Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Insights & Advertising on the Growing Instacart MarketplaceTinuiti
America’s shopping habits were changing in the wake of COVID-19. With 57% of the grocery ecommerce market and order volume up by as much as 500% in 2020, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers.If you are in store at a participating retailer, then an Instacart Ads program should be part of your media strategy. Join Tinuiti and Instacart as we dig into the top trends dominating 2020 and unpack the latest insights across our digital aisles. We’ll also breakdown Instacart ads, how they work, and the different Instacart ad campaigns you can launch to reach grocery shoppers.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
This document summarizes a presentation on becoming more customer-centric in retail. It finds that while retailers say they want to be customer-centric, they are still product-focused and treat customer experience tactically. CEOs have delegated customer strategy to others, and retailers have data but struggle to use it effectively due to a lack of analytics resources and inability to create a single customer view. The presentation provides four steps for retailers to start improving customer-centricity: 1) Measure existing efforts, 2) Use metrics to attract executive attention, 3) Create a maturity plan, and 4) Identify partners to help fill gaps. It emphasizes making customer value a key metric and centralizing customer insights.
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
This document provides tips for boosting brand and product discovery through a diversified paid social strategy for the 2020 holiday season. It recommends diversifying across platforms like Facebook, Instagram, Pinterest, Snapchat, and TikTok to meet shoppers where they are increasingly shopping online. Specific tactics discussed include using dynamic ads, catalog retargeting, augmented reality, and leveraging user-generated content. Testing new strategies and creative elements ahead of Q4 is advised to inform the ultimate marketing mix. The document emphasizes reducing friction in the online shopping experience and bringing an immersive in-store feel to the digital environment.
Richard L. Vandervoet is an experienced retail brand marketing and innovations professional. He has a track record of developing new products and innovations that increase sales and exceed financial targets. His expertise includes identifying consumer needs, developing new product concepts, and launching them successfully.
Growing grocery sales in an omnichannel world - Supermarket ConferenceJaime Ng
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Insights & Advertising on the Growing Instacart MarketplaceTinuiti
America’s shopping habits were changing in the wake of COVID-19. With 57% of the grocery ecommerce market and order volume up by as much as 500% in 2020, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers.If you are in store at a participating retailer, then an Instacart Ads program should be part of your media strategy. Join Tinuiti and Instacart as we dig into the top trends dominating 2020 and unpack the latest insights across our digital aisles. We’ll also breakdown Instacart ads, how they work, and the different Instacart ad campaigns you can launch to reach grocery shoppers.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
This document summarizes a presentation on becoming more customer-centric in retail. It finds that while retailers say they want to be customer-centric, they are still product-focused and treat customer experience tactically. CEOs have delegated customer strategy to others, and retailers have data but struggle to use it effectively due to a lack of analytics resources and inability to create a single customer view. The presentation provides four steps for retailers to start improving customer-centricity: 1) Measure existing efforts, 2) Use metrics to attract executive attention, 3) Create a maturity plan, and 4) Identify partners to help fill gaps. It emphasizes making customer value a key metric and centralizing customer insights.
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
This document provides tips for boosting brand and product discovery through a diversified paid social strategy for the 2020 holiday season. It recommends diversifying across platforms like Facebook, Instagram, Pinterest, Snapchat, and TikTok to meet shoppers where they are increasingly shopping online. Specific tactics discussed include using dynamic ads, catalog retargeting, augmented reality, and leveraging user-generated content. Testing new strategies and creative elements ahead of Q4 is advised to inform the ultimate marketing mix. The document emphasizes reducing friction in the online shopping experience and bringing an immersive in-store feel to the digital environment.
Richard L. Vandervoet is an experienced retail brand marketing and innovations professional. He has a track record of developing new products and innovations that increase sales and exceed financial targets. His expertise includes identifying consumer needs, developing new product concepts, and launching them successfully.
Growing grocery sales in an omnichannel world - Supermarket ConferenceJaime Ng
This document discusses growing grocery sales in an omnichannel world. It notes that grocery retailers should look beyond just in-store sales and expand their strategy to include digital channels. They should shift from a product-centric to a more shopper-centric approach, aligning with customers' preferred shopping paths and purchase methods. It also stresses the need to understand the potential for online grocery sales in each market, as consumer purchasing patterns continue to change and blur the lines between online and offline shopping experiences.
To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.
Merkle (our new parent company) is an award-winning performance media agency in the US and Europe, and a trusted Google partner. Please find their approach to Performance Marketing in Dubai attached.
SPEAKERS:
Google: Imad Gharazeddine, DoubleClick & Data integration specialist
Merkle: Vimal Badiani, Marketing Solutions Director
Your Social: Victor Madueno, Social Media Director
The document discusses disruptive marketing strategies using growth hacking, iterative testing, and profit modeling to generate business outcomes. It outlines a five stage process for disruptive marketing testing that includes testing message market fit, disruptive reach of marketing channels, comparative return on investment of channels, conversion psychology funnels, and managing exponential growth factors. It provides examples of success metrics and case studies of applying this process for a mobile rewards app, enterprise hardware and software company, and healthcare marketplace.
Leaders that inspire all think, act and communicate from the inside-out. Starting with the reason why of things drives decision-making and behavior; Still want to play it as you currently do? Create a global sustainable value for all your stakeholders. Low risks, modest rewards.
This document provides information about optimizing social commerce strategies for the holiday season. It discusses leveraging platforms like Instagram, Pinterest, and TikTok for social shopping. Key recommendations include ensuring product feeds are optimized across social networks, using community content to drive social proof, targeting loyal customers for sales, and optimizing creative for mobile. Artificial intelligence can help analyze content performance and search for images. The document emphasizes making the online shopping experience feel like in-store shopping through gift guides and contextual content across touchpoints.
5 Practical Steps to Energize your Organization and Bring Customer First Enga...dunnhumby
Retailers with the most effective customer engagement programs have two important things in common - they leverage data and technology to better understand customer needs, and they are led by a common customer language from the CEO to the in-store staff.
This webinar presentation touches on what customer-first engagement looks like and uncovers the data, tools, practices and education necessary to adapt and grow your organization.
In this webinar presentation you will learn:
- How to use data to better understand customer needs
- Tips to create and embed a common customer language
- How to show tangible change in the store
- Methods to align processes, systems, and structures
The presentation is created by David Ciancio, former VP of Loyalty at Kroger, and one of the industry’s leading experts on retail marketing and loyalty. David has developed customer strategies with retailers around the globe and brings a real-world perspective of how to transition an organization from a product focus to a customer focus.
View the on-demand webinar here: http://www.dunnhumby.com/bringing-customer-first-engagement-to-life
Video Best Practices for TikTok, Snapchat, and Pinterest Tinuiti
This document appears to be a presentation about best practices for video content on social media platforms like Snapchat, Pinterest, and TikTok. The key points covered include:
1. The importance of diversifying paid social spend across multiple platforms to reach different audiences.
2. How to move from static images to video content, which performs better across social media. Creative best practices for different video formats and lengths are discussed.
3. Specific creative best practices and considerations for each platform, including how to design ads for different ad types on Snapchat, Pinterest, and TikTok.
4. Ways to optimize existing creative assets, such as cutting existing videos into shorter clips, remixing
Disruptive marketing in the retail worldAlex Rascanu
Disruptive marketing can challenge conventional thinking in an existing market or develop a new one. Focus on the job, not the consumer segment. Identify unconventional opportunities by looking for data that doesn't make any sense and trying to understand it. With disruptive marketing, you can change culture! And take on your biggest competitor and win. This presentation was delivered at the Innovative Evenings event in Toronto on May 23, 2013. More on this: http://www.alexrascanu.com/disruptive-marketing-in-the-retail-world/
Market America Built on Product, Powered by Peoplebahlswede
Market America is a product brokerage and internet marketing company that provides entrepreneurs with a system called the UnFranchise Business Development System to create ongoing income by selling Market America's exclusive brand of products. Through their system of One-to-One marketing utilizing their web portal and network of independent distributors, Market America has generated over $2.5 billion in retail sales since 1992. Their business model allows individuals to earn income both through retail profits on products and commissions from building their own sales organizations.
IEEE GlobalSpec recently conducted its annual Trends in Industrial Marketing survey. We asked
marketing and sales professionals in the industrial sector to address marketing trends, challenges,
and expenditures within the engineering, technical, manufacturing and industrial communities. This report analyzes and presents the results of the survey, and, offers recommendations to
industrial marketers to help them allocate their budgets, develop a sound marketing strategy,
and plan effective programs and campaigns.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
The document discusses the importance of entrepreneurship and how companies can go international. It outlines key benefits of entrepreneurship such as job creation, innovation, and community development. It also provides steps for companies to expand globally, including creating an international business plan, researching foreign markets, evaluating distribution methods, pricing for exports, obtaining financing, and shipping goods internationally. Important considerations for going global include understanding foreign cultures, financing assistance programs, and finding qualified foreign distributors.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
This document outlines several case studies demonstrating how personalization and recommendations improved key performance indicators (KPIs) across different industries. Some key findings include:
- Personalized recommendations on an e-commerce site increased revenue from recommended items by 7% and item page click-through rate by 7%.
- On a video streaming site, personalized content recommendations increased click-through rate by 12-22% and long term click-through rate by 6-17%.
- A real estate site saw click-through rate increases of up to 26% for known visitors and up to 4% for unknown visitors when using personalized retargeting ads.
This document provides information about Attentive, a text message marketing platform. It discusses:
- Attentive was founded in 2016 by Twitter executives and has 350+ employees based in New York City.
- It works with 1,500+ leading brands and has sent billions of text messages.
- The document provides statistics on text message marketing metrics like click-through and open rates.
- It discusses strategies for using Attentive for text message marketing campaigns, including list growth, personalization, and orchestration across channels.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Boost Product Discovery & Brand Awareness with Amazon’s New Sponsored Display...Tinuiti
Amazon Sponsored Display Ads include both view and product targeting tactics available to vendors in sellers. Sponsored Display ads can now target and retarget shoppers both on and off Amazon. You can now reach audiences based on interest segments and product detail page views, which gives you a major edge in targeting. Tinuiti data shows how Sponsored Display spend grew from 66% from Q1 to Q2 2020 and sales more than doubled. Learn how to Amazon Sponsored Display Ads from the experts.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
20 Red Hot, Pre-IPO Companies in 2015 B2B TechIDG Connect
This document profiles 20 privately held tech companies that the author believes have good prospects for an initial public offering (IPO) in 2015. It provides a brief overview and analysis of each company, including their market opportunity and competitiveness, funding to date, and interviews with executives. The author notes that not all of the companies will necessarily IPO, as some may be acquired, but they each have a chance to go public if market conditions are right and they can continue executing well. The purpose is to survey interesting pre-IPO companies, not to predict their success or failure on public markets.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.
Merkle (our new parent company) is an award-winning performance media agency in the US and Europe, and a trusted Google partner. Please find their approach to Performance Marketing in Dubai attached.
SPEAKERS:
Google: Imad Gharazeddine, DoubleClick & Data integration specialist
Merkle: Vimal Badiani, Marketing Solutions Director
Your Social: Victor Madueno, Social Media Director
The document discusses disruptive marketing strategies using growth hacking, iterative testing, and profit modeling to generate business outcomes. It outlines a five stage process for disruptive marketing testing that includes testing message market fit, disruptive reach of marketing channels, comparative return on investment of channels, conversion psychology funnels, and managing exponential growth factors. It provides examples of success metrics and case studies of applying this process for a mobile rewards app, enterprise hardware and software company, and healthcare marketplace.
Leaders that inspire all think, act and communicate from the inside-out. Starting with the reason why of things drives decision-making and behavior; Still want to play it as you currently do? Create a global sustainable value for all your stakeholders. Low risks, modest rewards.
This document provides information about optimizing social commerce strategies for the holiday season. It discusses leveraging platforms like Instagram, Pinterest, and TikTok for social shopping. Key recommendations include ensuring product feeds are optimized across social networks, using community content to drive social proof, targeting loyal customers for sales, and optimizing creative for mobile. Artificial intelligence can help analyze content performance and search for images. The document emphasizes making the online shopping experience feel like in-store shopping through gift guides and contextual content across touchpoints.
5 Practical Steps to Energize your Organization and Bring Customer First Enga...dunnhumby
Retailers with the most effective customer engagement programs have two important things in common - they leverage data and technology to better understand customer needs, and they are led by a common customer language from the CEO to the in-store staff.
This webinar presentation touches on what customer-first engagement looks like and uncovers the data, tools, practices and education necessary to adapt and grow your organization.
In this webinar presentation you will learn:
- How to use data to better understand customer needs
- Tips to create and embed a common customer language
- How to show tangible change in the store
- Methods to align processes, systems, and structures
The presentation is created by David Ciancio, former VP of Loyalty at Kroger, and one of the industry’s leading experts on retail marketing and loyalty. David has developed customer strategies with retailers around the globe and brings a real-world perspective of how to transition an organization from a product focus to a customer focus.
View the on-demand webinar here: http://www.dunnhumby.com/bringing-customer-first-engagement-to-life
Video Best Practices for TikTok, Snapchat, and Pinterest Tinuiti
This document appears to be a presentation about best practices for video content on social media platforms like Snapchat, Pinterest, and TikTok. The key points covered include:
1. The importance of diversifying paid social spend across multiple platforms to reach different audiences.
2. How to move from static images to video content, which performs better across social media. Creative best practices for different video formats and lengths are discussed.
3. Specific creative best practices and considerations for each platform, including how to design ads for different ad types on Snapchat, Pinterest, and TikTok.
4. Ways to optimize existing creative assets, such as cutting existing videos into shorter clips, remixing
Disruptive marketing in the retail worldAlex Rascanu
Disruptive marketing can challenge conventional thinking in an existing market or develop a new one. Focus on the job, not the consumer segment. Identify unconventional opportunities by looking for data that doesn't make any sense and trying to understand it. With disruptive marketing, you can change culture! And take on your biggest competitor and win. This presentation was delivered at the Innovative Evenings event in Toronto on May 23, 2013. More on this: http://www.alexrascanu.com/disruptive-marketing-in-the-retail-world/
Market America Built on Product, Powered by Peoplebahlswede
Market America is a product brokerage and internet marketing company that provides entrepreneurs with a system called the UnFranchise Business Development System to create ongoing income by selling Market America's exclusive brand of products. Through their system of One-to-One marketing utilizing their web portal and network of independent distributors, Market America has generated over $2.5 billion in retail sales since 1992. Their business model allows individuals to earn income both through retail profits on products and commissions from building their own sales organizations.
IEEE GlobalSpec recently conducted its annual Trends in Industrial Marketing survey. We asked
marketing and sales professionals in the industrial sector to address marketing trends, challenges,
and expenditures within the engineering, technical, manufacturing and industrial communities. This report analyzes and presents the results of the survey, and, offers recommendations to
industrial marketers to help them allocate their budgets, develop a sound marketing strategy,
and plan effective programs and campaigns.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
The document discusses the importance of entrepreneurship and how companies can go international. It outlines key benefits of entrepreneurship such as job creation, innovation, and community development. It also provides steps for companies to expand globally, including creating an international business plan, researching foreign markets, evaluating distribution methods, pricing for exports, obtaining financing, and shipping goods internationally. Important considerations for going global include understanding foreign cultures, financing assistance programs, and finding qualified foreign distributors.
2020 Amazon Updates to Advertising, Operations, & ReviewsTinuiti
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. In this webinar, we’ll run through the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes. Join Tinuiti, Skubana, and eComEngine as we unpack the latest features in the advertising platform, changes in logistics, and more.
This document outlines several case studies demonstrating how personalization and recommendations improved key performance indicators (KPIs) across different industries. Some key findings include:
- Personalized recommendations on an e-commerce site increased revenue from recommended items by 7% and item page click-through rate by 7%.
- On a video streaming site, personalized content recommendations increased click-through rate by 12-22% and long term click-through rate by 6-17%.
- A real estate site saw click-through rate increases of up to 26% for known visitors and up to 4% for unknown visitors when using personalized retargeting ads.
This document provides information about Attentive, a text message marketing platform. It discusses:
- Attentive was founded in 2016 by Twitter executives and has 350+ employees based in New York City.
- It works with 1,500+ leading brands and has sent billions of text messages.
- The document provides statistics on text message marketing metrics like click-through and open rates.
- It discusses strategies for using Attentive for text message marketing campaigns, including list growth, personalization, and orchestration across channels.
Diversifying Your Social Media Advertising in 2020: Why Top Brands are Invest...Tinuiti
Snapchat has over 210 million users, 38% of whom can’t be found on Facebook or Instagram. This makes Snapchat ads a prime opportunity for businesses who want to branch out or feel their marketing efforts aren’t effective on other media sites. Join this session to learn how Snapchat can drive full-funnel growth from brand awareness down to conversions and revenue for your brand. In this session you’ll learn about Snapchat’s unique advantages as a social advertising platform, how to get started with building your Snap ads campaigns, and a breakdown of the different Snapchat ad types, targeting, creative, and more.
Boost Product Discovery & Brand Awareness with Amazon’s New Sponsored Display...Tinuiti
Amazon Sponsored Display Ads include both view and product targeting tactics available to vendors in sellers. Sponsored Display ads can now target and retarget shoppers both on and off Amazon. You can now reach audiences based on interest segments and product detail page views, which gives you a major edge in targeting. Tinuiti data shows how Sponsored Display spend grew from 66% from Q1 to Q2 2020 and sales more than doubled. Learn how to Amazon Sponsored Display Ads from the experts.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
20 Red Hot, Pre-IPO Companies in 2015 B2B TechIDG Connect
This document profiles 20 privately held tech companies that the author believes have good prospects for an initial public offering (IPO) in 2015. It provides a brief overview and analysis of each company, including their market opportunity and competitiveness, funding to date, and interviews with executives. The author notes that not all of the companies will necessarily IPO, as some may be acquired, but they each have a chance to go public if market conditions are right and they can continue executing well. The purpose is to survey interesting pre-IPO companies, not to predict their success or failure on public markets.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
Digital has profoundly changed how B2B businesses need to interact with their customers. B2B customers are already embracing digital to make more informed purchase and post-purchase decisions. B2B companies need to understand how to use digital to be where (and when) their customers are. Latest McKinsey insights on B2B: http://mckinseyonmarketingandsales.com/topics/b-to-b
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.
This document discusses reasons why new products fail and provides a framework to increase success rates. It defines new products and outlines the new product development process. Common reasons for failure include the product not being new to customers, lacking benefits, poor positioning, and inadequate return on investment. The proposed OEEM framework emphasizes organizational excellence, execution skills, consideration of external factors, and effective marketing mix strategy to reduce failure rates.
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
The document discusses the importance of having a UX strategy to ensure long-term business success beyond individual products. It defines UX strategy as consisting of three parts: the value proposition, generic UX guidelines, and a governance structure. The value proposition is a statement of what user experience will provide customers. The generic UX guidelines include a definition of UX, design decision models, and principles related to the company value. The governance structure suggests leadership responsibility, work assignments, timelines, and metrics to optimize and measure UX. Developing a clear UX strategy helps ensure all departments share the same vision and that the strategy remains measurable and useful.
This is my closing plenary from World Usability Day in Tallinn, Estonia on November 10, 2016.
User experience has been around since the dawn of time. But for most
people and their employers, UX is something that happens on a
two-dimensional interface – a laptop, a tablet, a smartphone. As a
result, our talents, as UX professionals, are limiting our career
opportunities. Service design is part of UX. So is product design. As
our discipline matures, we need to move beyond the digital interfaces
and demonstrate how our skills can be applied to many other areas. And
we need to adopt a clear, easy-to-understand definition of UX that
relates to an understandable, easy-to-implement design process. I’d
like to share this with you.
I made my first product design improvement at the age of three (I will
provide photographic proof). And I have been thinking about user
experience throughout my life. I would like to share some stories with
my friends in Estonia that I hope will help them grow their careers,
strengthen their community, and enhance their national presence on the
international scene.
Strategic thinking is critical to business. But we've moved away from it towards 'productized' services and feature-driven products.
Learn why tactics-driven business can hurt your organization, and how to deliberately apply strategic thinking to what you do, no matter whether your a services or products company.
Fail Fast, Learn Fast, Move Fast: My UX journey to move fasterJeremy Johnson
We've all heard about the Lean Startup, and now Lean UX. This is a intro into how I've been using these methods to speed up the UX process, and work better within product teams.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Retail Pricing in a Dynamic Promotional WorldRevionics
Retailers are stuck in the endless “death by discount” cycle destroying margins. It’s time to put the brakes on ad-hoc promotions and close the gaps. Learn the 5 must-haves to turn underperforming promotions into profit-generating offers.
The document discusses key topics in marketing including why marketing is important, changes in marketing trends over time, and future trends in marketing. Some of the main points covered include:
- Marketing is crucial for business success as it introduces products/services to potential customers and drives sales. Without marketing, customers would not know about a business's offerings.
- Marketing trends have evolved with changes like population growth, expanded media channels, and increased global competition forcing brands to market across borders.
- The traditional 4Ps marketing model of product, place, price, and promotion has been replaced by a new 4Es model focusing on experience, everywhere, exchange, and evangelism.
- Future marketing trends discussed include transparency marketing
As Big As You Want | Ryan Moor from Ryonet | PrintHustlers Conf 2019Printavo
Ryan Moor has been involved with Printavo since the early days. A stalwart advocate for the industry, Ryan Moor has grown Ryonet from a side hustle on eBay into a giant distributor, manufacturer, and organizer for the entire screen printing industry.
Ryan discusses the Blue Oceans that Ryonet took advantage of, the struggles that have happened along the way, and the two types of people that need to come together for a business to really succeed.
Watch his presentation in full here: https://www.youtube.com/watch?v=LTcLyP4zzE0
A huge thanks to Ryan for joining us at PrintHustlers Conf 2019!
The document discusses the importance of assessing the viability of a business model before making large investments. It describes the speaker's experience with his previous startup Closely, which was unable to find a viable go-to-market channel despite testing direct sales, agency partners, and large solution providers. The speaker advocates doing a thorough evaluation of the addressable market, competition, and industry structure to understand risks before pursuing investment. The presentation provides tips for optimizing messaging and sales processes through continuous testing and iteration.
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
More consumer data - but less insight? How to leverage consumer data and insi...Drthomasbrand Limited
This document summarizes a seminar on leveraging data insights to grow brands in the digital era. It discusses how consumers now generate vast amounts of data but many marketers fail to use this data effectively. While digital technologies create opportunities, they also leave many marketers uncomfortable and unsure how to adapt. The key is aligning marketing efforts with consumer needs, behaviors, and touchpoints across online and offline channels. With the right data framework and analytics, marketers can better understand customers and engage them with relevant messages at the right time. This level of personalized, real-time marketing can improve customer retention and lifetime value, driving greater business results and return on investment.
The document discusses the changing role of sales professionals in the printing industry due to technological advances and changes in how customers obtain information. It argues that salespeople must become more consultative and able to provide expertise across multiple media types rather than just print. The next generation of sales professionals will need skills in areas like marketing, data analytics, and financial understanding in order to advise clients on multimedia campaigns and business challenges. They will need to understand clients' industries and finances, continuously learn, and find creative solutions to complex problems.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Pillars of Growth
Proprietary Strategic framework designed to help brands accelerate and scale efficient customer acquisition
This is all built on a strong strategic foundation that we help establish to make brands reach and resonate with their target customers
- Deep understanding of customer and market trends and insights, identity mapping and audience psychographics and segmentation
- Brand strategy and product positioning
- Customer journey optimization
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Digital Marketing: Are You Ready to Go Agile?" Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
Digital Marketing: Are You Ready to Go Agile?Mohamed Mahdy
Digital marketing requires an agile approach that allows companies to listen to customers, respond quickly, and adapt strategies based on measurement. An agile strategy encompasses the ability to listen to social media, respond to customer needs in real time, measure the effectiveness of campaigns, adapt quickly to failures or market changes, and anticipate future customer wants. Companies must change their culture to prioritize experimentation and rapid testing in order to successfully execute an agile digital strategy.
B2B marketers are increasingly using content marketing as a core marketing strategy. Nine out of ten organizations surveyed use content marketing. On average, marketers use eight different content tactics and spend over a quarter of their budget on content marketing. Popular tactics include social media, articles, and events. However, marketers lack confidence in the effectiveness of individual tactics. While adoption of tactics is high, only around half believe each tactic is effective. There is a significant gap between how often tactics are used and how effective they are perceived to be.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
3. § If you think the same strategies and tools you’re using this year will
help you succeed in 2016, think again.
§ We live in a period of dramatic change.Virtually every day,we are
testing new technologies,new tools, and new ways to engage our B-
to-B audiences.
§ It’s not enough to be a seasoned marketer.Today,you must be a
dynamic marketer,and one who fully embraces change.
4. § The business environment has never been more complex or
challenging.
§ Customers are expecting more every day.
§ To be successful,multiple stakeholders must be considered.And
ambiguity is here to stay.
§ Yes, you need strong strategic processes and plans. But you also need
to be prepared to pivot quickly in the face of new opportunities and
new challenges.
5. § The word“transformation” was used more than 200 times over the
course of the conference.
§ The way we go to market is transforming. Businesses are
transforming. And we as marketers need to transform, by also
serving as business leaders and technologists.
§ Building B-to-B brands is a team sport and collaboration is key to
successful transformations.
6. § B-to-B marketing has never been more important to the health of an
enterprise.
§ True marketing touches all parts of the organization.
§ It sets the narrative for the company and defines the road map for
activation.
§ Great marketing drives innovation.
§ Great marketing drives growth.
8. THE NEW NORMAL: MOBILE
“Mobile is and will be king of how time is
spent… Mobile is oxygen for business
people.That is the new normal,[and it
changes] the game on how B-to-B buyers
are behaving, absorbing information, and
making decisions. So if the buyer is
changing, then we as marketers need to
change our game and how we build,grow,
and sell our brands to this new-changing
audience.”
—Vice President of customer
solutions for the Americas at Google,
Inc., at BMA15
17. §27,000,000 pieces of content are shared each day. ~ AOL /
Nielsen
§60% of the buyer journey is complete before prospects
reach out to vendors.~ The Corporate Executive Board
(CEB)
§Emotional marketing messages are twice as effective as
promotional ones. ~ (CEB)
18. §93% of B2B Marketers use content marketing. ~ CMI /
MarketingProfs
§Only 44% of B2B Marketers have a documented content
strategy. ~ CMI / MarketingProfs
§Conversion rates for brands using content marketing is 6 to
7x higher.~ Aberdeen
19. §The 3 biggest complaints B2B buyers have about
vendor content are
§too many requirements for downloading;
§blatantly promotional, self-serving content;
§non-substantive, uninformed content. ~ Social Media
Today
20. Infographics as a tactic saw the
biggest rise in usage (from 51
percent last year to 62 percent this
year).
Illustrations/photos was a new
option this year.
23. § Analytics software
§ Influences marketers’ perceptions, both about the consumer and existing strategies and
activations.
§ Marketing automation software
§ Affects processes across the board, from planning to production.
§ Social media technology
§ Affects the way marketers engage customers, including the type of content being
created.
§ CRM software
§ Affects the brand/customer relationship.
27. § The real challenge is changing how you think and behave in this hyper-connected,
always-on, customer-controlled digital world.
§ The nature of marketing has exploded from an ancillary communications function
to the Grand Central Station of customer experience.
§ The bar for delivering great customer experiences is rising rapidly.