FCIM is the largest integrated supplier of aluminum extrusion equipment in Southeast Asia. It has grown rapidly over 10 years by offering customized, high-quality equipment solutions with short lead times and 24/7 support. FCIM's strategy is to supply tailored manufacturing plants to expanding aluminum extruders in Asia through flexible operations, unique process control, continuous improvement, and effective delegation. However, FCIM faces strategic issues around optimizing overhead capacity, standardizing some processes to reduce training needs, effectively spreading knowledge across the organization, and sustaining overhead in a cyclical business.