Upsigo is an online platform that aims to digitize the commercial negotiation process between shipper and carrier companies in the air and ocean cargo industries. Currently, negotiations are done manually via phone and email, which has limitations. Upsigo allows negotiations to occur remotely on a global scale through an online bidding process. The founders have industry experience and pilot tested the platform with registered companies. Upsigo seeks funding to aggressively introduce the platform, establish partnerships, and expand into new regions and processes.

1. UPSIGO.com

2. The Upsigo Team
Carlos Edde:
• Bachelors in International Business FIU / IDEC Barcelona MBA graduate
• Worked as Revenue Management Analyst, Head Pricing and Market Analyst and Demand Manager for LAN Cargo Miami
• Adventure traveler fluent in English and Spanish, intermediate Portuguese speaker.
Kari Edde:
• Bachelors in Science NSU / Bocconi University, Milano MSc graduate
• Worked in customer relations for public and private entities. Successfully launched a food service venture in 2012
• Avid Latin Fiction reader fluent in English, Spanish and Italian

3. The Situation:
• All goods transported by Air/Ocean go through a B2B process
• Commercial Negotiation is a key component of this standard process
• Consists of a dynamic interaction in which a service agreement (delivery date and price) is defined
• Companies Involved:
• Shipper Company: Company which has the cargo and requires a transportation service (Freight Forwarders)
• Carrier Company: Company which has the fleet and needs cargo to fill its offer (Cargo Airlines / Ocean Carriers)
The Market:
• ≈ 3.6 Trillion Kg / Year* (≈ 43 Billion Kg/Year Air Cargo) + (≈ 3.5 Trillion Kg/Year Ocean Cargo)
• ≈ $3.5 Trillion USD / Year (≈$1 Trillion USD/Year Air Cargo) + (≈$2.5 Trillion USD/Year Ocean Cargo)
General Outlook
*Excluding 5.3 Trillion Kg/year of commodities - Values in USD from IATA/IMO 2012 Industry report
* Source: 2012-2021 Air Cargo Forecast – Boeing. Projected RTK

4. Shipment is
completed
Information
is
exchanged
Shipper
contacts
selected
Carrier
Shipper
selects one
service
offer
Carriers
provide
service
offers
Shipper
calls/emails
Carriers
Current Process:
• Regional Sales and Export departments negotiate shipments on a daily basis
• Commercial Negotiation process done via phone / email
Current Process Limitations:
• Geographical: only possible to negotiate within a specific region
• H.R: manual negotiations are time consuming. Require workforce dedicated specifically to the process
• Growth costs: expansion involves more/bigger regional offices and increase in workforce
• Reaction time: limited ability for Carriers to react to supply changes
The Problem

5. Shift the dynamic negotiations from a limited/manual process to a remotely accessible global online platform
Our Solution

6. Upsigo.com
What is Upsigo:
• A web-based platform for the Multi-Company dynamic (Spot Shipments) negotiations between Shipper Companies
and Carrier Companies in the Air and Ocean Cargo Industry.
Front End: HTML 5
UX Layer: Jquery - PHP - Cake PHP
Browsers Supported: IE - Firefox - Chrome - Safari
Version Control System: SVN
Why develop Upsigo:
• Opportunity: Large market where Multi-Company processes have not yet been targeted by solution providers
Upsigo Revenue Stream:
• Transanctional - charging of a set fee ($0.009/Kg - $0.019 per Kg) of every transaction
• Informational - selling reports of past/future information (tonnage, rates, trends, ratings)

7. How Upsigo.com Works
Negotiation process on Upsigo.com:
Shipment is
completed
Information
is disclosed
/ digitally
sent
Shippers
selects Bid
Carriers
place Bids
Shippers
Upload
cargo
*Upsigo.com manages all of the information required for business transactions by the industry’s overseeing bodies and organizations (IATA, IMO) as well as all the technical and operational
information necessary in order to successfully complete all posterior internal processes (delivering, loading and billing)
Movement towards e-Booking:
• Capability to integrate dynamic negotiations into Carrier’s e-Booking process (currently not possible)
• IATA’s e-Freight implementation by 2015
Anonymous Process:
• Showing of performance ratings only - creating a more transparent and competitive platform
• Information is disclosed once a mutual agreement has been reached
E-Booking release

8. Competitive Environment
Current Process:
• Changing and having companies adapt to our solution represents an important challenge
Indirect Competitors*:
* with strong capabilities of becoming Direct Competitors / Many more indirect competitors present in the Industry.
Aviation software development company. Offers a service called AFRA Rates, in which Carrier
companies publish standard rates for Shipper companies to browse.
Software development and consulting services provider for the Cargo industry, specifically for
internal company process of revenue management and operational optimization.
Leading Cargo Airline software development and consulting services provider. Acquired by The
Emirates Group.
Integrated IT and distribution services for the Air Cargo transport chain.

9. Differentiating Factors
Focus on Multi-Company Processes:
• Remotely Accessible - anywhere with an internet connection
• Geographically Scalable
• Pay By Use - attractive to all size companies
• Non-Invasive Technology - minimum involvement with internal IT processes
• Cost Reduction - no software development costs / minimizing of costs associated with commercial expansion
• Direct Impact on Bottom line - reduction of unfilled capacity by accessing more business

10. Service to Market
Target Market:
• 40,000+ Shipper and Carrier Companies worldwide
• End users - team members of the Commercial, Revenue Management and Export departments
Current Strategy:
• Limited due to no marketing budget
• Door to door, email and social network contacting of company directors (workforce of 2 people)
• Create awareness of our solution via word of mouth within the Industry
Where we are:
• Upsigo.com is Live in pre-revenue stage
• Carrying continuous tests with regional offices of registered companies
• Continuously updating Upsigo.com with feedback received by registered companies

11. Achievements
With NO Marketing Budget:
• IATA’s e-Cargo director continuous following of our progress
• Active dialogue with AA Cargo’s Commercial Director for the implementation of Upsigo into AA Cargo’s Network
• Active dialogue with WCA Family (4,000+ Independent Freight Forwarder organization)
• 8 Companies Registered
Carrier Companies
Shipper Companies

12. Symposiums
Conferences
Seminars
Trade Shows
Industry
Events IATA
TIACA
FIATA
IMO
Industry
Partnerships
Industry Magazines
Event Sponsorship
Industry Newsletter
Industry
Media
Personal Relations
Continuous input
In Person Meetings
Company
Level
Service to Market Strategy
Proposed Strategy:
• Aggressive - take first mover advantage
• Personal - very close nature of industry requires focus on personal relations
• Top Level - decision makers who will implement our solution
Focus Areas:

13. Key Factors
Speed:
• Capitalize on our first mover advantage
• Increase our commercial network and reach by aggressively introducing our platform to the industry in public forums
Personal Relations:
• Create strong personal relationships with Executives and Directors of leading companies and organizations
• Establish active working partnerships with industry leaders and organizations
Diversification:
• Diversify web-based services into different industry processes (Contract Negotiation, Truck Freight, etc)
• Take advantage of diverse operation of Shipper companies (Ocean, Air, Road) to implement our solutions in new areas

14. Growth Strategy
The Opportunity:
• Optimal timing due to industry streamlining of processes through technology
• Strong investment towards e-Cargo by overseeing bodies (IATA, IMO) and industry leaders (Lufthansa, Emirates, etc)
3 Year Strategy:
Year 1
S1 Establish Upsigo in Air Cargo Sector
S2 Penetration into Ocean Cargo Sector
Year 2
Development of Contract Negotiation Tool
Deployment of Contract Negotiation Tool
Year 3
R&D Upsigo Trucking Latin America Platform
Deploy Upsigo Trucking Latin America Platform
Translate Upsigo.com to penetrate into Asia and Latin America
Crossover into Ocean Cargo by developing specifications together with Freight Forwarders
Increase Market share by providing a solution for contract shipments
Create Latin America’s first Cargo LoadBoard (initially in Chile, Mexico and Brazil)

15. Financials
Revenue Streams:
• Provide Upsigo.com free of charge for Shipper Companies Incentivize usage Increase traffic by Carrier Companies
• Charge Transactional Fee ($0.01 - $0.02 per Kg = %0.5 - %1 of transaction value) of every shipment to Carrier Companies
• Charge quarterly fee (TBD) for informational industry reports
Financials to Date:
• $25,000 Invested by Co-founders
• Used for platform development

16. Funding
Funding Needs:
• $400,000 - $600,000
• 25% stake and active involvement in Upsigo’s board
Allocation of Funds:

17. Thank You
For more information please go to:
www.UPSIGO.com
Or write us at:
carlos@upsigo.com
kari@upsigo.com