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content strategy       for the online activist #cconactivist Cunning Minx @cunningminx cunningminx@gmail.com www.polyweekl...
Saturday, March 16, 13
who are you?                                        What type of activism are you engaged in? What do                     ...
Saturday, March 16, 13
my goal                                       Walk out with ONE thing you can implement, repeat,                          ...
Saturday, March 16, 13
step 1: craft a mission statement      craft a      mission statement      What is your mission? #cconactivist @cunningmin...
Saturday, March 16, 13
who are you?      sample      mission statements       CSPC: Our mission is to inspire and assist volunteers to       prod...
who are you?      sample      mission statements       CSPC: Our mission is to inspire and assist volunteers to       prod...
who are you?      sample      mission statements       CSPC: Our mission is to inspire and assist volunteers to       prod...
who are you?      sample      mission statements       CSPC: Our mission is to inspire and assist volunteers to       prod...
Saturday, March 16, 13
creating a mission statement                                                              who                             ...
Saturday, March 16, 13
sample mind map                                       for a panties activist #cconactivist @cunningminx cunningminx@gmail....
Saturday, March 16, 13
who are you?      sample      mission statement     Awesome panties blog: We celebrate everything to do     with panties t...
who are you?      sample      mission statement     Awesome panties blog: We celebrate everything to do     with panties t...
who are you?      sample      mission statement     Awesome panties blog: We celebrate everything to do     with panties t...
Saturday, March 16, 13
step 2: state outreach goals      sample      outreach goals               Whom do you want to   What do you want them to ...
step 2: state outreach goals      sample      outreach goals               Whom do you want to   What do you want them to ...
step 2: state outreach goals      sample      outreach goals               Whom do you want to    What do you want them to...
step 2: state outreach goals      sample      outreach goals               Whom do you want to    What do you want them to...
step 2: state outreach goals      sample      outreach goals               Whom do you want to    What do you want them to...
step 2: state outreach goals      sample      outreach goals               Whom do you want to    What do you want them to...
step 2: state outreach goals      sample      outreach goals               Whom do you want to    What do you want them to...
Saturday, March 16, 13
step 3:       pick your idols and engage       your resources #cconactivist @cunningminx cunningminx@gmail.com www.polywee...
Saturday, March 16, 13
step 3: pick your idols      who is already engaged      in your field?      List all the people already blogging, podcasti...
Saturday, March 16, 13
Asking a resource for help        be concise. ask small. be specific. #cconactivist @cunningminx cunningminx@gmail.com www....
Saturday, March 16, 13
step 4: define content #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
Saturday, March 16, 13
step 4: define the content      define the content that      will drive engagement      and meet your goals      The goals w...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Saturday, March 16, 13
step 4: define the content        post videos and photos        ✴ videos and photos get a higher level of        engagement...
step 4: define the content        post videos and photos        ✴ videos and photos get a higher level of        engagement...
step 4: define the content        post videos and photos        ✴ videos and photos get a higher level of        engagement...
step 4: define the content        post videos and photos        ✴ videos and photos get a higher level of        engagement...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-f...
Saturday, March 16, 13
Twitter        Tips for increasing engagement on Twitter #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.c...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-p...
Saturday, March 16, 13
step 5: analyze #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
Saturday, March 16, 13
step 5: analyze      metrics are fun      for podcasts      libsyn has analytics to      determine the most      downloade...
step 5: analyze      metrics are fun      for podcasts      libsyn has analytics to      determine the most      downloade...
Saturday, March 16, 13
step 5: analyze      metrics are fun      for blogs      hosting services such as      typepad and wordpress      have ana...
step 5: analyze      metrics are fun      for blogs      hosting services such as      typepad and wordpress      have ana...
step 5: analyze      metrics are fun      for blogs      hosting services such as      typepad and wordpress      have ana...
step 5: analyze      metrics are fun      for blogs      hosting services such as      typepad and wordpress      have ana...
Saturday, March 16, 13
step 5: analyze      metrics are fun      for twitter      Hootsuite Pro has      amazing reports to show      most popula...
step 5: analyze      metrics are fun      for twitter      Hootsuite Pro has      amazing reports to show      most popula...
step 5: analyze      metrics are fun      for twitter      Hootsuite Pro has      amazing reports to show      most popula...
Saturday, March 16, 13
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
step 5: analyze      metrics are fun     for facebook     page manager tools (under     “insights”) show views and     eng...
Saturday, March 16, 13
step 5: analyze      metrics are fun     or just ask     create a facebook, twitter or     blog poll to ask what they     ...
step 5: analyze      metrics are fun     or just ask     create a facebook, twitter or     blog poll to ask what they     ...
Saturday, March 16, 13
remember!      5 steps to      awesome content creation     1 mission statement     2 outreach goals     3 pick and engage...
Saturday, March 16, 13
what is your       one key takeaway?       Tweet it!       #cconactivist       takeway: #cconactivist @cunningminx cunning...
Saturday, March 16, 13
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Content creation for the online activist 2013 ccon

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Marketing and social media strategy and techniques for sex positive educators and activists. Given at CatalystCon East, March 2013. #cconactivist

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Content creation for the online activist 2013 ccon

  1. 1. content strategy for the online activist #cconactivist Cunning Minx @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  2. 2. Saturday, March 16, 13
  3. 3. who are you? What type of activism are you engaged in? What do you hope to learn today? Who are you? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  4. 4. Saturday, March 16, 13
  5. 5. my goal Walk out with ONE thing you can implement, repeat, measure and evaluate over the next two months Minx’s goal Cunning Minx @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  6. 6. Saturday, March 16, 13
  7. 7. step 1: craft a mission statement craft a mission statement What is your mission? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  8. 8. Saturday, March 16, 13
  9. 9. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  10. 10. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. What #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  11. 11. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. Who #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  12. 12. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  13. 13. Saturday, March 16, 13
  14. 14. creating a mission statement who what powerful words action verbs why how/where mind map #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  15. 15. Saturday, March 16, 13
  16. 16. sample mind map for a panties activist #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  17. 17. Saturday, March 16, 13
  18. 18. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  19. 19. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities What #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  20. 20. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities Who #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  21. 21. Saturday, March 16, 13
  22. 22. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  23. 23. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of all races, genders and physical capability who are curious about non- monogamy. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  24. 24. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to all races, genders and comment on the blog, call physical capability who are in to the comment line and curious about non- share their own personal monogamy. stories about non- monogamy. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  25. 25. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and comment on the blog, call over 20 comments from physical capability who are in to the comment line and fans on every blog post; curious about non- share their own personal Tweets and Google+ monogamy. stories about non- shares of blog posts with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  26. 26. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call over 20 comments from physical capability who are relating comment line and in to theto polyamory, sign fans on every blog post; curious about non- petitions and write their share their own personal Tweets and Google+ monogamy. congresspeople. stories about non- shares of blog posts with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  27. 27. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call we receive emails from over 20 commentssaying physical capability who are relating comment line and in to theto polyamory, sign “you let every blog post; fans on me know that I’m curious about non- petitions and write their share their own personal not a freak Google+ Tweets andand that there monogamy. congresspeople. stories about non- are others like posts shares of blog me.” with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  28. 28. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call we receive emails saying over 2010,000 Twitter get comments from physical capability who are relating comment line and in to theto polyamory, sign followers, a Klout score “you let every blog post;of fans on me know that I’m curious about non- petitions and write their share their own personal 75 a freak Google+ notand andand that there Tweets panties thrown at us monogamy. congresspeople. stories about non- at every event. are others like posts shares of blog me.” with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  29. 29. Saturday, March 16, 13
  30. 30. step 3: pick your idols and engage your resources #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  31. 31. Saturday, March 16, 13
  32. 32. step 3: pick your idols who is already engaged in your field? List all the people already blogging, podcasting, writing, speaking, Tweeting actively in your field. Research their: ✴ Voice ✴ Content ✴ Audience ✴ Frequency of posting #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  33. 33. Saturday, March 16, 13
  34. 34. Asking a resource for help be concise. ask small. be specific. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  35. 35. Saturday, March 16, 13
  36. 36. step 4: define content #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  37. 37. Saturday, March 16, 13
  38. 38. step 4: define the content define the content that will drive engagement and meet your goals The goals will drive your content strategy. What type of content will drive the most engagement and meet the goals you’ve set? Have a brainstorming session. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  39. 39. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  40. 40. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ Facebook EdgeRank Tips for increasing engagement through EdgeRank #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  41. 41. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  42. 42. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content Object = item Edge = action ✴ Like ✴ Comment ✴ Share EdgeRank is based on ✴ Affinity ✴ Weight ✴ Relevancy #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  43. 43. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  44. 44. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  45. 45. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  46. 46. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  47. 47. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  48. 48. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  49. 49. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  50. 50. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  51. 51. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content post games and trivia ✴ photo caption contest ✴ write a limerick ✴ How many polys does it take to screw in a lightbulb? ✴ trivia/advice #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  52. 52. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content post games and trivia ✴ photo caption contest ✴ write a limerick ✴ How many polys does it take to screw in a lightbulb? ✴ trivia/advice #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  53. 53. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content post games and trivia ✴ photo caption contest ✴ write a limerick ✴ How many polys does it take to screw in a lightbulb? ✴ trivia/advice #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  54. 54. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  55. 55. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content reply, reply, reply ✴ the longer the thread, the higher the EdgeRank ✴ monitor daily and reply to lengthen the thread ✴ show engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  56. 56. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content reply, reply, reply ✴ the longer the thread, the higher the EdgeRank ✴ monitor daily and reply to lengthen the thread ✴ show engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  57. 57. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content reply, reply, reply ✴ the longer the thread, the higher the EdgeRank ✴ monitor daily and reply to lengthen the thread ✴ show engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  58. 58. Saturday, March 16, 13
  59. 59. step 4: define the content post videos and photos ✴ videos and photos get a higher level of engagement ✴ fans love informal staff pix, so post pix and videos of staff in casual situations #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  60. 60. step 4: define the content post videos and photos ✴ videos and photos get a higher level of engagement ✴ fans love informal staff pix, so post pix and videos of staff in casual situations #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  61. 61. step 4: define the content post videos and photos ✴ videos and photos get a higher level of engagement ✴ fans love informal staff pix, so post pix and videos of staff in casual situations #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  62. 62. step 4: define the content post videos and photos ✴ videos and photos get a higher level of engagement ✴ fans love informal staff pix, so post pix and videos of staff in casual situations #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  63. 63. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/Saturday, March 16, 13
  64. 64. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: define the content be explicit ✴ post, comment, tell ✴ like and post have highest positive comment and like rates #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  65. 65. Saturday, March 16, 13
  66. 66. Twitter Tips for increasing engagement on Twitter #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  67. 67. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdfSaturday, March 16, 13
  68. 68. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet on weekends ✴ engagement for brands is 17% higher on Saturdays and Sundays ✴ Schedule using HootSuite ✴ Notification via Boxcar #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  69. 69. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet on weekends ✴ engagement for brands is 17% higher on Saturdays and Sundays ✴ Schedule using HootSuite ✴ Notification via Boxcar #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  70. 70. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet on weekends ✴ engagement for brands is 17% higher on Saturdays and Sundays ✴ Schedule using HootSuite ✴ Notification via Boxcar #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  71. 71. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdfSaturday, March 16, 13
  72. 72. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet during the day ✴ 8:00 AM to 7:00 PM Eastern return 17% better engagement ✴ (reverse is true for Facebook: best engagement is for posts between 8:00 PM and 7:00 AM Eastern. Weird.) #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  73. 73. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet during the day ✴ 8:00 AM to 7:00 PM Eastern return 17% better engagement ✴ (reverse is true for Facebook: best engagement is for posts between 8:00 PM and 7:00 AM Eastern. Weird.) #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  74. 74. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweet during the day ✴ 8:00 AM to 7:00 PM Eastern return 17% better engagement ✴ (reverse is true for Facebook: best engagement is for posts between 8:00 PM and 7:00 AM Eastern. Weird.) #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  75. 75. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdfSaturday, March 16, 13
  76. 76. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweets short and sweet ✴ brands that tweet more than four times a day receive diminishing returns ✴ tweets under 100 characters get 17% more engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  77. 77. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content Tweets short and sweet ✴ brands that tweet more than four times a day receive diminishing returns ✴ tweets under 100 characters get 17% more engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  78. 78. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdfSaturday, March 16, 13
  79. 79. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content link it or lose it ✴ tweets that contain links get 86% higher retweet rate than those that don’t #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  80. 80. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content link it or lose it ✴ tweets that contain links get 86% higher retweet rate than those that don’t #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  81. 81. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content link it or lose it ✴ tweets that contain links get 86% higher retweet rate than those that don’t #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  82. 82. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: define the content link it or lose it ✴ tweets that contain links get 86% higher retweet rate than those that don’t #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  83. 83. Saturday, March 16, 13
  84. 84. step 5: analyze #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  85. 85. Saturday, March 16, 13
  86. 86. step 5: analyze metrics are fun for podcasts libsyn has analytics to determine the most downloaded episodes #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  87. 87. step 5: analyze metrics are fun for podcasts libsyn has analytics to determine the most downloaded episodes #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  88. 88. Saturday, March 16, 13
  89. 89. step 5: analyze metrics are fun for blogs hosting services such as typepad and wordpress have analytics, or install Google analytics to see most popular posts #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  90. 90. step 5: analyze metrics are fun for blogs hosting services such as typepad and wordpress have analytics, or install Google analytics to see most popular posts #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  91. 91. step 5: analyze metrics are fun for blogs hosting services such as typepad and wordpress have analytics, or install Google analytics to see most popular posts #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  92. 92. step 5: analyze metrics are fun for blogs hosting services such as typepad and wordpress have analytics, or install Google analytics to see most popular posts #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  93. 93. Saturday, March 16, 13
  94. 94. step 5: analyze metrics are fun for twitter Hootsuite Pro has amazing reports to show most popular links #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  95. 95. step 5: analyze metrics are fun for twitter Hootsuite Pro has amazing reports to show most popular links #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  96. 96. step 5: analyze metrics are fun for twitter Hootsuite Pro has amazing reports to show most popular links #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  97. 97. Saturday, March 16, 13
  98. 98. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  99. 99. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  100. 100. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  101. 101. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  102. 102. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  103. 103. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  104. 104. Saturday, March 16, 13
  105. 105. step 5: analyze metrics are fun or just ask create a facebook, twitter or blog poll to ask what they want to see/hear more of #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  106. 106. step 5: analyze metrics are fun or just ask create a facebook, twitter or blog poll to ask what they want to see/hear more of #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  107. 107. Saturday, March 16, 13
  108. 108. remember! 5 steps to awesome content creation 1 mission statement 2 outreach goals 3 pick and engage your idols 4 define the content 5 analyze and adjust #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  109. 109. Saturday, March 16, 13
  110. 110. what is your one key takeaway? Tweet it! #cconactivist takeway: #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.comSaturday, March 16, 13
  111. 111. Saturday, March 16, 13

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