This document contains a presentation on analyzing Sony's products using the Boston Consulting Group (BCG) matrix. The BCG matrix evaluates products based on their market share and market growth. Sony's 4K TV has high market share and growth, placing it in the Stars category. The PlayStation 3 has high market share but low growth, making it a Cash Cow. Sony's Valo computer has low market share and growth, putting it in the Question Marks category. Sony's smartwatch is in the Question Marks category due to high growth prospects but low current market share compared to competitors. The presentation recommends increasing investment in the smartwatch, holding the PlayStation 3, reducing investment in the 4K TV, and divesting from the Val

1. Welcome
To the

2. PRESENTER
Abdus Samad Sadi
BBA, Army Institute of Business Administration
ID: 101160 25
Kodomtoli, Sylhet
01745904763
absadi@live.com

3. Boston Consulting
Group (BCG) Matrix of
Sony

4. Bruce
Henderson
1968

5. Dimensions

6. The first dimension
is looks at the products general level
of growth within its own market

7. The second dimension
measures the product`s market
share relative to the largest
competitors in the industry.

9. High
Market
Share
High
Market
Growth

10. Sony
4K tv
In 2011 Market
Share was 20.4%
Market Growth
was 21%

11. High
Market
Share
Low
Market
Growth
Cash Cow

12. Play Station 3

13. Low
Market
Share
Low
Market
Growth

14. Sony
Valo computer

15. Low
Market
Share
Question Marks
High
Growth
Prospects

16. Sony
SmartWatch
Competitors Apple,
Samsung, Tomtom
smartwatch

17. Build
Post Analysis

18. •Increase investment
in Sony smartwatch

19. Hold
Post Analysis

20. •Sony not going to invest more
in Playstation 3
Hold in Cashcow

21. Harvest
Post Analysis

22. •Reduce
investment in
Sony 4K TV

23. Divest
Post Analysis

24. •Sony Sell Valo
Computer
=Sell

26. Finish