Belle Tire, a tire retailer since 1922, uses some digital marketing but has room for improvement. With help from a marketing team, Belle Tire can become a leading online tire retailer by increasing brand awareness, bolstering customer service, optimizing their website for search engines, and implementing a full social media marketing plan while retaining their family-friendly image. Key tactics include keeping consumers informed of sales and services, maximizing customer support, and increasing brand loyalty through social media incentives.

1. An Integrated Digital
Marketing Strategy
James Gibbons

2. Belle Tire has served Michigan and Ohio as
professional tire retailers since 1922.
Belle Tire currently uses a wide range of
digital sales and marketing, but has significant
room for improvement.
With help from our marketing team, Belle Tire
can become a Leading Online Tire Retailer.

3. •Increase Brand Awareness
•Bolster Customer Service
•Search Engine Optimize Belle Tire
& Related Searches
•Install Full Social Media Marketing Plan
•Retain Family-run Family Friendly Image
in a Digital Marketplace

4. Keep Consumers Informed
Maximize Customer Support
Increase Brand Awareness
Advertise Ongoing Sales
Increase Brand Loyalty with
Social Media Incentives

5. How can we improve
our current blog?
Customer Service Maximization

6. Promotions are a huge part
of Belle Tire’s advertising Success
What comes next?
How can we use other social
media tools?

7. What timing considerations can we
use to our advantage?
Shoulda bought snow tires?
Do people know when to
buy new tires?

8. oBelle Tire has always been run
as a family company and the
brand reflects this virtue.
oAll advertising and marketing
throughout the campaign will
also reflect these values.
oUsing an Opt-In approach to this campaign will eliminate
consumers feeling intrusion.
oSocial Media is an excellent option for influencing the
emotions of consumers and becoming part of everyday
life.

9. Digital Marketing Budget
Facebook
Twitter
Blog
Promotions
SEO

10. Measure everything from
site traffic to average
time spent on the site
Use tracking data to
maximize reach
Find insights in consumer
behavior in a digital world