The document provides options and reasoning for naming a production company. It considers nature, mechanical, and food-based themes. Final choices are Studio Solar, Flipped Switch Studios, and Coffee Mug Studio. Coffee Mug Studio is selected for conveying warmth and trustworthiness while feeling modern and minimalistic.

1. Production company logo/
name development
Ben Dix

2. Production name mind map
Name
inspiration
Nature
based
• Bamboo studios/
studio bamboo
• Green field studio
• Deep blue pond
• Rolling boulder
• Solar studio
Mechanical
based
• Hot coal
studios
• Coal burner
• Whirring cogs
• Flipped
switch studio
Food
based
• Coffee mug
• Fresh water
studio
• Studio gum
Reasoning:
• Energy giving
• Very Modern
connotations
• ‘trendy/
quirky’ vibe
Reasoning:
• More natural
and organic feel
• Could be seen as
modern and
‘down to earth’
Reasoning:
• Connotations of ;
efficiency and ingenuity
• Possibly vintage point of
view

3. Final 3 name choices: Studio Solar
S T U D I O
S O L A R
• The name itself is short and catchy due to sibilance, whilst also feeling natural and impactful to
say out loud.
• The logo would be of the sun with light rays joining down to it.as demonstrated in the mock up
here:
• Minimalistic icon creates instant eye catching effect
• Monochromatic colour scheme gives a sophisticated feel

4. Final 3 name choices: flipped switch studios
• The name of the studio has a satisfying rhythm when spoken out loud. The name also has
connotations of being active and ‘switched on’.
• The logo (as seen in the mockup below) is of a red switch being flipped on, represented by the
action lines in the top left. The accent colour being red connotes action and effectiveness which
would be important for people to recognize
F L I P P E D S W I T C H
S T U D I O

5. Final 3 name choices: Coffee mug studio
• The name of the studio has modern and trendy connotations mixed with fresh and energizing
tones.
• The design (featured below) would give off connotations of coziness and warmth with a accented
colour for the coffee, leaving it feeling modern and minimalistic.
C O F F E E M U G
S T U D I O

6. Final choice: Coffee mug studio
Out of all the options I thought of I believe that coffee mug studios option is
the best one out of the three proposed. This is because it felt like a safe
option that will make those that view it see it as a warm and trustworthy
brand. Also if used in an intro it can be animated in a visually pleasing way