A talk I delivered on June 4th, 2015 at the AFSA/NACCA 17th Annual Joint Forum on Government Affairs. The topic of the talk was how the evolution of sociocultural mores and the coordinate evolution of the social technological synthesis not only empowers us to redefine the way that we operate, but demands it.

1. How Social Technology Empowers Better Organizations
RESPONDING TO CHANGE

2. "The internet is not a friendly place.
Things that don't stay relevant don't
even get the luxury of leaving ruins.
They disappear."
From Facebook’s Little Red Book

3. Most organizations have operated essentially
the same way for the last 100 years.
Despite more technological evolution in the last 100 years than
in the rest of human history combined

4. Structured to provide predictable outcomes
when given predictable inputs.

5. This is a problem.
Because people don’t work, believe, act, or decide the same way.

6. Rate of Cultural Evolution
Dramatically Empowered Consumer Voice

8. Interracial Marriage (180 years)
Prohibition (75 years)
Women’s Suffrage (35 years)
Abortion (10 years)
Same Sex Marriage (10 years)

9. How has it changed, what does it mean?
SOCIAL TECHNOLOGY

11. What we talk about when we talk about
technology.
More than just iPads.

12. The collection of tools, techniques,
methods, or processes that we use to
accomplish interaction with one another.
Social Technology

14. SOAPBOX
TWITTER
free
accessible
amplifier
contextual

15. “The proportion of American teenagers
who believe themselves to be “very
important” jumped from 12% in 1950 to
80% in 2005.”
(the economist)

16. No one can kill a good idea.
Everyone can pitch in.
Anyone can lead.
No one can dictate.
You get to choose your cause [or identity].
You can easily build on top of what others have done.
You don’t have to put up with bullies and tyrants.
Agitators don’t get marginalized.
Excellence usually wins (and mediocrity doesn’t).
Passion-killing policies get reversed.
Great contributions get recognized and celebrated.
LIFE ON THE WEB
gary hamel, what matters now

17. But have our organizations adapted to
the changes in social technology, or have
they simply adopted new tools with no
change in operation?
Social technology cannot be regulated and operated in the same
way as everything else.

18. VISIONARY
PURPOSE
OUR PEOPLE
OUR BRAND
BRAND + CUSTOMER
INTERFACES
A map of how
we should look.

19. “To be the best beer company
bringing people together
for a better world.”
PURPOSE

20. “Texas and Oklahoma, This Drinking Water’s for You.”

21. Start with Purpose.
Orient around a visionary reason for being.

22. Focus on Continuously Delivering Value.
To customers, not shareholders. To constituents, not donors.
Start with Purpose.

23. Focus on continuously delivering value.
Responding to change over following a plan.
Start with Purpose.
Good strategy is adaptive and emergent.

24. Focus on continuously delivering value.
Platforms are tools and tactics oriented around Purpose.
Start with Purpose.
Good strategy is adaptive and emergent.
Think in platforms, not in tools.

25. ToolsPlatforms vs
Integrated Disconnected
VISIONARY
PURPOSE

26. Focus on continuously delivering value.
Be a human about it.
Start with Purpose.
Good strategy is adaptive and emergent.
Think in platforms, not in tools.
Do well by doing good.

27. THANK YOU
Spencer Pitman
Director of Organizational Design
OpenNest (formerly Caracal + PCR)
@AlcesBull

28. Slide 5 Source: http://www.bloomberg.com/graphics/2015-pace-of-
social-change/
Slide 7 Source: http://www.economist.com/news/books-and-arts/
21651767-how-get-narcissism-thoughtfulness-you-are-not-special?
fsrc=scn/fb/te/pe/ed/MeMeMe
Slide 8 Photo Source: https://www.flickr.com/photos/simbiosc/
16708065932/
Soapbox: https://www.flickr.com/photos/monsieurlui/316350341/
Gary Hamel, What Matters Now (San Francisco: Jossey-Bass, 2012),
176-177
Bud Photo Source: http://money.cnn.com/2015/05/29/news/
companies/anheuser-busch-drinking-water-flood-victims/