Evolent Health was formed to help health systems transition to value-based care, which aims to improve health outcomes while lowering costs. In 2013, Evolent secured $100 million in funding, highlighting investor support for value-based care. Evolent's media strategy was to define value-based care for non-experts, emphasize the benefits for patients and costs, and build long-term relationships with reporters rather than quick coverage. This resulted in 29 stories about the funding and coverage over a month that reached over 1 million people on social media.