Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.
Towards a sustainable Social Media Policy for HMGSWalt O'Hara
HMGS aims to build an effective social media strategy to promote conventions and increase membership. The strategy involves creating official Facebook and Twitter accounts to promote conventions positively. It also recommends updating the HMGS website to include more dynamic content like blogs and social media feeds to engage visitors and encourage sharing information about upcoming conventions. Forming alliances with gaming podcasts, blogs and other online communities is also suggested to maximize exposure and build momentum around HMGS events.
This was prepared for a presentation at the Small Business Technology & Development Center in Lansing, MI on April 8, 2011. The presentation was created and presented by the CEO of UZoom Media, Anne Craft.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.
Towards a sustainable Social Media Policy for HMGSWalt O'Hara
HMGS aims to build an effective social media strategy to promote conventions and increase membership. The strategy involves creating official Facebook and Twitter accounts to promote conventions positively. It also recommends updating the HMGS website to include more dynamic content like blogs and social media feeds to engage visitors and encourage sharing information about upcoming conventions. Forming alliances with gaming podcasts, blogs and other online communities is also suggested to maximize exposure and build momentum around HMGS events.
This was prepared for a presentation at the Small Business Technology & Development Center in Lansing, MI on April 8, 2011. The presentation was created and presented by the CEO of UZoom Media, Anne Craft.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
This document discusses social media monitoring and engagement. It provides statistics on major social networks and recommends that brands listen to social media to understand complaints, influencers, compliments, crises, customer needs, and competitors. The document outlines a three phase process for social media programs: listening, measuring, and engaging. It emphasizes the importance of showing customers that their feedback is being heard and addressing issues in real-time.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
This slideshow is about behind the scene of world issues and information war and give insights about realities which are hidden from us by the mainstream media.
This document provides a template for conducting a social media audit of a client. The purpose is to assess the client's current social media presence compared to competitors and best practices, in order to develop an effective social media strategy and roadmap. The audit examines the client's presence and goals across major social media channels like websites, blogs, Facebook, Twitter, and YouTube. It also considers organizational, cultural and infrastructure factors that may impact the social media strategy. Competitor analysis on key social media channels is included to benchmark the client's performance. The results will be used to identify tactical opportunities and define an overall social media strategy aligned with business goals.
Communication Planning Session - Salvation Army TXMikey Ames
The document provides an overview of a multi-channel communications strategy and strategic engagement plan for social media. It includes case studies on effective multi-channel fundraising and outlines the key components of a basic strategic engagement plan for social media, including defining objectives, audience and strategy, and proposing specific tactics across various social media platforms like Twitter, Facebook, YouTube, blogs and RSS feeds. Workflow processes and daily tasks are scheduled to efficiently manage the social media presence.
The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.
The basic objective of this presentation is to examine the changing role of women in Indian society. This concern is not merely academic but is central to the process of emerging development in India. There is a need to critically evaluate the various plans/programmes undertaken for emancipation of women in India and also make a SWOT analysis of the position of women in India at present.
This presentation discusses concepts of women empowerment including its meaning and how it works. Empowerment refers to increasing the spiritual, political, social, or economic strength of individuals and communities. It involves developing confidence in one's own capacities. Women empowerment is the process by which women challenge gender-based discrimination and gain control over their own lives. The values of an empowered woman include improving personal knowledge, self-defining power, personal power, authenticity, creativity, physical strength, equality, mutuality in relationships, economic independence, women identification, freedom from oppression, and having political power in society. Women empowerment programs aim to create attitudinal changes and legal reforms to promote equal citizenship and decision-making power for women
This document discusses the importance of networking and provides tips for how to effectively network. It defines networking as discovering connections between people through groups that share ideas and resources. The key benefits of networking mentioned are getting faster answers, having a safety net, not needing to be an expert, and finding business deals, alliances, and jobs. The document then provides guidance on choosing networking groups, building contacts, developing an elevator speech, and tips for exchanging business cards to help strengthen relationships.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
10 Steps of Project Management in Digital Agencies Alemsah Ozturk
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
This document discusses social media monitoring and engagement. It provides statistics on major social networks and recommends that brands listen to social media to understand complaints, influencers, compliments, crises, customer needs, and competitors. The document outlines a three phase process for social media programs: listening, measuring, and engaging. It emphasizes the importance of showing customers that their feedback is being heard and addressing issues in real-time.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
This slideshow is about behind the scene of world issues and information war and give insights about realities which are hidden from us by the mainstream media.
This document provides a template for conducting a social media audit of a client. The purpose is to assess the client's current social media presence compared to competitors and best practices, in order to develop an effective social media strategy and roadmap. The audit examines the client's presence and goals across major social media channels like websites, blogs, Facebook, Twitter, and YouTube. It also considers organizational, cultural and infrastructure factors that may impact the social media strategy. Competitor analysis on key social media channels is included to benchmark the client's performance. The results will be used to identify tactical opportunities and define an overall social media strategy aligned with business goals.
Communication Planning Session - Salvation Army TXMikey Ames
The document provides an overview of a multi-channel communications strategy and strategic engagement plan for social media. It includes case studies on effective multi-channel fundraising and outlines the key components of a basic strategic engagement plan for social media, including defining objectives, audience and strategy, and proposing specific tactics across various social media platforms like Twitter, Facebook, YouTube, blogs and RSS feeds. Workflow processes and daily tasks are scheduled to efficiently manage the social media presence.
The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.
The basic objective of this presentation is to examine the changing role of women in Indian society. This concern is not merely academic but is central to the process of emerging development in India. There is a need to critically evaluate the various plans/programmes undertaken for emancipation of women in India and also make a SWOT analysis of the position of women in India at present.
This presentation discusses concepts of women empowerment including its meaning and how it works. Empowerment refers to increasing the spiritual, political, social, or economic strength of individuals and communities. It involves developing confidence in one's own capacities. Women empowerment is the process by which women challenge gender-based discrimination and gain control over their own lives. The values of an empowered woman include improving personal knowledge, self-defining power, personal power, authenticity, creativity, physical strength, equality, mutuality in relationships, economic independence, women identification, freedom from oppression, and having political power in society. Women empowerment programs aim to create attitudinal changes and legal reforms to promote equal citizenship and decision-making power for women
This document discusses the importance of networking and provides tips for how to effectively network. It defines networking as discovering connections between people through groups that share ideas and resources. The key benefits of networking mentioned are getting faster answers, having a safety net, not needing to be an expert, and finding business deals, alliances, and jobs. The document then provides guidance on choosing networking groups, building contacts, developing an elevator speech, and tips for exchanging business cards to help strengthen relationships.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
10 Steps of Project Management in Digital Agencies Alemsah Ozturk
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
This document discusses Flyer, a startup that aims to disrupt the commercial real estate marketing industry. Flyer wants to make the process faster, smarter, and better through the use of digital tools like web and social media. Currently a $500 billion industry, commercial real estate transactions present an opportunity for Flyer to capture part of the $30 billion spent annually on marketing through a business model that partners with brokers.
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.
This document discusses social media marketing services and how they can help generate targeted traffic and loyal customers. It provides examples of how to use social media platforms like Facebook, Twitter, LinkedIn, blogs and forums to engage with customers, share content, and drive traffic to websites. It also discusses how businesses can track the effectiveness of social media marketing campaigns through website analytics and reports from marketing agencies.
All about Digital Marketing and its types. Jawhar Ali
Digital marketing refers to marketing activities carried out online as opposed to traditional offline methods. It offers lower costs and more accurate targeting than traditional methods.
Some key digital marketing channels include search engine optimization (SEO) which improves website visibility in organic search results; search engine marketing (SEM) which uses paid search listings; and social media marketing which creates engaging content to attract users and generate electronic word of mouth. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and YouTube. Display advertising is another form of digital marketing that appears in web banners and other forms on websites.
This document discusses social media integration options for WordPress sites. It begins by stating that social media influences search engine optimization and there are many ways to integrate social media with WordPress through plugins. It then provides an overview of various social media channels and long-term trends. It discusses social sharing, following and content feed plugins that can be used to integrate social media on WordPress sites. It also discusses developing a social media strategy and wheel-and-spoke model to link social media profiles together and drive traffic to the WordPress site. In the end, it encourages measuring the results of social media integration.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Social Media Training, Social Media Guide, Social Media Corp LiveWire
This Guide will explain social media in simple terms, it will explain why using social media is important for any business. If you are interested in running a campaign or just want to realise the importance of social media for your business then please read this guide.
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
This document discusses social media optimization (SMO) as a technique to attract traffic to websites through social media channels. SMO involves using tools like Facebook, Twitter, and other social networks to tell people about a website and where it can be found online. The benefits of SMO include increased linkability, inbound links, visibility, and traffic to a website. Common social media types for SMO include social networking, social bookmarking, blogs, wikis, photo sharing, and video sharing platforms.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It includes techniques like search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and social media marketing (SMM). The goals of digital marketing are to increase visibility, reach the right audience, generate leads, inform customers, engage audiences, motivate action, generate traffic, maximize return on investment, and convert sales. SEO involves optimizing websites to rank higher in organic search results, while SEM uses paid advertisements. SMO optimizes websites for sharing on social media, and SMM actively shares and publicizes content on social channels.
3 Prong Approach to Digital and Social MarketingMarcel Media
The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Social Media Marketing|Social Media OptimizationYogesh Apte
Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Tips to optimize your social media to boost seoEZ Rankings
A focus on social media and SEO in marketing strategy has become standard practice for businesses, but how to get them working together is still a much-debated topic.
For more details visit: https://www.ezrankings.org/
Similar to Benefits of Social Media Optimization (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
3. Social media optimization (SMO) is a subset of
search engine optimization (SEO). SMO
optimizes your business site by advertising
through social medial sites, blog sites, online
communities, podcasts, and message boards.
4.
5. Social media features added to the content itself,
including: RSS feeds, social news and sharing
buttons, and incorporating third-party
community functionalities, such as images and
videos.
Promotional activities in social media, aside
from the content being promoted, including:
blogging, commenting on other blogs,
participating in discussion groups, and posting
status updates on social networking profiles.
6.
7.
8. Keywords are the most important components
for your online marketing efforts.
Use your branded keywords in your profiles.
Review your keywords once a month
9. When it comes to search engine ranking,
inbound links are essential to the popularity of
the site and its content. You should create links
to sites and blogs that contain links that lead
back to your site and thus, increase your online
presence.
10. YouTube is a perfect example of this. YouTube
allows you to download videos to your site(s)
in order to jazz up your content. Another way
is by syndicating your content through RSS
feeds so that other people can use it to their
own advantage. The positive result of this for
you is that it will drive increased traffic to your
website.
11. Bookmarking and tagging can be accomplished
more easily by employing content features, such
as buttons like “add to Facebook” and other
bookmarking sites. Also, you can include
appropriate tags to your pages in addition to your
home page for popular bookmarking sites.
12. Just as with other ways of driving traffic, SMO is
the victim of spamming and link farming.
Although the pure concept behind social
bookmarking is to provide links that are useful,
informative, and interesting, there are many
cases of people using their own sites without
paying any mind to the content quality, which
may be cheap, duplicated, and pirated. It takes
away from the web space of the bookmarking site
and creates inferior content.
13. A guide from photoshelter “social media for
photographers”.
A guide from twitter “twitter for bussiness”
“the war for eyeballs : An introduction to internet
marketing”.
15. You can make changes to your site that will allow
it to drive your content all over the place. You can
accomplish this by including PDFs and audio
and video files so that you can submit them to
your list of members and also to sites that are
related to your niche market. This will help you
to create back links to your site so that your
website traffic is increased.
16. The popularity of your website is determined by
the amounts of links that are pulled through. An
analogy to this would be the number of votes
that a political candidate receives from the
public, which would demonstrate the popularity
of the candidate.
17. Now that you have made the decision to expand
your social media marketing efforts to benefit
your global clients and potential clients, you
need to remember to embrace the cultural
differences that are a definite reality in that
situation. Your efforts will undoubtedly be
appreciated and they will go a long way.