image1.png 18 The Final Project Deanna Buchanan SNHU Introduction Bellevue Hospital is widely regarded as the nation's pioneering medical facility. Back in 1736, when it first opened, it was only a little infirmary with enough room for six patients. In recent years, its groundbreaking work in public health, medical research, and medical education has helped it become the most important academic medical center. Both inpatients and outpatients may access the cutting-edge medical treatment available at Bellevue Hospital (NYC Health + Hospitals/Bellevue, 2018). There is a need for additional marketing strategies even though it offers a comprehensive list of extremely effective services. In the healthcare industry, marketing means reaching out to potential patients, telling them about services, and keeping them interested in healthcare (NYC Health + Hospitals, 2019). The hospital's marketing efforts should always reflect its core beliefs and long-term goals. With careful consideration of internal and external marketing aspects, Bellevue Hospital will provide its patients with top-notch service as part of its implemented marketing strategy. Success for the hospital may be guaranteed by strategic marketing that prioritizes congruence with its core values, mission, and vision. Mission, Vision & Goals Bellevue's mission is to "provide the highest quality of care to the people of New York and to treat every patient with dignity, cultural sensitivity, and compassion, regardless of their ability to pay" (NYC Health + Hospitals, 2019). Bellevue always gives patients the best possible care, treatment, and services to achieve this mission. Bellevue's vision is "to be a fully integrated health system that enables New Yorkers to live their healthiest lives" (NYC Health + Hospitals, 2021). The principles upheld by ICARE represent the ideals held by Bellevue. Integrity, compassion, accountability, respect, and excellence are all ICARE standards. These expectations apply to every Bellevue staff member. By remaining true to these principles, Bellevue seeks to improve the quality of care they provide to patients and inspire more participation from employees in the company's overall vision and mission (NYC Health + Hospitals, 2019). State of service NYC/BV offers a wide range of services to the people it helps. These services include access to highly qualified medical experts, new care programs, and cutting-edge medical technology. In this context, the obesity and weight-management service is the state of service under review. Comprehensive care for obesity and its associated diseases, like diabetes, is provided by a team of experts at the NYC/BV Center for Obesity & Weight Management. The hospital is a renowned leader in several areas of medicine, including bariatric surgery. Specialists in specialties such as surgery, medicine, nutrition, and psychology make up the bulk of the hospital's core team. Many different inpatient and outpatient treatment programs are a.

1. image1.png
18
The Final Project
Deanna Buchanan
SNHU
Introduction
Bellevue Hospital is widely regarded as the nation's pioneering medical facility. Back in 1736,
when it first opened, it was only a little infirmary with enough room for six patients. In recent
years, its groundbreaking work in public health, medical research, and medical education has
helped it become the most important academic medical center. Both inpatients and outpatients
may access the cutting-edge medical treatment available at Bellevue Hospital (NYC Health +
Hospitals/Bellevue, 2018). There is a need for additional marketing strategies even though it
offers a comprehensive list of extremely effective services. In the healthcare industry, marketing
means reaching out to potential patients, telling them about services, and keeping them interested
in healthcare (NYC Health + Hospitals, 2019). The hospital's marketing efforts should always
reflect its core beliefs and long-term goals. With careful consideration of internal and external
marketing aspects, Bellevue Hospital will provide its patients with top-notch service as part of its
implemented marketing strategy. Success for the hospital may be guaranteed by strategic
marketing that prioritizes congruence with its core values, mission, and vision.
Mission, Vision & Goals
Bellevue's mission is to "provide the highest quality of care to the people of New York and to
treat every patient with dignity, cultural sensitivity, and compassion, regardless of their ability to
pay" (NYC Health + Hospitals, 2019). Bellevue always gives patients the best possible care,
treatment, and services to achieve this mission.
Bellevue's vision is "to be a fully integrated health system that enables New Yorkers to live their
healthiest lives" (NYC Health + Hospitals, 2021). The principles upheld by ICARE represent the
ideals held by Bellevue. Integrity, compassion, accountability, respect, and excellence are all
ICARE standards. These expectations apply to every Bellevue staff member. By remaining true
to these principles, Bellevue seeks to improve the quality of care they provide to patients and
inspire more participation from employees in the company's overall vision and mission (NYC
Health + Hospitals, 2019).
State of service

2. NYC/BV offers a wide range of services to the people it helps. These services include access to
highly qualified medical experts, new care programs, and cutting-edge medical technology. In
this context, the obesity and weight-management service is the state of service under review.
Comprehensive care for obesity and its associated diseases, like diabetes, is provided by a team
of experts at the NYC/BV Center for Obesity & Weight Management. The hospital is a
renowned leader in several areas of medicine, including bariatric surgery. Specialists in
specialties such as surgery, medicine, nutrition, and psychology make up the bulk of the
hospital's core team. Many different inpatient and outpatient treatment programs are available for
patients of all ages who are overweight or obese. A healthcare facility that offers a wide range of
services must follow federal ethics to protect patients' privacy while giving professionals access
to important medical information.
Stakeholders
Stakeholders are "individuals, groups, and institutions whose interests are directly or indirectly
affected by the actions of those involved in an enterprise" (NYC Health + Hospitals, 2016).
Ethical healthcare marketing involves adhering to a code of conduct for administrative and
clinical behavior that considers the interests of all parties involved in healthcare delivery.
Stakeholders from all across New York City and beyond have a vested interest in the success of
Bellevue Hospital, including patients, their loved ones, employees, the hospital's board of
directors, and their health insurance providers. The Bellevue Community Advisory Board (CAB)
is a key stakeholder. The CAB's main job is to bring together the hospital's patients, staff, and
community members. The CAB is uniquely positioned to serve as a sounding board for
community concerns and to disseminate and promote community goals and values (NYC Health
+ Hospitals, 2016). Because Bellevue listens to what its stakeholders say, the hospital has kept a
loyal group of patients.
Alignment of Services with Mission, Vision, and Goals
Many different kinds of medical treatment are available to people in Bellevue. To this day, the
hospital remains committed to its founding principles of "one standard of care for everyone" and
"all are welcome" (NYC Health + Hospitals/Bellevue, 2020d). Bellevue meets its mission and
vision by offering a full range of services and sticking to the rule that every patient should be
treated with kindness and care. The hospital has also been able to keep achieving its mission and
vision thanks to its creative approach to process improvement. "Breakthrough has given the
NYC Health + Hospitals staff a consistent way to think about coming up with new ideas, making
plans, and solving problems" (NYC Health + Hospitals, 2016). To maintain its status as one of
the best hospitals in the country, Bellevue has implemented a breakthrough process improvement
system.
Target Population
The majority of the people Bellevue Hospital treats are regarded as being low-income. Evidence
of this may be seen in the percentage of patients with medical coverage. At Bellevue Medical
Center, 57% of all hospital discharges are covered by Medicaid, as are 36% of all ER visits and
45% of all outpatient clinic visits. Community Health Survey statistics from the New York City

3. Department of Health show that certain service areas had much higher rates of diabetes, obesity,
high cholesterol, hypertension, asthma, and cigarette use than the city as a whole (NYC Health +
Hospitals, 2018). Bellevue Hospital primarily serves White and Hispanic people. A large and
increasing Asian community is also being treated at the hospital. Despite an increasing elderly
population in its target region, the hospital's patient demographics are increasingly skewed
toward younger patients. Patients come from all over the globe to Bellevue Hospital in New
York, one of the largest hospitals in the United States. It serves as a primary care clinic for
people living in regions with a high need for medical treatment (NYC Health+Hospitals, 2018).
Situational Analysis
Managers do a situational analysis to get insight into the capabilities, clientele, and external
business climate of their company, and this study makes use of a variety of data collecting
techniques. Factors like competitiveness and marketing ethics are included in the list of external
and internal marketing influences on Bellevue, as are the services that will be used to market the
community.
Marketing Factors
Internal and external marketing factors have a significant impact on healthcare organizations.
Internal marketing factors refer to the internal resources, capabilities, and limitations of the
healthcare organization (Cellucci et al., 2014). Internal marketing factors include things like the
hospital's reputation, the quality of its staff and facilities, and its financial stability. Internal
marketing factors can also include the hospital's mission, vision, and strategic goals, as well as
its culture and values.
External marketing factors refer to the external environment in which the healthcare organization
operates. These can include things like changes in the healthcare industry, technological
advancements, economic conditions, and competition from other healthcare providers
(Berkowitz, 2021). External marketing factors can also include demographic changes in the
community served by the hospital, as well as the healthcare needs and preferences of the
population (Berkowitz, 2021).
Service Proposal
A mental health program could be a valuable service for Bellevue Hospital to market, as mental
health is an important aspect of overall health and wellness, and access to mental health services
can be a challenge for many individuals. The mental health program proposed above could
potentially address both a weakness and an opportunity for Bellevue Hospital.
As a weakness, the hospital may face challenges in terms of attracting patients seeking mental
health services. This could be due to a variety of factors, such as competition from other
healthcare providers, a lack of awareness about the hospital's mental health services, or a
perception that the hospital is not a top choice for mental health care. By marketing a
comprehensive mental health program, the hospital can address this weakness by increasing

4. awareness of its services and attracting more patients seeking mental health care through social
media adverts.
As an opportunity, the proposed mental health program could also present an opportunity for the
hospital to expand its services and meet the healthcare needs of the community. Mental health is
an important aspect of overall health and wellness, and access to mental health services can be a
challenge for many individuals. By offering a range of mental health services, the hospital can
provide an important resource for the community and position itself as a leader in mental health
care (Cellucci et al., 2014). This can also help the hospital to improve its financial sustainability
by increasing revenue from mental health services.
Marketing Goal
Using the SMART model is recommended for developing a hospital's marketing strategy. It's a
framework that guarantees the goal will be SMART ("specific, measurable, attainable, relevant,
and time-bound") (Berkowitz, 2021). To develop a marketing goal for this proposed service, it
could be helpful to consider the SMART goal framework. For example:
Specific: Increase the number of patients seeking mental health services at Bellevue Hospital by
20% within the next year.
Measurable: The goal will be measured by tracking the number of patients seeking mental health
services at the hospital over the course of the year.
Achievable: This goal is achievable because it represents a realistic increase in the number of
patients seeking mental health services at the hospital.
Realistic: The goal is realistic because it takes into account the resources and capabilities of the
hospital, as well as the needs of the community.
Timely: The goal has a specific timeframe of one year, which allows for sufficient time to
implement marketing efforts and see results.
Goal Alignment
The proposed mental health program marketing goal for increasing the number of patients
seeking mental health services at Bellevue Hospital by 20% within the next year aligns with the
mission, vision, and strategic goals of the hospital. First, the hospital's mission is to provide high-
quality, culturally competent care to the diverse communities it serves. By offering a range of
mental health services, the hospital can fulfill this mission by addressing a significant healthcare
need and making these services more accessible to the community (Schönberger, 2019). The
hospital's vision is to be a leader in healthcare, and offering a comprehensive mental health
program can help the hospital achieve this by expanding its services and positioning itself as a
top choice for mental health care. Finally, the strategic goals of the hospital include improving
access to care and financial sustainability. The proposed mental health program can support both

5. of these goals by increasing revenue from mental health services and making these services more
accessible to the community.
Competition
To identify and analyze the competition for the proposed mental health service at Bellevue
Hospital, it will be important to consider the other healthcare providers in the region offering
mental health services. Lenox Hill Hospital and NYU Langone Health are significant
competitors for Bellevue Hospital in terms of mental health services. Both hospitals offer a range
of mental health services, including individual therapy, group therapy, and medication
management. They also offer specialized mental health services or therapies, such as child and
adolescent mental health or geriatric psychiatry. It would be useful for Bellevue Hospital to
research the specific mental health services offered by Lenox Hill Hospital and NYU Langone
Health in order to understand how its own services compare and how it can differentiate itself in
the market. However, Bellevue Hospital differentiate its proposed mental health services from
those offered by Lenox Hill Hospital and NYU Langone Health by offering specialized services
or therapies. Also, Bellevue Hospital’s proposed mental service are high-quality care, which
is an advantage to the hospital in market. By considering the reputation of both the competition
and Bellevue Hospital, the hospital can determine what it needs to do to improve its reputation or
highlight its strengths in this area. Also, competitors may be located in convenient areas that are
easily accessible by public transportation or by car. Bellevue Hospital is conveniently located in
market opportunities to improve its accessibility for patients seeking mental health services.
Finally, Bellevue Hospital mental services are competitive as it offers mental health services at a
range of costs, including insurance-covered services and self-pay options.
Ethical Criteria
To determine how the current marketing strategies used by Bellevue Hospital adhere to industry
ethical criteria and codes such as those of the American Medical Association (AMA) and the
American Health Information Management Association (AHIMA), it will be helpful to consider
the specific marketing tactics being used and how they align with ethical guidelines (Shi &
Singh, 2022). First, the hospital’s marketing strategy is ensuring that marketing materials are
accurate and truthful. Secondly, the facility has strong confidentiality protocols. Thirdly, it
ensures that patients are fully informed about their treatment options. Finally, the facility provide
patients with access to their own records.
Marketing strategies
Promoting services for mental health and drug addiction requires building relationships with
individuals seeking help, their loved ones, and the larger community. If Bellevue wants to
increase its internet market share, it must prioritize marketing initiatives that use social media.
Marketing a mental health and drug addiction education program on social media would be
effective for Bellevue Hospital since 40% of customers say that social media impacts how they
cope with health (Cellucci et al., 2014). Email advertising is just another method in the
marketer's toolbox. Promoting the program to prospective clients by emailing them personally
and encouraging them to sign up. This may include describing the program, listing the

6. advantages of joining, and giving discounts or other incentives. Last but not least, there's content
promotion. In order to gain the audience's confidence and position the hospital as an expert in
mental health, we will be producing and distributing high-quality, topical material. Various
material formats, such as blog posts, articles, infographics, and videos, may be used to spread
awareness and understanding of mental health concerns and the available support services among
the target audience.
Individuals in recovery from drug addiction or mental illness often report feeling lonely, anxious,
and on edge and have very low levels of self-esteem. So, hospitals need to use marketing
strategies that foster constructive connections with individuals like these patients and other
hospital stakeholders. Studies have established that individuals use social media for various
health-related reasons, such as seeking out emotional support or learning more about their
disease and treatment alternatives (Berkowitz, 2021). Bellevue could use social media to
promote healthcare services by sharing relevant news pieces, motivational images, encouraging
words, and success stories. People searching for therapy or information might feel less alone and
more hopeful with the help of this approach (Cellucci et al., 2014).
Four and Five P's of Healthcare Marketing
Price, place, promotion, and product are the "Four Ps" of marketing. For example, in the case of
Bellevue, as a public hospital it has access to federal funding for patient assistance programs,
which helps to lower the amount that patients have to pay out of pocket. In addition to this, they
provide a variety of flexible payment plans that depend on affordability, which is also a critical
aspect in price element of the four Ps. When it comes to the place aspect of the Five Ps, location
can be a differentiating factor for a hospital like Bellevue, as it is easily accessible to the
community it serves. They may also use community assessment data to identify underserved
areas in the surrounding community, and locate clinics and services in those areas (Berkowitz,
2021). In terms of promotion it is critical for Bellevue to communicate effectively with patients
and their loved ones, building rapport with them and promoting the hospital as a trusted and
valuable community resource. To that end, Bellevue may focus on promoting its mental health
and drug misuse programs, highlighting their accessibility and effectiveness. Additionally, they
may leverage the product element of the four Ps to differentiate themselves from competitors by
highlighting the quality of care and specialized services they offer.
Patients, policymakers, and payers are the three P's chosen for healthcare marketing. Bellevue
Hospital could use patients, policymakers, and payers of healthcare as key audiences in its
marketing efforts for its mental health services. To reach patients, the hospital could promote its
services on its website and social media platforms, advertise in local media, and collaborate with
community organizations (Berkowitz, 2021). To target policymakers, such as elected officials or
government agencies, the hospital could promote the importance of mental health care and
advocate for policies that support the provision of such services (Berkowitz, 2021). To target
payers, such as insurance companies, the hospital could work with them to develop coverage
plans and promote the benefits of such coverage to potential patients (Cellucci et al., 2014). The
government provides funding for Bellevue since it is a public hospital. If the hospital wants to
keep getting funding, it must ensure its programs and advertisements are in line with the rules.
Grants called Mental Health Block Grants (MHBG) are available from the federal government to

7. help states expand their community mental health services (Berkowitz, 2021). By targeting these
key audiences, the hospital can effectively promote its mental health services and advocate for
policies that support the provision of such care.
Target market
Significant community health needs in Bellevue include treatment for mental illness and drug
misuse (Berkowitz, 2021). Patients, their loved ones, and the greater NYC community would
therefore constitute the target demographic for this educational initiative. There is a wide range
of ages, genders, races, and socioeconomic statuses among New York City's population of
people with mental health and drug addiction issues. Substance misuse and mental illness affect
people of all ages, races, socioeconomic backgrounds, educational levels, and walks of life in
New York City. Research shows that Latina teens face disproportionately high rates of suicide
ideation (Karim et al., 2020). In addition, another study indicated that 20% of low-income
mothers in the city have postpartum depression (Karim et al., 2020). New York City drug use
data were published in a study by the Substance Abuse and Mental Health Services
Administration (SAMHSA). SAMHSA (2015) reported that of the various demographic groups
currently residing in New York City, 25.3% of adolescents, 47.7% of African Americans, 53.4%
of whites, 57.6% of those who work full-time, 52.2% of college graduates, and numerous other
groups admitted to using illegal drugs in the previous year. The survey also analyzed the
prevalence of mental health disorders such major depressive episode disorder and suicide
ideation among various populations who used various drugs (SAMHSA, 2015).
The target market might have different psychographics and behaviors in addition to different
demographics. Patients with depression may use marijuana for pain relief, while those with
social anxiety may turn to alcohol for consolation (Karim et al., 2020). For instance, regardless
of a person's age, color, socioeconomic status, etc., they would be included in this program's
marketing efforts if they were in need of or interested in learning more about mental health and
drug misuse.
Currently Used Strategies
As of right now, Bellevue Hospital's marketing strategies are centered on "establishing an action
plan to ensure health information materials, products, and services are accessible and
understandable by patients and the communities they serve," as well as "strengthening
communication to inform and engage staff, patients, and communities in understanding the
hospitals health equity, principles, and goals" (Karim et al., 2020). Regardless, they use subpar
promotional techniques. There is nothing except their location and client feedback on their
Facebook page. They also maintain a Twitter account, which is packed with helpful information,
words of encouragement, a link to the main site, and beautiful images of motivation. The hospital
is already making good use of this kind of advertising, but it would be much more effective if
they had a Facebook page. Whereas Facebook has 2 billion users as of the beginning of 2018,
Twitter only has 330 million (Karim et al., 2020). Reaching a big population is important in New
York City due to the prevalence and diversity of mental illness and drug misuse. Therefore, the
best way for the hospital to reach more people is to use Facebook as a marketing tool.

8. Appropriateness of Social Media Marketing for Target Market
Social media marketing, specifically through platforms like Facebook, is an appropriate strategy
for healthcare providers to connect with their target market of patients, their loved ones, and the
greater NYC community with mental problems. Through Facebook, healthcare providers can
reach a vast audience and share information about treatments, procedures, and support groups for
mental health issues (Cellucci et al., 2014). Additionally, social media allows patients to connect
with other people who may have similar conditions or experiences which can provide emotional
support. Social media marketing can also help to raise awareness about important health issues,
such as mental health, drug misuse, and accessible resources to the community (Karim et al.,
2020). This can help to reduce the stigmatization around these topics and encourage more people
to seek out the services and support they need. Furthermore, social media is a cost-effective way
to reach out to their target market, it allows to target specific demographics such as location, age,
interests, and behaviors which can help to increase the efficiency of the marketing strategies and
reduce costs.
Ethical criteria
There are several ethical criteria that guided the selection of using Facebook as a marketing tool
for promoting mental health services. AMA has a Code of Medical Ethics that provides guidance
on the ethical use of social media in the healthcare industry. This includes principles such as
maintaining confidentiality, avoiding conflicts of interest, and ensuring that online
communication is accurate and respectful (Perez, 2021). Also, ACHE has a Code of Ethics for
Healthcare Management that includes principles related to the ethical use of social media in
healthcare (Perez, 2021). This includes principles such as respecting patient privacy, avoiding
conflicts of interest, and being transparent about the use of social media in healthcare.
Communication strategies
It is essential that all involved stakeholders within an organization be consulted when crafting
marketing plans. These individuals or groups, whether within or external to the company, are the
ones who have something to gain from the business's succeeding.
Internal Stakeholders
Those who are "directly and/or financially engaged in the operating process" are considered
"internal stakeholders" (Cellucci et al., 2014). These would be the doctors, nurses, hospital
administrators, and board members at Bellevue. One communication strategy is using surveys
with built-in suggestion boxes sent through staff newsletters to get these people involved in the
marketing process (Berkowitz, 2021). Priority stakeholders will be employees since they have
first-hand knowledge of the services offered and an intimate understanding of the company's
strengths and limitations (Berkowitz, 2021). One-on-one meetings will be used to schedule
individual meetings with key stakeholders, such as doctors or administration, to discuss the
marketing plan in more detail and address any questions or concerns they may have.
Additionally, the organization's intranet or other internal communication channels will be used to
disseminate updates and information regarding the strategy.

9. External Stakeholders
Individuals or organizations outside of an organization who influence it or may have an impact
on it are known as external stakeholders (Cellucci et al., 2014). Public health authorities,
city/state lawmakers, funders, and the target market would make up Bellevue's external
stakeholders. There are several ways that I can share marketing plan for mental health services
with indirect and direct external stakeholders through:
Press releases: I can issue press releases about the marketing plan to local media outlets, which
can be shared with the general public and with external stakeholders, such as legislators and
public health officials.
Social media: I can use social media platforms, such as Twitter, Facebook, and LinkedIn, to
share information about the marketing plan with external stakeholders and the general public.
Networking events: I can attend networking events and conferences related to mental health and
use these opportunities to share information about the marketing plan with external stakeholders.
Collaboration and Effectiveness of Plan
Here are a few strategies I can use to leverage internal and external stakeholders to ensure that
they are collaborating and supporting the mental health services:
Involve stakeholders in the planning process: I can involve internal and external stakeholders in
the planning process for the mental health services by asking for their input and feedback on the
marketing plan. This can help to ensure that their concerns and needs are addressed and that they
feel invested in the success of the plan.
Communicate regularly: I should aim to communicate regularly with internal and external
stakeholders about the progress of the marketing plan and any updates or changes. This can help
to keep everyone informed and ensure that everyone is on the same page (Cellucci et al., 2014).
Build relationships: Building strong relationships with internal and external stakeholders is key
to ensuring their support for the mental health services program. It is important to take the time
to get to know these individuals and understand their needs and concerns, and work to build trust
and credibility with them over time.
Ethical Criteria
Standards and codes of ethics, such as the ACHE Code of Ethics, must be included in marketing
plans. Professionalism entails a dedication to the highest levels of ethics and ideals like honesty,
fairness, and consideration for others' feelings. It's crucial to maintain a level head and make sure
everyone's thoughts are heard and appreciated while dealing with stakeholders both within and
outside the organization. By adhering to these moral standards, the hospital and its stakeholders,
as well as the surrounding community, will have confidence in the planned mental health
program's ability to attract and retain participants.

10. References
Berkowitz, E. N. (2021). Essentials of health care marketing . Jones & Bartlett Learning.
Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare Marketing: A Case Study
Approach . Health Administration Press.
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=6389
Karim, F., Oyewande, A. A., Abdalla, L. F., Ehsanullah, R. C., & Khan, S. (2020). Social media
use and its connection to mental health: a systematic review. Cureus , 12 (6).
NYC Health + Hospitals. (2022, October 28). Publications & Reports. Retrieved from:
https://www.nychealthandhospitals.org/publications-reports/
NYC Health+Hospitals. (2018). Missions and Values . Retrieved from NYC Health+Hospitals:
http://www.nychealthandhospitals.org/our-mission-values/
NYC Health+Hospitals. (2018). Our Services . Retrieved from NYC Health+Hospitals:
http://www.nychealthandhospitals.org/services/
NYC Health+Hospitals|Bellevue. (2016). 2016 Community Health Needs Assessment . Retrieved
from NYC Health+Hospitals|Bellevue:
Perez, M. (2021). Ethics and Decision-Making in the VA Healthcare System. Ethics .
Schönberger, D. (2019). Artificial intelligence in healthcare: a critical analysis of the legal and
ethical implications. International Journal of Law and Information Technology , 27 (2), 171-203.
Shi, L., & Singh, D. A. (2022). Essentials of the US health care system . Jones & Bartlett
Learning.
17
Substance Abuse and Mental Health Services Administration (SAMHSA). (2015). Results from
the 2015 national survey on drug use and health: Detailed tables. [PDF]. Retrieved from
https://www.samhsa.gov/data/sites/default/files/NSDUH-DetTabs-2015/NSDUHDetTabs-
2015/NSDUH-DetTabs-2015.pdf
2
Pathways to Safer Opioid Use Simulation and Reflection
Your Name Here
West Coast University

11. NURS 570: Advanced Pharmacology
Dr. Anderson
Due Date
Pathways to Safer Opioid Use Simulation and Reflection
The first section of the paper is called the introduction , yet the paper does not have a heading
that is labeled introduction. Instead, the title of the paper should be typed at the top of the first
page (be sure to center the title, but put it in bold). In this section, you would start with an
introductory paragraph. A well-written essay is similar to a trip. The introduction section is the
planning stage where you determine the place, time, and method of travel. You might also
include the order of the trip and stages of travel. The introduction is written in third person.
Decisions Made by James and the Effects Realized
This is the body of your paper. Paragraphs should be written describing specifically the decisions
made by James during the simulation and the effects of those decisions. Make sure to specifically
name the decision made. There are many decision points in the simulation and these should be
addressed individually and make sure to state the effect of each decision. It is important you
write down the decisions made during the simulation as next week James will make different
decisions and compare the decisions from this week and next week and the varying resulting
effects.
This writing is in third person also. An example, “When James arrived at the pharmacy, he
decided to…….”. Do not say, “I decided to ….” You are explaining the decisions
made by James. You will need additional references for any material you use that is not in the
simulation. When writing, do not put all of the decisions in one paragraph. A good rule of thumb
is four to six sentences per paragraph.
Conclusion
Always end with a conclusion where you summarize your paper and repeat the primary points.
Remember that a well-written essay is like planning a trip. The introduction is the planning
stage; the body is the journey. The conclusion allows the opportunity to reflect on where the
journey has taken you. This is similar to reviewing the pictures you took on your trip and
remembering the important places and experiences.
References
Adams, M. P., Holland, N., & Urban, C. Q. (2017). Pharmacology for nurses. A
pathophysiologic approach. (5th ed.). Pearson Education.
https://online.vitalsource.com/books/9780134255378

12. West Coast University. (n.d.). Pathways to safer opioid use. James Parker.
https://canvas.westcoastuniversity.edu/courses/25517/pages/week-1-pathways-to-safer-opioid-
use-james-parker
Week 1 Pathways to Safer Opioid Use Simulation and Reflection
· This week, you will complete the Pathways to Safer Opioid Use simulation from the patient
perspective and reflect on the experience.
· Watch the opening introduction video and then click on the right arrow in the simulation to
take you to the role of the patient, James Parker.
· Note the decisions you make along with their effects.
· Write a 1- to 2-page reflection paper describing the process you went through and the results
you got based on the decisions you made as James. This paper must be written in APA format,
typed in Times New Roman with 12-point font, double-spaced with 1-inch margins.
See the rubric for specific grading criteria.
Week 1 Assignment
· Pathways to Safer Opioid Use Simulation and Reflection
· View the video - make sure to note the decisions made by James!
· Write down the decisions and the outcomes for each decision in detail as this is what you will
be writing about!
· In week 2, you will be comparing the decisions!
· You will write a 1-2 page APA paper reflecting of the process.
· This is in APA format, 12-point Times New Roman with title page, introduction, body, and
reference page.
· The title page and reference page are not included in the 1-2 page paper limit.
· Make sure your paper is 1-2 pages without the title and reference page!

13. · Here is a template
ï‚· Download template I have developed to help guide completion of your assignment.
ï‚· Download this template, save it as a Microsoft Word Document
ï‚· This assignment must be submitted as a Microsoft Word Document!
ï‚· It is highly recommended you use the provided template!
ï‚· Please see the instructions and rubric for this assignment in Module 1.
ï‚· Here is a print screen of the rubric!
image1.png
image2.png