Below are discussion questions that my fellow classmates wrote. Could you please respond to my classmates. There are a total of 4 discussion questions bellow and I need it to be no less than 150 words. Thanks. Student 1. Ethical Organizational Communication Rachel Danner 12/3/2013 4:33:25 PM The three governing principles of ethical communication are honesty, equity and avoiding harm (Kreps, 2011). All three are very important in ensuring that communication through advertising and marketing. Honesty means that there is truth in the information given out during interorganizational communication. This means there is no intentional deception in the information that is being given to the customers, regulators or competitors. It is very important for companies to be honest in their advertising so that customers get what they are expecting. Advertisements draw in customers, but if they get there and find there experience is different than what was advertised, they are likely to lose trust in the company and may never use them again. An organization must also be equitable to be ethical. This means that the company practices fair and impartial practices (Kreps, 2011). Companies that are equitable do not exhibit unfair trade practices or create monopolies. This is important in interorganizational communication because it ensures that companies are fair in advertising and marketing. This means that in an ideal world there would be no unfair advertising that blames or puts down another company. Personally if I see a company that advertises unfairly like this I avoid using their products and their company as much as possible. If a company use fair advertising I use their products and promote them by word of mouth and through my social media connections. The last ethical principle of communication is avoiding harm. This means that it is a businesses responsibility to ensure that they do as little harm to the environment and the public as possible (Kreps, 2011). This is important, especially in today’s world because of the threats of global warming and climate change. A company has a responsibility to promote environmentally friendly products and reduce the spread of harmful chemicals that may be used in manufacturing. This is important in ensuring the long-term health of the people and the planet. Reference: Kreps, G.L. (2011). Communication in organizations . San Diego, CA: Bridgepoint Education, Inc. Student 2 Week 5 Discussion 2 Matthew Morganfield 12/3/2013 8:46:29 PM The three principles of ethical organizational deal with honesty, equity, and avoiding harm (Kreps, 2011). When you look at these three principles their nothing that wasn't taught to you as a young kid within your culture. Honesty requires you to be truthful and be morally sound. Equity asks for you to be fair and impartial in your decision making. Lastly, avoiding harm ask you to validate the processes you are responsible for are not harming or hurting others. How can th.

1. Below are discussion questions that my fellow classmates
wrote.
Could you please respond to my classmates. There are a total of
4 discussion questions bellow and I need it to be no less than
150 words.
Thanks.
Student
1.
Ethical Organizational Communication
Rachel Danner
12/3/2013 4:33:25 PM
The three governing principles of ethical communication are
honesty, equity and avoiding harm (Kreps, 2011). All three are
very important in ensuring that communication through
advertising and marketing. Honesty means that there is truth in
the information given out during interorganizational
communication. This means there is no intentional deception in
the information that is being given to the customers, regulators
or competitors. It is very important for companies to be honest
in their advertising so that customers get what they are
expecting. Advertisements draw in customers, but if they get
there and find there experience is different than what was
advertised, they are likely to lose trust in the company and may
never use them again.
An organization must also be equitable to be ethical. This
means that the company practices fair and impartial practices
(Kreps, 2011). Companies that are equitable do not exhibit

2. unfair trade practices or create monopolies. This is important in
interorganizational communication because it ensures that
companies are fair in advertising and marketing. This means
that in an ideal world there would be no unfair advertising that
blames or puts down another company. Personally if I see a
company that advertises unfairly like this I avoid using their
products and their company as much as possible. If a company
use fair advertising I use their products and promote them by
word of mouth and through my social media connections.
The last ethical principle of communication is avoiding harm.
This means that it is a businesses responsibility to ensure that
they do as little harm to the environment and the public as
possible (Kreps, 2011). This is important, especially in today’s
world because of the threats of global warming and climate
change. A company has a responsibility to promote
environmentally friendly products and reduce the spread of
harmful chemicals that may be used in manufacturing. This is
important in ensuring the long-term health of the people and the
planet.
Reference: Kreps, G.L. (2011).
Communication in organizations
. San Diego, CA: Bridgepoint Education, Inc.
Student 2
Week 5 Discussion 2
Matthew Morganfield
12/3/2013 8:46:29 PM
The three principles of ethical organizational deal with honesty,
equity, and avoiding harm (Kreps, 2011). When you look at
these three principles their nothing that wasn't taught to you as
a young kid within your culture. Honesty requires you to be

3. truthful and be morally sound. Equity asks for you to be fair and
impartial in your decision making. Lastly, avoiding harm ask
you to validate the processes you are responsible for are not
harming or hurting others. How can these be applied in external
organizational communication?
When a corporation lobby’s to build relationships with other
corporations or customers it would be ideal for a corporation to
apply all of the three principles to show they are committed to
having a healthy working leadership without any alternative
motives. Sadly, this has not always been the case with some big
corporations of the past that have not followed the three
principles of ethical organizational communication at the cost
of employees losing retirement plans and corporations losing
revenue.
When I look at the military that I have served in for many years,
I asked myself has the United States Air Force followed these
principles of ethical organizational communication. I have to
say yes they have. When it comes to lobbying with the United
Nations during times of aggression, the U.S. is usually the one
lobbying for support to help defend those being denied basic
rights and freedoms we all can appreciate in the United States.
The Air Force also markets top recruits in joining the military
family that’s helps promote freedom and democracy. There’s no
mistake if a person was to join the Air Force they would have a
duty to treat others fairly and equitable. Finally, the Air Force
advertises by the use of mediated channels if you have core
values; integrity first, services before self, excellence in all you
do, you can be part of a corporation that follows ethical
organizational communication worldwide.
Matt M. III
Kreps, G. (2011). Communication in Organizations. San Diego,
CA: Bridgepoint Education, Inc.
Student 3

4. Week 5 Discussion 1
Matthew Morganfield
12/3/2013 8:43:07 PM
We have learned in this week’s reading “a great deal of
planning and hard work goes into promoting order and
predictability” in order to maintain stability within
organizations (Kreps, 2011 p. 199). However, organizations
cannot maintain levels of excellence by simply following these
guidelines. Management is constantly looking for ways to hire
employees that have the abilities and traits to take their
corporation to the next level. Innovation in organizational life
gives the capability for organizations to adapt to changes and
meet unforeseen demands that are faced everyday by companies
(Kreps, 2011). Stability and innovation is carried out every day
on operations floors in the Air Force.
Air Force Space Operations Centers (SOC) are responsible for
defending our great nation we live in everyday and every night.
There are requirements that have to be carried out to ensure
stability is maintain between all the different shifts that work on
the SOC. Having that stability ensures oncoming crews have
certain things in a particular order so not to disrupt the flow of
operations so the mission can continue on without any adverse
disruption. On the other hand operators who work on the SOC
floor are constantly told to be more than just the everyday
operator. It’s stress by crew commanders that operators should
always look into ways of performing operations better for the
unit and their crews and look for new innovated ways to defeat
the enemy both foreign and domestic.
SOC’s are perfect examples of how organizations should run.
You never want an employee on your team that comes to work
just to earn a check. Having that employee that comes to work
looking for ways to make his/her organization better and more
productivity as a whole promotes by in from others to do the
same and shows upper management a possible candidate who’s

5. ready to move up in position and take the organization to higher
levels.
Matt M. III
Kreps, G. (2011). Communication in Organizations. San Diego,
CA: Bridgepoint Education, Inc.
Student 4
Week 5 Discussion 1
David Ussery
12/3/2013 1:37:59 PM
It is difficult to bring into words what organizational stability
really is. Organizational stability is more or less having
everyone’s task in the right order to know that what is done
today will ensure success tomorrow. Stability is knowing the
company will be there tomorrow. Stability is being able to
predict what tomorrow will bring for the company and the
employees. Having the proper rules and the proper order in
place will help bring stability to an organization. Being able to
know that a certain process will bring a specific result also
strengthens the stability of an organization.
Innovation is being able to adapt to an ever changing world.
Innovation is making changes so that the success of the
company will not always depend on what has been done but
what needs to be done in the future. By being innovative we can
take a process that works and make it even better by attempting
better efficiency or lowering cost. Innovation is basically the
attempt to stay ahead of the game before the game changes.
Kreps (2011) says this best by stating “Sometimes
organizational goals shift, demanding the performance of new

6. organizational activities to meet the updated goals. For
example, leaders may alter the kinds of products that
organizations create and market in response to changes in
society, technology, and consumer demand.” (ch 9.1 par 5)
I recently read an article about Target using innovation to stay
ahead of their customers’ demands. As the economy has
weakened many consumers have shifted their focus from luxury
items to necessities. Target has recognized this shift and began
implementing a larger selection of grocery items into their new
stores. Along with the normal items Target customers are
accustomed to buying they are now expanding the items that
customers must have such as food. Their other basic items that
are sold most often will now be called high volume freight and
will become high priority for their distribution and store
employees. Wal-Mart not to be outdone by Target has enacted a
similar strategy of being able to move their most common items
into a local storage of some type as emergency supplies in case
their own distribution system is slow or fails. By ensuring their
shelves are stocked with the everyday necessities the consumer
demands they show the stability we have come to associate with
the big chain stores as well as the innovation to stay ahead of
consumer demands.
Kreps, G.L. (2011).
Communication in organizations
. San Diego, CA: Bridgepoint Education, Inc.