HTC Corporation is a Taiwanese manufacturer of smartphones and other mobile devices. The document discusses HTC's history of innovation in mobile devices since 1998, including being the first to develop many new technologies and devices. It outlines HTC's strategic partnerships with Microsoft, Google, Qualcomm, and mobile carriers that have helped drive its growth and leadership position in the smartphone industry. The document also provides an overview of HTC's global operations and rapid revenue growth over the past 11 years.
HTC Corp is a Taiwanese manufacturer of smartphones and tablets founded in 1997. It produces powerful devices that push boundaries of innovation. HTC became the 7th largest mobile phone manufacturer in the first quarter of 2011, selling over 9 million devices. HTC aims to provide mobile freedom through easy-to-use devices that combine phone, internet, and multimedia capabilities. Its portfolio includes many industry "firsts" and strategic partnerships help drive innovation.
HTC is a Taiwanese manufacturer of smartphones and tablets founded in 1997. It has global operations in Taiwan, China, the UK, US, and Japan. HTC partners with major wireless carriers around the world and was previously an OEM manufacturer for other companies. In recent years, HTC has introduced many critically acclaimed mobile devices under its own brand running Android or Windows Phone. It is known for its innovation in mobile technology and has had many "world's first" devices. HTC focuses heavily on R&D with over 1,000 personnel dedicated to it and is at the forefront of adopting new technologies and creating innovative products.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
The document discusses trends in the mobile data revolution including the rise of smartphones and open mobile ecosystems. It analyzes opportunities and risks for mobile operators as control shifts away from walled gardens. Key recommendations are for operators to build their own application platforms and APIs to maintain some control while giving third parties access to network assets and participating in new revenue streams. This addresses risks of becoming a "dumb pipe" while capitalizing on growing data and application opportunities.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
The document discusses the growth of smartphones and mobile internet usage. It notes that smartphone sales grew dramatically from 2008 to 2010, with over 100 million units sold globally in 2010. The document also shows data on the percentage of mobile phone sales that are smartphones in different countries, with Denmark having the highest percentage at over 50%. Additionally, it discusses the surge in tablet sales from May 2010 to December 2010. The document proposes the Network Intelligence Solution for monitoring mobile internet traffic, advertising exposure, and providing mobile analytics.
Mobile 2.0 Europe 2009 - http://mobile20.eu
Openness in the telecommunication industry
Open with care or care to open?
Carlos Domingo
Director, Internet and Multimedia Lab
TELEFÓNICA I+D
HTC Corp is a Taiwanese manufacturer of smartphones and tablets founded in 1997. It produces powerful devices that push boundaries of innovation. HTC became the 7th largest mobile phone manufacturer in the first quarter of 2011, selling over 9 million devices. HTC aims to provide mobile freedom through easy-to-use devices that combine phone, internet, and multimedia capabilities. Its portfolio includes many industry "firsts" and strategic partnerships help drive innovation.
HTC is a Taiwanese manufacturer of smartphones and tablets founded in 1997. It has global operations in Taiwan, China, the UK, US, and Japan. HTC partners with major wireless carriers around the world and was previously an OEM manufacturer for other companies. In recent years, HTC has introduced many critically acclaimed mobile devices under its own brand running Android or Windows Phone. It is known for its innovation in mobile technology and has had many "world's first" devices. HTC focuses heavily on R&D with over 1,000 personnel dedicated to it and is at the forefront of adopting new technologies and creating innovative products.
1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration.
2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences.
3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
The document discusses trends in the mobile data revolution including the rise of smartphones and open mobile ecosystems. It analyzes opportunities and risks for mobile operators as control shifts away from walled gardens. Key recommendations are for operators to build their own application platforms and APIs to maintain some control while giving third parties access to network assets and participating in new revenue streams. This addresses risks of becoming a "dumb pipe" while capitalizing on growing data and application opportunities.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
The document discusses the growth of smartphones and mobile internet usage. It notes that smartphone sales grew dramatically from 2008 to 2010, with over 100 million units sold globally in 2010. The document also shows data on the percentage of mobile phone sales that are smartphones in different countries, with Denmark having the highest percentage at over 50%. Additionally, it discusses the surge in tablet sales from May 2010 to December 2010. The document proposes the Network Intelligence Solution for monitoring mobile internet traffic, advertising exposure, and providing mobile analytics.
Mobile 2.0 Europe 2009 - http://mobile20.eu
Openness in the telecommunication industry
Open with care or care to open?
Carlos Domingo
Director, Internet and Multimedia Lab
TELEFÓNICA I+D
The document discusses the changing landscape of TV viewing with the rise of connected TVs and second screens. It explores how traditional linear TV discovery has been a largely "lean back" passive experience, while internet discovery is more proactive. As content from the internet is pooled onto TV screens, discovery will need to bridge these active and passive modes. Successful electronic program guides of the future will seamlessly link the two discovery experiences, allowing viewers to switch between "lean forward" searching and "lean back" viewing with minimal disruption. The main challenge is designing for this change in consumer behavior.
Why look Korea for Digital Convergence_20100503Yunho Chung
This document provides an outline for a presentation on understanding digital convergence in Korea. It introduces the speaker, Yunho Chung from Veyond Partners, and outlines topics to be covered including what digital convergence is, how it has developed in Korea, and thoughts on its future. Digital convergence involves the combining of previously separate industries like telecom, broadcasting, and banking through technological development and networks. Major players in Korea's digital convergence include internet companies Naver and Daum, as well as broadband and wireless providers like KT and SK.
The document discusses the evolution of mobile internet usage and mobile websites over the past 5 years. It notes that more smartphones and tablets are now sold than desktops and over 50% of internet users primarily access the web through mobile devices. The document then focuses on the company Mobile Joomla!, noting its work since 2008 to mobilize the Joomla! content management system. Trends for Mobile Joomla! installations, communities and advertising views are presented. Challenges around mobile fragmentation and various solutions like responsive and tailored designs are discussed. The presentation emphasizes taking a user experience first approach and adding value for different roles like developers, designers and content owners.
This document provides a project report for a student project team working with Ericsson to envision a connected day in a networked society. The team explored concepts like smart walls, textiles, and devices and worked to define the problem of enabling seamless communication between devices. After feedback from Ericsson, the team pivoted to focus on developing a protocol for automatic and direct communication between devices without internet. They developed functional and video prototypes to demonstrate their proposed solution and protocol. The report discusses the team's process, challenges with coordination, and their technical approach to enabling communication and data sharing between connected devices in a networked future.
Qualcomm Unleashes the Dragon - Saurabh Bajaj - Rady Business Journal, 2013Saurabh Bajaj
An analytical, research-based case study that explores shifts in Qualcomm's marketing strategy. This article highlights Qualcomm's shift to consumer marketing.
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The document discusses how advertising and communication with consumers is changing in the digital media era. With the rise of digital media and user participation, control over media content has shifted from media companies to individuals. This has resulted in consumers having more influence over brands and participating more actively in marketing. Effective communication now requires engaging with consumers through both mass media and social media conversations.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
HTC is a Taiwanese company that specializes in manufacturing mobile phones and tablets. While it was previously a market leader in smartphones, its market share has declined in recent years due to competition from Samsung and Apple. The smartphone industry is characterized by a few major players and significant barriers to entry. While sales are still growing in developing countries, the market is mature in developed nations. For HTC to be successful, it needs to differentiate its products, expand its presence in developing markets, and leverage its research and development capabilities to remain innovative in a highly competitive industry.
HTC HD2 has a large, high-resolution 4.3 inch touchscreen that provides an immersive experience. It runs the Windows Mobile operating system and HTC's intuitive Sense interface, allowing users to personalize their home screens and communicate easily through integrated messaging, contacts, and social networks. The HD2 also features a powerful 1GHz processor, 5 megapixel camera, and 3G connectivity that allows it to function as a mobile hotspot, along with stereo audio and expandable memory.
This document outlines a study on the mobile phone company HTC, including an introduction to the company's profile and history, a product profile of HTC's mobile phone offerings, and the research methodology used in the study. The analysis section includes tables and charts, and mobile strategies are discussed along with comparisons to other companies. Findings, suggestions, and conclusions from the study are presented at the end.
HTC fue fundada en 1997 por Cher Wang, HT Cho y Peter Chou inicialmente como productor de ordenadores portátiles y luego diseñando los primeros dispositivos móviles táctiles e inalámbricos en 1998. Actualmente HTC fabrica teléfonos inteligentes con sistemas operativos como Android y Windows Phone, y fue el primer fabricante en lanzar un teléfono con Android, el HTC Dream. HTC ofrece sus propios productos bajo su marca y también apoya productos de marcas de operadores y fabricantes a través de acuerdos.
The document discusses a study on the relationship between employee satisfaction and work performance, absenteeism, and retention rates. The study examined these relationships through surveys and interviews of employees at a company. The results found a positive correlation between satisfaction and performance as well as commitment, though the relationship with absenteeism was less clear. Prior research also generally found positive correlations between satisfaction and commitment/performance as well as a link to turnover, though the link to performance was debated. The level of job complexity may also impact these relationships.
HTC Corporation: A Smartphone Pioneer From TaiwanFaruq Husainy
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to short-term reductions in nitrogen dioxide and fine particulate matter concentrations globally. However, the impacts on air quality were temporary and levels returned to pre-pandemic levels once restrictions were lifted and activity increased again.
HTC was founded in 1997 and initially manufactured notebooks, later designing some of the world's first touchscreen and wireless devices in 1998. It created the first Microsoft smartphone in 2002 and first Microsoft 3G phone in 2005. The document discusses HTC, Samsung, and Apple as smartphone competitors and their market share and sales from 2010-2011. It also analyzes various consumer behavior concepts as they relate to each brand such as dogmatism, materialism, and cues/conditioning.
The document discusses the changing landscape of TV viewing with the rise of connected TVs and second screens. It explores how traditional linear TV discovery has been a largely "lean back" passive experience, while internet discovery is more proactive. As content from the internet is pooled onto TV screens, discovery will need to bridge these active and passive modes. Successful electronic program guides of the future will seamlessly link the two discovery experiences, allowing viewers to switch between "lean forward" searching and "lean back" viewing with minimal disruption. The main challenge is designing for this change in consumer behavior.
Why look Korea for Digital Convergence_20100503Yunho Chung
This document provides an outline for a presentation on understanding digital convergence in Korea. It introduces the speaker, Yunho Chung from Veyond Partners, and outlines topics to be covered including what digital convergence is, how it has developed in Korea, and thoughts on its future. Digital convergence involves the combining of previously separate industries like telecom, broadcasting, and banking through technological development and networks. Major players in Korea's digital convergence include internet companies Naver and Daum, as well as broadband and wireless providers like KT and SK.
The document discusses the evolution of mobile internet usage and mobile websites over the past 5 years. It notes that more smartphones and tablets are now sold than desktops and over 50% of internet users primarily access the web through mobile devices. The document then focuses on the company Mobile Joomla!, noting its work since 2008 to mobilize the Joomla! content management system. Trends for Mobile Joomla! installations, communities and advertising views are presented. Challenges around mobile fragmentation and various solutions like responsive and tailored designs are discussed. The presentation emphasizes taking a user experience first approach and adding value for different roles like developers, designers and content owners.
This document provides a project report for a student project team working with Ericsson to envision a connected day in a networked society. The team explored concepts like smart walls, textiles, and devices and worked to define the problem of enabling seamless communication between devices. After feedback from Ericsson, the team pivoted to focus on developing a protocol for automatic and direct communication between devices without internet. They developed functional and video prototypes to demonstrate their proposed solution and protocol. The report discusses the team's process, challenges with coordination, and their technical approach to enabling communication and data sharing between connected devices in a networked future.
Qualcomm Unleashes the Dragon - Saurabh Bajaj - Rady Business Journal, 2013Saurabh Bajaj
An analytical, research-based case study that explores shifts in Qualcomm's marketing strategy. This article highlights Qualcomm's shift to consumer marketing.
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The document discusses how advertising and communication with consumers is changing in the digital media era. With the rise of digital media and user participation, control over media content has shifted from media companies to individuals. This has resulted in consumers having more influence over brands and participating more actively in marketing. Effective communication now requires engaging with consumers through both mass media and social media conversations.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
HTC is a Taiwanese company that specializes in manufacturing mobile phones and tablets. While it was previously a market leader in smartphones, its market share has declined in recent years due to competition from Samsung and Apple. The smartphone industry is characterized by a few major players and significant barriers to entry. While sales are still growing in developing countries, the market is mature in developed nations. For HTC to be successful, it needs to differentiate its products, expand its presence in developing markets, and leverage its research and development capabilities to remain innovative in a highly competitive industry.
HTC HD2 has a large, high-resolution 4.3 inch touchscreen that provides an immersive experience. It runs the Windows Mobile operating system and HTC's intuitive Sense interface, allowing users to personalize their home screens and communicate easily through integrated messaging, contacts, and social networks. The HD2 also features a powerful 1GHz processor, 5 megapixel camera, and 3G connectivity that allows it to function as a mobile hotspot, along with stereo audio and expandable memory.
This document outlines a study on the mobile phone company HTC, including an introduction to the company's profile and history, a product profile of HTC's mobile phone offerings, and the research methodology used in the study. The analysis section includes tables and charts, and mobile strategies are discussed along with comparisons to other companies. Findings, suggestions, and conclusions from the study are presented at the end.
HTC fue fundada en 1997 por Cher Wang, HT Cho y Peter Chou inicialmente como productor de ordenadores portátiles y luego diseñando los primeros dispositivos móviles táctiles e inalámbricos en 1998. Actualmente HTC fabrica teléfonos inteligentes con sistemas operativos como Android y Windows Phone, y fue el primer fabricante en lanzar un teléfono con Android, el HTC Dream. HTC ofrece sus propios productos bajo su marca y también apoya productos de marcas de operadores y fabricantes a través de acuerdos.
The document discusses a study on the relationship between employee satisfaction and work performance, absenteeism, and retention rates. The study examined these relationships through surveys and interviews of employees at a company. The results found a positive correlation between satisfaction and performance as well as commitment, though the relationship with absenteeism was less clear. Prior research also generally found positive correlations between satisfaction and commitment/performance as well as a link to turnover, though the link to performance was debated. The level of job complexity may also impact these relationships.
HTC Corporation: A Smartphone Pioneer From TaiwanFaruq Husainy
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to short-term reductions in nitrogen dioxide and fine particulate matter concentrations globally. However, the impacts on air quality were temporary and levels returned to pre-pandemic levels once restrictions were lifted and activity increased again.
HTC was founded in 1997 and initially manufactured notebooks, later designing some of the world's first touchscreen and wireless devices in 1998. It created the first Microsoft smartphone in 2002 and first Microsoft 3G phone in 2005. The document discusses HTC, Samsung, and Apple as smartphone competitors and their market share and sales from 2010-2011. It also analyzes various consumer behavior concepts as they relate to each brand such as dogmatism, materialism, and cues/conditioning.
The document outlines commercial and brand objectives for HTC to increase market share and brand awareness. It then provides background on competitors like Apple and Samsung that have larger market shares. It analyzes HTC's target audience of "Exceptionals" who seek innovative technology. The proposed marketing strategy includes a photo/video competition tagged #HTConemoment to generate social media engagement. It would culminate in an event with a performance by The Black Keys displaying the top moments holographically to announce the winner. Additional tactics include video, music sites, pop-up stores and search engine optimization. Evaluation metrics are also suggested.
The document summarizes an HTC One launch campaign on the Blyk mobile platform in India. The campaign objectives were to promote the HTC One phone and generate traffic to their Facebook page. The week-long campaign included teasers, contests with questions posted daily, and missed call alerts targeting 5 million mobile users across major cities promoting the HTC Facebook page. Metrics provided include a 9% response rate to the first SMS and demographic data on respondents.
De komst van nieuwe devices, zoals de Microsoft HoloLens en de HTC Vive, zorgen voor nieuwe gebruikerervaringen. Het is mogelijk om jezelf te transporteren naar een hele andere wereld, of de huidige wereld te zien door een andere bril. Wat zijn virtual, augmented en mixed reality nou eigenlijk? Hoe zorg je voor de optimale ervaring voor je gebruikers met deze nieuwe technieken?
Nico van Driel en Rob Bakkers geven je een doorkijk naar deze nieuwe virtuele werelden. Ze laten zien wat er nu en in de toekomst allemaal mogelijk is met deze nieuwe devices zoals de HTC Vive en de Microsoft HoloLens.
Bekijk de presentatie over Mixes Reality met de Microsoft HoloLens hier: http://www.slideshare.net/Avanade-Nederland/mixed-reality-met-microsoft-hololens
HTC is committed to advancing smartphone technology through strong R&D. It has a large R&D team and manufacturing facility in Taiwan. HTC has a large share of the Android and Windows Phone markets. It appeals most to technology enthusiasts interested in those operating systems. HTC is the 3rd largest phone maker and Asia's 2nd largest smartphone maker. Its sales doubled in one year. The document recommends marketing strategies for HTC to engage customers through social media, mobile apps, and guerrilla techniques to maintain its leading market share.
A project that I mainly contributed to, which tries to analyze the brand of HTC and its growth potential. The model adopted was Y&R Brand Asset Valuator in order to predict which stage is the brand in within its lifecycle.
HTC is a Taiwanese electronics company known for innovating in the smartphone industry. Some of its innovations include creating the first Android device, the T-Mobile G1, and developing new technologies like its "zero-gap aluminum unibody" and "BoomSound" for its HTC One phones. HTC is committed to melding technology with human insight to create experiences that enrich people's lives.
Analysis of HTC company : SWOT analysis , BCG matrix, Strategic analysis, Porter's Competitive Five Forces Model, Organizational Structure, Recommendation
Full report available in following link
http://jasimae.blogspot.com/2014/05/executive-summary-htc-transformed.html
The document provides an overview of HTC's history and strategy for growth. It traces HTC's evolution from producing the world's first PDA and smartphone to becoming a top smartphone manufacturer. HTC's mission is to become the #3 player in the global smartphone market by 2016. To achieve this, HTC will leverage its strengths in hardware innovation, focus on emerging markets in Asia, and pursue strategic partnerships. The document outlines HTC's SWOT analysis and competitive positioning. It presents revenue projections and financial analyses under conservative, moderate, and optimistic scenarios to evaluate HTC's strategy for achieving its growth objectives.
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
HTC has been an early leader in virtual reality with its VIVE headset but faces increasing competition from large tech companies. While the VIVE is praised for its technology, HTC struggles with economies of scale and large investments required. Going forward, HTC should focus on both hardware and software to build an ecosystem around VR and differentiate itself through proprietary technology. Developing its own platform and content while partnering with other companies could help HTC strengthen its position in the evolving virtual reality market.
Compet grid between Apple, HTC and Samsung...
Content is not 100% correct due to some difficulties in finding information and litmited time :)
Copy Rights: Internet sources of 3 brands
Android has seen rapid growth and adoption over the past year. It has become the number 2 mobile platform worldwide, behind iOS but ahead of others. Android now powers 36 phones from multiple manufacturers. It offers developers full control and access to a large user base through its open ecosystem and marketplace. Traffic from Android phones has increased dramatically, showing its momentum in taking market share from other platforms.
This document provides an overview of Android and mobile application development. It discusses the history of Android, including its origins at Android Inc. and acquisition by Google. It describes the core components of the Android software stack and architecture. The document outlines the Android development process and tools used to build, run, test and publish Android apps. It also discusses advantages and disadvantages of developing for mobile platforms.
The document discusses the evolution of mobile software and applications. It covers topics like the history of mobile operating systems and games consoles. It also discusses the growth of the smartphone market and open mobile platforms like Android. Finally, it provides an overview of upcoming Android-based hardware devices.
1. The Mobile World Congress is the world's largest annual mobile industry trade show, held in Barcelona. In 2018 it attracted over 107,000 visitors from 205 countries.
2. Key announcements and demos at MWC 2018 focused on 5G technology, artificial intelligence integration in devices and applications, and new industrial Internet of Things use cases.
3. Important trends highlighted included the continued development and rollout of 5G networks, a focus on integrating AI into smartphones and services, and the proliferation of IoT applications across various industries.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas Media
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Village Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
The document summarizes key developments from MWC 2019, including the rise of 5G connectivity, foldable screens, augmented reality, blockchain applications, and autonomous vehicles. 5G will enable faster speeds, lower latency, and more connected devices. It will power applications like downloading a full TV series in 60 seconds. Foldable and multi-screen phones were unveiled to enhance multitasking. Blockchain and AI will transform industries like music royalties management and predictive analytics. Autonomous vehicles and smart cities will benefit from 5G connectivity through remote control and optimized services.
Sarah Jones Neil Mawston
Location: Boston, USA Devices Analysis
London, UK
Email: Kdonnellan@ NMawston@strategyanalytics.com
strategyanalytic @Neilmaw
s.com
Neil Shah
Twitter: @SA_Update Wireless Smartphones
Boston, USA
NShah@strategyanalytics.com
@Neiltwitz
Website: www.strategyanal Sarah Jones
ytics.com Research Assistant
Boston, USA
SJones@strategyanalytics.com
22
HISTORY. COMPETITORS, MONEY, PRODUCTS, INNOVATION OF HTC MOBILES AND ITS MARKET.
AND THE PPT WAS VERY CREATIVE U'LL SURELY LIKE IT. PLZ COMMENT IF U LYK IT.
Edge AI chips are specialized chips that perform machine learning tasks directly on devices rather than in remote data centers. Deloitte predicts that over 750 million edge AI chips will be sold in 2020, more than double the previous forecast, with continued high growth expected through 2024. Most edge AI chips will be used in smartphones, but the market is expanding to other consumer devices as well as enterprise applications like robots and IoT sensors. This transition enables more AI capabilities even without an internet connection and improves privacy by keeping data on-device.
The document provides information about a workshop on Android application development hosted by Entwicklers. The workshop will cover topics like Android basics, components, application architecture, development kit, virtual devices, creating sample apps, intents, layouts, resources, notifications, widgets, interfaces, and publishing apps. It lists Entwicklers' focus areas as learning, development, sharing, and supporting new technologies. It also shares facts about Android's history, ecosystem, and versions.
This document discusses the history and development of touchscreen technology. It describes early touchscreen devices from the 1980s that used infrared sensors to detect touch input. It then covers the development of multi-touch screens in the 2000s and 2010s, including innovations like Frustrated Total Internal Reflection that enabled intuitive multi-touch interfaces. The document also provides details on the working of different types of touchscreen sensors and controllers. Finally, it introduces touchless touchscreen technology developed by Elliptic Labs that allows control of devices through hand gestures without physical contact.
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
Plugged-in to the latest Internet of Things news: hardware, software and industry in general.
Don't forget to subscribe not to miss next month IoT digest.
The document introduces several mobile devices from HTC and Perfect Match Device Design & Diversity. It discusses Peter Chou's history of innovation at Microsoft leading to development of color pocket PCs and smartphones. It then highlights HTC's portfolio of smart devices that offer choices to meet diverse user needs before introducing several new HTC devices for Q4 2007 - the HTC Shift, HTC S730, and HTC P6500 focused on mobile computing, messaging, and enterprise needs respectively. It concludes by discussing expansion of the HTC Touch family and availability of the HTC Touch Dual.
2. Disclaimer
This presentation and release contains “forward-looking statements” which may
include our future results of operations, financial condition or business prospects,
are based on our own information and from other sources.
Our actual results of operations, financial condition or business prospects may differ
from those expressed or implied in these forward looking statements for a variety of
reasons, including risks of market condition, supply chain, market demand, and our
ability to maintain a high quality products delivery.
The forward-looking statements in this release reflect the current belief of HTC as of
the date of this release and HTC undertakes no obligation to update these forward-
looking statements for events or circumstances that occur subsequent to such date.
2
5. Innovation Breakthrough
HTC
HTC Dream Magic
World’s first
HTC Touch Android phone
Diamond
HTC
HTC TyTN Touch
World’s first
World’s first Tri-band
3G PDA UMTS PDA
World’s phone
first
World’s first Smartphone
color wireless
Compaq iPAQ PDA
Pocket
World’s first
PDA
Palm-Size
PDA
Apr 98 May 00 May 02 Oct 02 Aug 05 May 06 Jun 07 May 08 Sept 08 Feb 09
5
6. At the Forefront of Technology & Innovation
“World’s First” in Adopting New Technologies “World’s First” in Product Innovation
First to use Intel StrongArm processor, LTPS LCD, First Microsoft color Pocket PC (2000)
and lithium polymer battery (1999) First Microsoft wireless Pocket PC and powered
First to use TI OMAP and Samsung ARM 9 (2002) Smartphone (2002)
First to use Intel Bulverde 520 MHz (2004) First Microsoft Smart Music Phone (2004)
First to combine Blackberry and Windows Mobile OS First Microsoft 3G PDA Phone (2005)
together(2005) First Microsoft tri-band 3G PDA Phone and 3G
Continuous first to deliver Windows Mobile devices Smartphone (2006)
First Google Android Phone (2008)
1st Windows 3G Phone (2005) 1st Google Android Phone (2008)
HTC, Google & T-Mobile
Bill Gates , Chairman of
joint launched the 1st
Microsoft, showing off
Google Android Phone –
the HTC 3G Phone at the
Microsoft Mobile & DevCon T-Mobile G1 in New York,
2005 in Las Vegas. USA on Sep. 23, 2008.
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8. HTC Brand Building
Communicate HTC innovation to consumer
Fully capture the value of innovation
Create long term share holder value
To be able to continue to invest on innovation
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9. Key Milestone On Brand Building
Began the first Smart phone innovation in early 2000.
Built operator business model since 2002.
Established unique partnerships with leading mobile
brands, including Microsoft, Google, Qualcomm, and
major operators in the world.
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10. Key Milestone On Brand Building
Decided to go HTC own brand since 2006.
Change product strategy from hardware innovation to hardware,
software and experience holistic innovation.
The first successful brand product launched – HTC Touch in 2007.
Launched the most compelling Windows Mobile product – Touch
Diamond in 2008.
Enabled first Android platform in 2008.
HTC Dream (G1)
HTC Touch Diamond
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12. Global Presences Cover Over 70 Countries Worldwide
Americas
Seattle ASIA
Chicago Taiwan
Miami Australia
Sao Paulo China
Hong Kong
India
MEA Indonesia
Dubai Japan
Korea
EUROPE
Malaysia
Slough, UK
Philippines
Copenhagen, Denmark
Singapore
Benelux
Thailand
Paris, France
Frankfurt, Germany
Rome, Italy
Warsaw, Poland
Moscow, Russia
Madrid, Spain
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13. Rapid Growth History
HTC leadership position and leverage of a rapid mobile broadband
industry growth drives 73.16% of revenue CAGR over the past 11 years.
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15. Windows Mobile Brings HTC/Microsoft Together
Long term partnership with Microsoft on shared
Windows Mobile vision.
Benefited from priceless resource and experience from
Microsoft partnership at early stage.
HTC’s Windows Mobile platform witnessed gigantic
victory last decade.
15
16. BT/TMO & HTC Enabled Windows Mobile Users
Strategic partners with BT (British Telecom) & T-mobile
to enable first Windows Mobile user experience in early
2000.
HTC was given the access to the leading operators’
infrastructure like a tier 1 handsets player.
Today HTC has acquired global carriers franchise from
Europe, NA, to Asia and Japan.
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17. Mobile Broadband Teams up HTC & Qualcomm
Partner with Qualcomm to ramp 3G+ mobile bandwidth
since 2006.
Largest Windows Mobile vendor based upon Qualcomm
leading 3G+ smart phone solution in the world.
Qualcomm-enabled HTC smart phone become an
industry disruptive power to drive innovation.
17
18. Mobile Internet Vision Unites HTC & Google
Strategic partner with Google to co-develop Android
platform since 2006.
Successfully commercialized first Android platform with
Google and T-mobile on Qualcomm architecture in
2008.
Well positioned today to ramp Android platform portfolio
globally from 2009 onward.
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19. To Be Able To Establish Partnership
Show unique value (innovation, product, technology,
execution ).
Take responsibility, take risk and show determination.
Show leadership, offer initiative.
Long term trustable credit.
Add strong value to your partner.
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HTC began the first Smart phone innovation in early 2000. As industry pioneer, HTC build up solid business with global operators and distributors. HTC also built its initial brand name as the company behind many of the most popular operator-branded devices on the market. As technology leader, HTC established unique partnerships with key leading mobile brands, including Microsoft, Google, TI, Qualcomm, leading five operators in Europe, the top four in the US, and many fast-growing Asian operators.
HTC successfully brought products to market under its own HTC brand since 2006. First HTC experience was also delivered via successful rollout on first user interface innovation (TouchFlo TM ) on Windows Mobile. From 2007 to 2008, HTC continued to drive smart phone industry growth by expanding mobile broadband bandwidth toward 3G+ and, after dominated Windows Mobile operating platform, further enabling a compelling new Android platform (launched industry’s first Android phone, G1). Aim to continue to lead HTC experience on both Windows Mobile and Android from 2009 and onward.
Sole partner with Microsoft to enable Windows Mobile smart phone since early 2000 because HTC and Microsoft shared the same vision of significant growth potential to bring Windows experience from wired connection to mobility. Vision and commitment rewarded HTC priceless resource and experience from Microsoft partnership at early stage; which has helped HTC built up a solid smart phone development platform despite just being a small start-up. HTC-enabled Windows Mobile platform has reached an enormous victory last decade and brought HTC to be one of the world’s largest Windows Mobile smart phone vendor; at the same time, helped Microsoft grew Windows Mobile into industry’s leading mobile OS.
Strategic partners with BT (British Telecom) & T-mobile (two top tier mobile carriers) to bring first Windows Mobile user experience to their subscribers base; because HTC, BT and T-mobile all foresee the future accelerating trend of broadband experience demand in mobile world. To pioneer this vision, BT and T-mobile committed to open their channel to an industry new entrant at early 2000; and HTC was able to access the advanced mobile infrastructure like a tier 1 mobile handsets player at company’s starting stage. The successful rollouts, from BT and T-Mobile, has set industry an example and gradually the trend was followed and ramp into global mobile industry; today HTC has acquired global major carriers franchise from Europe, NA, to Asia and Japan, and through which to deliver its leading product portfolio
Biggest partner with Qualcomm to deliver 3G+ mobile bandwidth to smart phone users since 2006 because both HTC and Qualcomm believed a much enjoyable mobile user experience via 3G+ rather than 2G. HTC’s platform expertise has helped Qualcomm to enable first Windows Mobile phone upon its 3G+ SoC (System on Chip); which quickly turned HTC into the largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone SoC in the world. Qualcomm-enabled HTC smart phone become a industry disruptive power to continue drive mobile industry toward higher bandwidth, powerful processing power, lower power consumption & advanced display architecture.
Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.
Strategic partner with Google to co-develop Android platform from 2006 because both industry leaders, HTC and Google, strived to bring the best mobile internet experience to mobile users. As an industry leader, HTC successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008, and showed how HTC line-up with partners to bring new innovation again. HTC is well positioned today to ramp Android platform portfolio globally in 2009. Mobile broadband experience would be further penetrated and not only HTC continued to grow via dual platform (Windows Mobile & Android) but Google also benefit to enter mobile space on its web service.