This document discusses best practices for search engine optimization (SEO). It defines SEO as improving website visibility through organic, unpaid means. SEO is divided into white hat and black hat techniques, with white hat following search engine guidelines through quality content, title tags, social bookmarking, guest posting, and directory submissions, while black hat uses deceptive practices. The document outlines on-page and off-page optimization strategies, including landing page, link building, and social media optimization to improve a website's search engine rankings.

1. Best Practices For SEO
SEO
• SEO stands for search engine
optimization whose foremost task Is
to improve the visibility of website
on the search engine organically i.e
unpaid manner.
•The better the visbility better the
rank of the website.
•SEO is divided into two categories
1) White SEO
2) Black SEO

2. White SEO
 An SEO technique is
considered white hat if it
conforms to the search
engines' guidelines and
involves no deception.
 White hat SEO is not just
about following guidelines,
but is about ensuring that
there is no cloaking

3. Black SEO
 Black hat SEO
attempts to improve
rankings in ways that
are disapproved of by
the search engines.
 Black hat technique
uses text that is
hidden, either as text
colored similar to the
background.

4. Practices Involved In SEO
 On Page Optimization Techniques
1)Quality and Unique Content: Quality content
is content written for the site visitors. Unique
Content relates to freshness of the code; hence
fresh content is directly propotional for
achieving higher page rank.
2) Title Tag: defines the title of a document
and appears in three key places: browsers,
search engine results pages, and external
websites. The title element of a web page is
meant to be an accurate and concise
description of a page's content.

6. Off page optimization techniques:
1) Social Bookmarking: Needed for creating
back links to your site, therefore which helps in
getting traffic to your site.
Use bookmarking sites such as Pinterest,
delicious, bookmark.net, folkd.com.
2) Guest Posting: A guest post is a piece of
content the author and the blogger arrange to
publish on the blogger's site for free.
Guest Posting drives quality backlinks and
targeted traffic.

7. 3) Directory Submission: Directory
submission refers to the process of adding
your website to a web directory along with
other details of your website to the most
appropriate category.
Don't go for automatic submissions. Paid
Directory – Yahoo, Aviva. Free Directory –
dmoz,
4) Forum Posting: A place where people start
communication (in the form of threads) and
reply to other people's threads. A member of
the community in the forum posts a message,
which is visible to everyone in that community.

8. Landing Page Optimization
 A landing page is a webpage that is
displayed when a potential customer
clicks an advertisement or a search
engine result link. This webpage
typically displays content that is a
relevant extension of the
advertisement or link.

9. Link Building
 A link is a mutual link between
two objects, commonly between
two websites, to ensure mutual
traffic.

10. Social Media

11. Conclusion
 Google is making radical changes that
can effect your search results over
night.
 Therefore SEO practices should be
done time to time with the fresh and
accurate content