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Bellevue Hospital Marketing and Communication Plan
Veronica Horne
IHP 510
Southern New Hampshire University
May 3, 2020
Introduction
NYC Health + Hospitals/ Bellevue is one of the leading
health facilities that offer competitive care in the New York
City area and offers a wide array of mental and health programs
for the city residents. Services offered cater to patients of all
ages, to those not insured, or insured through state Medicaid
plans or employer funded health care plans. Bellevue Hospital
promotes through services through a variety of ways. These are
through social media sites such as Facebook, Instagram, and
Twitter, and of course through their own personal website.
Mission/Vision Statements
Bellevue Hospital’s mission is to offer highest levels of
care to the entire population of New York While embracing
compassion, cultural sensitivity, and dignity (NYC
Health+Hospitals, 2018). This mission is extended to each and
every patient, regardless of their ability to pay. So lack of
medical insurance or money will not restrict a patient from
being seen and properly treated. In addition to this, Bellevue
Hospital mission includes to promote and protect, and be an
advocate for the health, welfare, and safety of the people of the
City of New York.
The vision statement for Bellevue Hospital “is to be a fully
integrated health system that enables New Yorkers to live their
healthiest lives” (NYC Health+Hospitals, 2018). In conjunction
with these statements, Bellevue Hospital has incorporated into
their strategic goals the ICARE standards for all of their staff. It
breakdowns as follows: Integrity, to keep each and everyone
safe. Compassion, to keep the well-being of patients first and
foremost. Respect, to work together and respect one another.
Excellence, tp pursue excellence and to keep learning.

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Bellevue Hospital Marketing and Communication PlanVe.docx

  • 1. Bellevue Hospital Marketing and Communication Plan Veronica Horne IHP 510 Southern New Hampshire University May 3, 2020 Introduction NYC Health + Hospitals/ Bellevue is one of the leading health facilities that offer competitive care in the New York City area and offers a wide array of mental and health programs for the city residents. Services offered cater to patients of all ages, to those not insured, or insured through state Medicaid plans or employer funded health care plans. Bellevue Hospital promotes through services through a variety of ways. These are through social media sites such as Facebook, Instagram, and Twitter, and of course through their own personal website. Mission/Vision Statements Bellevue Hospital’s mission is to offer highest levels of care to the entire population of New York While embracing compassion, cultural sensitivity, and dignity (NYC Health+Hospitals, 2018). This mission is extended to each and every patient, regardless of their ability to pay. So lack of
  • 2. medical insurance or money will not restrict a patient from being seen and properly treated. In addition to this, Bellevue Hospital mission includes to promote and protect, and be an advocate for the health, welfare, and safety of the people of the City of New York. The vision statement for Bellevue Hospital “is to be a fully integrated health system that enables New Yorkers to live their healthiest lives” (NYC Health+Hospitals, 2018). In conjunction with these statements, Bellevue Hospital has incorporated into their strategic goals the ICARE standards for all of their staff. It breakdowns as follows: Integrity, to keep each and everyone safe. Compassion, to keep the well-being of patients first and foremost. Respect, to work together and respect one another. Excellence, tp pursue excellence and to keep learning.