This document discusses social media and how the Bergen Rotaract club can utilize social media. It defines social media as online platforms that allow user-generated content to be shared and discussed in real-time. Examples like Facebook, blogs, Flickr, YouTube and Twitter are given as major social media arenas. The document also provides cases of how social media has been used for mobilization and presenting prepared lectures. It suggests ways the club could use social media, such as sharing tips for exams, book recommendations, and thanking speakers.