Websites, banners, videos, Facebook, Twitter, Pinterest and a whole lot more - there's a lot of content on the internet. Some good and some not so good, here's a round up of the best bits I've manage to notice this month.

1. April 2013
Best of
the brand web
@TheMarkCarroll

2. no cynicism just
the best bits to
help inspire you
to make better
content
a round up of
the best
content from
across the web
this month
@TheMarkCarroll

3. sites
Part 1
@TheMarkCarroll

4. Coca Cola - ahh.com
“Coca-Cola has done extensive research using
teen panels and believes it’s cracked what ‘those
kids’ are after from their brand. That is, fun,
“snackable” digital experiences that center on
mobile consumption over desktops”
Currently with 17 games and 25 due to be
created off the back of suggestions by fans,
there will be a total of 61 games. Each time a
new one is added another h is added to the
URL.
A true mobile focus but also oozing with internet
culture references to create quick and fun
games to cater for those ever depleting
attention spans.
More: Ad Week
@TheMarkCarroll

5. Nike Custom Trainers
based on your
Instagram pictures
Get custom Nike’s based on the colour ways of
your favourite Instagram pictures, an alternative
way to pick your trainers… a nice site and super
simple and quick experience.
You can check out the gallery and see what
people have been basing their trainers on.
More: photoid.nike.com
@TheMarkCarroll

6. Global Rich List
You can find out where you sit compared to the
rest of the world, created by Poke London with
the underlying aim to get people donating what
they can afford via Believe.in the first 100% free
donation and fundraising platform.
See where you rank
@TheMarkCarroll

7. London Shop Fronts
No it’s not created by a brand but it’s one of
those really nice tumblr projects, unsurprisingly
showcasing the unique shop fronts of London.
Check out all the shop fronts
@TheMarkCarroll

8. FACTOCLOCK
Nice and simple, you’ll learn something new
every minute as a new fact is served up on the
site every minute on the minute.,
Go get facts
@TheMarkCarroll

9. Do Not Touch
Very good crowd sourced music video. Records your
layer of interaction and keeps building up a view
every time someone watches and takes part.
Be part of it
@TheMarkCarroll

10. Content Is Like Crystal
Meth
The topic of content marketing has been a little bit
like Marmite, people seem to love and embrace it, or
they hate it. Often it focuses on the creation of
content - moving away from advertising and push
messaging and how to create engaging content or
test the content you produce to make sure you’re
putting out the best things possible. Content Is Like
Meth comes in after creation and helping to spread
your content as wide as possible, something else
which can often be overlooked in agency life -
creating things and not thinking about how to get
people looking at it.
Check out the full site
@TheMarkCarroll

11. Video
Part 2
@TheMarkCarroll

12. Ship My Pants
What could be described as an real genuine
actual factual viral - the Kmart ship my pants ad.
Go forth and LOL
@TheMarkCarroll

13. Kit Kat wifi free zone
The world is pretty well connected these days, Kit Kat
are giving you a break from all the connectivity with
special areas which have wifi jamming devices
encouraging you to read newspaper, book or have a
proper conversation.
Watch the video here
@TheMarkCarroll

14. Jaguar F-Type presents
Desire
A short film created in collaboration with Ridley
Scott Associates - starring Golden Globe winner
Damian Lewis, Shannyn Sossamon, Jordi Mollà,
and featuring music by BRIT award winner Lana
Del Rey.
Big budget, long watch material from Jaguar.
Only clocking up 24,539 views so far in 4 days, it
will be interesting to see how this this kind of
content goes down compared to the usual
shorter and more snackable content.
Watch the full film
@TheMarkCarroll

15. iPhone 5 photography
ad spoty
A nicely produced ad focusing on what is no
doubt one of the most popular features on the
phone - the camera. Highlighting lots of the
quirky little insights and habbits of those who
make constant use of their phone camera. I
manage to spot myself in there several times.
Watch the full ad
@TheMarkCarroll

16. VW Golf GTI fastest ad
People hate YouTube’s 5-second wait, and yet,
advertisers continue using it to post conventional
advertising.
To adapt our concept to the medium, we reinvented
these ads, creating the fastest YouTube ad for the
fastest car. An ad you cannot omit, although you can
try.
Later, a banner appeared over the video the user
wanted to watch, redirecting him to the new Golf GTI’s
website so that those who clicked on it could access
more information.
Watch the full video
@TheMarkCarroll

17. VW Skipping ads so you
don’t have to
To showcase the new gear shifting technology DSG
Tiptonic Transmission - which basically changes gear
for you. VW also automated the most boring part of
watching an online video, skipping the pre-roll.
See it in action here
@TheMarkCarroll

18. Durex Fundawear
Deemed as the future of four play, you don’t
even have to be in the same room. Vibrating
underwear which is controlled by your partner
and their mobile device. A nice idea brought to
life in a fun and shareable way, as Durex always
seem to do.
Check out the Fundawear
@TheMarkCarroll

19. Evian Babies are back
Why mess with a formula that works. Evian bring
back their dancing babies.
See the babies dance
@TheMarkCarroll

20. Weetabix sampling
Weetabix tried out an alternative sampling
exercise with their latest ad, you just had to take
a picture of the end frame and then take it into a
Boots to receive a free trial pack.
Easier and cheaper than your average coupon.
Strange choice of location to go and pick up
your cereal though.
See the ad here
@TheMarkCarroll

21. Other
goodness
Part 2
@TheMarkCarroll

22. Ben & Jerry’s Capture
Euphoria
A full page in Stylist magazine this week highlighted a
nice and simple use of instagram by Ben & Jerry’s -
asking people to share their euphoria based pictures
with them via the hash tag #captureeuphoria
Check out the results so far
@TheMarkCarroll

23. Old Spice scratch and
sniff banner ads
Old Spice create the first ever Scratch and Sniff
banner ad.
No surprise, it isn’t actually scratch and sniff. You
Click through to a form to be sent the banner in the
post which is then scratch and sniff with their
new fragrance
Get your banner here
@TheMarkCarroll

24. Syfy channel launch
Defiance show and
game
A new show which is described as creating a
‘transmedia IP’, what does that mean? Well it’s not just
a TV show but also a video game which is playable
and updated as the TV continues to roll out.
Read the full story
@TheMarkCarroll

25. Move over
skeuomorphism, flat
web design is here
Flat web design is now officially ‘a thing’. Maybe it
already was, I’m not a designer but it seems to be the
hot topic as skeuomophic designs continue to be
hated upon.
35 nice examples of flat web design
Also, photoshop plugin to take you from
Skeuomophic to flat in seconds:
skeuomorphism.it
@TheMarkCarroll

26. Death To Bullshit
Although trying to avoid cynicism this really is a
great Slide Share deck on the world in which we
operate.
Check the full deck here
@TheMarkCarroll

27. Danny Macaskill
A new series from Red Bull, focusing on their insanely
good trial rider Danny Macaskill. His videos were able
to rack up millions of views even before he was
sponsored, so the series is set to be a big deal
especially with the added Red Bull budgets.
Check out the series so far
@TheMarkCarroll

28. Book Of
The MonthRework: Change the way you work forever
I’ve never highlighted so much in a book before,
it’s a simple read and I think you’ll find it hard to
disagree with a word in it. It might not be the easiest
vision to actually bring to life but even if
you can make one thing in there come to
fruition, your business will be a better
place.
@TheMarkCarroll
More on Amazon

29. More
Next
Month
@TheMarkCarroll
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