We discuss background issues, how three sets of numbers (cost cutting, efficiency, and growth) were identified as a business target, and how they made their CCMS decision based on specific KPI they tracked. We’ll discuss how they got to where they stand now (2 years later) and what comes next.
The document discusses evidence-based entrepreneurship and investment readiness levels (IRL). It presents the Lean Startup methodology, customer development, business model canvas, agile engineering and hypotheses testing as part of the evidence-based methodology. It discusses how IRL can assess project maturity similar to NASA's technology readiness levels (TRL) by focusing on data from experiments and customer interviews. Several examples are presented of teams applying this methodology in NSF programs to validate hypotheses, the business model and determine IRL.
Forscher Company Presentation-V1.6-without-educationNisha Selvaraj
The document provides an overview of Forscher Technology Solutions, a company that provides enterprise IT solutions and services. It discusses Forscher's expertise in areas like infrastructure as a service, cloud computing, and applications developed over a decade of experience. The company's vision is to enable businesses to achieve the best return on investment and reduce total cost of ownership through cost-effective and customized IT solutions. It offers services in areas like systems and virtualization, networking, storage, testing, and renewable energy solutions for data centers.
Many companies are facing the next major ERP upgrade to SAP S/4HANA. But with limited experience and knowledge in this area, few are daring to make the move. How do you get started on the journey to SAP S/4HANA?
Led by VP of Product Supply at FUJIFILM Diosynth Biotechnologies (FDB) Christian Houborg and one of Implement’s leading SAP experts Anders Nørtved, this short webinar will give you unique access and knowledge on how to execute a successful SAP S/4HANA project. Based on learnings and takeaways from our work with FDB, we will be sharing project approaches, tools, challenges, learnings and success stories.
This document discusses a case study of an outsourced EHS consulting support model between a $1+ billion life sciences company and convergence. The company was rapidly expanding internationally and needed experienced EHS consultants to help establish compliance systems in new markets. Convergence provided in-country EHS consultants across 11 countries to help the company enter new markets quickly and compliantly without having to hire full-time EHS staff right away. The outsourced model proved successful in helping the company expand quickly while managing risks. The company has continued working with convergence to support further international growth.
Innotech Infosystems is an IT company located in Bangalore, India that has been operating for over 3 years. It provides a range of IT services including software development, web design, SEO, BPO, and electronics. The company occupies 4000 sqft of office space with high-speed internet and state-of-the-art facilities. Its mission is to consistently create value for customers by implementing new technologies and solutions that enable excellence and competitive advantage.
Generating revenue: A New Way to Look at DocumentationChristopher Ward
In today's market content is more important to the consumer. They demand it. So, how can businesses be confused as to how they will meet that need? They need to look at content with a new mindset. In this presentation, we will discuss why the value of content has increased for the consumers, how content can generate revenue, and revenue documentation workflow. If you want that budget, create your own job title, or just want to adequately describe your value to the company this presentation is for you.
Information Management & Governance Solutions febbraio 2018Juan Niekerk
The document provides an agenda and overview for a Micro Focus IMS Partner enablement event. The agenda includes welcome and introductions, information on Micro Focus's channel news and business model, licensing models, product demonstrations of Data Protector, VM Explorer, and endpoint backup solutions, GDPR solutions overview, and a Q&A session. The document also includes information on Micro Focus's combined company and portfolio following its merger with HPE Software, as well as its software partner program levels and resources available to partners.
The document discusses evidence-based entrepreneurship and investment readiness levels (IRL). It presents the Lean Startup methodology, customer development, business model canvas, agile engineering and hypotheses testing as part of the evidence-based methodology. It discusses how IRL can assess project maturity similar to NASA's technology readiness levels (TRL) by focusing on data from experiments and customer interviews. Several examples are presented of teams applying this methodology in NSF programs to validate hypotheses, the business model and determine IRL.
Forscher Company Presentation-V1.6-without-educationNisha Selvaraj
The document provides an overview of Forscher Technology Solutions, a company that provides enterprise IT solutions and services. It discusses Forscher's expertise in areas like infrastructure as a service, cloud computing, and applications developed over a decade of experience. The company's vision is to enable businesses to achieve the best return on investment and reduce total cost of ownership through cost-effective and customized IT solutions. It offers services in areas like systems and virtualization, networking, storage, testing, and renewable energy solutions for data centers.
Many companies are facing the next major ERP upgrade to SAP S/4HANA. But with limited experience and knowledge in this area, few are daring to make the move. How do you get started on the journey to SAP S/4HANA?
Led by VP of Product Supply at FUJIFILM Diosynth Biotechnologies (FDB) Christian Houborg and one of Implement’s leading SAP experts Anders Nørtved, this short webinar will give you unique access and knowledge on how to execute a successful SAP S/4HANA project. Based on learnings and takeaways from our work with FDB, we will be sharing project approaches, tools, challenges, learnings and success stories.
This document discusses a case study of an outsourced EHS consulting support model between a $1+ billion life sciences company and convergence. The company was rapidly expanding internationally and needed experienced EHS consultants to help establish compliance systems in new markets. Convergence provided in-country EHS consultants across 11 countries to help the company enter new markets quickly and compliantly without having to hire full-time EHS staff right away. The outsourced model proved successful in helping the company expand quickly while managing risks. The company has continued working with convergence to support further international growth.
Innotech Infosystems is an IT company located in Bangalore, India that has been operating for over 3 years. It provides a range of IT services including software development, web design, SEO, BPO, and electronics. The company occupies 4000 sqft of office space with high-speed internet and state-of-the-art facilities. Its mission is to consistently create value for customers by implementing new technologies and solutions that enable excellence and competitive advantage.
Generating revenue: A New Way to Look at DocumentationChristopher Ward
In today's market content is more important to the consumer. They demand it. So, how can businesses be confused as to how they will meet that need? They need to look at content with a new mindset. In this presentation, we will discuss why the value of content has increased for the consumers, how content can generate revenue, and revenue documentation workflow. If you want that budget, create your own job title, or just want to adequately describe your value to the company this presentation is for you.
Information Management & Governance Solutions febbraio 2018Juan Niekerk
The document provides an agenda and overview for a Micro Focus IMS Partner enablement event. The agenda includes welcome and introductions, information on Micro Focus's channel news and business model, licensing models, product demonstrations of Data Protector, VM Explorer, and endpoint backup solutions, GDPR solutions overview, and a Q&A session. The document also includes information on Micro Focus's combined company and portfolio following its merger with HPE Software, as well as its software partner program levels and resources available to partners.
The document discusses the values and practices of Guidewire since its founding in 2001. It outlines three core values that Guidewire aims to uphold: integrity, rationality, and collegiality. Integrity means being truthful, rationality means making decisions based on facts and logic, and collegiality means working as a team of equals. The document also discusses Guidewire's focus on serving the real market need of the property and casualty insurance industry through building the best products, as well as its emphasis on rational strategy, consensus, and long-term success over short-term gains.
Oracle - How to take control of Product and Service Innovation guide.PDFFrancois Thierart
This document discusses best practices for structured product innovation management. It notes that while innovation is critical for growth, many companies struggle with ineffective processes that result in poor returns on innovation investments. It recommends that companies implement a connected, data-centric approach with digital tools to manage the entire innovation pipeline from idea generation through development and commercialization. This will allow companies to systematically capture and select the right ideas, build business cases, and create a balanced portfolio aligned with strategy. The document outlines five key steps top innovators take including managing ideas from diverse sources, developing requirements, managing concepts and resources, creating investment proposals, and optimizing the portfolio.
On October 2nd, Peter Beeusaert of SD Worx and Pieter Van Bouwel of Python Predictions shared our collaboration on Intuo.io’s Talent Enablement Conference. In this presentation, they explained how some of the most powerful data science applications have clear value in an HR context.
They discussed a recent joint use case ‘How data science can segment your employees to propose differentiated absenteeism treatment’ to demonstrate how bringing together data science and HR experts can improve and facilitate HR decision making.
One of the things we agreed upon when we started BMNT was that we would hold ourselves publicly accountable for delivering on our promise to help make the world a safer place. In that light each year we've delivered to our tribe of co-conspirators in the innovation insurgency an assessment of what we accomplished as well as a brief glimpse of what we expect the next year to bring.
This presentation discusses customer development and development of medical devices. The basis for the presentation comes from Lean Startup and author's product development experiences in small and large companies.
This was presented in Clinical Engineer training at TUT / Eductech on 20th April 2015.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
How to Build Organizational Change Capabilities - Prosci WebinarTim Creasey
Prosci Webinar - How to Build Organizational Change Capabilities. Agenda: 1) What is Project ECM? 2) The case for Project ECM; 3) The status of Project ECM; 4) Current state, Future state, Transition state; 5) Prosci ECM Suite. Visit www.prosci.com/ecm to learn more about the Prosci ECM Suite.
The pivotal power of data science - Influencing the business model of a media...Python Predictions
Slides of our presentation at Digital First, October 18, 2018, Brussels
https://www.digitalfirst.be/day2-2#dayres
When a startup turned to Python Predictions for their data science help, no one expected the outcome to be so impactful. The data the startups' MVP produced was the basis for an exploratory data science exercise which led to a pivotal moment of the startup early on in their business model definition. Accurat today is the result of a drastical change in approach of both the business segment and the value proposition, fed by the insights that data science revealed. In this session Bart Muskala, Accurat's founder and Geert Verstraeten, managing partner at Python Predictions outline the briefing, the approach, the insights and the impact data science had.
Coatings Industry Succession Planning WebinarNicola James
The Boomer retirement challenge facing the coatings industry and some practical solutions, with a little humor (presented as a webinar - contact me for details and link)
Whether you’re working on an experimental step, new business opportunity or one-off project, our highly experienced team is here to consult and fully take charge at every step of the way. You simply provide the specifications and we deliver the sources upon completion.
We can also help hire, train and scale a business team to support your organizational goals and projects - minimizing risks and disruption to your day to day business. Upon task completion, resources can be transferred back to you.
Value-based Reference Marketing in a Small Process Industry Software and Serv...Lauri Nurro
This master's thesis examines value-based reference marketing for Vipetec Oy, a small Finnish company that provides process industry software and services. The study aims to quantify the value realized by current customers from Vipetec's ATA software product and determine the best way to present this value to attract new customers. Interviews and numerical data from current customers are analyzed to evaluate the time and material savings achieved with ATA. Expanding into a new industry, interviews with potential customers explore the value potential of ATA. The results indicate that ATA delivers the most savings when used as a full service and that numerical improvements are more compelling sales arguments than competitive advantages. The findings are compared to literature on reference marketing and customer
The document provides an overview of Kelly Services, a staffing and workforce solutions company. It describes Kelly Services' offerings across various industries including engineering, healthcare, IT, science, outsourcing, human resources consulting, and career transition services. It also outlines Kelly Services' commercial staffing solutions for office, marketing, industrial, and electronic assembly work. The document emphasizes Kelly Services' experience, expertise, and comprehensive workforce solutions.
This document discusses creating a CLEAR (Collaborative, Lean, Evolving, Adaptable, Reportable) project portfolio. It argues that agile portfolio management is about creating agility at the portfolio level, not just applying agile frameworks to projects. It defines the CLEAR approach and explains how being CLEAR at each level (story, epic, product, portfolio) promotes engagement, understanding of work, adaptability, and visibility. Applying CLEAR principles organically creates agility rather than forcing frameworks.
The document proposes a "Compliance & Lean Manufacturing System" program to help manufacturers improve efficiency, reduce costs and waste, and meet customer demands. The Compliance & Lean Practice Center team aims to replace outdated factory management with lean techniques through intensive training programs. The training would focus on lean manufacturing, quality assurance, industrial engineering and more. It would be conducted by two trainers experienced in lean implementation, auditing, and management systems with the goals of improving productivity, reducing defects and inventory, and establishing good compliance practices.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
eHealth Start-up Guide for business successJaakko Vallila
The document provides an overview of three approaches - business model innovation, lean startup, and continuous improvement - that eHealth startups can use to successfully design and launch their business. It recommends using the business model canvas tool to map out key components of the startup's business like partners, activities, resources, customer segments, and revenue streams. The lean startup approach suggests quickly testing ideas with minimum viable products to gather customer feedback and pivot if needed. Continuous improvement involves seeking constant feedback to refine processes and provide better value. Taking a blended approach using all three methods is recommended for eHealth startups.
ADP Human Capital Insights Magazine - Volume 2Mark Schmitt
The document discusses various topics related to human capital management. It begins by discussing the importance of security leaders being prepared for tomorrow's impacts by creating controls assurance, urgency, and momentum. It then discusses the Affordable Care Act annual health care reporting requirements, noting the countdown to the deadline has begun and the legislation requires accurate documentation and reporting to avoid penalties. Finally, it discusses how wage garnishments have hit an all-time high and provides an overview of the garnishment landscape and how it could affect companies and employees.
Top stories of the 2nd pharma maintenance2 reliability minds conference 2013Maria Willamowius
From Maintenance to Reliability
Dates: 14th & 15th November 2013, Berlin / Germany
Website: http://pharma-maintenance2013.we-conect.com/en/
TOP Stories 2013:
- Dr. Ernst Keck from Roche Diagnostics GmbH in Germany will comment on how to implement a sustainable Asset Life-Cycle-Management (LCM).
- Christian Bugl from Baxter BioScience in Austria will illustrate the value of products and highlights the importance of optimizing the equipment life-cycle costs since overall equipment effectiveness specifies just a direction.
- Sergio Steffenoni from Sandoz GmbH in Germany will report on preventive, predictive and corrective maintenance and illuminate the challenges for planning and implementation of a robust and sustainable PM framework.
Find more information here: http://pharma-maintenance2013.we-conect.com/en/
The document provides an overview of product management by discussing four perspectives on the topic:
1) What domain product management falls under, touching on business, technology, and design.
2) How product management functions in organizations and interacts with other roles.
3) How to build the right product by considering desirability, feasibility, and viability, and using techniques like MVPs.
4) The differences between product management and product leadership roles and responsibilities.
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely
Chris Stein is a lead consultant who helps enterprises determine ROI forecasts, pricing strategies, timelines, and resource needs. He has experience as a product manager for fintech SaaS solutions and has managed core product development. Some of his past roles include leading BPO and change management projects, spearheading agile project management processes, and inspiring customers to build experimentation as a strategic part of their business at Optimizely. Chris provides strategic consulting in digital experience optimization, program structures, and experiment-driven product development for enterprise customers.
How to Successfully Manage High Risk, High Reward Learning Projects!Tatainteractive1
http://tatainteractive.com/ - Tata Interactive Systems provides more detail on best practices that help you learn how to manage projects which involves high risk and making it high rewarding initiative at the same time. Any initiative that starts out with a limited timeline automatically increases the risk of achieving a successful outcome. Learn more on how you can manage your valuable projects!
There is increasing competition and commoditization in the information security marketplace.
For better or worse, pure technical knowledge and experience is not enough. InfoSec companies must go out of their way to demonstrate and communicate their value to potential clients. This includes optimizing and standardizing internal processes and client-facing communications. This article (the first in a series) discusses the problems facing InfoSec companies and some strategies for standing out from the crowd.
The document discusses the values and practices of Guidewire since its founding in 2001. It outlines three core values that Guidewire aims to uphold: integrity, rationality, and collegiality. Integrity means being truthful, rationality means making decisions based on facts and logic, and collegiality means working as a team of equals. The document also discusses Guidewire's focus on serving the real market need of the property and casualty insurance industry through building the best products, as well as its emphasis on rational strategy, consensus, and long-term success over short-term gains.
Oracle - How to take control of Product and Service Innovation guide.PDFFrancois Thierart
This document discusses best practices for structured product innovation management. It notes that while innovation is critical for growth, many companies struggle with ineffective processes that result in poor returns on innovation investments. It recommends that companies implement a connected, data-centric approach with digital tools to manage the entire innovation pipeline from idea generation through development and commercialization. This will allow companies to systematically capture and select the right ideas, build business cases, and create a balanced portfolio aligned with strategy. The document outlines five key steps top innovators take including managing ideas from diverse sources, developing requirements, managing concepts and resources, creating investment proposals, and optimizing the portfolio.
On October 2nd, Peter Beeusaert of SD Worx and Pieter Van Bouwel of Python Predictions shared our collaboration on Intuo.io’s Talent Enablement Conference. In this presentation, they explained how some of the most powerful data science applications have clear value in an HR context.
They discussed a recent joint use case ‘How data science can segment your employees to propose differentiated absenteeism treatment’ to demonstrate how bringing together data science and HR experts can improve and facilitate HR decision making.
One of the things we agreed upon when we started BMNT was that we would hold ourselves publicly accountable for delivering on our promise to help make the world a safer place. In that light each year we've delivered to our tribe of co-conspirators in the innovation insurgency an assessment of what we accomplished as well as a brief glimpse of what we expect the next year to bring.
This presentation discusses customer development and development of medical devices. The basis for the presentation comes from Lean Startup and author's product development experiences in small and large companies.
This was presented in Clinical Engineer training at TUT / Eductech on 20th April 2015.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
How to Build Organizational Change Capabilities - Prosci WebinarTim Creasey
Prosci Webinar - How to Build Organizational Change Capabilities. Agenda: 1) What is Project ECM? 2) The case for Project ECM; 3) The status of Project ECM; 4) Current state, Future state, Transition state; 5) Prosci ECM Suite. Visit www.prosci.com/ecm to learn more about the Prosci ECM Suite.
The pivotal power of data science - Influencing the business model of a media...Python Predictions
Slides of our presentation at Digital First, October 18, 2018, Brussels
https://www.digitalfirst.be/day2-2#dayres
When a startup turned to Python Predictions for their data science help, no one expected the outcome to be so impactful. The data the startups' MVP produced was the basis for an exploratory data science exercise which led to a pivotal moment of the startup early on in their business model definition. Accurat today is the result of a drastical change in approach of both the business segment and the value proposition, fed by the insights that data science revealed. In this session Bart Muskala, Accurat's founder and Geert Verstraeten, managing partner at Python Predictions outline the briefing, the approach, the insights and the impact data science had.
Coatings Industry Succession Planning WebinarNicola James
The Boomer retirement challenge facing the coatings industry and some practical solutions, with a little humor (presented as a webinar - contact me for details and link)
Whether you’re working on an experimental step, new business opportunity or one-off project, our highly experienced team is here to consult and fully take charge at every step of the way. You simply provide the specifications and we deliver the sources upon completion.
We can also help hire, train and scale a business team to support your organizational goals and projects - minimizing risks and disruption to your day to day business. Upon task completion, resources can be transferred back to you.
Value-based Reference Marketing in a Small Process Industry Software and Serv...Lauri Nurro
This master's thesis examines value-based reference marketing for Vipetec Oy, a small Finnish company that provides process industry software and services. The study aims to quantify the value realized by current customers from Vipetec's ATA software product and determine the best way to present this value to attract new customers. Interviews and numerical data from current customers are analyzed to evaluate the time and material savings achieved with ATA. Expanding into a new industry, interviews with potential customers explore the value potential of ATA. The results indicate that ATA delivers the most savings when used as a full service and that numerical improvements are more compelling sales arguments than competitive advantages. The findings are compared to literature on reference marketing and customer
The document provides an overview of Kelly Services, a staffing and workforce solutions company. It describes Kelly Services' offerings across various industries including engineering, healthcare, IT, science, outsourcing, human resources consulting, and career transition services. It also outlines Kelly Services' commercial staffing solutions for office, marketing, industrial, and electronic assembly work. The document emphasizes Kelly Services' experience, expertise, and comprehensive workforce solutions.
This document discusses creating a CLEAR (Collaborative, Lean, Evolving, Adaptable, Reportable) project portfolio. It argues that agile portfolio management is about creating agility at the portfolio level, not just applying agile frameworks to projects. It defines the CLEAR approach and explains how being CLEAR at each level (story, epic, product, portfolio) promotes engagement, understanding of work, adaptability, and visibility. Applying CLEAR principles organically creates agility rather than forcing frameworks.
The document proposes a "Compliance & Lean Manufacturing System" program to help manufacturers improve efficiency, reduce costs and waste, and meet customer demands. The Compliance & Lean Practice Center team aims to replace outdated factory management with lean techniques through intensive training programs. The training would focus on lean manufacturing, quality assurance, industrial engineering and more. It would be conducted by two trainers experienced in lean implementation, auditing, and management systems with the goals of improving productivity, reducing defects and inventory, and establishing good compliance practices.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
eHealth Start-up Guide for business successJaakko Vallila
The document provides an overview of three approaches - business model innovation, lean startup, and continuous improvement - that eHealth startups can use to successfully design and launch their business. It recommends using the business model canvas tool to map out key components of the startup's business like partners, activities, resources, customer segments, and revenue streams. The lean startup approach suggests quickly testing ideas with minimum viable products to gather customer feedback and pivot if needed. Continuous improvement involves seeking constant feedback to refine processes and provide better value. Taking a blended approach using all three methods is recommended for eHealth startups.
ADP Human Capital Insights Magazine - Volume 2Mark Schmitt
The document discusses various topics related to human capital management. It begins by discussing the importance of security leaders being prepared for tomorrow's impacts by creating controls assurance, urgency, and momentum. It then discusses the Affordable Care Act annual health care reporting requirements, noting the countdown to the deadline has begun and the legislation requires accurate documentation and reporting to avoid penalties. Finally, it discusses how wage garnishments have hit an all-time high and provides an overview of the garnishment landscape and how it could affect companies and employees.
Top stories of the 2nd pharma maintenance2 reliability minds conference 2013Maria Willamowius
From Maintenance to Reliability
Dates: 14th & 15th November 2013, Berlin / Germany
Website: http://pharma-maintenance2013.we-conect.com/en/
TOP Stories 2013:
- Dr. Ernst Keck from Roche Diagnostics GmbH in Germany will comment on how to implement a sustainable Asset Life-Cycle-Management (LCM).
- Christian Bugl from Baxter BioScience in Austria will illustrate the value of products and highlights the importance of optimizing the equipment life-cycle costs since overall equipment effectiveness specifies just a direction.
- Sergio Steffenoni from Sandoz GmbH in Germany will report on preventive, predictive and corrective maintenance and illuminate the challenges for planning and implementation of a robust and sustainable PM framework.
Find more information here: http://pharma-maintenance2013.we-conect.com/en/
The document provides an overview of product management by discussing four perspectives on the topic:
1) What domain product management falls under, touching on business, technology, and design.
2) How product management functions in organizations and interacts with other roles.
3) How to build the right product by considering desirability, feasibility, and viability, and using techniques like MVPs.
4) The differences between product management and product leadership roles and responsibilities.
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely
Chris Stein is a lead consultant who helps enterprises determine ROI forecasts, pricing strategies, timelines, and resource needs. He has experience as a product manager for fintech SaaS solutions and has managed core product development. Some of his past roles include leading BPO and change management projects, spearheading agile project management processes, and inspiring customers to build experimentation as a strategic part of their business at Optimizely. Chris provides strategic consulting in digital experience optimization, program structures, and experiment-driven product development for enterprise customers.
How to Successfully Manage High Risk, High Reward Learning Projects!Tatainteractive1
http://tatainteractive.com/ - Tata Interactive Systems provides more detail on best practices that help you learn how to manage projects which involves high risk and making it high rewarding initiative at the same time. Any initiative that starts out with a limited timeline automatically increases the risk of achieving a successful outcome. Learn more on how you can manage your valuable projects!
There is increasing competition and commoditization in the information security marketplace.
For better or worse, pure technical knowledge and experience is not enough. InfoSec companies must go out of their way to demonstrate and communicate their value to potential clients. This includes optimizing and standardizing internal processes and client-facing communications. This article (the first in a series) discusses the problems facing InfoSec companies and some strategies for standing out from the crowd.
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
Services are becoming increasingly important for Scandinavian product manufacturers, triggering a need for them to professionalize their service development and management. While services require similar investment and management as physical products, there are clear differences that must be addressed. The document discusses four fundamental questions for successful service development in a product-focused environment: 1) What to develop - outputs should focus on customer value and enabling people, not just activities; 2) How to develop - take an iterative customer-involved approach; 3) Where to develop - locate near leading customers, not just technology; 4) How to control - focus on essential metrics like volumes, quality and continuous improvement while respecting local autonomy. Keeping these differences in mind provides guidance to significantly improve
Creating a strategic, fact-based HR practice is the objective of every effective HR leader. However, achieving that goal can sometimes seem insurmountable, with traditional business intelligence and data warehouse projects often taking years before they start producing even meager results. But with the right approach, the truth is that you can lay the foundation for a data-driven HR function in a relatively short time if you follow some key workforce intelligence best practices.
In this webinar, workforce intelligence expert Dave Weisbeck will explain:
How to overcome the hurdles and avoid traps on the path to data-driven HR
Why combining workforce data with business data is the key to becoming strategic
Examples of quick wins you can make with workforce intelligence
Thanks everyone who attended this webcast. Special thanks to Launch Podcast, Launch Workplaces and the 280 Group for their support. We hope you enjoyed it.
You can view or listen to the discussion on demand using the links provided.
BoldPM Insights: "Why Smart, Connected Devices Are Transforming Businesses"
Thu, May 5, 1:00 - 2:00 p.m. EDT
Slideshare: http://bit.ly/bldpmi0505
If you like this webcast content, be sure to like it and share it with others. We hope you can use this information to implement changes within your organization.
Interested in actionable business intelligence? Sign up for upcoming BoldPM Insights webcasts here: http://bit.ly/boldpminsights.
Description
Smart, connected devices are completely changing the game.
The evolution of products into intelligent, connected devices, which are increasingly embedded in broader systems, is radically reshaping companies and competition. This is forcing companies to redefine their industries and rethink nearly everything they do, beginning with their strategies.
Companies will need new types of relationships with customers. They will need new product capabilities, infrastructure, and processes; entirely new structures, functions, and new forms of cross-functional collaboration.
In this webinar, Hector Del Castillo discusses how smart, connected products are impacting business strategies and transforming the entire value chain.
The Ultimate Guide to Quality Software Through OffshoringcoMakeIT
The document provides guidance on successfully offshoring software development through establishing trust and transparency between onshore and offshore teams. It emphasizes that software development is a people-centric business that requires aligning teams' knowledge and ambitions. Specifically, it recommends overcoming barriers like "not-invented-here" thinking and establishing trust from the beginning through honesty and transparency. It also advises treating the process of setting up an offshore team as an exciting opportunity rather than a problem to be solved.
Oracle Innovation Management - driving success through aligned InnovationFrancois Thierart
The document discusses innovation management and Oracle's solutions. It describes innovation management as selecting and translating the best ideas into profitable customer offerings. Oracle's innovation management connects information and processes across idea generation, portfolio optimization, proposal development, and requirement definition to close the loop between strategy and execution. The benefits are outlined as increasing ROI on R&D, building a stronger pipeline of ideas, better satisfying customer needs, and aligning product portfolios with corporate strategy to drive profitable growth.
5 Enterprise Social Solutions to Empower Your Businesstibbr
Explore the 5 Enterprise Social Networking Solutions in detail: group collaboration, connected enterprise, collective intelligence, operational execution, and external communities.
For more information, please visit http://www.tibbr.com/
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
4Virtus is an integrated solutions provider that aims to introduce effective solutions for clients' unresolved challenges worldwide. It has a unique portfolio of custom product and service development that sets it apart from competitors. Its goal is to turn ideas into leading-edge innovations across industries by strategically aligning research and development with clients' needs. It combines intuition with analysis, rules, technology and form to provide educated solutions as artists. It fosters creativity and freedom to implement new ideas, leading to specialized products and services with no boundaries.
Evangelize specializes in optimizing digital end user experiences through transformational business consulting. They help clients build and improve product portfolios to drive digital revenue. Evangelize provides a defined digital experience platform that orchestrates applications and services. Their performance framework focuses on digital revenue generation, business model innovation, end user enablement, and life cycle extension to create maximum business value through strategic products, engaged people, optimized processes, and sustained product value.
Similar to Bernard Aschwanden - Diversify Your Content Ecosystem (20)
When Content Meets Medical: Do You Need a Crash Course for That Crash Cart? |...LavaConConference
Writing content for medical devices is exciting and fulfilling. However, it offers unique challenges that you don’t encounter when documenting software product.
Learn the basic differences between “medical” and “commercial” in this session. Find out if you can make the transition to content that may save lives!
In this session, attendee’s will learn:
How to approach content that has life-and-death outcomes.
How to perform user analysis for a product that no one chooses.
How to coordinate between regulatory an risk assessment.
How to find the balance between regulatory requirements and content that actually helps the users.
How to meet the demands of extreme environments (ICUs, etc.).
How to decide if this is for you!
As much as 75% of the adult population has some fear of public speaking and even more simply have poor presentation skills. What does this mean?
You can’t promote or get credit for your ideas.
You miss out on the visibility and exposure of presenting at conferences.
You (statistically) will earn less and be promoted less than colleagues with better public speaking skills.
But don’t panic! You *can* learn in this fun, fast-paced workshop.
In this session, attendee’s will learn:
The 3 Ps (Planning, Preparing, Performing).
How to figure out the parameters of a presentation (audience, etc.).
How to focus your topic and limit your ideas.
How to build logical structure.
How to use hooks, anecdotes, and segues.
How to work with the audience.
Tips and tricks of rehearsing.
Thousands of Words, One Brand Voice: Style Guides, Content Workflows, and AI ...LavaConConference
Qordoba has been analyzing how content strategists work with style guides and implement better content check processes. In this session, May Habib will present results and trends from the Style Guides 2019 Benchmark Report and the 2019 State of Content Strategy Report.
In this session, attendee’s will learn:
– Top priorities and biggest challenges for content strategists
– How content strategists are crafting writing guidelines their teams actually use
– How technology can help teams execute their content strategy
This document discusses content strategy and information architecture as key components of customer success. It provides an overview of each topic and how they work together to support effective content delivery from subject matter experts to end users. Content strategy defines business needs and user requirements to guide content systems and experiences. Information architecture establishes structured content, metadata, and taxonomy to enable delivery. The document outlines a process for content strategists and information architects to collaborate on assessing current state, envisioning future state, analyzing requirements, designing solutions, and implementing improvements.
The Heroes and Villains of Content Strategy | Alan PorterLavaConConference
Driven to educate, inform, and entertain through content, Industry leading Content Strategist. Author of “The Content Pool,” and regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.
To Make Your Chatbot Smart, You Need to Feed It Right: How to Write for Chatb...LavaConConference
Chatbots are becoming an increasingly popular delivery channel for many types of content, including customer support, marketing, and pre-sales. To make chatbots scalable, helpful, and smoothly integrated into the content ecosystem of your organization, you need to feed the chatbots with the right content prepared in the right way.
In this workshop, you’ll learn how to write content for chatbots in a way that lets the chatbots find the relevant content and precisely match it to the user’s request.
In this session, attendee’s will learn:
How chatbots work: approaches to recognizing user’s intent, handling incomplete requests, and finding matching content
How the content needs to be organized, structured, and written to be discoverable by the chatbot
How to not create an isolated, chatbot-specific content that would be available just for the chatbot
What makes content undiscoverable by the chatbot and makes the chatbot to give wrong or irrelevant answers
How to handle situations when the chatbot is unsure which content should be provided to the user
How to handle content variations (for example, product- or audience- specific)
All I Ever Needed to Know about Tech Comm Management I Learned from Becoming ...LavaConConference
In 2009, when my child was two, I suddenly became a Tech Comm manager again. In the past ten years, I’ve thought many times that managing a Tech Comm team was just like being a parent – I’m using the same negotiation, leadership, and sometimes counselling skills for these two areas of my life. I want to share these similarities with you.
In this session, attendee’s will learn:
A different way to consider manager-team interactions and dynamics.
How to apply skills learned from parenting when managing and leading a team.
The kinds of skills you need to succeed (or at least, not go bonkers) in both management and parenting.
You will *not* learn about how to become a parent.
This Time with Feeling: Bringing the Arts and Humanities to Tech | Jonathan F...LavaConConference
This document discusses bringing more human-centered design to technology. It notes that people form emotional connections and anthropomorphize technological objects. The author cares about designing personality and human-like experiences into technology. However, there is a need to do this responsibly and avoid potential harms. The document provides principles for designing technology with warmth, clarity, and an emphasis on helping users. It advocates including more diverse talent to help shape the future of human-computer interaction.
Intelligent Microcontent: At the Point of Content Convergence | Rob HannaLavaConConference
Content distilled down to appropriate chunks of information in the form of intelligent microcontent take on a new life when they are made available to the enterprise for consumption and reintegration across different business functions. The silos all but disappear when content is rendered to microcontent that is classed, focused, structured, and contextualized. This microcontent then can flow freely across product, marketing, training, and support documentation. Attend to learn more about this transformational opportunity.
Rage Against the Machine: Overcoming the Four Main Barriers to Content Strate...LavaConConference
Noz Urbina has consulted and trained thousands of people on their content strategies, models, and processes. Across 19 years, 4 themes come up time and time again that hold back organisations and teams in their quest for content experience excellence. To jumpstart your mastery of these challenges, this session will give you an overview of how they manifest and how to overcome them.
You will learn:
To identify the main barriers to content excellence in your organization
Who else you can follow and learn from to prevent them from hampering your strategic ambitions in the future
About some examples from other organisations that have had success in the past
During this keynote, Megan Gilhooly will introduce the four pillars of effective personalization and how they transform how we think about content strategy to drive amazing digital experiences.
The number one complaint of users across industries seems to be their inability to locate the content they need. As information continues to grow on a daily basis across the internet, companies are looking for solutions to help users make sense of the plethora of content. The CIDM 2019 benchmarking study asked industry leaders in technical communications what their departments are doing to address these issues. Find out what they said.
In this session, attendee’s will learn:
Why technical communications departments are being called up more and more to lead the taxonomy charge
The taxonomy development trends being followed by industry leaders in technical communication
Top tips and tricks for making content more findable
How to prepare for taking over this important role.
The importance of taxonomies to emerging technologies
Measuring the Value of Structured Authoring and Getting the Budget You Need |...LavaConConference
Technical communication teams provide critical value to organizations, but are often underfunded. In an age where companies are pushing products and changes to the market at breakneck speed, technical communication teams are more heavily taxed and under pressure to do more with less and faster. Implementing a structured authoring or content management solution requires the appropriate funding, but can also enable teams to achieve the efficiency they require to perform optimally.
This presentation will provide the audience with the tools they need to perform a cost-benefit analysis and calculate the ROI of such a proposal. All attendees will receive an ROI calculator they can use to build their case and get the budget approval they need. Furthermore, we’ll discuss all the factors that you can take into account when making your case for new tools.
This presentation is intended for anyone who is interested in demonstrating value and building a case for changes within their department. This presentation is based on the implementation of structured authoring or content management tools, but the benefits provided are easily transferable to other change and budget scenarios.
Find out how many organizations are taking steps to deliver better information today and prepare their organization to more easily evolve with technology advances and consumer demands for tomorrow.
In this session attendees will learn:
What does the evolution of online delivery include?
How structured content impacts your future delivery options
Why you don’t have to wait to begin improving online delivery experiences for your users
Adapt or Die: The Challenge of Digital Transformation | Sarah O'KeffeLavaConConference
We talk about digital transformation, but what does that really mean? It’s not just moving from paper forms to web forms. We have the opportunity to connect information, data, and products into a seamless experience for our customers. That is the real potential of the information age, and we are so very unprepared to make this transition.
Easy-Bake Release Training: A Marcomm/Tech Writing Success Story | Sam Barney...LavaConConference
Has preparing customers for release day become an arduous task that no team at your company can conquer? Learn how two senior managers of technical writing at athenahealth took over this hot potato and baked it to perfection by bring together Technical Writing, Marketing, Communications, and Education teams to gather customer feedback, build relevant content, and to produce release training that received rave reviews from customers and reduced support calls.
In this session, attendee’s will learn:
How to survey clients about their training needs.
How to target the right users with training materials.
How to package content in multiple formats to accommodate various learning and training styles.
How to break down silos to work cross-functionally to deliver a customer-centric release training experience.
"Herding the Cats": Benefits of Unifying Content for Customers | Richard Hend...LavaConConference
It can be challenging to get different departments in a company to speak with each other, let alone work together. But if you allow the silos to get in the way, the end result is the same work being redone multiple times, in multiple formats, and with variable content and messaging. If your teams don’t work together, your internal teams suffer AND your customers suffer. It’s time to change the old paradigm and get on the same page…literally!
What if you could align and leverage content coming from multiple sources? What if you could synthesize disparate elements into solution guides, videos, labs, training material, and proof-of-concept demonstrations for your customers? By doing this, the overall customer experience becomes streamlined, cohesive, memorable, and useful…leading to initial purchases, repeat customers, and referrals.
Join Richard Hendricks and Fawn Damitio (Juniper Networks) as they show you how to establish partnerships across departments and build aligned content that reinforces the same message, rather than tolerate fragmented content that frustrates your customers. Key examples include:
Developing example-based and solutions-based documentation with the help of Engineering, Solutions Test, and Sales Engineering
Reusing lab content for internal and external audiences
Establishing a bidirectional relationship with Training to improve both training and documentation deliverables
Building content partnerships to align information across several departments
Recognizing the power of video for GUI-based products
and more!
Building a Unified Product Content Strategy | Quentin DietrichLavaConConference
In this session, you’ll learn about the challenges and victories as we worked to build a unified product content practice at an enterprise software company. We took a help documentation team, and from there grew the content practice to influence, drive, and unify content throughout the entire product ecosystem. Many times, it can be hard to know where to start. We’ll share the steps we took and the lessons learned as we reimagined our content practice.
In this session, attendee’s will learn:
Creating a product content style guide
Connecting content through the product ecosystem
Refining your product creation process
Influencing and content decisions across the organization
Working in an agile environment with few resources
From "Content Person" to Content Designer: Helping Teams Make Data Driven Dec...LavaConConference
“Don’t worry, the content person can handle that.”
How many times have you been asked to fill in lorem ipsum with actual content? Have you ever tried to fix an information architecture or code base problem with words?
It’s time to stop being the “content person” and start being a content experience designer. From initial design research to tracking down crucial user data, content experience designers can help product teams make more strategic decisions about what users want and need. We can discover existing mental models through design research. We can track down data like nerdy bloodhounds. We can pinpoint problematic nomenclature and identify potential solves. And we are more than capable of drawing boxes and arrows.
Learn how to break out of the “content person” silo with tactical tips and tricks for helping your teams make data-driven design decisions.
Actualizing a Role-based and Personalized Documentation Portal | Margaret Col...LavaConConference
Is your technical documentation site from the dark ages? Do you have pages of links to volumes of reference content? Do your users give up trying to find anything of value and throw theirs hands up in despair? This described the user experience of the old Progress Software documentation portal.
Over the past year, Kristine Murphy and Margaret Collins have undertaken a journey to transform 30 years of reference content into a modern content platform. Using a DITA-based CMS and the Zoomin platform, they launched the Progress Information Hub, a highly-searchable site that offers content designed and delivered in a modern format. The persona-based structure offers Progress users access to content that teaches them how to do their job. The component-based content categories allow users to easily find and apply content to solve their business problems. Join Kristine and Margaret to learn about their trials and tribulations as they modernize their content.
• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Kalyan chart satta matka guessing resultsanammadhu484
MATKASATTABOSS.COM IS INDIA'S MOST TRUSTED NO.1 WEBSITE. WE PROVIDE YOU EXACT GUESSING OF THE MATKA RESULT BY OUR TOP GUESSER, MATKASATTABOSS.COM ALWAYS PROVIDES EXACT AND FAST MATKA RESULTS. PLAY SATTA MATKA AND BECOME SATTA KING BY THE HELP OF MATKASATTABOSS.COM. INDIA'S TOP SATTA MATKA MARKET AND THEIR FAST MATKA RESULTS. GET ALL THE RESULTS AND WIN MONEY BY PERFECT KALYAN MATKA TIPS , MATKA GUESSING BY OUR TOP GUESSER AND KALYAN RAJSHREE RAJYOG SWASTIK NATRAAJ BANGLORE BIRLA RAJDHANI MILAN TIME BAZAAR MATKA CHART .
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
11June 2024. An online pre-engagement session was organized on Tuesday June 11 to introduce the Science Policy Lab approach and the main components of the conceptual framework.
About 40 experts from around the globe gathered online for a pre-engagement session, paving the way for the first SASi-SPi Science Policy Lab event scheduled for June 18-19, 2024 in Malmö. The session presented the objectives for the upcoming Science Policy Lab (S-PoL), which featured a role-playing game designed to simulate stakeholder interactions and policy interventions for food systems transitions. Participants called for the sharing of meeting materials and continued collaboration, reflecting a strong commitment to advancing towards sustainable agrifood systems.
2. About your speaker
07:45@aschwanden4stc
2
Bernard Aschwanden
Past President of
www.stc.org
Founded Publishing
Smarter
Helps teams make the
case that content is the
key business asset with a
focus on how content
makes or breaks a
relationship
3. Official outline says:
07:45@aschwanden4stc
3
Sales. Marketing. Training. Technical
Communications.
They all generate content to drive revenue, so why
do they work in different silos?
There is just one customer at the end of the day
If you build business value through shared content it
reduces costs, time to market, and internal
bottlenecks.
Manage what you say, how you say it, and when it’s
said to increase both the top line and the bottom line
in business.
4. But what does it all mean?
07:45@aschwanden4stc
4
Thinking about how you create, manage, and
distribute content within and across your
organization
This case study explores how one company came to
the realization that their staff could work more
efficiently together, serve the customer better, and
do so with a solid return on their investment
Done by diversification of content across silos,
sharing between the traditional “tech docs” and the
“marketing” side of the business (and growing this to
sales, support, etc.)
5. This case study session explores:
07:45@aschwanden4stc
5
Costs a business faced
How they justified their migration to a CCMS through
expanded content generation and distribution
Some results they have seen
(reduced costs, increased revenue)
WARNING: There is a LOT of content, so track slide
numbers, then watch the recording later and skip to
the key areas. Don’t try to record all the details and
numbers!
6. Considerations on Diversification
07:45@aschwanden4stc
6
Content must be clarified, simplified, reused
Equally important is tracking/sharing costs
Done through planning, content strategy, migration, and
training,
Costs are cut by sharing content, but it’s just one
part
Docs can reduce costs, generate revenue, and
improve the business top AND bottom lines!
7. Diversified content helps a business
modernize
07:45@aschwanden4stc
7
Control and manage content sources
Optimize teams
Get to know who owns the content
It’s not sales
It’s not marketing
It’s not legal
It’s also not tech comm
Content is a core business asset, owned by the
corporation and should be used as such
9. Content is cross-departmental and cross-
functional
07:45@aschwanden4stc
9
Content spans
departments and
shouldn’t live in silos
Content serves a broad
range of functions,
internally and externally.
It is interacted with by
many different users with
different needs
10. Departments and comments on safety info
07:45@aschwanden4stc
10
Product
Management
Product safety information must be documented correctly everywhere it’s used.
Writers If we clarify this in one place where else is there an impact?
Regulatory Let’s ensure we show how our safety information shows regulatory compliance.
Training Let’s add safety information to the tutorials we use in the classroom.
Support Our step-by-step details are now on video; let’s share it!
Marketing We need self-directed steps and procedures clients can follow to ensure safe
operations.
Legal We have to be compliant with all safety laws.
Translation Let us know when safety content is updated so we can deliver in Japanese,
Spanish, Mandarin, Arabic, Russian, French, German, Portuguese…
Social Our safety info saved a customer’s eyesight. Let’s share her story with the world!
Clients I only care about getting what I need, right now, and in the format that I want…
Oh, and all safety related information better be current, accurate, and in the
right place.
11. Can your business answer these content
questions?
07:45@aschwanden4stc
11
Where is the most current version
Who has permission to change it?
How many languages is it in?
How are all the translations managed?
How do you inform staff or clients when it changes?
How is it integrated in your training (both internal and
external)?
What is the financial impact if someone is injured due to
outdated or incorrect information?
How often is it replicated (and now outdated) to your
print or online platforms?
Try to answers these questions about all your content.
Tough at best, right?
12. Content reuse beyond copy and paste
07:45@aschwanden4stc
12
Setup
Guide
Parts
list
Product Setup
Optionalsetup
Product Safety
Information
• Standards and Regulations
• Chemical Safety
• Personal Protective
Equipment (PPE)
Training
Manual
Welcome
Product
Setup
Configuration
Product Safety
Information
• Recalls and Alerts
• Standards and Regulations
• Chemical Safety
• Personal Protective
Equipment (PPE)
Owners
Manual
Schedule
Product
Setup
Standards and
Regulations
Tutorials Contact us Maintenance
records
Product Safety
Information
• Chemical Safety
• Personal Protective
Equipment (PPE)
Website
Standards
and
Regulation
s
Recalls and
Alerts
Personal
Protective
Equipment
(PPE)
Chemical
Safety
About
us
Sign
in
Sign
up
Our
people
13. Think about components, not docs
07:45@aschwanden4stc
13
Components Can be used in almost any workflow for
almost any purpose. Unlike documents, components
manage content on a granular level.
Content is information created, stored, retrieved,
modified, published and used in both a digital and print
environment including, but not limited to, text, images,
tables, links, video or sound.
Management means handling and controlling, guiding or
directing any type of content.
Systems include tools (hardware, software) and
procedures that support managed content to consistent
published to various mediums to specific audiences in a
consistent and organized fashion.
14. Reusable components across business
verticals
07:45@aschwanden4stc
14
Reusable
Component
Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Marketing (HTML5/web)
Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Training (app)
Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Lega
lProduct Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Training (HTML5)
Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Health and
SafetyProduct Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Training (PDF)
Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Support (for
Engineers)Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Support (for
Hospitals)Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
Support (for
chemists)Product Safety Information
• Recalls and Alerts
• Standards and Regulations
• ChemicalSafety
• Personal Protective Equipment (PPE)
15. What to do before you consider diversified
content
07:45@aschwanden4stc
15
1. Fact finding
2. Figure out Content Strategy and Information
Architecture
3. Separate 'Must-Haves' From 'Nice-to-Haves‘ in
tools/process
4. ID the right tools to help
5. Think about your technology requirements
6. Look for Important Vendor Services
7. Do a 'POC' or a 'pilot project‘
16. When thinking about
the ROI of content diversification
@aschwanden4stc 07:45
16
How and what to measure
17. Add efficiencies in process
07:45@aschwanden4stc
17
Change up your:
review cycles
content publishing
multi-channel delivery
content management
translation, and more.
Add new revenue channels, improve relationships with
existing customers, and build new business leads
Content becomes a connection tool
Keep long-term benefits and vision in mind
Don’t just ask “what can our content do for me now”, but
consider the 1, 2, or even 5+ year ROI.
18. Where to look for ROI
07:45@aschwanden4stc
18
1. Cost reduction and efficiencies: Traditional
approach suggests savings in cutting time and
effort and improvement in efficiencies together
to calculate the ROI. Efficiencies are great but not
the #1 way to make money.
2. Revenue growth: Suggests looking at the
benefits of improvements in customer
experience and other revenue related metrics. The
focus is on growth in revenue to calculate the
payback period. Only through growth will they get
the full rewards and compound the return.
20. We had to know the full costs, so we asked:
07:45@aschwanden4stc
20
Will things cost less? Traditional approach suggests
looking at time, cost, effort and efficiencies together to
calculate the ROI. Will diversification change corporate
processes and lower total costs? Where are costs cut?
Are things more efficient? Can they decrease content
related work and improve time to market? Efficiencies
are great but not the #1 way to make money.
Will they be able to do things faster or better? If so,
what are the cost savings and how do they calculate
them? We defined categories and identified the true
costs their business had. Once determined, we worked
to find savings in time or a change in staff, outsourcing,
or other overhead and assigned values to the amount
saved.
21. Actual costs to create content
07:45@aschwanden4stc
21
Annual Costs Budget item
$750,000 Payroll (direct). 10 content creators @$75K/annually
per resource (includes people who edit, illustrate,
support, train, develop, manage, or perform functions
that contribute to the overall content lifecycle)
$300,000 Payroll (indirect). Time on review of docs by legal,
SME, engineers, managers, etc. Calculated at 4 hours
per week for 40 reviewers
$100,000 Translation. Includes management of about 800,000
words
22. Costs to deploy a system
07:45@aschwanden4stc
22
Onetime
costs
Budget item
$170,000 CCMS initial purchase and proof-of-concept
$100,000 Consulting and content strategy, conversion,
implementation, and support
$200,000 Downtime (lost time) when staff was working on CCMS
related work rather than active content development
$50,000 Training and development of training materials
$60,000 IT and support related costs
$50,000 Migration of publishing process automated in the CCMS
$630,000
23. Savings
07:45@aschwanden4stc
23
Annual
Savings
Reason
$50,000 Faster creation of content due to standard content models
$150,000 Savings in time spent formatting, reformatting, reviewing
efficiencies, and publishing
$25,000 25% reduction in translation costs due to better source
content management and reuse
$225,000 Content reuse within and across teams
(30% initial reuse, expected to climb over time)
$450,000
24. Calculated savings
07:45@aschwanden4stc
24
Year
1
Year
2
Year 3 Year 4 Year 5
Annual cost (Y1 includes upfront costs) 630K 100K 100K 100K 100K
Cumulative costs and services 630K 730K 830K 930K 1.03M
Yearly cumulative savings (450K per
year)
450K 900K 1.35M 1.8M 2.25M
Net cash from savings and
efficiencies*
-180K 170K 520K 870K 1.22M
*. This data will be reused later.
25. Improve top and bottom lines by
growth
{getting more technical here,
but it’s what your audience will love}
@aschwanden4stc 07:45
25
Profit
26. Overview
07:45@aschwanden4stc
26
Sales and marketing saw business sales growth largely
through improved customer interactions.
They wanted to have more time to interact with clients.
Need tools to facilitate and simplify the work of many people
and free up staff and let them focus on their core jobs.
We were told the website generated about $15,000,000 in
direct annual sales. (it was actually more when a more
indepth review was done!)
We conservatively estimated adding 3% to the top line
through better content and free up staff AND help clients find
what they need faster.
Our 3% projection is very low compared to ranges of up to
10% by McKinsey Global Institute (MGI).
https://www.mckinsey.com/industries/high-tech/our-insights/the-social-
economy
27. Our projections and hopes
07:45@aschwanden4stc
27
Year One: Targets met. Revenue numbers are good.
An investment is made.
Year Two: Deliver expected growth and add $450K
to the bottom line.
Year Five: Compound growth to new markets and
products generate an additional $1.9 million in
revenue (with no added costs beyond a CCMS)
Projections with 3% growth due to
CCMS
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue (millions) 15M 15.45M 15.91M 16.39M 16.88M
Total New Growth Attributed To
CCMS
0 450K 910K 1.39M 1.88M
28. How can we build 3% revenue growth
07:45@aschwanden4stc
28
Business Objectives Priority KPI Impacted
Convert New/Returning Customers
Resolve technical queries by prospects
easily by making technical content
quickly findable by sales staff
1 Average Prospect
to Lead Conversion
Rate on Digital
Properties (%)Deliver a personalized, contextual and
highly relevant content experiences to
end users to move them further along
the conversion funnel
2
29. Continued
07:45@aschwanden4stc
29
Improve customer satisfaction by delivering a
consistent content experience pre- and post-
purchase
Number of Visits by
Returning Customers
per Month from All
ChannelsProvide quickly findable help content and
technical information to customers, so that
their queries get resolved in the least time
3
Acquire New/Returning Customers
Acquire more customers by increasing the
reach of your website by making the technical
content easily searchable and accessible to a
wider audience
4 Number of Unique
visitors per month
from All Channels
30. Continued
07:45@aschwanden4stc
30
Reduce Marketing Effort
Easily reuse technical content in
various marketing collateral and
websites
5 Total Annual Cost for Salaries and Other
Benefits as % of Total Annual Digital
Marketing Budget (%)
Reduce technology infrastructure/services cost
Reduce localization time and
cost
6 All Other Spend Applied to Digital
Marketing Activities (including In-house,
Third Party, Ad Spend, Software etc.) as
% of Total Annual Digital Marketing
Budget (%)
Enable support staff to publish
help content on their own
instead of relying on IT
7
Reduce Call Center Costs
Reduce customer support calls
due to improved search
experience of technical content
on websites
8 Total Annual Call Center Customer Sales
Transaction Costs as % of Total Annual
Revenue Attributed to Digital Marketing
(%)
31. Set growth targets based on improvements
07:45@aschwanden4stc
31
Current #’s Company Defined Information Expected
Change
271,101 Average number of visitors to website in a
month
+ 3–5%
18,977 Average number of leads generated on website
in a month
+ 3–5%
5,940 Average number of opportunities generated on
the website in a month
+ 6–8%
7% Average rate of opportunities converting to
sales
3.5% Percentage of customers that have performed
a lead generation action on website
+ 1–2%
$1,875.0 Average value of each deal + 4–8%
32. Continued
07:45@aschwanden4stc
32
$19.9M Total annual revenue as a result of deals
through qualified website leads (initial number
was $15M, not all sales are via ‘clicks’, giving a
higher number!)
+ 3–5%
$2.3M Total annual budget for marketing
28% Total annual cost for salaries and other benefits
as a percentage of total annual marketing
budget
- 5–10%
28% Spend on technology infrastructure, services
as a percentage of total annual marketing
budget
- 5–10%
8.0% Total annual call center costs for managing
sales transactions as a percentage of total
annual revenue
- 2.5–5%
5.2% Total annual cost for salaries and other benefits
for all IT as a percentage of total annual
- 5–10%
34. Total ROI Calculated
07:45@aschwanden4stc
34
Y1 Y2 Y3 Y4 Y5
Net cash from savings and
efficiencies
-
180K
170K 520K 870K 1.22
M
Net new revenue generated
207K 216K 226K 235K 246K
Total financial benefit after all
expenses
27K 386K 746K 1.1M 1.47
M
Cumulative benefit
(adding each previous year)
27K 413K 1.16M 2.26
M
3.73
M
35. Combined savings & efficiencies, plus
revenue
07:45@aschwanden4stc
35
Cash in the bank in a very short time frame
The moving average over 5 years is expected to be
over $700,000
Looking back over 2 years we can already see
that
we’ve exceeded expectations on the ROI
Q2 of 2018 we start into year 3
Met expected savings
Exceeded the first two years estimates for revenue growth
Steady growth, value from shared content
36. What is next?
07:45@aschwanden4stc
36
Roll out features to others in the business beyond
support, documentation, sales, and marketing teams
Training is next to get on board and already eager to
reuse content from the other teams
Results show that the return has been quick,
definitive, and higher than initially expected
Costs are down, people and teams are collaborating,
revenues are up, and the quality of content
continues to improve
38. NOT OUR CLIENT, but an important quote
07:45@aschwanden4stc
38
Mark Raskino, VP and Gartner Fellow on how CEOs
are taking a "digital-first" approach to business
change
“CEO understanding of the benefits of a digital
business strategy is improving. More of them
align it to advanced business ideas, such as digital
product and service innovation, the Internet of
Things, or digital platforms and ecosystems. 22%
are taking digital to the core of their enterprise
models. That's where the product, service and
business model are being changed and the new
digital capabilities that support those are
becoming core competencies."
https://www.gartner.com/newsroom/id/3689017
39. Next steps
07:45@aschwanden4stc
39
Two things stand between you and a successful
digital business strategy that helps you understand
your customers, engage them, and drive new
revenue.
An effective content strategy. Publishing Smarter
(www.publishingsmarter.com) can help get you started.
A modern CCMS.
Consider a connected CCMS that allows content teams,
marketing, sales, legal, and all others to interact with each other to
drive savings and revenue.
Over half of all CEOs say that their digital improvements
have already improved profits. Every point of contact helps
their business retain clients, create growth, add value, and
deliver a customer experience that keeps people talking,
coming back, and signing up.
https://www.gartner.com/newsroom/id/3689017
40. Download the complete whitepaper
07:45@aschwanden4stc
40
https://offers.adobe.com/en/na/marketing/landings/
xml_documentation_for_adobe_experience_manage
r
_7_steps_to_choosing_a_ccms.html
https://adobe.ly/2vIlY0p
We do stuff, and we think it’s fun
Content strategy
Content analysis
Content cleanup
Content migration (to FrameMaker, or to DITA, or both!)
Training, templates, support, development, etc
Basically, we help companies publish better, faster, and smarter
We want people to do less of the “boring” work, and more of the interesting and thoughtful work
Reach out to us: DITAworld@publishingsmarter.com