This document discusses the use of music in advertising. It notes that music can effectively trigger emotions and communicate non-verbally. Advertising executives therefore use catchy jingles and popular songs in ads to create an emotional connection between consumers and products. By linking feelings and memories evoked by songs to their products, advertisers aim to increase brand recognition and memorability. Examples of well-known jingle ads are provided.

1. Music
in
Advertising

2. Music has long been an efficient and
effective means for triggering moods and
communicating non verbally.
It is there fore not surprising that music
Has become a major component of consumer
marketing, both at the point of purchase and in
advertising.
– Jerome Bruner, 1990

4. Music increases the
memorability of the
product
in the mind of the
consumer.

5. Music evokes
EMOTION

6. Freedom!!

7. Family

8. Love

9. Fun
with
Friends

10. Advertising executives
know that if
They can create catchy
jingles and link and
emotion to a product
then the consumer has an
emotional attachment to
the product.
Likewise they will use
popular, classical, folk or
country music instead of
jingles to tie the
memories and feelings
we have to a song when
selling their product.

11. Sing
with
me!

12. https://www.youtube.com/watch?v=N-
i9GXbptog
Oscar Meyer https://www.youtube.com/watch?v=rmPRHJd3uHI
Coke https://www.youtube.com/watch?v=ib-Qiyklq-Q
Dr. Pepper https://www.youtube.com/watch?v=jvCTaccEkMI
Alka Seltzer https://www.youtube.com/watch?v=bxjb2UJZ-5I
Kit Kat https://www.youtube.com/watch?v=0nkcVz1mad0
Honeycomb https://www.youtube.com/watch?v=RBXJ9gLlYrg
80's Diet Coke https://www.youtube.com/watch?v=FcxzTqOyy_I

13. Today’s Assignment:
Get into groups of 3-4
And write your own jingle.

14. Jingles must be at least
4 measures long
Choose from the following
“Products”
1.Captain Flakes (Cereal)
2.Choco-Broc (Candy Bar)
3.Dandergone (Shampoo)
4.Cheeseburger Queen (Fast Food Chain)

15. For Homework:
Find a youtube clip of
An ad with a memorable jingle
***clip must be school appropriate***
**clip must have an original jingle
NOT A song(that’s next time )***