Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Industry and consumer insights that will help companies form a marketing communications plan while travelers are trapped in a prolonged "dreaming phase", uncertain when they will be able, or willing to travel.
For more information, reach out at www.forestview.eu
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Brave marketers needed.
I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful.
And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times.
Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely.
And stay safe!
The Role of Marketing in the Charitable SectorKatie Sanders
A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Industry and consumer insights that will help companies form a marketing communications plan while travelers are trapped in a prolonged "dreaming phase", uncertain when they will be able, or willing to travel.
For more information, reach out at www.forestview.eu
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Brave marketers needed.
I put together some practical tips and examples of marketing in times of Corona. I hope you find it useful.
And this is not just about marketers. COVID-19 is probably the biggest test of leadership in recent times.
Remember how your leaders behave now because this is where the rubber hits the road. We have elections in 2020 and 2021 worldwide. Most notably, in the US, Germany, France, Japan, Taiwan, South Korea, Hong Kong, Vietnam, and many other countries. Choose wisely.
And stay safe!
The Role of Marketing in the Charitable SectorKatie Sanders
A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
2. The Value of PR in Brand Building
• PR agencies are responsible for protecting, enhancing or building a brand’s
reputation through the media.
• Focus on the brand’s strengths and translate them into positive media stories.
• Incorporates the concepts of image and relationship building between brands
and their publics.
• Voice of a brand and is there to persuade all stakeholders to maintain a certain
(positive) view of a brand and its products or services.
• When a brand is in the news for the wrong reasons, proper a public relations
programme can be implemented to save them and change how the public
sees them.
3. The Brand’s Current Situation
• “Adcock Ingram is a leading South African manufacturer, marketer and distributor
of healthcare products with a market capitalisation of R10 billion.”
(Adcock Ingram, 2013).
• Adcock Ingram has a broad range of brands under Pain (Panado) Colds and Flu,
Personal Care and Supplements.
• One of its better known brands is Panado. Panado came out number 1 in the
‘Medicine’ category of the Icon TGI Brand Survey, and also number 1 in the
‘Headaches’ category of the Sunday Times Top Brands Survey last year.
4. So what is it about this brand that makes it “The GP’s Choice”?
• Been around a long time
• Trusted family brand
But, we don’t see any advertising of the product anywhere and it is seen as boring.
A great way to increase awareness of the brand is to launch an interactive event. They
will be perceived in a new (and much better) light if they target a specific segment.
5. Objectives
• Increase brand awareness and improve perception of the Panado brand amongst the
target audience by 10% within the next year.
• Develop an integrated marketing campaign that will make the Panado baby range the
no.1 mild medicine for childhood pain relief in South Africa by the following year.
• Increase sales of Panado products by 15% within the next year.
6. Current Target Audience
Target Audience Problem/Symptom Benefit/Solution
Babies (Parents) Fever Mild medicine
Executives Stress Fast acting pain relief
Young girls Period pain Extra strong
Students Hangover On the go
7. Proposed Target Audience
I have decided to focus on the paediatric range and target parents as I think there has
been a significant increase of baby expos and “mommy bloggers” in SA and it would be
beneficial for a brand like Panado to latch on to this trend.
Demographic
Parents, mostly female.
Aged 25-35.
LSM 6-10.
They enjoy blogging and/or are active on social media.
10. I would like to have a Panado stall at the expo with
ambassadors and promotion materials.
11.
12. There will be a presentation in the auditorium done by the Brand Manager of Panado who
will discuss and showcase
Panado baby range: Infant Drops, Paediatric Syrup, Children Meltabs
Solutions for stress and pain relief for parents: Panado Tablets, Capsules, Meltabs and
Effervescents.
13. The presentation will be comprised of:
Brand Manager introducing products and also talking about what the parent brand Adcock
Ingram has contributed to organisations and communities (Corporate Social Investment
initiatives).
14. A knowledgeable South African Paediatrician (one from each city) will give a talk, share
tips and answer any questions the parents might have.
This will be someone who has charisma like Oprah’s Dr Oz.
They will also actively recommend Panado as The GP’s Choice.
15. A TV presenter and parent as a celebrity endorser and brand
ambassador (e.g. Dr Michael Mol and his wife).
19. Complimentary food and drinks available
(e.g. decorated cupcakes from a popular bakery in each area can be
sponsored).
20. The event will be promoted mainly online, using:
Press releases sent out to associated brands.
Event listings on websites that parents are known to
frequent, e.g. Parent24.
Event listings in Your Pregnancy, Your Baby, Baba & Kleuter,
Mamas & Papas magazines.
Event listings on local radio stations during the “What’s On”
programmes.
Short radio ad on family radio stations.
Insert on Great Expectations parenting television programme
(eTV).
Panado freebies in parenting magazines (e.g. Infant Drops in
Pregnancy magazine).
21. Mommy blogger-drop invitations for event:
These will be cute and attractive hard copy invitations/packages
that contain some of the Panado baby products that match the
lifestyle or needs of each blogger (and also some stress relieving
tablets for the moms).
Bloggers will be encouraged to blog about what they received and
mention that Panado will be at all the Mama Magic Expos in the 3
main cities.
Links to the blog posts will be Tweeted and Shared on Facebook by
the bloggers themselves and Panado. Bloggers will also run
Giveaways (e.g. tickets to the events) which will create hype.
Examples of popular bloggers: Natasha Clark of Raising Men,
Vanessa Lewis of Nina Say Cheese, Stacey Vee of Living Lionheart,
Celeste Barlow of The Reluctant Mom.
22. Budget Plan for all 3 events
Wages for representatives R 5 000
Travel expenses R 1 000
Air travel R 5 000
Printing costs R 10 000
Delivery (invites) R 500
Corporate Identity R 10 000
Display materials R 20 000
Exhibition space R 35 000
Brochures and other literature R 5 000
Radio ads R 50 000
Prizes for giveaways R 1 000
Freebies R 1 000
Celebrity endorser R 10 000
Photography/Videography R 5 000
Media relations R 5 000
Opinion research R 1 000
Catering R 5 000
Labour R 1 000
Child minder R 2 500
23. General feedback
Asking subscribers of Panado Facebook page what they thought of event.
Press publicity
Asking journalists and mommy bloggers to do a write-up and give an honest
opinion of the events.
Online returns
Calculating amount of times the event or anything related to Panado was searched
for online, also how many people read the mommy bloggers posts, commented on
Facebook posts or Shared and Tweeted links to the events.
Evaluation
24. Sales results
Analysing sales of baby range pre and post-event to see if there was a
significant increase.
Opinion polls and surveys
Gain feedback through Mama Magic Expo.
Subjective internal meetings
Brand Manager and Sales and Finance departments sit down together and
discuss the effect of the events.