiated increase of reimbursements with major insurance carriers
Marketing Director
11/2010-10/30/2012
Allied Institute of Medicine - San Antonio, TX

2.  Developed & implemented strategies to increase patient census & referral base for 6 clinics
 Developed & created marketing tools, i.e.… brochures, community events, print and mail advertising
 Planned and scheduled community outreach programs
 Development team - TeleHealth & Visiting Physician Service
Marketing Director
1/2008-5/2009
Home Care Connections - San Antonio, TX
 Increased patient census by 50 patients in first 5 months
 Managed, trained & directed marketing team to develop & maintain referral base
 Developed & implemented marketing plan
 Developed & created marketing tools (maps, brochures & giveaways)
 Implemented weekly marketing meetings, encouraging creativity and team spirit
Community Liaison
6/2006-11/2007
ANEW / Abbie Healthcare - San Antonio, TX
 Developed & maintained close working relationships with case managers, physicians’ &
their staffs
 Negotiated & obtained commercial insurance contracts, reimbursements increased on
average of $29
 Research & development of current patient education guides for diabetic education & CHF
programs
 Developed & created marketing tools (maps, brochures & weekly giveaways)
Community Liaison
3/2004-5/2006
Care Home Health - San Antonio, TX
 Developed successful strategy to maintain close relationships with case managers & physicians
 Developed Patient Education programs utilized by nursing staff for patient education

3.  Negotiated insurance contracts, resulting in an average 20% increase over existing contracts
 Developed & created related marketing tools (maps, brochures & weekly giveaways)
Marketing / Contracting Manager
7/2000-10/2003
KMB Medical Service Enterprise - San Antonio, TX
 Managed & trained 35 employees on procedures & policies, job skills & performance
 Handled employee problems & disputes, TWC claims & disciplinary actions
 Developed & maintained relationships with network development at major insurance carriers
 Developed marketing plan expanding client base to 2
nd
largest local firm
 Negotiated fee schedules & carve-outs for specified procedures on client payor contracts
 Researched & implemented Medicare / Commercial Payor fee schedules for claims submission
 Successfully contracted and credentialed 45 multi-specialty physicians
Practice Administrator
2/1992-7/2000
Robert M. Narvaez, MD, P.A. - San Antonio, TX
 Grew practice to a positive cash flow and a 98% collection ratio
 Hired, trained, & educated staff
 Developed & implemented practice marketing plan to grow & maintain physician referral sources
 Responsible for claims submission, Accounts payable / receivable, management of practice accounts.
PROFESSIONAL ACCOMPLISHEMENTS
Northeast Senior Expo - San Antonio, TX 10/09/2012 &
10/6/2013
 Conceptualized / planned senior focused educational Expo with 250+ attendees and 75
exhibitors
 Organized committees, solicited corporate sponsorship, obtained and scheduled topical guest
speakers
Schertz Area Senior Center - Schertz, TX
3/2013-12/2013
 Strategic Planning Committee Member / Facilitator
Alamo Area Home Care Council - San Antonio, TX 3/2004-
Present

4.  Vice President 2006-2010; Chair, CE Dinners, PR, Comm. Ed. & Holiday Charity Fundraiser
Committees
EDUCATION
Broward Community College - Davie, FL
Business /Marketing course work
Teresa G. Hefner / (210)831-1509 / thefner57@gmail.com