The document outlines strategies for effective social media marketing on Instagram, emphasizing the need for an organized profile, engaging content, and the use of hashtags. Key points include the importance of visual appeal, interaction with followers, and optimal posting times to maximize engagement. It highlights that a well-maintained account can significantly increase followers and interactions, projecting growth for Instagram users into the millions by 2015.

1. Social Media Marketing

2. ● Photo driven social media
● Integrated with Facebook
● Shows brands personality
● “Share a distinctive view of
the world”

3. An Effective Instagram Account Should
1. Have an organized and detailed profile
2. Have fun, visual and relatable posts
3. Engage with other accounts!
4. Use Hashtags

4. What makes an effective Profile Image?
● Make profile picture recognizable
● Fill up your bio
● Put company URL into bio
● Showcase services, products and
employees
● Don’t be like Oprah -- FOLLOW
YOUR FOLLOWERS BACK

5. Content should . . .
- Inspire followers
- Showcase photos of employees
- Balance of work vs. play
- Relate to the target audience

6. The Perfect Post
Location
Image
Text
● Take advantage of
Geotagging
● Balance work vs. play
images
● Show humanistic side
of brand/company
● Simple text to
complement the image
posted

7. 1 1,000 10,000
Followers
How to go from

8. Engage!
- Follow people and other brands
- Like posts
- Comment on posts
- Interact with comments left on your posts
- Make sure to include handle when answering

9. Use Hashtags
- #Regram
- #Latergram
- Use relevant hashtags
- Create custom hashtags

10. Hashtag Statistics
- Brands with over 1,000 followers had
21.21 interactions per post
- Brands with less than 1,000 followers
using 11 hashtags got 77.66 interactions
per post

11. Top Ten Hashtags
- #love
- #instagood
- #me
- #follow
- #cute
- #tbt
- #like
- #PhotoOfTheDay
- #FollowMe
- #tagsforlikes

12. Integrate Instagram
- Embed Instagram
video into blogs
- Facebook integrates
Instagram
- Share to Twitter

13. Use tracking Apps. - Statigram
- Provides statistic on Instagram
feed
- Shows who we interact with the
most
- Provides timelines on usage
patterns and filters

14. Use Tracking Apps - Nitrogram
- Nitrogram now renamed
TOTEMS
- Not focused on “how
many followers”
- Provides target audience
driven data

15. Generate Flexible Posting Plan
- Don’t over post or saturate feed
- Best time to post
- Mornings during commute
- Afternoon during commute
- Specifically Wednesday evenings 5-6pm.

16. Example 1: Free People

17. Example 2: Ellen

18. Conclusion
- Instagram currently has 30 million users
- In 2015 it's projected to have 60.3 million
- Quality posts and interaction is key
- Average: 100 likes of unfollowed posts generates
21.7 likes to your posts and 6.1 new followers

19. 100 likes a day will take. . .
1 1,000 10,000
166 days or 23 weeks for 1,000 new followers if you gain 6 a day
This does not include your loyal following