The document discusses setting goals and taking action to achieve them. It advises the reader to decide what they want using SMART goals, which are specific, measurable, achievable, relevant and time-bound. The reader is told to write down their goals and commit to taking whatever actions are needed to achieve them. The document provides a table as an example for setting goals in different business functions like marketing, sales, operations, R&D, accounting, HR, and management. It concludes by stating that taking action is necessary to be a winner.