JP74 Creative Lancs Digital Network APR 2014

326 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
326
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

JP74 Creative Lancs Digital Network APR 2014

  1. 1. Lancashire Digital Network— Digital Strategy 2 Apr 2014 Jake Smith / JP74
  2. 2. •Founder / director at JP74 •End of level boss •Senior front–ender •Building websites professionally for 18 years… Jake Smith — Founder / Director
  3. 3. About JP74
  4. 4. •An established and experienced digital agency of over 13 years, based in Lancashire •15 full time, on site staff •Specialists in building bespoke online web applications that solve complex problems for clients in both the UK and worldwide About JP74
  5. 5. •Our rigorous planning process makes what we do work •We put the end–user at the heart of everything •Create online journeys that perform, and management tools to streamline internal workflows •We want what’s best for our clients…
 
 …but sometimes this might not be the brief they’ve thought it would be! Our approach
  6. 6. •Ultimately, it’s a two-way partnership with the goal of improving efficiency (both end–user and internally) and profitability Our approach
  7. 7. Our projects We work with, amongst others… •Egencia •Johnson Tiles •Panaz •Turner Duckworth •D&AD
  8. 8. •First time ever D&AD have opened their massive awards archive
 to non-members •Personalised site caters for a demanding new generation of users. They expect companies to recognise them as individuals •The platform we’ve created allows D&AD to build and maintain a strong connection with its users •Content exploration is key. New site allows D&AD to curate
 user journeys that are relevant to different types of user •New site is responsive across a range of devices D&AD website 2014
  9. 9. The challenge— •The old site was both complicated to manage and complicated to use
 What we did— •Established and organised a product database that worked both offline and online •We worked collaboratively with The Chase to simplify the site something easy to use, with a database that was a
 lot simpler to administrate Johnson Tiles
 Simplifying and humanising a 4000+ product catalogue
  10. 10. Help customers and specifiers find products— •Built an intelligent search system, enabling extensive searching and filtering of products •Ranking product based system, based on ratings
 Simplified administration— •Developed a cloud based asset management system •Automatic online PDF generation of product specs Johnson Tiles
 Simplifying and humanising a 4000+ product catalogue
  11. 11. @jp74 / @jake74 Questions —

×