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Alessandro Santalucia

       New Vision Inco
      Chairman of board
Agenda


1. Retail Market Trends
2. Self-Service implementations
   examples
3. Technology evolution
The elusive consumer…
A ‘Here And Now’ culture – with unlimited access and choice
                                        Consumers want store
            70% of consumers          associates to be technology-
    don’t have enough time…               enabled and to be as
                                         knowledgeable as they
                                                  are….
Time starved                           Digitally empowered
  Driven by value                                   Shop-hopping
                                           Impact of the
                                         economy causing
                                         consumers to cut
                                           discretionary
                                        spending and shop
                                             for deals
76% of retailers say
                      their #1 use of in-store
                          technology is to
                       improve the customer
                             experience
                         Focus on in-store
Smaller store formats        experience

 Growth in mobility and            Reduce costs, improve
  channel convergence                    service
                                        Self-checkout provides:
                                                Up to 40% queue reduction
 70% of smartphone owners will                  A 20% throughput increase
use their phones while shopping     Over 400 labor hours reduced/redeployed
                                                                   per week
                    in the store
                                   A 7% revenue increase per labor hour due
                                                                    to labor
                                           redeployment back into the store
NCR SelfServ Checkout Global Reach




  •   165 Retailers
  •   13 segments
  •   29 countries
  •   >110,000 units




  NCR Ships 2 out of 3 Self Checkout Units Worldwide
The World of SelfServ Checkout




  • Over 110,000 NCR SSCO Units Installed Globally
  • Approximately 140 Million Customers Per Week Are Using NCR SSCO
  • Serving Over 7 Billion Customers Per Year!
Macro-Trends
   North Europe
                                    Big is bad
      Lower impact by economical   Small is good
       crisis Overcoming Common

                         Objections
      Focus on customer experience
      Store format rethinking
     Cashier shortage
 South Europe
     High impact by economical
      crisis
     Focus on labor productivity and
      operational costs
     Store format rethinking
Macro Trends – What is
happening…
 Lower purchasing power
    Only required purchases (strict shopping
      list)
    Purchase postponing
    Preference for store with faster check out
 Basket evolution
    Lower average value
    Lower number of items
 Increase on number of transactions
    Higher frequency
    Promotion driven (Cherry Picker)
    Lower store revenue generation
Retailers conventional reaction…

 w More promotions
 w Stop in spending
 w Sales driven actions
    • Price war


 Results…?
 • Lower margin
 • Lower improvement capability
 • No improvement on operational
   costs
A different approach
   Attention to consumer needs and demands
     More services
     Fidelization
   Revenue Increase
     More references
     More services
   Operational Cost reduction
     More flexibility on store management
   Margin improvement
Traditional checkout lane evolution

  Small Baskets – Express Service (SSC or Assisted)

  Large Baskets - In-Aisle Shopping

  Kiosks (e.g. productive tobacco sales)

  Converged Channel Retailing (collect and pay)

  Dynamic CheckOut – Convertible Lanes
Implementation Examples
Asda Walthamstow

A sda, 19 Selborne Walk Shopping C entre, L ondon, E 17 7L S     Walthamstow C entral - C entral


         Store Format                  Supermarket
      No. of SSCO Units                      20
         SSCO Version                        V.4
       No. of Main Tills                      5


          Store re-designed to optimise SS potential
          Offer a blend of self service solutions – permanent
         availability – attendant zoning
          Assess the regular lanes usage specialization / free
         up the shop floor
          Facilitate the access to the self service area +
         queuing
          Optimize the additional merchandising space
         Benefit from impulse merchandising (low racks)
          Guide the customers with the proper signage
         Leverage of self service at “kiosk” area
Boots Bishopsgate
Boots, 200 Bishopsgate L ondon E C 2M 4NR                    L iverpool St. – C ircle/C ent./Met./Hamm.


            Store Format              Health & Beauty
         No. of SSCO Units                        9
           SSCO Version                       V.5



     Boots Flagship store Format
     Located nearby Liverpool St Station– huge hub of commuters
     and tourists
      9 Self-service Checkouts
      Self Service checkout – well located near
      Operates with minimal but effective use of attendant
      Operation optimised to maximise SSCO
Tesco Commercial
 Street Express
Tesco E xpress, 116 C ommercial Street, L ondon, E 1 6NF    Shoreditch High St. – C entral


          Store Format                 Convenience
       No. of SSCO Units                       3
          SSCO Version                        v.4
        No. of Main Tills                      4


       Tesco Express (Convenience Format) in busy
       commuter and residential district
        7 Total Lanes - 3 SSCO
        Lanes embedded alongside main till bank
       Operates with a fractional attendant (multi tasked
       cashier)
        Always open tills are self checkout
        Operation adjusted to fit self checkout
Tesco Metro
Tesco Metro, 6 E astcheap, L ondon, E C 3M 1A E                 Monument – C ircle/District

          Store Format               Small Supermkt
       No. of SSCO Units                      12
          SSCO Version                        v.5
        No. of Main Tills                         5


       Located in business district main customers are
       professionals alongside steady flow of tourist traffic
        Store has substantial peaks and flows in trade – very
       busy between 12-2 and 5-7, quiet outside of these
       times
        SSCO has precedence over main bank, customers
       pass through SSCO to reach tills
        Open SSCO exit causes confusion over queuing entry
       points
Boots Paddington
Boots, Station C oncourse, Paddington Station                     Paddington – C ircle/Met./Hamm./Bakerloo
L ondon W2 1HB

             Store Format              Health & Beauty
         No. of SSCO Units                        4
             SSCO Version                         V.5
           No. of Main Tills                      1

     NCR’s worlds first smallest footprint SSCO
     Located in one of the worlds busiest train stations
      4 self service checkouts with 1 main till
      Self Service checkout – well located and strong customer
     visibility
      Operates with minimal but effective use of attendant
      Space utilisation optimised to leverage smaller footprint
     SSCO offer
     Store also has 2 tills within dedicated pharmacy area
Decision                      Impulse
 point                      merchandise
                            opportunities




Off-peak queue    Queue
   entrance      entrance
Sacoph Rome

   Store Format                 Convenience
No. of SSCO Units                       2
   SSCO Version                        V.5
 No. of Main Tills                      4



First implementation in Italy for small stores
Located in residential area
 2 self service checkouts with 2+2 main till (normally 2 lanes
opened)
 Self Service checkout – well located and strong customer
visibility
 Operates with fractional cashier
Attendant used on peak time
Technology Evolution
Express SSCO (Basket Over Bag)




                                                                          - 33cm
4

             3



             2
     1



                                                    Standard 1-bag Unit
Redesigned Bagging Module

1. Cabinet   2. Scale Platform   3. Standard Bag Rack   4. Basket Shelf
Retrofit Existing 1 Bag Units…

    Same Kit for Left and Right
     Hand Units. On site field
        retrofit possible




New Basket
Over Bag Kit.
Not Connected to
 Security Scale




     Standard
     Bag Rack
                                  PID = 7350-K509

                                  Available in WOT


  Standard 1 Bag
   Bagging Area
SelfServ Checkout “Flip”

Cashier Mode

           PINpad and 2nd display
           on swivel mount



 Folding platform




                                    Direction of
                                    customer traffic
SelfServ Checkout Convertible

 Self-Checkout Mode
    Input                  PINpad and 2nd display
    belt or                on swivel mount
    basket
    shelf

                                    Single bag rack




                                         3 bag, bag well
Direction of
customer traffic
Raised Platform for Cashier mode




                                     Direction of
                                     customer traffic




Direction of
customer traffic




          Self-Checkout Mode        Cashier Mode
How it works
Thank you

a.santalucia@nv-inco.com

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Italy retail market trends and self service

  • 1.
  • 2. Alessandro Santalucia New Vision Inco Chairman of board
  • 3. Agenda 1. Retail Market Trends 2. Self-Service implementations examples 3. Technology evolution
  • 4. The elusive consumer… A ‘Here And Now’ culture – with unlimited access and choice Consumers want store 70% of consumers associates to be technology- don’t have enough time… enabled and to be as knowledgeable as they are…. Time starved Digitally empowered Driven by value Shop-hopping Impact of the economy causing consumers to cut discretionary spending and shop for deals
  • 5. 76% of retailers say their #1 use of in-store technology is to improve the customer experience Focus on in-store Smaller store formats experience Growth in mobility and Reduce costs, improve channel convergence service Self-checkout provides: Up to 40% queue reduction 70% of smartphone owners will A 20% throughput increase use their phones while shopping Over 400 labor hours reduced/redeployed per week in the store A 7% revenue increase per labor hour due to labor redeployment back into the store
  • 6. NCR SelfServ Checkout Global Reach • 165 Retailers • 13 segments • 29 countries • >110,000 units NCR Ships 2 out of 3 Self Checkout Units Worldwide
  • 7. The World of SelfServ Checkout • Over 110,000 NCR SSCO Units Installed Globally • Approximately 140 Million Customers Per Week Are Using NCR SSCO • Serving Over 7 Billion Customers Per Year!
  • 8. Macro-Trends  North Europe Big is bad  Lower impact by economical Small is good crisis Overcoming Common Objections  Focus on customer experience  Store format rethinking  Cashier shortage  South Europe  High impact by economical crisis  Focus on labor productivity and operational costs  Store format rethinking
  • 9. Macro Trends – What is happening…  Lower purchasing power  Only required purchases (strict shopping list)  Purchase postponing  Preference for store with faster check out  Basket evolution  Lower average value  Lower number of items  Increase on number of transactions  Higher frequency  Promotion driven (Cherry Picker)  Lower store revenue generation
  • 10. Retailers conventional reaction… w More promotions w Stop in spending w Sales driven actions • Price war Results…? • Lower margin • Lower improvement capability • No improvement on operational costs
  • 11. A different approach  Attention to consumer needs and demands  More services  Fidelization  Revenue Increase  More references  More services  Operational Cost reduction  More flexibility on store management  Margin improvement
  • 12. Traditional checkout lane evolution Small Baskets – Express Service (SSC or Assisted) Large Baskets - In-Aisle Shopping Kiosks (e.g. productive tobacco sales) Converged Channel Retailing (collect and pay) Dynamic CheckOut – Convertible Lanes
  • 14. Asda Walthamstow A sda, 19 Selborne Walk Shopping C entre, L ondon, E 17 7L S Walthamstow C entral - C entral Store Format Supermarket No. of SSCO Units 20 SSCO Version V.4 No. of Main Tills 5 Store re-designed to optimise SS potential Offer a blend of self service solutions – permanent availability – attendant zoning Assess the regular lanes usage specialization / free up the shop floor Facilitate the access to the self service area + queuing Optimize the additional merchandising space Benefit from impulse merchandising (low racks) Guide the customers with the proper signage Leverage of self service at “kiosk” area
  • 15. Boots Bishopsgate Boots, 200 Bishopsgate L ondon E C 2M 4NR L iverpool St. – C ircle/C ent./Met./Hamm. Store Format Health & Beauty No. of SSCO Units 9 SSCO Version V.5 Boots Flagship store Format Located nearby Liverpool St Station– huge hub of commuters and tourists 9 Self-service Checkouts Self Service checkout – well located near Operates with minimal but effective use of attendant Operation optimised to maximise SSCO
  • 16. Tesco Commercial Street Express Tesco E xpress, 116 C ommercial Street, L ondon, E 1 6NF Shoreditch High St. – C entral Store Format Convenience No. of SSCO Units 3 SSCO Version v.4 No. of Main Tills 4 Tesco Express (Convenience Format) in busy commuter and residential district 7 Total Lanes - 3 SSCO Lanes embedded alongside main till bank Operates with a fractional attendant (multi tasked cashier) Always open tills are self checkout Operation adjusted to fit self checkout
  • 17. Tesco Metro Tesco Metro, 6 E astcheap, L ondon, E C 3M 1A E Monument – C ircle/District Store Format Small Supermkt No. of SSCO Units 12 SSCO Version v.5 No. of Main Tills 5 Located in business district main customers are professionals alongside steady flow of tourist traffic Store has substantial peaks and flows in trade – very busy between 12-2 and 5-7, quiet outside of these times SSCO has precedence over main bank, customers pass through SSCO to reach tills Open SSCO exit causes confusion over queuing entry points
  • 18. Boots Paddington Boots, Station C oncourse, Paddington Station Paddington – C ircle/Met./Hamm./Bakerloo L ondon W2 1HB Store Format Health & Beauty No. of SSCO Units 4 SSCO Version V.5 No. of Main Tills 1 NCR’s worlds first smallest footprint SSCO Located in one of the worlds busiest train stations 4 self service checkouts with 1 main till Self Service checkout – well located and strong customer visibility Operates with minimal but effective use of attendant Space utilisation optimised to leverage smaller footprint SSCO offer Store also has 2 tills within dedicated pharmacy area
  • 19. Decision Impulse point merchandise opportunities Off-peak queue Queue entrance entrance
  • 20. Sacoph Rome Store Format Convenience No. of SSCO Units 2 SSCO Version V.5 No. of Main Tills 4 First implementation in Italy for small stores Located in residential area 2 self service checkouts with 2+2 main till (normally 2 lanes opened) Self Service checkout – well located and strong customer visibility Operates with fractional cashier Attendant used on peak time
  • 22. Express SSCO (Basket Over Bag) - 33cm 4 3 2 1 Standard 1-bag Unit Redesigned Bagging Module 1. Cabinet 2. Scale Platform 3. Standard Bag Rack 4. Basket Shelf
  • 23. Retrofit Existing 1 Bag Units… Same Kit for Left and Right Hand Units. On site field retrofit possible New Basket Over Bag Kit. Not Connected to Security Scale Standard Bag Rack PID = 7350-K509 Available in WOT Standard 1 Bag Bagging Area
  • 24. SelfServ Checkout “Flip” Cashier Mode PINpad and 2nd display on swivel mount Folding platform Direction of customer traffic
  • 25. SelfServ Checkout Convertible Self-Checkout Mode Input PINpad and 2nd display belt or on swivel mount basket shelf Single bag rack 3 bag, bag well Direction of customer traffic
  • 26. Raised Platform for Cashier mode Direction of customer traffic Direction of customer traffic Self-Checkout Mode Cashier Mode
  • 28.
  • 29.

Editor's Notes

  1. The wants and needs of consumers continue to change. Many consumers are time starved, or put a high value on their time. As a result, the long queues in many establishments simply are not acceptable. In a 2010 Buzzback Consumer Survey, 28% of global consumers indicated that they need to get in and out of stores faster because they are pressed for time Secondly, many more are becoming digitally enabled and enjoy technology. They are comfortable using new devices and for many, their mobile device is the center of their universe – it’s used for everything. Additionally, today’s consumer are less loyal to retailers than ever before and will shop hop to find the best deals and values. According to the same NCR 2010 Buzzback research, 58% of global consumers said they often switch between retailers to get better prices, deals or more loyalty rewards and 65% US and 68% Canada respondents said that they often switch between retailers to get better prices, deals or more loyalty rewards
  2. RSD Pricing 06/18/12 NCR Confidential