Kate Norman of Cumbria Partnership NHS Trust, talks about using social media in staff engagement, at the Innovation Agency's #EngageWell event.

1. @sarahkatenorman# NHSgetSoci
Staff Engagement & Bob Dylan

2. @sarahkatenorman# NHSgetSoci
A brave new world
It’s not what most clinical staff imagined themselves doing

3. @sarahkatenorman# NHSgetSoci
naturals at being social  experts even
#OurAmazingPeople

4. @sarahkatenorman# NHSgetSoci
put a human touch back into the corporate world,
through the use of technology in the Information Age.
A Digital Revolution
The Cluetrain Manifesto (1999)

5. @sarahkatenorman# NHSgetSoci
NHS Employers / Briefing 88 Social Media & Staff Engagement
Our biggest asset - Staff
The NHS in England spends roughly 55 per
cent of its £106.1 billion budget on
staffing. That’s £58.4 billion.

6. @sarahkatenorman# NHSgetSoci
Our biggest asset - Staff
Bring the outside in. And the inside out!

7. @sarahkatenorman# NHSgetSoci
Staff Engagement

8. Aims
• Good Communications is the job of all
staff
• DigitalFirst
• Culture of Improvement & Learning
• Transferable Digital Skills & Confidence
• Rural Digital Healthcare – reducing
isolation
• Sharing more good stuff
• Open @sarahkatenorman# NHSgetSoci

9. @sarahkatenorman# NHSgetSoci
The Future Looks Social

10. @sarahkatenorman# NHSgetSoci
Enabling people to be their best
Engaged staff = improved quality & safety & healthcare

11. @sarahkatenorman# NHSgetSoci
Flourish in a thriving community

12. @sarahkatenorman# NHSgetSoci
A social media sub-culture of early adopters
Creating a counter culture

13. @sarahkatenorman# NHSgetSoci
It’s all about
Sending out the right signals

14. @sarahkatenorman# NHSgetSoci
Directors, ADNs, Clinical Leads, HR , OD and frontline staff
What has helped?

15. @sarahkatenorman# NHSgetSoci
Endorsement & Vision. Governors + Kath Hughes + Teamwork
What has helped? (since 2012)
@KathHughes

16. @sarahkatenorman# NHSgetSoci
Being connected. Listening & Sharing.
What has helped me?

17. @sarahkatenorman# NHSgetSoci
Keeping the creative spirit alive!
What has helped me?

18. @sarahkatenorman# NHSgetSoci
Learning Leaders
What has helped me?

19. @sarahkatenorman# NHSgetSoci
Adoption & increasing digital confidence
What has helped the situation?

20. @sarahkatenorman# NHSgetSoci
Bob’s - 23 steps to success
Practical Tips for Digital Communications

21. @sarahkatenorman# NHSgetSoci
Think in circles not triangles
Networks not Hierarchies

22. @sarahkatenorman# NHSgetSoci
CLIC & CIPR
Planning & Micro-strategies

23. @sarahkatenorman# NHSgetSoci
Digital Inclusion & TrustTalk Magazine
Analog > Digital

24. @sarahkatenorman# NHSgetSoci
Photos of peoples faces, Taggable, Calls to action
Shareable Content

25. @sarahkatenorman# NHSgetSoci
Tweeting porters and other discoveries
Staff Awards

26. @sarahkatenorman# NHSgetSoci
Culture & Numbers = Science

27. @sarahkatenorman# NHSgetSoci
How to get 35 District Nurses onboard?
Food bribes #smallthings

28. @sarahkatenorman# NHSgetSoci
Recognition & Reward & Instant Feedback
Community

29. @sarahkatenorman# NHSgetSoci
Handy Guides & Examples
Guidelines & SOPs

30. @sarahkatenorman# NHSgetSoci
Social Media Surgeries & #TANTT
Informal Education

31. @sarahkatenorman# NHSgetSoci
Professional Bodies / Leadership Training
& Cumbria Learning and Improvement Collaborative
Continuous Prof. Development

32. @sarahkatenorman# NHSgetSoci
#CPFTAdventCalendar
Fun & Creativity

33. @sarahkatenorman# NHSgetSoci
Be direct and supportive if guidelines have been broken
Being informal is ok

34. @sarahkatenorman# NHSgetSoci
Professional Networking, CV, Interest Groups & Recruiting
Being professional is great

35. @sarahkatenorman# NHSgetSoci
Writing is good for you: Words for Wellbeing. Claire's CEO Blog
and a Magic Sausage aka @TominCumbria
Staff Bloggers

36. @sarahkatenorman# NHSgetSoci
Brand Twibbon – Brand Ambassadors #OurAmazingPeople USP
Twibbon

37. @sarahkatenorman# NHSgetSoci
In-House Video Content Training
Multimedia

38. @sarahkatenorman# NHSgetSoci
It’s our job to move things forwards for staff- be pioneers!
Pushing the boundaries

39. @sarahkatenorman# NHSgetSoci
#TEDNHS
Dream BIG!

40. @sarahkatenorman# NHSgetSoci
Tweeting porters and other discoveries
Lists & Insights

41. @sarahkatenorman# NHSgetSoci
Use Analytics & Insights … alongside soft skills
Manage & Measure

42. @sarahkatenorman# NHSgetSoci
even Yammer
Don’t be afraid to try

43. @sarahkatenorman# NHSgetSoci
Nurture, Enable, Aggregate & Curate
And try again …

44. @sarahkatenorman# NHSgetSoci
A waste of effort? (1% rule)
Digital Culture

45. @sarahkatenorman# NHSgetSoci
And Staffside. And IG. And HR. And Unions?
“The great Policy divide”
#CrackOn and keep going at ‘IT’

46. @sarahkatenorman# NHSgetSoci
Our Participation Strategy
What will help our Trust next?

47. @sarahkatenorman# NHSgetSoci
#FutureNHS #WeAreLeaders #NHSgetSocial
Wake up everyday and try

48. 1. Dept. BIS: Advisory, Conciliation and Arbitration Service (ACAS)
- Help & advice for employers and employees
2. Pew Internet Research – Social Media and the Workplace
3. AdCorp – How social media is affecting the workplace
How far we have come & how much progress has been made
Social Media is now the “norm” for all businesses
@sarahkatenorman# NHSgetSoci
Don’t forget

49. @sarahkatenorman# NHSgetSoci
And a bit of Bob Dylan
Time for lunch 12:35-13:15

50. • Permission to #CrackOn
• Trusting #OurAmazingPeople
• Positivity
• Brand Awareness
• Organisation Champions
• Recruitment
• Networks
• Engaged Staff
• LifeLong Learning
• Digital Confidence
• Digital Skills
• Opportunities
• Online Community
• Resilience
• Peer Support
• Patient Experience
• #SharingKnowHow
• Living our Values
@sarahkatenorman# NHSgetSoci
Outcomes