Final Project
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The marketing plan aims to introduce CooBeans, an instant coffee brand that offers accessibility, convenience and customization. It seeks to expand its target demographic of working adults aged 16-55 in America to Turkey, and compete with brands like Starbucks, Green Mountain and Original Donut Shop. Over five years, the plan projects 400% growth, increasing annual sales from 5,000 units in year one to 21,000 units in year five through monthly promotions, an optimized website and social media presence.
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Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
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The document provides details about McEvoy and Associates, an advertising agency, and their potential work with Totino's Pizza Rolls. It includes an agenda outlining various marketing strategies and tactics. Specifically, it discusses the agency's capabilities, a situation assessment of Totino's including market share and competitors, target markets, creative concepts, proposed media plans involving TV, print, digital and other channels, and public relations and sponsorship opportunities including supporting Feeding America. The goal is to reenergize the Totino's brand among busy families through an integrated marketing campaign.
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Final project
This document outlines a digital marketing campaign for Taco Bell to target younger customers and increase sales of select menu items. It proposes using social media platforms like Facebook, Twitter, and Instagram to promote products. The target audience is 18-29 year olds who frequently use social media. The campaign would create branded pages, post promotions and videos, and run targeted Facebook ads. Performance would be measured by engagement statistics and increased sales of advertised products.
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Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
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https://beloved-brands.com/mini-mba/ for online marketing course
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https://beloved-brands.com/marketing-plans/
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https://beloved-brands.com/creative-brief-line-by-line/
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https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
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https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
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Rio Wraps is a fast casual Mexican restaurant chain with 25 locations that is seeking to increase brand awareness and customer base. Their current annual advertising budget is $96,000 but they are proposing to increase it to $180,000 to implement a multi-channel media plan utilizing direct mail, print ads, radio spots, loyalty programs and other tactics. The one-year media plan aims to raise awareness by 50% and increase customers and sales by 10% through continuous advertising exposure throughout the year across different media.
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The document proposes a new Starbucks Deluxe Delivery Service that would allow customers to order their favorite drinks online or by phone and have them delivered anywhere and anytime. The goals are to increase the Starbucks brand, eliminate competition, and create convenience for customers. The target market is busy working women ages 25-35 with children. Key performance indicators include sales, orders placed, and social media engagement. The campaign will be promoted through social media, TV, radio, and the app, and will have a community outreach component and budget of $50 million.
Consumer Goods Strategies & Trends 2017 Report (CAGNY)
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
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Final Project
- 1. Marketing Plan for CooBeans Prepared by Andrea Li On 29 November 2017
- 2. Purpose To invoke creativity and change. To provide easy and simplicity while refusing to sacrifice diversity. Together, there will always be a new start each day which embarks with us, Coobeans. The solution is you.
- 3. Consumer Demographic Expanding from America’s working class age 16-55 to Turkey for an ideal 100% market segment. Top competitors Starbucks Green Mountain Original Donut Shop Consumer can’t lose by fulfilling unmet primal desire of Great Cost Great Ratings
- 4. Product Coobeans An instant coffee that allows for accessibility, convenience as well as control of the consumer. By producing only pop up stands and selling our products via online, grocery store and convenience stores, the only limitation is preference.
- 5. Pricing Starting at $10.99 (Years) Target Sales (Units) Target Revenue ($ Dollars) 1 5,000 $50,000 2 8,000 $80,000 3 10,000 $100.000 4 15.000 $150,000 5 21,000 $225,000 MSRP $11.99-12.99 Monthly Promotion CooBeans 5 Year Investment will lead to 400%Growth
- 6. Promotion Monthly promotion strategy Website/SEO plan Primal for start up company Social Media Plan and Email Plan Ideally free platform
- 7. Conclusion Why won’t the world start off with a eversolovely cup of Coobeans. It all starts with you.
Editor's Notes
- Our product is easy and simple but with simplicity we refuse to sacrifice diversity. Our instant coffee company entices a mission statement ‘to invoke creativity and change. To provide easy and simplicity while refusing to sacrifice diversity. Together, there will always be a new start each day which embarks with us, Coobeans.’ The only limitation is preference of consumers. With the exigency to increasing variety, the solution is you.
- Coffee is turkey’s water, you’re never too old or too young to drink it, estimating a marketing segment profitability of 100%. Cultural norms is the greatest influential factor, with the goal of creating a connotation between a cup of coffee associated with a good time, good company over their favorite cup of coffee. The unmet primal desire of the coffee industry consists of fulfilling great cost and great ratings. Fulfilling these unmet primal desire will leave with a consumer can’t lose instinct. Our top competitors consist of Starbucks, Green Mountain and Original Donut Shop. Their industrial advantage is branding,diverse options, and iconic flavors. By merging those three factors and focusing solely on perfecting our product, we can work our way up the market.
- We are product based in other words, the product sold in grocery stores, convenience stores, etc. Hence no need for pop up shops. We prioritize our product and the success, investing the most in customer satisfaction rather than distribution. To have a team of representatives focused on consumer experience is an essential for any suggestions and disatisfaction.
- Our goal is to focus on accessibility. Our starting price is at $10.99 while the standard market price ranges from $11.99-$12.99. We will distribute monthly promotional coupons at our pop up stands for our BOGO deal. Mapping out your 5 year investments will lead to greater than 400% growth.
- Our monthly promotional strategy is to utilize websites, social media and email. Website is primal given that we are not investing our funding into standalone shops. Social media and email is absolutely a necessity given the free platform. With these promotional strategies we will host monthly promotional deals.