Best practice & lessons learned in implantation of multimodal / operator smart backoffice ticketing solution

1. Best practice
lessons learned in
implantation of
multimodal /
operator smart back-
office ticketing
solution
Manfred Bock
Global Industry Leader Transport

2. Trends and Drivers
Why does the public transport industry need a multimodal
networking initiative?
• Local offers need to be made available nationwide and integrated into
the offers by third parties
• To keep up with the digitalisation trend, transport providers have to
implement new and disruptive concepts
• Non-industry related competitors already focus on the public transport
market and provide platforms that aim to win the industry's broad
customer base and access
• A local network is not a sufficient answer to the intermodal global
economy
• Passengers expect to receive information, tailored to their own needs

3. Platform
=
Nationally integrated
offers for customers
=+
One back-end platform for all transport companies and associations
Linkage of all transport
systems NATIONWIDE
Back-end platform
Outcome: Bundling of all mobility offerings from transport companies
multimodal travel chain from a single provider  for all operators using the platform
Principles of a successful implementation

4. Principles of a platform from a single source
 Non-discriminatory access for all companies to the
transportation market
 A joint platform means no competition among each
other
 Transport operators retain their own own brand for
customers and remain the contacting party
 Both private and public companies can now sell any
product from any other operator or authority via the
back office
Fundamental principles

5. Structure of a Smart Travel Platform
Parking
Parking Information
Systems
…
Dataintegrator
Public Transport
Bus/Train Schedules
Travel Information
Repository
Predictive Analytics &
Monitoring
Smart Collecting &
Event Processing
Real Time
Activity Streaming
Airport
Flight Schedules
Car Rental
Availabilities
Weather
Weather Conditions
Traffic
Street/Public Transport
Geo Location
Location and Context
Information
Information
Guidance
Value

6. Way to assure acceptance with public decision makers
and users
Optimise time-to-market / minimise risk and costs
▪ Obtain initial benefit from the basic
platform by making it available as
quickly as possible
▪ Deliver early functionality to gain
experience for further expansion
steps and, thus, prevent possible risk
from undesirable developments
▪ Minimise risk by offering a test
version to a few users with a limited
functionality and in parallel with their
existing product systems
▪ Optimal use of know-how, assets and
experiences from realised projects in
order to minimise costs
First build an infrastructure, then start the enabling.
Start parallel functionality expansion.

7. Ramp-Up
3 Months
Basic System
9 Months
Expansion
(New release every 3-6 Months)
How to get to MVP
(Minimum viable product)
• Joint project team
• Identification of a good
mix of first mover
Operators for early
adoption
• Definition of the product
selection
• Establish a neutral digital platform for transport tariffs
(merchant systems including disclosure, booking and
billing)
• Agree fare structures between Operators and
define apportionment rules
• Test business rules against a subset of tariffs from
different Operators
• Selected operators, tariffs, locations
• Operators retain alternative channels in parallel
• Extension of the functionality:
• Integration of Priority 1
Providers
• Central customer
identification and customer
data base
• Gradual expanding merchant
systems
• Extension of the functionality:
• Integration of further transit and
payment types
(e.g. car-sharing, P+R, digital
wallet etc.)
• Data Analytics
• Fault Management
• General transaction management
and integration
Establishment of Basic infrastructure
Advantage: Higher customer loyalty and increase in
revenue through selling of foreign tickets
Basis for Quick start
Further expansion of
functionality
Further expansion of functionality

8. BENEFITS AT A GLANCE
MVP
Provide as soon as possible a first benefit
of the basic platform
Prevent the risk of malfunctions
Gather experience form early usability for
further next steps
Risk Minimisation
by testing a few partners with limited
functionality parallel to their existing
product systems.
Benefit form use case
take advantage of the experience from the
system implemented in western Europe
OPTIMISE TIME TO MARKET
REDUCE RISK AN COSTS
Time to market
The production line (on-shore, near-
shore, off-shore) for this domain is
available
STRATEGIC CONSULTING
Integration of business processes available
as know-how

9. YOur contact
Manfred Bock
T-Systems International GmbH
Global Industry Leader Rail
Manfred.Bock@t-systems.com