Uploaded byMark Carroll
Social Sparks
This document discusses creating timely and culturally relevant social media content called "Sparks" to engage audiences. Sparks are small ideas that people connect with instantly and ignite action. Relevance is key - content must be relevant to the audience and social media platform. Different social groups need different approaches. Inspiration can come from various online sources. The content aims to drive relevance, culture, and timing to create interest and conversations.
Social Sparks
- 1. Making Social Sparks
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- 4. To develop timelyand culturally relevant small ideas which people connect with instantly...
- 5. SPARKS! Which will igniteaction...
- 6. These two chaps haveto work together to create a spark...
- 7. The thumbwheel is nothing new... RELEVANCE! Relevance is always relevant however you are talking to your audience - social, email, mobile - if it’s not relevant fans aren’t going to stick around and listen...
- 8. You need tofuel that relevance...
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- 10. “ Culture the attitudes and behaviour characteristic of a particular social group ”
- 11. Different social groupsneed to be treated differently
- 12. There are noset rules...
- 13. Just big, cheesy,motivational speaker style...
- 16. d ... u n a ro all It ’s
- 17. EVERY DAY! ➡ Specialoccasions ➡ Anniversaries ➡ Events
- 18. Find for inspirationwhere your fans might... ➡ Tumblr ➡ Reddit ➡ Pinterest ➡ ffffound ➡The Fancy
- 20. As a brand- stealing work or ideas is bad BUT YOU CAN...
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- 23. Take your inspirationand start creating... n atio n atio pir inspiration pir ins ins n atio ion n atio at n spir atio pi r pir ins in ins pir ins What your fans want Brand filters Relevance CONTENT!
- 24. What drives relevance andculture? Rele vanc e Cultu re Timing
- 26. Current affairs* *It mightnot be the head lines
- 27. Too good tobe true? It has been done...
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- 29. Lynx Facebook content timelyvisualised conversation starters
- 30. Innocent Drinks Facebookcontent
- 31. Fosters Facebook Continual conversationand series posting
- 32. Understand your audience + Tap into their culture + Keep it relevant =
- 33. SPARKS! INTEREST ti on rsa n ve C o comments n ts m e c om