SlideShare a Scribd company logo
Social Media Marketing
● Photo driven social media
● Integrated with Facebook
● Shows brands personality
● “Share a distinctive view of
the world”
An Effective Instagram Account Should
1. Have an organized and detailed profile
2. Have fun, visual and relatable posts
3. Engage with other accounts!
4. Use Hashtags
What makes an effective Profile Image?
● Make profile picture recognizable
● Fill up your bio
● Put company URL into bio
● Showcase services, products and
employees
● Don’t be like Oprah -- FOLLOW
YOUR FOLLOWERS BACK
Content should . . .
- Inspire followers
- Showcase photos of employees
- Balance of work vs. play
- Relate to the target audience
The Perfect Post
Location
Image
Text
● Take advantage of
Geotagging
● Balance work vs. play
images
● Show humanistic side
of brand/company
● Simple text to
complement the image
posted
1 1,000 10,000
Followers
How to go from
Engage!
- Follow people and other brands
- Like posts
- Comment on posts
- Interact with comments left on your posts
- Make sure to include handle when answering
Use Hashtags
- #Regram
- #Latergram
- Use relevant hashtags
- Create custom hashtags
Hashtag Statistics
- Brands with over 1,000 followers had
21.21 interactions per post
- Brands with less than 1,000 followers
using 11 hashtags got 77.66 interactions
per post
Top Ten Hashtags
- #love
- #instagood
- #me
- #follow
- #cute
- #tbt
- #like
- #PhotoOfTheDay
- #FollowMe
- #tagsforlikes
Integrate Instagram
- Embed Instagram
video into blogs
- Facebook integrates
Instagram
- Share to Twitter
Use tracking Apps. - Statigram
- Provides statistic on Instagram
feed
- Shows who we interact with the
most
- Provides timelines on usage
patterns and filters
Use Tracking Apps - Nitrogram
- Nitrogram now renamed
TOTEMS
- Not focused on “how
many followers”
- Provides target audience
driven data
Generate Flexible Posting Plan
- Don’t over post or saturate feed
- Best time to post
- Mornings during commute
- Afternoon during commute
- Specifically Wednesday evenings 5-6pm.
Example 1: Free People
Example 2: Ellen
Conclusion
- Instagram currently has 30 million users
- In 2015 it's projected to have 60.3 million
- Quality posts and interaction is key
- Average: 100 likes of unfollowed posts generates
21.7 likes to your posts and 6.1 new followers
100 likes a day will take. . .
1 1,000 10,000
166 days or 23 weeks for 1,000 new followers if you gain 6 a day
This does not include your loyal following

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Social Media Presentation

  • 2. ● Photo driven social media ● Integrated with Facebook ● Shows brands personality ● “Share a distinctive view of the world”
  • 3. An Effective Instagram Account Should 1. Have an organized and detailed profile 2. Have fun, visual and relatable posts 3. Engage with other accounts! 4. Use Hashtags
  • 4. What makes an effective Profile Image? ● Make profile picture recognizable ● Fill up your bio ● Put company URL into bio ● Showcase services, products and employees ● Don’t be like Oprah -- FOLLOW YOUR FOLLOWERS BACK
  • 5. Content should . . . - Inspire followers - Showcase photos of employees - Balance of work vs. play - Relate to the target audience
  • 6. The Perfect Post Location Image Text ● Take advantage of Geotagging ● Balance work vs. play images ● Show humanistic side of brand/company ● Simple text to complement the image posted
  • 8. Engage! - Follow people and other brands - Like posts - Comment on posts - Interact with comments left on your posts - Make sure to include handle when answering
  • 9. Use Hashtags - #Regram - #Latergram - Use relevant hashtags - Create custom hashtags
  • 10. Hashtag Statistics - Brands with over 1,000 followers had 21.21 interactions per post - Brands with less than 1,000 followers using 11 hashtags got 77.66 interactions per post
  • 11. Top Ten Hashtags - #love - #instagood - #me - #follow - #cute - #tbt - #like - #PhotoOfTheDay - #FollowMe - #tagsforlikes
  • 12. Integrate Instagram - Embed Instagram video into blogs - Facebook integrates Instagram - Share to Twitter
  • 13. Use tracking Apps. - Statigram - Provides statistic on Instagram feed - Shows who we interact with the most - Provides timelines on usage patterns and filters
  • 14. Use Tracking Apps - Nitrogram - Nitrogram now renamed TOTEMS - Not focused on “how many followers” - Provides target audience driven data
  • 15. Generate Flexible Posting Plan - Don’t over post or saturate feed - Best time to post - Mornings during commute - Afternoon during commute - Specifically Wednesday evenings 5-6pm.
  • 16. Example 1: Free People
  • 18. Conclusion - Instagram currently has 30 million users - In 2015 it's projected to have 60.3 million - Quality posts and interaction is key - Average: 100 likes of unfollowed posts generates 21.7 likes to your posts and 6.1 new followers
  • 19. 100 likes a day will take. . . 1 1,000 10,000 166 days or 23 weeks for 1,000 new followers if you gain 6 a day This does not include your loyal following