This document promotes a music branding company called Express In Music that helps brands develop personalized songs and musical performances to strengthen their brand identity and engage target audiences emotionally. It discusses how music can boost brands by associating them with positive feelings and creating awareness. The company offers an affordable 3-step process to develop original songs that convey the key aspects of a brand to help increase sales, loyalty and promote marketing goals. It provides examples of major brands that have successfully used music branding strategies.

1. Be Heard or gethurt.

2. Want to Be Heard?

3. List of Clients and Music Works Brands engagement with Express In Music

4. Whatdoesmy Brand soundslike? Personalized song & Customized performances. Communicate your marketing needs through a personalized song. We bring out your emotional qualities to strengthen your brand promise. Quality music talents that sing about your brand! The Power of a Brand by association Support thousands of musicians internationally A CSR opportunity to music talents composing specially for you Support SPRING Singapore Major music institutes and professional music personalities

5. Discover these Categories

6. A 3-Step Process (competition)

7. Enhancewell-being via brainentrainment Other Benefits Aid to the quality of life Boost productivity (and for your sales too!) Creates a sense of safety and well-being and many more!

8. Capture Point-of-Sale “Audio technology with good sound branding rakes in sales through heighten product awareness…” Click to see!

9. Branding & Communications through Music Marketing at the forefront Building brand equity: Lifestyle, awareness, perceived quality, associations and loyalty through original lyrical music. “Music continues to be at the forefront of our leadership-marketing strategy,” Larry Light, McDonald’s Corporation president and chief marketing officer, said in announcing the Big Mac initiative.

10. Branding & Communications through Music Results and Measurements To evoke & attach emotions of the songs with customers locally & internationally Coca Cola group director of marketing, told Billboard: “We wanted a song that embodied our campaign. It needed to be upbeat, it needed to be uplifting, it needed to be an invitation for people to celebrate.” In our opinion, it’s a much more intelligent form of branding than paying artists to name-drop brands in their lyrics.

11. Branding & Communications through Music Music is in essence emotional Brands that have the power to be responsive to people’s needs for sensory pleasure & promises of delivery. Wal-Mart, Yahoo! and other major brands either have joined or are expected to join McDonald’s and Sony in using music as a significant branding tool... It also has created more promotional opportunities for brands and the advertising-services business. (Quote from “Brand Channel”)

12. Whyyoushould have a soundidentity Marketing & Communications: Express your brand in an exceptional level Engage your target audience emotionally Enjoy a higher value with at least 10 times* more quality pieces at a quicker turnover lead time with much convenience Industries and Applications in Media & Advertising, Brand recall Meetings, Incentives, Conventions & Exhibitions Individual organization corporate theme song Research has shown that great music can create yearning for a Brand, self-confidence and security through ownership, and increased bonding within larger groups

13. Sample Piece Theme song for an Event LaunchA Significant part of The Story:This event launch is for a lifestyle product dedicated for zesty women in their mid-twenties to mid-thirties. It has to convey a storyline about the modern lady despite the hectic lifestyle of going to work and being busy, she still has the time and mood to appreciate the little things in life. Being an optimist in life, she will always view things in the brighter side of life, believe in seeing the light after going around a dark corner. She is someone who follows her heart and chases her dreams with zest. She is not afraid of failures and will always embrace forward with full confidence.Language:EnglishSpecial Mention in Song Lyric: The slogan “Always me” must be in the lyricsFeeling/Emotions of the Song:An optimistic and chirpy (lively) feeling More past projects: http://www.expressinmusic.com/projects/browse_projects.aspx

14. You can reach us at: ask@expressinmusic.com +65 6784 4602