SlideShare a Scribd company logo
 Social media optimization (SMO) is a subset of
search engine optimization (SEO). SMO
optimizes your business site by advertising
through social medial sites, blog sites, online
communities, podcasts, and message boards.
 Social media features added to the content itself,
including: RSS feeds, social news and sharing
buttons, and incorporating third-party
community functionalities, such as images and
videos.
 Promotional activities in social media, aside
from the content being promoted, including:
blogging, commenting on other blogs,
participating in discussion groups, and posting
status updates on social networking profiles.
 Keywords are the most important components
for your online marketing efforts.
 Use your branded keywords in your profiles.
 Review your keywords once a month
 When it comes to search engine ranking,
inbound links are essential to the popularity of
the site and its content. You should create links
to sites and blogs that contain links that lead
back to your site and thus, increase your online
presence.
 YouTube is a perfect example of this. YouTube
allows you to download videos to your site(s)
in order to jazz up your content. Another way
is by syndicating your content through RSS
feeds so that other people can use it to their
own advantage. The positive result of this for
you is that it will drive increased traffic to your
website.
 Bookmarking and tagging can be accomplished
more easily by employing content features, such
as buttons like “add to Facebook” and other
bookmarking sites. Also, you can include
appropriate tags to your pages in addition to your
home page for popular bookmarking sites.
 Just as with other ways of driving traffic, SMO is
the victim of spamming and link farming.
Although the pure concept behind social
bookmarking is to provide links that are useful,
informative, and interesting, there are many
cases of people using their own sites without
paying any mind to the content quality, which
may be cheap, duplicated, and pirated. It takes
away from the web space of the bookmarking site
and creates inferior content.
 A guide from photoshelter “social media for
photographers”.
 A guide from twitter “twitter for bussiness”
 “the war for eyeballs : An introduction to internet
marketing”.
 FACEBOOK
 TWITTER
 GOOGLE+
 PINTEREST
 INSTAGRAM
 YOUTUBE
 You can make changes to your site that will allow
it to drive your content all over the place. You can
accomplish this by including PDFs and audio
and video files so that you can submit them to
your list of members and also to sites that are
related to your niche market. This will help you
to create back links to your site so that your
website traffic is increased.
 The popularity of your website is determined by
the amounts of links that are pulled through. An
analogy to this would be the number of votes
that a political candidate receives from the
public, which would demonstrate the popularity
of the candidate.
 Now that you have made the decision to expand
your social media marketing efforts to benefit
your global clients and potential clients, you
need to remember to embrace the cultural
differences that are a definite reality in that
situation. Your efforts will undoubtedly be
appreciated and they will go a long way.
Benefits of Social Media Optimization

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Benefits of Social Media Optimization

  • 1.
  • 2.
  • 3.  Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.
  • 4.
  • 5.  Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.  Promotional activities in social media, aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
  • 6.
  • 7.
  • 8.  Keywords are the most important components for your online marketing efforts.  Use your branded keywords in your profiles.  Review your keywords once a month
  • 9.  When it comes to search engine ranking, inbound links are essential to the popularity of the site and its content. You should create links to sites and blogs that contain links that lead back to your site and thus, increase your online presence.
  • 10.  YouTube is a perfect example of this. YouTube allows you to download videos to your site(s) in order to jazz up your content. Another way is by syndicating your content through RSS feeds so that other people can use it to their own advantage. The positive result of this for you is that it will drive increased traffic to your website.
  • 11.  Bookmarking and tagging can be accomplished more easily by employing content features, such as buttons like “add to Facebook” and other bookmarking sites. Also, you can include appropriate tags to your pages in addition to your home page for popular bookmarking sites.
  • 12.  Just as with other ways of driving traffic, SMO is the victim of spamming and link farming. Although the pure concept behind social bookmarking is to provide links that are useful, informative, and interesting, there are many cases of people using their own sites without paying any mind to the content quality, which may be cheap, duplicated, and pirated. It takes away from the web space of the bookmarking site and creates inferior content.
  • 13.  A guide from photoshelter “social media for photographers”.  A guide from twitter “twitter for bussiness”  “the war for eyeballs : An introduction to internet marketing”.
  • 14.  FACEBOOK  TWITTER  GOOGLE+  PINTEREST  INSTAGRAM  YOUTUBE
  • 15.  You can make changes to your site that will allow it to drive your content all over the place. You can accomplish this by including PDFs and audio and video files so that you can submit them to your list of members and also to sites that are related to your niche market. This will help you to create back links to your site so that your website traffic is increased.
  • 16.  The popularity of your website is determined by the amounts of links that are pulled through. An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate.
  • 17.  Now that you have made the decision to expand your social media marketing efforts to benefit your global clients and potential clients, you need to remember to embrace the cultural differences that are a definite reality in that situation. Your efforts will undoubtedly be appreciated and they will go a long way.