Storyboard/Behaviorist Approach

1. {
Behavior Change
Management:
Meeting Deadlines
ITEC 800 F2k13 – Project #3: Behaviorist
Storyboards Created by Jennifer C Nguyen

2.  In a company of 500 employees:
 50 employees hold the Purchase Requisition roles
 Only 1 Buyer responsible for all purchasing
activities for the whole company
 Purchasing Process Requires Time for:
 Review
 Negotiation
 Price
 Contract
 Terms
 Approval
 Delivery
Scenario Background

3. Non-Behaviorist Approach

4. Non-Behaviorist Approach
 In the previous organizational scenario, there was no
reinforcement applied to promote a positive behavior among
the purchase requestors.
 However, there was a negative consequence where the
purchase requestors were penalized for their passive actions.
 Upon receiving feedback, it was too late to change their
behavior and nothing could have been done to change the
outcome.
 Although, behaviors can be changed moving forward.

5. {Training for Buyers to Change
Behaviors in Purchase Requestors
Implementation &
Execution

6. S
H
A
P
I
N
G
Reinforcement of successive
approximations of goal behavior
 Behavioral Goals:
 Read emails
 Respond with acknowledgement
 Take action
 Submit work on time
 Appropriate Fixed Reinforcers:
 Punishments
 Learned helplessness
 Cueing
 Rewards
 Strengthening

7. C
H
A
I
N
I
N
G
Combining previous learned simple
behaviors to create a complex behavior
 Change Management of Simple
Behaviors:
 Notify that email is read
 Respond to reminders
 Cued by
 Email(s)
 Text(s)
 Phone Call(s)
 Face-to-face visit(s)
 Change Management of Complex
Behavior:
 Perform work required in a timely
manner

8. Behaviorist Approach

9. { {Conditioned Stimulus Conditioned Response
Pavlov’s Classical Conditioning
Reflexology

10. Behaviorist Approach
 Met with cognitive conflict and puzzlement from past
negative experiences, Purchase Requestors had to rid of their
existing belief that deadlines were loose.
 Behavior goals are met by changing, with the help of proper
reinforcers.
 Learning is recognized by overt behavioral actions.
 The desired behavior is more likely to occur as it has been
rewarded.
 Once applied organizational behavior progresses and is
embedded cognitively; reinforcers can start to fade away.

11. F
A
D
I
N
G
Gradually removing reinforcement while
maintaining the learned behavior
 Removal of:
 In-person reminders
 Phone reminders
 Extinction of:
 Penalties
 Gained:
 Trust
 Rewards
 Business relationships

12.  Jonassen, D., & Land S. (2012). Designing Model-Based
Learning Environments to Support Mental Models for
Learning. In P. Pirnay-Drummer, D. Ifenthaler, & N .M. Seel,
Theoretical Foundations of Learning Environments (pp.66-
90).. New York, NY: Routledge.
 McLeod, S. A. (2007). Skinner – Operant Conditioning.
Retrieved from http://www.simplypsychology.org/operant-
conditioning.html.
 Fredholm, L. (2001). Pavlov’s Dog. Retreived from
http://www.nobelprize.org/educational/medicine/pavlov/rea
dmore.html.
References