SlideShare a Scribd company logo
Michael Raine
with Andrew King
Editors, Canadian Musician Magazine
About the guys talking:
Editor: Canadian Musician, Professional Sound, Canadian Music Trade & Professional
Lighting & Production magazines
Co-Host the Canadian Musician Radio podcast.
Presented and sat on panels at ECMA Week, Halifax Pop Explosion, and many others
Interviewed: Rush, Kiesza, Magic!, Avril Lavigne, etc.
Asst. Editor: Canadian Musician, Professional Sound magazines, Canadian Music Trade &
Professional Lighting & Production magazines
Co-Host the Canadian Musician Radio podcast – CanadianMusicianRadio.com
Written for: CBC, Huffington Post Canada, Quip Magazine, etc.
Interviewed: Gordon Lightfoot, Randy Bachman, Robbie Robertson, Metric, Billy Talent, etc.
Michael Raine
Andrew King
First Question:
IS YOUR MUSIC ANY GOOD?
 Do not share until it’s ready to be heard
 It’s hard to get a first chance, it’s even harder to get a second
Your Media Tools
www.joelplaskett.com/media-tools/
Media Tools
 At least two professional hi-res photo options
 Bio & talking points – careful of name drops and dating yourself
 Avoid hyperbole – you’re not fooling anyone
 Links to articles, interviews, positive reviews, etc.
 When describing your sound, make it accessible
 Quality album stream
 Get www.yourband.com and info@yourband.com
Who do you target?
 Better to smartly target 10 people than send a generic
email to 500
 Start local
Local newspapers & alt weeklies
Local cultural or art magazines
Local TV news, radio, or magazines
Community, college, and online radio
Podcasts, Blogs
Research Your Targets
 Know who they are and what they do
 How are you useful to them
 Be smart & realistic about your request
Is there a story?
 That you have a new album is not a story
 But the album can be a story
 You can make a story
Ex. Paper Lions’ Rolling Oyster Revue
Ex. Hollerado’s Meet the Mayor Tour
Make it a honest reflection of you
What will I do if I am interested?
Google you… obviously
• Past media coverage
• Wikipedia
Most media are copycats, not trendsetters
You got my attention,
NOW WHAT?
Social leverage helps
It is not what you know, but who you know….
but also what they think of you
Music media & PR is a small industry
 There a difference between persistent and annoying
 Do not be presumptuous
 Be nice to the gatekeeper
 Pay attention to what was asked
 Reply ASAP
Follow Up
Is a publicist necessary?
 Need something to promote (i.e. album and tour dates)
 Is there organic buzz?
 Don’t wait to ask questions & make connections
 Does the price & timeframe makes sense for your needs?
Represent Your Brand in
Everything
Questions? Comments?
Crises?
Thanks for joining us!
An email will circulate shortly with a link to
access the webinar in its entirety on
demand.
www.canadianmusician.com

More Related Content

What's hot

Focus group written
Focus group writtenFocus group written
Focus group written
lucyallbutmedia
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
Akshata Mishra
 
The change of music and what it takes
The change of music and what it takesThe change of music and what it takes
The change of music and what it takes
Elwood1
 
Audience profiles
Audience profilesAudience profiles
Audience profiles
Abby White
 
The change of music and what it takes
The change of music and what it takesThe change of music and what it takes
The change of music and what it takes
Elwood1
 
Audience
AudienceAudience
Audience
EthanJohnson36
 
Music magazine paper survey analysis
Music magazine paper survey analysisMusic magazine paper survey analysis
Music magazine paper survey analysis
Taylor_Cole
 
Music magazines
Music magazinesMusic magazines
Music magazines
JimKite98
 
Target audience media
Target audience   mediaTarget audience   media
Target audience media
domball2
 
Genre representation
Genre representationGenre representation
Genre representation
Chantelle Anonuevo
 
Luke Bryan & Apricot Lane Social Media Platforms
Luke Bryan & Apricot Lane Social Media PlatformsLuke Bryan & Apricot Lane Social Media Platforms
Luke Bryan & Apricot Lane Social Media Platforms
Kelsey George
 
Cool V EPK 2016
Cool V EPK 2016Cool V EPK 2016
Pop Magazine Questionnaire
Pop Magazine QuestionnairePop Magazine Questionnaire
Pop Magazine Questionnaire
PopSap
 
Target audience
Target audienceTarget audience
Target audience
mikechestnutt
 
Publication plan
Publication planPublication plan
Publication plan
AmyLouisePatton
 
Indie music
Indie musicIndie music
Indie music
paperchain
 
Final presentation
Final presentationFinal presentation
Final presentation
scrader
 
2014 #WingsToWalls BBOY
2014 #WingsToWalls BBOY2014 #WingsToWalls BBOY
2014 #WingsToWalls BBOY
Danielle Hein
 

What's hot (18)

Focus group written
Focus group writtenFocus group written
Focus group written
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
The change of music and what it takes
The change of music and what it takesThe change of music and what it takes
The change of music and what it takes
 
Audience profiles
Audience profilesAudience profiles
Audience profiles
 
The change of music and what it takes
The change of music and what it takesThe change of music and what it takes
The change of music and what it takes
 
Audience
AudienceAudience
Audience
 
Music magazine paper survey analysis
Music magazine paper survey analysisMusic magazine paper survey analysis
Music magazine paper survey analysis
 
Music magazines
Music magazinesMusic magazines
Music magazines
 
Target audience media
Target audience   mediaTarget audience   media
Target audience media
 
Genre representation
Genre representationGenre representation
Genre representation
 
Luke Bryan & Apricot Lane Social Media Platforms
Luke Bryan & Apricot Lane Social Media PlatformsLuke Bryan & Apricot Lane Social Media Platforms
Luke Bryan & Apricot Lane Social Media Platforms
 
Cool V EPK 2016
Cool V EPK 2016Cool V EPK 2016
Cool V EPK 2016
 
Pop Magazine Questionnaire
Pop Magazine QuestionnairePop Magazine Questionnaire
Pop Magazine Questionnaire
 
Target audience
Target audienceTarget audience
Target audience
 
Publication plan
Publication planPublication plan
Publication plan
 
Indie music
Indie musicIndie music
Indie music
 
Final presentation
Final presentationFinal presentation
Final presentation
 
2014 #WingsToWalls BBOY
2014 #WingsToWalls BBOY2014 #WingsToWalls BBOY
2014 #WingsToWalls BBOY
 

Viewers also liked

Hayatun nisya putri xii ips 2
Hayatun nisya putri xii ips 2Hayatun nisya putri xii ips 2
Hayatun nisya putri xii ips 2
Paarief Udin
 
Maliana safitri (xii ips 1)
Maliana safitri (xii ips 1)Maliana safitri (xii ips 1)
Maliana safitri (xii ips 1)
Paarief Udin
 
Crabtree PVC trunking
Crabtree PVC trunkingCrabtree PVC trunking
Crabtree PVC trunking
Darren Garbett
 
Gerak lurus putri elysa xii ipa 2
Gerak lurus putri elysa xii ipa 2Gerak lurus putri elysa xii ipa 2
Gerak lurus putri elysa xii ipa 2
Paarief Udin
 
Amalia noor farida (tik)
Amalia noor farida (tik)Amalia noor farida (tik)
Amalia noor farida (tik)Paarief Udin
 
柏瑞週報20160223
柏瑞週報20160223柏瑞週報20160223
柏瑞週報20160223
Pinebridge
 
柏瑞週報20160111
柏瑞週報20160111柏瑞週報20160111
柏瑞週報20160111
Pinebridge
 
Big data baddata-gooddata
Big data baddata-gooddataBig data baddata-gooddata
Big data baddata-gooddata
IBM India Pvt Ltd
 
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
science journals
 
Melati nurul huda xii ipa 2 struktur atom (tik)
Melati nurul huda xii ipa 2 struktur atom (tik)Melati nurul huda xii ipa 2 struktur atom (tik)
Melati nurul huda xii ipa 2 struktur atom (tik)
Paarief Udin
 
Boletín VIII febrero 2017
Boletín VIII febrero 2017Boletín VIII febrero 2017
Boletín VIII febrero 2017
Nueva Canarias-BC
 
InterTech is a Moscow based construction and development company
InterTech is a Moscow based construction and development companyInterTech is a Moscow based construction and development company
InterTech is a Moscow based construction and development company
Maxim Gavrik
 
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
Jim Norris
 
Creating a Killer Artist Website
Creating a Killer Artist WebsiteCreating a Killer Artist Website
Creating a Killer Artist Website
Jim Norris
 
Sign The Dotted Line - How To Land A Record Deal Description
Sign The Dotted Line - How To Land A Record Deal DescriptionSign The Dotted Line - How To Land A Record Deal Description
Sign The Dotted Line - How To Land A Record Deal Description
Jim Norris
 
Logística empresarial
Logística empresarialLogística empresarial
Logística empresarial
Biansy Brito
 
Clemson Tigers Crowned National Champions in Rematch
Clemson Tigers Crowned National Champions in RematchClemson Tigers Crowned National Champions in Rematch
Clemson Tigers Crowned National Champions in Rematch
Michael Vereen
 
Can You Manage? - How & When A Manager Can Help Your Career
Can You Manage? - How & When A Manager Can Help Your CareerCan You Manage? - How & When A Manager Can Help Your Career
Can You Manage? - How & When A Manager Can Help Your Career
Jim Norris
 

Viewers also liked (18)

Hayatun nisya putri xii ips 2
Hayatun nisya putri xii ips 2Hayatun nisya putri xii ips 2
Hayatun nisya putri xii ips 2
 
Maliana safitri (xii ips 1)
Maliana safitri (xii ips 1)Maliana safitri (xii ips 1)
Maliana safitri (xii ips 1)
 
Crabtree PVC trunking
Crabtree PVC trunkingCrabtree PVC trunking
Crabtree PVC trunking
 
Gerak lurus putri elysa xii ipa 2
Gerak lurus putri elysa xii ipa 2Gerak lurus putri elysa xii ipa 2
Gerak lurus putri elysa xii ipa 2
 
Amalia noor farida (tik)
Amalia noor farida (tik)Amalia noor farida (tik)
Amalia noor farida (tik)
 
柏瑞週報20160223
柏瑞週報20160223柏瑞週報20160223
柏瑞週報20160223
 
柏瑞週報20160111
柏瑞週報20160111柏瑞週報20160111
柏瑞週報20160111
 
Big data baddata-gooddata
Big data baddata-gooddataBig data baddata-gooddata
Big data baddata-gooddata
 
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
Neogene deep-water-agglutinated-foraminiferal-biostratigraphy-andbiozonation-...
 
Melati nurul huda xii ipa 2 struktur atom (tik)
Melati nurul huda xii ipa 2 struktur atom (tik)Melati nurul huda xii ipa 2 struktur atom (tik)
Melati nurul huda xii ipa 2 struktur atom (tik)
 
Boletín VIII febrero 2017
Boletín VIII febrero 2017Boletín VIII febrero 2017
Boletín VIII febrero 2017
 
InterTech is a Moscow based construction and development company
InterTech is a Moscow based construction and development companyInterTech is a Moscow based construction and development company
InterTech is a Moscow based construction and development company
 
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
NWC Webinar -Show Me the Money! - Get Funding for Your Music, Company, or Org...
 
Creating a Killer Artist Website
Creating a Killer Artist WebsiteCreating a Killer Artist Website
Creating a Killer Artist Website
 
Sign The Dotted Line - How To Land A Record Deal Description
Sign The Dotted Line - How To Land A Record Deal DescriptionSign The Dotted Line - How To Land A Record Deal Description
Sign The Dotted Line - How To Land A Record Deal Description
 
Logística empresarial
Logística empresarialLogística empresarial
Logística empresarial
 
Clemson Tigers Crowned National Champions in Rematch
Clemson Tigers Crowned National Champions in RematchClemson Tigers Crowned National Champions in Rematch
Clemson Tigers Crowned National Champions in Rematch
 
Can You Manage? - How & When A Manager Can Help Your Career
Can You Manage? - How & When A Manager Can Help Your CareerCan You Manage? - How & When A Manager Can Help Your Career
Can You Manage? - How & When A Manager Can Help Your Career
 

Similar to Be The Talk Of The Town - How To Maximize Your Media Coverage

Key concepts
Key conceptsKey concepts
Key concepts
chrissiebishop
 
My magazine pitch
My magazine pitchMy magazine pitch
My magazine pitch
katiess07
 
My magazine pitch
My magazine pitch My magazine pitch
My magazine pitch
katiess07
 
Key Concepts Analysis
Key Concepts AnalysisKey Concepts Analysis
Key Concepts Analysis
ramsz001
 
Log book
Log bookLog book
Log book
Jerin Roy
 
Assignment 16
Assignment 16Assignment 16
Assignment 16
ChelseaFashole
 
Assignment 16
Assignment 16Assignment 16
Assignment 16
ChelseaFashole
 
Log book
Log bookLog book
Log book
Miguel Pita
 
2. research
2. research2. research
2. research
Sydney Wratten
 
2. research
2. research2. research
2. research
Sydney Wratten
 
Audience questionnaire
Audience questionnaireAudience questionnaire
Audience questionnaire
david-hill
 
Analysis pp
Analysis ppAnalysis pp
Analysis pp
guest0a86d6
 
4 a&r, the artist and marx
4 a&r, the artist and marx4 a&r, the artist and marx
4 a&r, the artist and marx
ppermaul
 
Music Marketing Machine - Engage Your Fans
Music Marketing Machine - Engage Your FansMusic Marketing Machine - Engage Your Fans
Music Marketing Machine - Engage Your Fans
Moxie Maven Marketing
 
Client PowerPoint
Client PowerPointClient PowerPoint
Client PowerPoint
Mimi847294
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
Mel Storey
 
Portfolio Music Careers
Portfolio Music CareersPortfolio Music Careers
Portfolio Music Careers
Keith Hatschek
 
Music magazine revision guide
Music magazine revision guideMusic magazine revision guide
Music magazine revision guide
MissJWalsh
 
Evaluation questions 2-7
Evaluation questions 2-7Evaluation questions 2-7
Evaluation questions 2-7
014296
 
My Evaluation
My EvaluationMy Evaluation
My Evaluation
georgiae97
 

Similar to Be The Talk Of The Town - How To Maximize Your Media Coverage (20)

Key concepts
Key conceptsKey concepts
Key concepts
 
My magazine pitch
My magazine pitchMy magazine pitch
My magazine pitch
 
My magazine pitch
My magazine pitch My magazine pitch
My magazine pitch
 
Key Concepts Analysis
Key Concepts AnalysisKey Concepts Analysis
Key Concepts Analysis
 
Log book
Log bookLog book
Log book
 
Assignment 16
Assignment 16Assignment 16
Assignment 16
 
Assignment 16
Assignment 16Assignment 16
Assignment 16
 
Log book
Log bookLog book
Log book
 
2. research
2. research2. research
2. research
 
2. research
2. research2. research
2. research
 
Audience questionnaire
Audience questionnaireAudience questionnaire
Audience questionnaire
 
Analysis pp
Analysis ppAnalysis pp
Analysis pp
 
4 a&r, the artist and marx
4 a&r, the artist and marx4 a&r, the artist and marx
4 a&r, the artist and marx
 
Music Marketing Machine - Engage Your Fans
Music Marketing Machine - Engage Your FansMusic Marketing Machine - Engage Your Fans
Music Marketing Machine - Engage Your Fans
 
Client PowerPoint
Client PowerPointClient PowerPoint
Client PowerPoint
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Portfolio Music Careers
Portfolio Music CareersPortfolio Music Careers
Portfolio Music Careers
 
Music magazine revision guide
Music magazine revision guideMusic magazine revision guide
Music magazine revision guide
 
Evaluation questions 2-7
Evaluation questions 2-7Evaluation questions 2-7
Evaluation questions 2-7
 
My Evaluation
My EvaluationMy Evaluation
My Evaluation
 

Recently uploaded

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 

Recently uploaded (20)

Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 

Be The Talk Of The Town - How To Maximize Your Media Coverage

  • 1. Michael Raine with Andrew King Editors, Canadian Musician Magazine
  • 2. About the guys talking: Editor: Canadian Musician, Professional Sound, Canadian Music Trade & Professional Lighting & Production magazines Co-Host the Canadian Musician Radio podcast. Presented and sat on panels at ECMA Week, Halifax Pop Explosion, and many others Interviewed: Rush, Kiesza, Magic!, Avril Lavigne, etc. Asst. Editor: Canadian Musician, Professional Sound magazines, Canadian Music Trade & Professional Lighting & Production magazines Co-Host the Canadian Musician Radio podcast – CanadianMusicianRadio.com Written for: CBC, Huffington Post Canada, Quip Magazine, etc. Interviewed: Gordon Lightfoot, Randy Bachman, Robbie Robertson, Metric, Billy Talent, etc. Michael Raine Andrew King
  • 3. First Question: IS YOUR MUSIC ANY GOOD?  Do not share until it’s ready to be heard  It’s hard to get a first chance, it’s even harder to get a second
  • 5. Media Tools  At least two professional hi-res photo options  Bio & talking points – careful of name drops and dating yourself  Avoid hyperbole – you’re not fooling anyone  Links to articles, interviews, positive reviews, etc.  When describing your sound, make it accessible  Quality album stream  Get www.yourband.com and info@yourband.com
  • 6. Who do you target?  Better to smartly target 10 people than send a generic email to 500  Start local Local newspapers & alt weeklies Local cultural or art magazines Local TV news, radio, or magazines Community, college, and online radio Podcasts, Blogs
  • 7. Research Your Targets  Know who they are and what they do  How are you useful to them  Be smart & realistic about your request
  • 8. Is there a story?  That you have a new album is not a story  But the album can be a story  You can make a story Ex. Paper Lions’ Rolling Oyster Revue Ex. Hollerado’s Meet the Mayor Tour Make it a honest reflection of you
  • 9. What will I do if I am interested? Google you… obviously • Past media coverage • Wikipedia Most media are copycats, not trendsetters You got my attention, NOW WHAT?
  • 10. Social leverage helps It is not what you know, but who you know…. but also what they think of you Music media & PR is a small industry
  • 11.  There a difference between persistent and annoying  Do not be presumptuous  Be nice to the gatekeeper  Pay attention to what was asked  Reply ASAP Follow Up
  • 12. Is a publicist necessary?  Need something to promote (i.e. album and tour dates)  Is there organic buzz?  Don’t wait to ask questions & make connections  Does the price & timeframe makes sense for your needs?
  • 13. Represent Your Brand in Everything
  • 15. Thanks for joining us! An email will circulate shortly with a link to access the webinar in its entirety on demand. www.canadianmusician.com