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The Reason Health Clubs Should Be Active On Social Media In 2017

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Some don't like it but there is no doubting the fact that advertising is being disrupted as social platforms become intertwined with consumers lives. Discover the tools, examples, and reasons behind social for fitness and health club brands in 2017 from Bryan O'Rourke.

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The Reason Health Clubs Should Be Active On Social Media In 2017

  1. 1. HEALTH CLUBS SHOULD BE ACTIVE ON SOCIAL MEDIA EVEN IF THEY DON’T WANT TO BE. @BRYANKOROURKE CONNECT WITH ME TODAY FOR FREE CONTENT
  2. 2. THERE ARE A DIVERSITY OF DIGITAL USERS connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM
  3. 3. #MARKETING IS ABOUT #BUSINESS I’VE BEEN #PRACTICING FOR #35YEARS @Bryankorourke
  4. 4. #IHRSAINSTITUTE APRIL 1-4 http://hub.ihrsa.org/ihrsa-2017-institute JOIN ME AT IHRSA INSTITUTE
  5. 5. #MARKETING #BUSINESS #STRATEGY #CHOICES #PLANNING #EXECUTION #LEARNING
  6. 6. #SELFAWARENESS #FINDYOUROWNPATH
  7. 7. “Posting Generic Content On A Facebook Page Does Not Equate To Effective Digital Marketing.” ~@BryankORourke
  8. 8. #MARKETING IN THE YEAR WE ACTUALLY LIVE IN THIS IS HAPPENING IN YOUR #HEALTHCLUBS @EMMACCBARRY
  9. 9. FIRST 5 TO TWEET @BryankORourke @TomFriedman @IHRSA GET FREE KINDLE COPY #WHY #RECOMMENDED #RESOURCE #AGEOFACCELERATION #OVERWHELMED #ATTENTION #COMPETITION
  10. 10. #IMPORTANCE OF #PATIENCE #COMPETING FOR #ATTENTION #MARATHON
  11. 11. #DON’T HAVE #TIME #MARKETPLACE #DOESN’T #CARE
  12. 12. #BEST #TIME #EVER @RINGERSLEV #SHARE #YOUR #INSPIRATION
  13. 13. #IFSHECANDOIT #YOUCANDOIT #ATTENTIONSPAN #BESTTIMEEVER
  14. 14. #MOBILE #SOCIAL #NOW
  15. 15. WHY #SOCIAL #NETWORKS ? http://mediakix.com/2016/12/how-much-time-is-spent-on- social-media-lifetime/#gs.Ez6xoBc
  16. 16. #WHY ? #ATTENTION
  17. 17. MARKETING IN THE ERA OF MASS ACCELERATION WHY #SOCIAL #NETWORKS ?
  18. 18. MARKETING IN THE ERA OF MASS ACCELERATION https://www.bloomberg.com/news/articles/2017-01-25/middle-aged- americans-beat-millennials-in-time-spent-on-social-media THE #MILLENNIAL #MYTH
  19. 19. #DIGITAL #MARKETING #NOT #STATIC
  20. 20. #SHIFT #COST #CONTEXT #COMPETING FOR #ATTENTION #MARATHON
  21. 21. INSTAGRAM ADS MOST EFFECTIVE FOR 65-74 OLDS http://www.adweek.com/digital/older-users- are-most-influenced-by-ads-on-instagram- report/
  22. 22. #SNAPCHAT #MUSICAL.LY #ANCHOR #NEWBIES
  23. 23. #FACEBOOKLIVE #SNAP #STORIES #VIDEO #NOTGENERIC #WHAT CAN YOU BE #GOOD #AT ?
  24. 24. #VISUAL #STORIES #INSPIRATION @BRICKBODIESFIT #SOCIAL #CONTEXT
  25. 25. #PODCASTS @WELLNESSFORCE @JANMIDDELKAMP http://www.fittechcouncil.org/podcast/
  26. 26. TWEET @BryankORourke @GaryVee @IHRSA For A FIRST 5 MENTIONS #FREE KINDLE COPY #STORYTELLING #RECOMMENDED #RESOURCE
  27. 27. #2006 #WineLibrary @GaryVee #GREAT #DIGITAL #MARKETING #STRATEGY
  28. 28. https://www.garyvaynerchuk.com/podcast/ #RECOMMENDED #RESOURCE #STORYTELLING #EARNSTRUST
  29. 29. http://savvysexysocial.com/ #RECOMMENDED #RESOURCE
  30. 30. #MARKETING #THANKYOU #ECONOMY #STRATEGY #EARNTRUST #DELIGHT
  31. 31. #STRATEGY #ARBITRAGE #COST #FIRSTMOVERADVANTAGE #NOROMANCE
  32. 32. #QUALITY #DOCUMENT #RIGHTSTUFF #RIGHTPLATFORM #DIGITAL #STRATEGY #MARKETING
  33. 33. #JAB #JAB #JAB #RIGHTHOOK #CONVERSION #DIGITAL #STRATEGY #MARKETING
  34. 34. BEST BRAND EXAMPLES AND TACTICS SPECIAL #HASHTAG, TAG INFLUENCERS, QUALITY TIP TIP : “Search Your Area For Influential Posters On Instagram And Reach Out To Work With Them.” 4 Influencer Campaigns You Can Model http://www.socialmediaexaminer.com/ 4-successful-influencer-campaigns- you-can-model/
  35. 35. BEST BRAND EXAMPLES AND TACTICS SPECIAL #, TAG INFLUENCERS, ABOUT THEM
  36. 36. BEST BRAND EXAMPLES AND TACTICS #CONSISTENT #HASHTAG UNIQUE, #QUALITY, TRACKING
  37. 37. BEST BRAND EXAMPLES AND TACTICS TIP TIP : “Integrate Tags, Themes, Campaigns, Across All Platforms But Be Native To Each Platform.”
  38. 38. BEST BRAND EXAMPLES AND TACTICS #CROSS #PROMOTE #PLATFORMS #LINK
  39. 39. BEST BRAND EXAMPLES AND TACTICS ######http:// uhurunetwork.co m/fitness- marketing-10- creative-ideas/ Tip: “Run Various Contests Across Platforms Using Hashtags. 10 Creative Gym Promotion Ideas.
  40. 40. BEST BRAND EXAMPLES AND TACTICS SHORT #VIDEOS, #LINK IN BIO CONVERSION
  41. 41. BEST BRAND EXAMPLES AND TACTICS ##INSPIRE, #STORYTELLING, #HASHTAGS
  42. 42. TOOLS CONTENT https://blog.hootsuite.com/ instagram-apps-for-business/
  43. 43. TOOLS CONTENT http://www.convinceandconvert.com/social- media-tools/the-39-social-media-tools-ill-use- today/
  44. 44. TOOLS CONTENT https://blog.bufferapp.com/new- social-media-tools-2017
  45. 45. TOOLS CONTENT iPhone, iMovies, Photos
  46. 46. #SOCIAL #AD #SPEND #TARGET #PERSONALIZATION https://blog.hubspot.com/marketing/ facebook-ads-successful-2017#sm. 000s9ev461bo0dg4qwv2mkzoln5oj
  47. 47. ENGAGEMENT
  48. 48. REVIEW SITES http://www.jaybaer.com/ #RECOMMENDED #RESOURCE
  49. 49. http://www.jaybaer.com/ #RECOMMENDED #RESOURCE #ALSO #HUG #YOUR #LOVERS #ENGAGE #ENGAGE
  50. 50. TOOLS MANAGEMENT http://www.bloggingwizard.com/best-social- media-management-tools/
  51. 51. #CONCLUSIONS #DIGITAL #MARKETING
  52. 52. WEBINAR HAS DIVERSITY OF USERS connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM

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