The document analyzes the compatibility and attractiveness of Amsterdam and Hong Kong as potential new markets for an international suit tailoring brand. Amsterdam is found to be highly compatible due to its fashion culture, English proficiency, and close economic partnership with the UK. Hong Kong also demonstrates high compatibility with its British colonial history, material culture, and function as a springboard to other Asian markets. Both cities are considered highly attractive markets, with Amsterdam situated in the large Randstad economic region and Hong Kong possessing a large population, high GDP per capita, and status as international shopping hubs.