Ivan Pavlov discovered classical conditioning through his famous experiment with dogs, meat, and a bell. He found that dogs could learn to associate stimuli and respond to neutral stimuli that signaled rewards. Edward Thorndike proposed connectionism theory, which stated that behaviors followed by rewards become more strongly connected, while behaviors followed by punishments become more weakly connected. B.F. Skinner expanded on this with operant conditioning, showing how behaviors are shaped through reinforcement and extinction schedules.