This document discusses how Uniper uses its WindArchitect software to optimize wind farm layouts based on financial metrics like levelized cost of energy (LCoE), rather than just wind yield or electrical design. A case study shows how financial optimization of a 400MW offshore wind farm using WindArchitect reduced capital expenditures by €14.5 million by balancing costs and revenues over the farm's lifetime. Analytics of layout data in WindArchitect can also provide flexibility and strategic insights to project teams.