Sign The Dotted Line - How To Land A Record Deal Description
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The days of a label A&R rep in a fancy suit showing up to your gig with a suitcase full of money and promises of stardom are long gone. In today's industry, labels are taking far fewer risks and looking for partners to create mutually beneficial business relationships. Brooke Morgan of revered boutique imprint Paper Bag Records and Tyler Tasson of the fast-growing powerhouse ole Label Services join Canadian Musician's Andrew King with advice on attracting label attention, what they're looking for from you, sealing the deal, and more. You'll learn: -how to attract label attention -what labels are looking for from you -how to find the optimal fit -how signing with a label can accelerate your success -how to work together to maximize success ...and much more!
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Be The Talk Of The Town - How To Maximize Your Media Coverage
Have you shared your music and story with dozens or even hundreds of media outlets and received little to no response or publicity? There are probably many reasons for that, and what's more, they likely have little or nothing to do with the quality of the music.
Regardless of whether they work in print, television, radio, or the blogosphere, every music and arts journalist in the country receives dozens of pitches every week - even every day - and pays attention to only a small fraction of them. So what separates the artists that score coverage from those who don't?
Join us for this webinar to find out.
Canadian Musician's Andrew King and Mike Raine will put you into the mindset of a music journalist and explain why and how they decide to cover certain artists.
Topics will include:
- Who to target in the media
- Making a first impression
- Putting together an effective media kit
- Finding & telling your story
- What media wants from you
- Effective follow-up
Creating a Killer Artist Website
Having a killer web presence as an artist is more important now than ever before, and that grows truer by the day.
Your website is often someone’s first point of contact with your brand and art. It connects you with your audience, lets you share your songs and other media, offers a platform to sell your music, merch, and tickets, and a whole lot more.
So what does an effective artist site look like, and how can you ensure your is working efficiently and effectively for you?
In this free webinar, Dave Cool, Director of Artist & Industry Outreach at Bandzoogle, joins us to share fresh ideas and best practices that you can put to use right away to bolster your website and maximize its impact.
You’ll learn:
• What an effective artist site looks like
• Tools you can use to bolster your site
• How to maximize interest & traffic
• How to manage your website & web presence
• Things to avoid
...and much more.
http://bit.ly/2ko957Q
Can You Manage? - How & When A Manager Can Help Your Career
Tim Jones is the co-founder of Canadian indie label and artist development firm Pipe & Hat. Pipe & Hat has helped launch successful artists, receiving numerous awards and radio play. Jones himself won Manager of the Year in 2014. Andrew King is the editor of Canadian Musician magazine and related publications, covering the music industry. The webinar they presented provided information on what a music manager does, how to know when you're ready for a manager, finding the right manager fit, working with a manager, and evaluating your relationship with a manager.
Building Your Professional Team - Advice for Musicians Description
“It’s essential that artists surround themselves with the right people. Assembling a strong inner circle of trusted helpers, advisors, and associates allows you to focus on the music while they take care of the business...”
That’s a quote from Alan Cross’s foreword to Bob D’Eith’s book, "A Career in Music: Building Your Inner Circle." The book focuses on how to build your professional team as an artist, and Bob is bringing his valuable advice straight to you in this FREE webinar.
In addition to drawing from his own 25-plus years in music, Bob shares input from a ton of top industry professionals – including manager Bruce Allen (Bryan Adams, Michael Buble), producer Garth Richardson (Red Hot Chili Peppers, Nickelback), booking agent Jeff Craib (The Tragically Hip, Nelly Furtado), and many others.
In this webinar, you’ll learn:
-When it’s time to add to your professional team
-How to find and hire a manager, booking agent & other professionals
-How these deals work
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Be The Talk Of The Town - How To Maximize Your Media Coverage
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Can You Manage? - How & When A Manager Can Help Your Career
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Go Music Solutions was hired by Australian artist Bonnie Anderson's management team to implement a global strategy for her next single "The Ones I Love". They put together a remix package with styles ranging from tropical house to trance. They promoted the single exclusively to top DJs for 4 weeks, gaining support from artists like Tiesto. This led to blogs like Perez Hilton covering the single. It reached #2 on the Music Week club chart in the UK. They provided regular updates to the client as the campaign progressed and gained licensing deals. The comprehensive campaign helped raise Bonnie Anderson's profile internationally.
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Rock Sound provides unique opportunities for partners to reach the youth music and lifestyle markets through its magazine, website, social media platforms, and live events. It has over 14 years of experience covering emerging rock bands and building credibility within its audience of 715,000 monthly users who are influential in discovering and recommending new music. Partnerships allow brands to align themselves with Rock Sound's forward-thinking coverage of the music scene and tap into the lucrative youth demographic.
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Rock Sound provides unique opportunities for partners to reach the youth music and lifestyle markets through its magazine, website, social media platforms, and live events. It has over 14 years of experience covering emerging rock bands and building credibility within its audience of 715,000 monthly users who are influential in discovering and recommending new music. Partnerships allow consistent branding across Rock Sound's integrated touchpoints and access to its young, music and fashion spending audience. Case studies demonstrate success in driving online traffic, album sales, and sold-out live shows through editorial promotion and advertising campaigns.
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Vital Records is positioning itself as an independent record label on the East Coast that provides marketing strategies and career guidance to young, up-and-coming artists. The target market is musicians between 18-30 years old living in cities like New York and LA. Competition includes established labels like Manic Kat Records and talent agencies like Red Light Management. Vital Records aims to help artists gain exposure and attention while allowing them creative freedom, which some see as weaknesses of larger competitors.
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Columbia Records is one of the oldest record labels, founded in 1901. It is now owned by Sony Music Entertainment. The document discusses Columbia Records' business model, including its key activities like A&R, marketing, and sales. It also covers customer segments, value propositions, revenue streams, and key partners. Overall, the document provides an overview of Columbia Records' history and current operations as a major record label within the music industry.
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The record label 'XO' was established in 2012 by Canadian singer The Weeknd. It originally started as an unofficial imprint for The Weeknd to release three mixtapes in 2011, which helped promote both the singer and the 'XO' brand. In 2012, 'XO' secured a major recording contract with Republic Records to act as distributors. Current artists on 'XO' include The Weeknd, Belly, Nav, and Derek Wise, and their releases have all been certified platinum. The artist would be well-suited to 'XO' due to its small size yet major label resources, and The Weeknd's mentorship and leadership in the R&B genre.
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The Foundation for Innovative Resource Management (FIRM) is hosting a Platinum Status Weekend from October 22-25, 2009 to celebrate Wayne Williams' 20 years at Jive Records. The weekend will include a commemoration luncheon, panels with music executives, concerts, and parties. FIRM is seeking corporate sponsors for the event to support music education and community programs. Sponsorship packages ranging from $5,000 to $20,000 include branding, tickets, and other promotional benefits.
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This document provides information about the hottest new artist book and music industry. It includes an introduction from the president and CEO about the value of educating yourself on the music business. It then summarizes several chapters, including ones on the top artists of 2013, the modern music business, major record labels versus independent labels, and tips for creativity and productivity as an artist.
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Rock Sound is a UK-based media company that provides access to the rock and youth music markets through its magazine, website, social media platforms, and live events. It has built credibility over 14 years covering emerging artists like Paramore and Bring Me the Horizon. The document provides statistics on Rock Sound's large monthly audience of over 715,000 across its touchpoints, which is mostly aged 15-24. It pitches Rock Sound as an effective partner for advertisers seeking to reach the youth market by offering integrated campaigns across its print, online, and event properties. Case studies are presented showing successful campaigns for Red Bull, EMI Records, and Fender.
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Rock Sound is a UK-based media company that provides access to the rock and youth music markets through its magazine, website, social media platforms, and live events. It has a monthly audience of over 715,000 across its touchpoints that is predominantly aged 15-24. The document promotes Rock Sound as an advertising partner by highlighting its trusted reputation and influence within the rock scene as well as the spending habits of its sizable audience. Examples of successful advertising campaigns for Red Bull, EMI Records, and Fender are provided to demonstrate the impact of Rock Sound's integrated partnership opportunities.
Sponsorship Package from the FIRM Music Fest
The F.I.R.M. is seeking sponsorships to support its music education and artist development programs in Atlanta. It was founded by music industry executive Kevin Shine to address the decline in music programs and opportunities in Atlanta. The F.I.R.M. has hosted several successful events attracting over 1000 participants and high-profile music executives. Sponsorship opportunities range from $500 to $200,000 annually and provide branding exposure through event signage, materials, and passes. The target audience is involved in music and spends on artist and career development. Sponsorships support The F.I.R.M.'s mission to raise the quality of music and education.
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The F.I.R.M. is seeking sponsorships to support its music education and artist development programs in Atlanta. It was founded by music industry executive Kevin Shine to address the decline in music programs and opportunities in Atlanta. The F.I.R.M. has hosted several successful events attracting over 1000 participants and high-profile music executives. Sponsorship opportunities range from $500 to $200,000 annually and provide branding exposure through event signage, materials, and passes. The target audience is involved in music and spends on artist and career development. Sponsorships support The F.I.R.M.'s mission to raise the quality of music and education.
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Ricco Barrino has been signed to Grand Hustle records since 2008 but has yet to release an album despite his talents as a singer, songwriter, and performer. The marketing campaign aims to release Ricco's debut album by December 2012 through increasing his online and social media presence, radio promotions, and a CD release party. The $75,000 budget will fund a music video, radio ads, online ads, and the release party to build buzz and sell Ricco's first album, positioning him as the new face of music appealing to young audiences.
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The document discusses how music is chosen for branding purposes. It begins by introducing the team at PlayNetwork that has over 525 years of combined experience in the music industry. It then describes their process, which involves extensive research into the brand through documents, social media, visits, and employee interviews to understand the brand's values and target customers. The team analyzes over 170 attributes of each song and uses this data to craft playlists that enhance the brand experience. They source music directly from record labels and through events/festivals to stay on top of trends and find new artists. Collaboration between the large team allows them to deliver extensive, customized playlists meeting tight deadlines.
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This document summarizes the services of Peerless Group, a marketing agency based in Irvine, CA. They offer full-service 360 marketing including event production, social media development, public relations, and talent representation. They have experience marketing brands, musicians, and lifestyle companies. Their services include marketing, social media, events, branding, and business development to help clients expand their reach and sales.
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The Street Jam & Music Festival aims to provide opportunities for up-and-coming artists by showcasing their talents to industry professionals. It features multiple stages representing different music genres and a talent competition. The festival also offers educational workshops and networking opportunities. The goal is to address challenges new artists face in gaining exposure and support in the music industry.
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Sign The Dotted Line - How To Land A Record Deal Description
- 1. Brooke Morgan Head of Label, Paper Bag Records Tyler Tasson Manager of Label Services, ole with Andrew King Editor, Canadian Musician Magazine
- 2. Brooke Morgan is the Head of Label at Paper Bag Records. Brooke joined the team at Paper Bag in 2012 as the label celebrated its 10-year anniversary. In her time at Paper Bag, she has worked with a number of acclaimed artists including The Rural Alberta Advantage, Born Ruffians, Sam Roberts Band, and Austra. Brooke Morgan Andrew King Andrew King is the Editor of Canadian Musician, as well as Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also co-hosts Canadian Musician Radio. He has given presentations and sat on panels at events including ECMA, the Halifax Pop Explosion, and many others. Tyler Tasson Tyler Tasson is the Manager of Label Services at ole. Tyler joins ole from Anthem Entertainment/SRO Management, where she handled day-to- day artist management, national and international marketing, events and endorsements, grants, and project management for various album releases.
- 3. “Thanks, but these days, landing a ‘record deal’ is only marginally more valuable than finding a good parking spot at the mall.” -Guy who probably didn’t join us tonight True or False?
- 4. “Labels aren’t signing artists; they’re signing fan bases” Developing Talent? 360 Deals? LPs vs. EPs & Singles? Record Deals in 2016
- 5. Assets (bio, photos, videos, website, etc.) Services (PR, radio tracking, grant writing, etc.) Financial Support Other Support What Does a Label Provide?
- 6. Questions?
- 7. Certain “Level of Success?” Traction in Different Markets? Marketability? Dedication & Ambition? When Are You Ready?
- 8. Who to Approach? What Do They Need to See? Finding the Right Fit Realistic Timeline? Get Your Foot in the Door
- 11. Thanks for joining us! You will receive an email shortly with a link to access the recorded version of this webinar in its entirety. www.nwcwebinars.com