This document provides a summary of Jeonghwan Jeon's career chronology and experiences becoming an intermediary between technology and the arts. It details his experiences as a computer engineer, cultural officer, and student of arts management. It uses four case studies from his time at Daum Communications Corp. to illustrate how he used artistic interventions like a study group, webtoons, theater exercises, and artist collaborations to help the organization and foster learning. The overall document discusses Jeon's path from focusing solely on engineering to becoming a bridge between the technical and creative fields.

1. Artful
Life
Creating
:
Becoming
an
Intermediary
Jeonghwan
Jeon
Jeju
Center
for
Creative
Economy
&
Innovation
@
Jeju,
South
Korea
June
14th,
2016
@
HKU

2. My
Chronology
of
Becomings
1971
1983
1990
1997
2006
2011
2015
Tech
&
Engineering Art
&
Culture
Apple
Computer
Kid
Theatre
Club
in
‘Alternative
Culture’
B.S
of
Computer
Science
in
Seoul
National
University
Developing
Font
Editor
Win
a
Best
Engineer
Prize
from
Government
Head
of
Front-­‐End
Technology
&
Local
Services
in
Daum
B.A.
of
Arts
Management
in
K-­‐ARTS
Unit
Manager
of
Business
Support
CEO
of
Jeju
CCEI
1
2
3
5
6
Team
Manager
of
Management
Information
System
4

3. 1st-­‐becoming
an
Apple
Computer
Kid
I
met
a
Apple
Computer
at
SEWOON
Electronics
Plaza
in
the
heart
of
Seoul,
the
capital
of
South
Korea
1983
(12
years
old)

4. 2nd-­‐becoming
Artistic
Theatre
Club
in
the
‘Alternative
Culture’
Art
Education

5. Where
is
my
way?
when
I
graduated
the
university
Colleagues
of
the
theatre
group
are
becoming
musician
movie
director
actor architect …

6. 3rd-­‐becoming
an
engineer
for
user
experience
designers
Font
Editor
HCI(Human-­‐Computer
Interaction)
Front-­‐end
Technology
Location-­‐based
Service

7. reorganization
(more
hiearchically)
in
charge
of
more
than
130
people
put
down
all
titles
by
myself
(retreat)
saw
the
falling
of
the
company

8. 4th-­‐becoming
an
(chief)
cultural
officer
(with
european
artistic
intervention
leaders
)

9. What’s
the
problem
with
the
company?
What’s
the
problem
of
myself
as
a
leader?
Why
can’t
we
make
sustainable
innovations?

10. Experimenting
Artistic
Interventions
for
the
organisation
Learning
CoP,
creative
economy,
…
Joyful-­‐Study
Group
Prof.
Suhwan
Jeon

11. Majoring
Arts
Management
in
K-­‐ARTS
and
doing
more
artistic
interventions
-­‐
Internal
Venture
Incubation
Program
-­‐
Theatre
Discussion
Leadership
Program
(200
people
-­‐
all
team
leaders
-­‐
performed)
-­‐
Building
the
creative
space
for
workers.

12. work
life
inside outsideHOTSPOT
interspace

13. work
life
inside outsideHOTSPOT
interspace
Creator
Cultural
Immigrants
IoT
Club
Contents
Producer
Designer Ventures
Users
Photo
Club
Music
Club
Author
Artists
Developer

14. inside outside
work
life
HOTSPOT
CHANGE
sustainability

15. <Case
1>
Joyful-­‐Study
Group
&
Internal
Venture
Incubation
Program
in
Daum
(2012~2013)

16. Mission
of
Daum
Communications
Corp.
“Bringing
joyful
change
to
the
world”
1995
two
founders
Park,
Geonhi
:
photographer
Lee,
Jaewoong
:
computer
programmer

17. • community
with
different
departments
• people
inside
&
outside
• meeting
with
performance,
presentation,
and
discussion
• Finding
and
solving
problems
together
Joyful-­‐Study
Group
but,
are
we
joyful?
what
we
make
is
joyful?
……
what
on
earth
is
‘joyful’?

18. Jeonghwan Suhwan
C.H.
Min
J.J.
Lee
B.H.
Jeong
Y.S.
Paek
I.W.
Kim
Y.C.
Kim
I.S.
Noh
2012
Joyfulness-­‐Study
Group
(Pilot
Test)
Y.E.
Kwon
Engineer
Engineer
Engineer
Marketer
Musician
Performer
Staff,
ARCOM
Photographer,
ARTE
Professor
K-­‐ARTS
Cultural
Strategist

19. Tango
Class
-­‐
Every
Wednesday
Evening

20. Daum
Internal
Venture
Incubation
Idea
Pitching
(2013)
Opening
Performance

21. Jenghwan Suhwan
C.H.
Min
J.J.
Lee
B.H.
Jeong
Y.S.
Paek
I.W.
Kim
Y.C.
Kim
I.S.
Noh
2013
Joyful-­‐Study
Group
(Expanding)
Y.E.
Kwon
Engineer
Engineer
Engineer
B.A.
Arts
Management
Musician
Performer
Staff,
ARCOM
Photographer,
ARTE
Professor
K-­‐ARTS
B.A.
Arts
Management
J.H.
Seo
Ph.D.
Arts
Management
…

22. <Case
2>
Artistic
Interventions
through
webtoon
[humanities
study
club
+
webtoon
author]
Presented
at
the
K-­‐ARTS
Arts
Education
Class
in
2013

23. Daum Webtoon ‘Mi-Saeng(Incomplet Life)’
Author,TaehoYoon
Humanities Study Club ‘Tong-tong-bae(motorboat)’
Every Wednesday Evening

24. Best Clips of “Mi-Saeng(Incomplete Life)”
and My Life at Work

25. <Case
3>
Artisitc
Interventions
through
Leadership
Program
using
Theatre
Presented
at
the
classes
of
K-­‐ARTS
Arts
Management
Corporates
and
Arts&Culture
Class
(2013)
Cultural
Industries
(2014)

26. “Art
is
one
way
whereby
human
being
seek
to
understand
the
world.”
“Theatre
is
the
art
that
comes
closest
to
life
as
it
is
lived
day
by
day.”
“Art
lifts
one
above
the
everyday
fray
and
gives
one
something
like
a
‘god-­‐eye’
view
of
experience.”
<
Oscar
G.
Brockett
-­‐
Essential
Theatre
>

27. Discussion
Theatre

28. Rewriting Drama Scenario
유닛장의 책임과 권한 토론한 내용을 바탕으로, 아래 밑줄 부분을 다시 써 주세요.
Scene 1
• Paul : 하겠다는 건가요, 말겠다는 건가요? 그거 코드 몇줄이면 될 것 같은데, (제가 프로그래밍을 한번도 해 보진 않았지만) 저라면 몇시간이면 하겠어요!
• John : ___________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
• Paul : (Paul의 캐릭터는 견지하되 John의 대사에 맞게 응답)___________________________________________
Scene 2
• Chris : 저는 프로젝트C를 추가적으로 왜 해야 하는지 모르겠어요. 선택과 집중이 중요하다며 프로젝트A에 팀의 주요 리소스를 모두 넣은 상태인데요.
• Linda : ___________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
• Chris : (Chris의 캐릭터는 견지하되 Linda의 대사에 맞게 응답)___________________________________________
Performer
=
Audience
=
Writer

29. actor
scenario
stage
commentator participant
text rewrite
the 4th wall
Reviewer
moderator
“defamiliarizing and reflecting”
“realizing self-direction”
“learning implicit knowledge from colleagues”
Everybody is a producer
Staff

30. Participants
become
moderators
next
time.

31. Situated Learning Theory
(Lave & Wenger 1991)
core
group
active
group
peripheral group
legitimate
participation
“Learning is
a process of
moving from outside
to inside
Learning

32. Theory
author
moderator
reviewer
participant
observer

33. Case
4
Collaboration
between
artists
and
employees
[Daum
Space.2
Client
Committee
Open
Ceremony]
Presented
at
the
classes
of
K-­‐ARTS
Arts
Management
Cultural
Industries
(2014)

34. Daum
Headquarter
Office
Relocated
to
Jeju
Island
during
10
years
since
2004

35. Daum
Space.1
the
Korean-­‐Architect-­‐award
winning
masterpiece
of
Architect
Minsuk
Cho
(2012)

36. alpha
workst.A
work st . B
work st . C
workst.D
work st . E
work st . F
bravo
charlie delta
foxtrot
workshop
room
dot
house
dot
house
bios 2
bios 1
ddam
ddam
echo
Space.2
Client
Committee
of
employees
(2012)
building
finished
(2014)
Serendipity
Strategy

37. Opening
Party
-­‐
April
2014
collaboration
of
employees
and
artists

39. But,
I
failed
an
innovation.
two
weeks
after
space.2
was
opened,
Daum
was
merged
by
Kakao.

40. 5th-­‐becoming
(retreat)
an
engineer
again
codeschool

41. 6th-­‐becoming
now

42. April
2015,
One
year
later
since
merging,
I
was
suggested
to
be
a
head
of
Jeju
Center
for
Creative
Economy
Innovation
I
rejected,
because
…
but,
…

45. internal
incubation
program
creators
artists
startups
big
company
(Daum)
interspace
Diagram
of
my
experiments
in
Daum
(my
4th
becoming)

46. creators
artists
startups
big
company
(kakao)
interspace
(J-­‐CCEI)
Diagram
of
My
experiments
in
Jeju
Center
(my
6th
becoming)
local
government
institutes

47. Nature
(UNESCO
world
heritage)
the
Environment
of
Jeju
13
Millions
Inbound
TouristsCultural
Immigrants
Relocation
of
IT
Companies

48. VISION
of
J-­‐CCEI
“Creative
Island,
Jeju
through
new
connections”
Design
Creative
Life
Style
Connect,
Community,
Co-­‐Creation
public
-­‐
private
platform
-­‐
entrepreneurs
culture/arts
-­‐
IT/tech
native
-­‐
immigrant
Digital
Nomad

49. IT
SpaceCulture
Converging
my
experiences

50. Co-­‐working
space
implementing
Serendipity
Strategy
(2015.6
Opened)

51. Idea
Pitching
Day
-­‐
every
month
@
J-­‐Space

52. Hackathon
(2015.10)
People
from
Jeju,
Seoul,
and
foreign
countries(digital
nomads)

53. 1
year
of
Jeju
center
Talented
people
are
coming
to
Jeju
and
connected
to
each
other.
Startup
ecosystem
has
been
established.
• incubating
14
startup
companies
• about
5
million
dollars
investment
to
these
companies
• connecting
11
startup
hubs
in
7
countries
• more
than
150
human
libraries
and
70
communities
• attracting
remote
workers
and
digital
nomads

54. My
Becomings
• 1st
-­‐
an
Apple
Kid
• 2st
-­‐
Artistic
(art
education
in
my
theatre
group)
• 3rd
-­‐
an
Engineer
for
UX
• 4th
-­‐
a
Cultural
Officer
• 5th
-­‐
an
Engineer
Again
• 6th
-­‐
Jeju
Creative
economy
Innovation
• 7th
-­‐
(not-­‐knowing)
pivoting
and
converging
experiences

55. Danken
Jeonghwan
Jeon
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