4. The elusive consumer…
A ‘Here And Now’ culture – with unlimited access and choice
Consumers want store
70% of consumers associates to be technology-
don’t have enough time… enabled and to be as
knowledgeable as they
are….
Time starved Digitally empowered
Driven by value Shop-hopping
Impact of the
economy causing
consumers to cut
discretionary
spending and shop
for deals
5. 76% of retailers say
their #1 use of in-store
technology is to
improve the customer
experience
Focus on in-store
Smaller store formats experience
Growth in mobility and Reduce costs, improve
channel convergence service
Self-checkout provides:
Up to 40% queue reduction
70% of smartphone owners will A 20% throughput increase
use their phones while shopping Over 400 labor hours reduced/redeployed
per week
in the store
A 7% revenue increase per labor hour due
to labor
redeployment back into the store
6. NCR SelfServ Checkout Global Reach
• 165 Retailers
• 13 segments
• 29 countries
• >110,000 units
NCR Ships 2 out of 3 Self Checkout Units Worldwide
7. The World of SelfServ Checkout
• Over 110,000 NCR SSCO Units Installed Globally
• Approximately 140 Million Customers Per Week Are Using NCR SSCO
• Serving Over 7 Billion Customers Per Year!
8. Macro-Trends
North Europe
Big is bad
Lower impact by economical Small is good
crisis Overcoming Common
Objections
Focus on customer experience
Store format rethinking
Cashier shortage
South Europe
High impact by economical
crisis
Focus on labor productivity and
operational costs
Store format rethinking
9. Macro Trends – What is
happening…
Lower purchasing power
Only required purchases (strict shopping
list)
Purchase postponing
Preference for store with faster check out
Basket evolution
Lower average value
Lower number of items
Increase on number of transactions
Higher frequency
Promotion driven (Cherry Picker)
Lower store revenue generation
10. Retailers conventional reaction…
w More promotions
w Stop in spending
w Sales driven actions
• Price war
Results…?
• Lower margin
• Lower improvement capability
• No improvement on operational
costs
11. A different approach
Attention to consumer needs and demands
More services
Fidelization
Revenue Increase
More references
More services
Operational Cost reduction
More flexibility on store management
Margin improvement
12. Traditional checkout lane evolution
Small Baskets – Express Service (SSC or Assisted)
Large Baskets - In-Aisle Shopping
Kiosks (e.g. productive tobacco sales)
Converged Channel Retailing (collect and pay)
Dynamic CheckOut – Convertible Lanes
14. Asda Walthamstow
A sda, 19 Selborne Walk Shopping C entre, L ondon, E 17 7L S Walthamstow C entral - C entral
Store Format Supermarket
No. of SSCO Units 20
SSCO Version V.4
No. of Main Tills 5
Store re-designed to optimise SS potential
Offer a blend of self service solutions – permanent
availability – attendant zoning
Assess the regular lanes usage specialization / free
up the shop floor
Facilitate the access to the self service area +
queuing
Optimize the additional merchandising space
Benefit from impulse merchandising (low racks)
Guide the customers with the proper signage
Leverage of self service at “kiosk” area
15. Boots Bishopsgate
Boots, 200 Bishopsgate L ondon E C 2M 4NR L iverpool St. – C ircle/C ent./Met./Hamm.
Store Format Health & Beauty
No. of SSCO Units 9
SSCO Version V.5
Boots Flagship store Format
Located nearby Liverpool St Station– huge hub of commuters
and tourists
9 Self-service Checkouts
Self Service checkout – well located near
Operates with minimal but effective use of attendant
Operation optimised to maximise SSCO
16. Tesco Commercial
Street Express
Tesco E xpress, 116 C ommercial Street, L ondon, E 1 6NF Shoreditch High St. – C entral
Store Format Convenience
No. of SSCO Units 3
SSCO Version v.4
No. of Main Tills 4
Tesco Express (Convenience Format) in busy
commuter and residential district
7 Total Lanes - 3 SSCO
Lanes embedded alongside main till bank
Operates with a fractional attendant (multi tasked
cashier)
Always open tills are self checkout
Operation adjusted to fit self checkout
17. Tesco Metro
Tesco Metro, 6 E astcheap, L ondon, E C 3M 1A E Monument – C ircle/District
Store Format Small Supermkt
No. of SSCO Units 12
SSCO Version v.5
No. of Main Tills 5
Located in business district main customers are
professionals alongside steady flow of tourist traffic
Store has substantial peaks and flows in trade – very
busy between 12-2 and 5-7, quiet outside of these
times
SSCO has precedence over main bank, customers
pass through SSCO to reach tills
Open SSCO exit causes confusion over queuing entry
points
18. Boots Paddington
Boots, Station C oncourse, Paddington Station Paddington – C ircle/Met./Hamm./Bakerloo
L ondon W2 1HB
Store Format Health & Beauty
No. of SSCO Units 4
SSCO Version V.5
No. of Main Tills 1
NCR’s worlds first smallest footprint SSCO
Located in one of the worlds busiest train stations
4 self service checkouts with 1 main till
Self Service checkout – well located and strong customer
visibility
Operates with minimal but effective use of attendant
Space utilisation optimised to leverage smaller footprint
SSCO offer
Store also has 2 tills within dedicated pharmacy area
20. Sacoph Rome
Store Format Convenience
No. of SSCO Units 2
SSCO Version V.5
No. of Main Tills 4
First implementation in Italy for small stores
Located in residential area
2 self service checkouts with 2+2 main till (normally 2 lanes
opened)
Self Service checkout – well located and strong customer
visibility
Operates with fractional cashier
Attendant used on peak time
22. Express SSCO (Basket Over Bag)
- 33cm
4
3
2
1
Standard 1-bag Unit
Redesigned Bagging Module
1. Cabinet 2. Scale Platform 3. Standard Bag Rack 4. Basket Shelf
23. Retrofit Existing 1 Bag Units…
Same Kit for Left and Right
Hand Units. On site field
retrofit possible
New Basket
Over Bag Kit.
Not Connected to
Security Scale
Standard
Bag Rack
PID = 7350-K509
Available in WOT
Standard 1 Bag
Bagging Area
25. SelfServ Checkout Convertible
Self-Checkout Mode
Input PINpad and 2nd display
belt or on swivel mount
basket
shelf
Single bag rack
3 bag, bag well
Direction of
customer traffic
26. Raised Platform for Cashier mode
Direction of
customer traffic
Direction of
customer traffic
Self-Checkout Mode Cashier Mode
The wants and needs of consumers continue to change. Many consumers are time starved, or put a high value on their time. As a result, the long queues in many establishments simply are not acceptable. In a 2010 Buzzback Consumer Survey, 28% of global consumers indicated that they need to get in and out of stores faster because they are pressed for time Secondly, many more are becoming digitally enabled and enjoy technology. They are comfortable using new devices and for many, their mobile device is the center of their universe – it’s used for everything. Additionally, today’s consumer are less loyal to retailers than ever before and will shop hop to find the best deals and values. According to the same NCR 2010 Buzzback research, 58% of global consumers said they often switch between retailers to get better prices, deals or more loyalty rewards and 65% US and 68% Canada respondents said that they often switch between retailers to get better prices, deals or more loyalty rewards