Web Presence 101 presentation shared with Roller Skating Association International. Originally presented by Kevin Ekmark, President/CEO of TrustWorkz.

1. Web Presence 101

2. Hello!
I am Kevin Ekmark
President/CEO of TrustWorkz
You can find me at:
Twitter/Instagram: @KevinEkmark
Snapchat: kekmark

3. Let’s start with the first
set of slides
1.
WHY YOUR
WEBSITE IS SO
IMPORTANT

4. “The only piece of Internet real estate that you own
is your website.” - Me

5. ➜ You control the content
➜ You control how it is viewed
➜ It’s the information hub for your
business
➜ You make the rules… Not
Facebook or InstaNewApp
If Facebook shut down tomorrow,
your website would live on.
YOUR SITE MATTERS… A LOT

6. ➜ Do it right the first time
➜ First impressions are everything
➜ Experience, insight, and vision
Don’t let your website become an
unfinished project.
WORKING WITH A PROFESSIONAL

7. Creating a great user
experience...
2.
Building a
Web Presence
for Your
Customer

8. “57% of users won’t recommend a business with a
poorly designed mobile site. 40% have turned to a
competitor’s site after a bad mobile experience.”
- Jason Spero

9. ➜ Strike a chord
➜ Easy to navigate
➜ Content should be relevant and
up-to-date
➜ Less is often more - keep design
clean & simple
➜ Make it mobile friendly
Designing for Your Customer

10. Creating an Emotional Impact
- Colors
- Photography
- Videos
- Fonts
- Language
Connect with your
ideal customer.
Place your screenshot here

11. Easy to Navigate
- Clear and easy to
read navigation.
- Intuitive
language.
- Less time
searching for
what they want
Place your screenshot here

12. Call to Action
- “Book Now” buttons & Pop Ups
- Download exclusive coupons
- Online purchases

13. 70% site trafficFor FECs in the US come from a mobile device
100%Of mobile friendly sites will be highlighted in Google search
50%Of online party bookings come from a mobile device

14. Mobile Responsive Design
- Users want mobile friendly
design
- Mobile friendly is easy to
read
- Sites should load quickly
- Calls to action stand out
- Google now shows whether
a site is mobile friendly or
not in search results.
Place your screenshot
here

15. Be found.
3.
Building a
Web Presence
to Attract
Business

16. ➜ SEO has expanded: Basics + More
➜ Local Optimization
➜ Create content on your site and
share it
➜ Easy to manage CMS
➜ Building a database
➜ Website analytics
Put Your Website to Work

17. OPTIMIZE YOUR WEB PRESENCE
ONSITE
CONTENT
TITLE &
META DESC
LOCAL
LISTINGS
SOCIAL
MEDIA
SEO

18. Local Optimization
Your FEC
- Review sites
(Yelp, Citysearch,
SuperPages)
- Google My Business
- Local social info
- Facebook Local Info

19. Expression Engine
- Very customizable
- Great for franchises
and 5+ locations
- Some learning
curve
- Integrates well with
advanced
marketing
automation
Choose a great Content Management System
WordPress
- Extremely easy to
use.
- Many custom
options.
- Easy to optimize
and manage
- Most popular CMS
in the world (lots of
support)

20. Build a Database

21. Website Analytics

22. Direct Access to Your Customer.
4.
Social Media

23. When I hear people debate the ROI of social media, it makes me remember why so many
business fail. Most businesses are not playing the marathon. They're playing the sprint.
They're not worried about lifetime value and retention. They're worried about short-term
goals.
- Gary Vaynerchuk

24. ➜ Start with a blog (see slide #4)
➜ Know your target audience (moms,
kids, teachers)
➜ Find your networks (Facebook,
Twitter, Instagram)
➜ Stay consistent
➜ Have FUN!
Make Money with Social Media

25. Your Company Blog
- Wide variety of content
that lives on your site.
- SEO Value
- Social/sharing value
- Enhance customer
experience

26. Throwing Too Many Right Hooks
- Avoid promotional
language
- Add Value (edify,
educate, entertain)
- Know your place

27. ➜ Spend energy to reply - Don’t be
lazy
➜ Acknowledge the love and the
hate
➜ Show gratitude - they could have
chosen someone else
Reply, Reply, Reply

28. Thanks!
Any questions?
You can find me at:
Instagram/Twitter: @KevinEkmark or
@TrustWorkz
Kevin@TrustWorkz.com