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Mobile Health for Multiple Sclerosis
The document discusses the MS Association's plans to develop a mobile app to help people with multiple sclerosis (MS) manage their condition. The app would provide social support tools, improve communication between patients and doctors, monitor treatment effectiveness using self-reported data, and offer educational resources and clinical trial information. It would use analytics of personal health data to provide preventative care notifications, health risk alerts, and personalized tips. The Association plans to market the app through various online and offline channels.
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Mobile Health for Multiple Sclerosis
- 1. Enriching quality oflife for everyone affected by Multiple Sclerosis http://www.msassociation.org Contact: Amanda Bednar [email_address]
- 2. About MSAA Nationalnon-profit dedicated to enriching the quality of life for everyone affected by multiple sclerosis (MS) 40 year history of direct services and ongoing support to MS patients and people close to them MSAA Offers: Toll-free bilingual Helpline (800-532-7667) Equipment ranging from grab bars to wheelchairs MRI funding and insurance advocacy Educational literature including a magazine, The MotivatorR egional events and activities; MSi technology program featuring educational video Cooling program for heat-sensitive individuals
- 3. Mobile Opportunity Explosivegrowth of smartphones (42% of US Adults and growing fast) Majority of patients already keep medical records at home Vast majority of patients will keep a medical journal if asked by doctor And more than half users would like to use their smartphones to keep records at the point of care
- 4.
- 5.
- 6. Smartphone UserTrends SOURCE: Milliman Medical Index 2009
- 7. Smartphone UserTrends (cont) SOURCE: Milliman Medical Index 2009
- 8. MS Mobile AppMotivation Assist patients with managing medical condition Provide social bi-directional engagement tools to the MS community Improve communication between MS patients and their doctors Monitor treatment efficacy using patient reported data Observe lifestyle and productivity impact of symptoms, medications and treatments Conduct large scale research across a broad geographic and demographic spectrum Offer up-to-date educational information Resource locator: patient education events, clinical trials
- 9.
- 10.
- 11. Technology Scalable platformfor self-care mobile apps Personal Health Records data warehouse Patient Physician Privacy (P3) Bridge for secure data communication Personal Health Data analytics algorithms designed in collaboration with university researchers and physicians Preventive care notifications, health risk alerts, personalized news, motivational tips, calls to action
- 12. Marketing of MSAAApp Google Grant for AdWords FaceBook: 13,920 friends Thought leader MS physicians Health Advocacy events National media push (use of press releases and media alerts)
- 13. Thank you! Foradditional information: Contact: Amanda Bednar [email_address] http://www.msassociation.org Mobile Health Technology Partner: Ringful Health http://www.ringfulhealth.com
Editor's Notes
- #2 Start the presentation with a demo of the Pain Manager app.
- #3 Ringful Health provides business intelligence of personal health information. Our mobile apps are powerful tools to collect clinically relevant, not previously available, personal health data. Our service then provides actionable reports to employers and pharmaceutical companies. On the individual level, those apps deliver intelligence based on personal data, and help individuals improve their life style, resulting in cost savings for everyone. We have over 40,000 active users on the iPhone with more than 4000 paying out of their own pocket for the PRO apps. Our innovative approach to personal healthcare have been covered by Wall Street Journal, LA Times, New York Times, and national TV. We have major employers and pharmaceutical companies in the sales pipeline that we wish to close in the first half of 2010. The Ringful Health team consists of experienced software entrepreneurs from JBoss / Red Hat, as well as successful physicians academics.
- #4 Pharma companies spend $30 Billion / yr (2006) in product marketing. Direct to consumer spending is $5 billion in 2009. The Ringful solution plays an important role in expanding pharma's marketing reach and differentiation. In longer terms, Ringful provides extremely valuable data that can help pharmas to make data-driven decisions on both marketing and new product R&D. The market for clinical trial data has reached $20 billion (37% of of Pharma's $60 total R&D) in 2009. Typical clinical trial costs $500 million with a small sample size. On the employer / payor side, preventive care and disease management can save $652 billion / yr, and the federal government is posed to pour in billions in this area. However, the current preventive care / disease management models have not show the success they promised. (BusinessWeek, 2/15 2010). Two thirds of employers with 50+ employees offer wellness program with $163 / employee / yr (some as high as $2000 / employee / yr). $3.2 billion is spend on wellness in US in 2009, and growing fast. Yet only 14% of all employers have the ability to measure ROI of wellness programs. Ringful provides a new preventive care / disease management/ wellness solution that is much more engaging and provides metrics to measure.
- #5 Pharma companies spend $30 Billion / yr (2006) in product marketing. Direct to consumer spending is $5 billion in 2009. The Ringful solution plays an important role in expanding pharma's marketing reach and differentiation. In longer terms, Ringful provides extremely valuable data that can help pharmas to make data-driven decisions on both marketing and new product R&D. The market for clinical trial data has reached $20 billion (37% of of Pharma's $60 total R&D) in 2009. Typical clinical trial costs $500 million with a small sample size. On the employer / payor side, preventive care and disease management can save $652 billion / yr, and the federal government is posed to pour in billions in this area. However, the current preventive care / disease management models have not show the success they promised. (BusinessWeek, 2/15 2010). Two thirds of employers with 50+ employees offer wellness program with $163 / employee / yr (some as high as $2000 / employee / yr). $3.2 billion is spend on wellness in US in 2009, and growing fast. Yet only 14% of all employers have the ability to measure ROI of wellness programs. Ringful provides a new preventive care / disease management/ wellness solution that is much more engaging and provides metrics to measure.
- #6 Pharma companies spend $30 Billion / yr (2006) in product marketing. Direct to consumer spending is $5 billion in 2009. The Ringful solution plays an important role in expanding pharma's marketing reach and differentiation. In longer terms, Ringful provides extremely valuable data that can help pharmas to make data-driven decisions on both marketing and new product R&D. The market for clinical trial data has reached $20 billion (37% of of Pharma's $60 total R&D) in 2009. Typical clinical trial costs $500 million with a small sample size. On the employer / payor side, preventive care and disease management can save $652 billion / yr, and the federal government is posed to pour in billions in this area. However, the current preventive care / disease management models have not show the success they promised. (BusinessWeek, 2/15 2010). Two thirds of employers with 50+ employees offer wellness program with $163 / employee / yr (some as high as $2000 / employee / yr). $3.2 billion is spend on wellness in US in 2009, and growing fast. Yet only 14% of all employers have the ability to measure ROI of wellness programs. Ringful provides a new preventive care / disease management/ wellness solution that is much more engaging and provides metrics to measure.
- #7 Problems: Rising medical costs at a rate of 8-10% per year Costly employee absenteeism and reduced productivity Rising out of pocket costs for individuals Low patient adherence to prescribed medication Market Drivers: Paradigm shift towards consumer driven healthcare New norm is quality and evidence based medical compensation Individuals need tools that provide relevant information and allow them to manage their health and wellness anytime anywhere Educational, health monitoring and management tools need to be integrated transparently into daily life No better way to distribute such tools than mobile phone Unprecedented explosion in smart phone adoption
- #8 Problems: Rising medical costs at a rate of 8-10% per year Costly employee absenteeism and reduced productivity Rising out of pocket costs for individuals Low patient adherence to prescribed medication Market Drivers: Paradigm shift towards consumer driven healthcare New norm is quality and evidence based medical compensation Individuals need tools that provide relevant information and allow them to manage their health and wellness anytime anywhere Educational, health monitoring and management tools need to be integrated transparently into daily life No better way to distribute such tools than mobile phone Unprecedented explosion in smart phone adoption
- #9 Ringful Health provides business intelligence of personal health information. Our mobile apps are powerful tools to collect clinically relevant, not previously available, personal health data. Our service then provides actionable reports to employers and pharmaceutical companies. On the individual level, those apps deliver intelligence based on personal data, and help individuals improve their life style, resulting in cost savings for everyone. We have over 40,000 active users on the iPhone with more than 4000 paying out of their own pocket for the PRO apps. Our innovative approach to personal healthcare have been covered by Wall Street Journal, LA Times, New York Times, and national TV. We have major employers and pharmaceutical companies in the sales pipeline that we wish to close in the first half of 2010. The Ringful Health team consists of experienced software entrepreneurs from JBoss / Red Hat, as well as successful physicians academics.
- #10 Pharma companies spend $30 Billion / yr (2006) in product marketing. Direct to consumer spending is $5 billion in 2009. The Ringful solution plays an important role in expanding pharma's marketing reach and differentiation. In longer terms, Ringful provides extremely valuable data that can help pharmas to make data-driven decisions on both marketing and new product R&D. The market for clinical trial data has reached $20 billion (37% of of Pharma's $60 total R&D) in 2009. Typical clinical trial costs $500 million with a small sample size. On the employer / payor side, preventive care and disease management can save $652 billion / yr, and the federal government is posed to pour in billions in this area. However, the current preventive care / disease management models have not show the success they promised. (BusinessWeek, 2/15 2010). Two thirds of employers with 50+ employees offer wellness program with $163 / employee / yr (some as high as $2000 / employee / yr). $3.2 billion is spend on wellness in US in 2009, and growing fast. Yet only 14% of all employers have the ability to measure ROI of wellness programs. Ringful provides a new preventive care / disease management/ wellness solution that is much more engaging and provides metrics to measure.
- #12 The core technology of Ringful Health is a very flexible platform that allows us to quickly build end-to-end "data collection" and "analytics" applications for many potential clients. We have 3-day turn around for branded app for a new client. It is a scalable process to build many branded and customized apps. We take a cross platform approach to mobile, reaching popular smarphone platforms (iPhone, Android, BlackBerry) via both apps and mobile messaging. Our mobile messaging and IVR infrastructure also helps us reach to users who only have regular phones.
- #13 The core technology of Ringful Health is a very flexible platform that allows us to quickly build end-to-end "data collection" and "analytics" applications for many potential clients. We have 3-day turn around for branded app for a new client. It is a scalable process to build many branded and customized apps. We take a cross platform approach to mobile, reaching popular smarphone platforms (iPhone, Android, BlackBerry) via both apps and mobile messaging. Our mobile messaging and IVR infrastructure also helps us reach to users who only have regular phones.