HTC Corporation is a Taiwanese manufacturer of smartphones and other mobile devices. The document discusses HTC's history of innovation in mobile devices since 1998, including being the first to develop many new technologies and devices. It outlines HTC's strategic partnerships with Microsoft, Google, Qualcomm, and mobile carriers that have helped drive its growth and leadership position in the smartphone industry. The document also provides an overview of HTC's global operations and rapid revenue growth over the past 11 years.

1. HTC Corporation
Peter Chou
CEO

2. Disclaimer
This presentation and release contains “forward-looking statements” which may
include our future results of operations, financial condition or business prospects,
are based on our own information and from other sources.
Our actual results of operations, financial condition or business prospects may differ
from those expressed or implied in these forward looking statements for a variety of
reasons, including risks of market condition, supply chain, market demand, and our
ability to maintain a high quality products delivery.
The forward-looking statements in this release reflect the current belief of HTC as of
the date of this release and HTC undertakes no obligation to update these forward-
looking statements for events or circumstances that occur subsequent to such date.
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3. Introduction
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4. Mobile Convergence
Internet + Push Email
+ Multimedia + Office + Messaging
Voice Centric 2.5G / 3G / 3.5G Devices Data Centric
HTC Focus
Handset Notebook /
Smartphone PDA Phone PDA
Netbook
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5. Innovation Breakthrough
HTC
HTC Dream Magic
World’s first
HTC Touch Android phone
Diamond
HTC
HTC TyTN Touch
World’s first
World’s first Tri-band
3G PDA UMTS PDA
World’s phone
first
World’s first Smartphone
color wireless
Compaq iPAQ PDA
Pocket
World’s first
PDA
Palm-Size
PDA
Apr 98 May 00 May 02 Oct 02 Aug 05 May 06 Jun 07 May 08 Sept 08 Feb 09
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6. At the Forefront of Technology & Innovation
“World’s First” in Adopting New Technologies “World’s First” in Product Innovation
 First to use Intel StrongArm processor, LTPS LCD,  First Microsoft color Pocket PC (2000)
and lithium polymer battery (1999)  First Microsoft wireless Pocket PC and powered
 First to use TI OMAP and Samsung ARM 9 (2002) Smartphone (2002)
 First to use Intel Bulverde 520 MHz (2004)  First Microsoft Smart Music Phone (2004)
 First to combine Blackberry and Windows Mobile OS  First Microsoft 3G PDA Phone (2005)
together(2005)  First Microsoft tri-band 3G PDA Phone and 3G
 Continuous first to deliver Windows Mobile devices Smartphone (2006)
 First Google Android Phone (2008)
1st Windows 3G Phone (2005) 1st Google Android Phone (2008)
HTC, Google & T-Mobile
Bill Gates , Chairman of
joint launched the 1st
Microsoft, showing off
Google Android Phone –
the HTC 3G Phone at the
Microsoft Mobile & DevCon T-Mobile G1 in New York,
2005 in Las Vegas. USA on Sep. 23, 2008.
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7. The Road To Brand
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8. HTC Brand Building
Communicate HTC innovation to consumer
Fully capture the value of innovation
Create long term share holder value
To be able to continue to invest on innovation
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9. Key Milestone On Brand Building
Began the first Smart phone innovation in early 2000.
Built operator business model since 2002.
Established unique partnerships with leading mobile
brands, including Microsoft, Google, Qualcomm, and
major operators in the world.
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10. Key Milestone On Brand Building
Decided to go HTC own brand since 2006.
Change product strategy from hardware innovation to hardware,
software and experience holistic innovation.
The first successful brand product launched – HTC Touch in 2007.
Launched the most compelling Windows Mobile product – Touch
Diamond in 2008.
Enabled first Android platform in 2008.
HTC Dream (G1)
HTC Touch Diamond
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11. 1H 2009 HTC Key Products
Touch Cruise 09 Diamond 2 Touch Pro 2
HTC Magic
HTC Snap
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12. Global Presences Cover Over 70 Countries Worldwide
Americas
Seattle ASIA
Chicago Taiwan
Miami Australia
Sao Paulo China
Hong Kong
India
MEA Indonesia
Dubai Japan
Korea
EUROPE
Malaysia
Slough, UK
Philippines
Copenhagen, Denmark
Singapore
Benelux
Thailand
Paris, France
Frankfurt, Germany
Rome, Italy
Warsaw, Poland
Moscow, Russia
Madrid, Spain
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13. Rapid Growth History
 HTC leadership position and leverage of a rapid mobile broadband
industry growth drives 73.16% of revenue CAGR over the past 11 years.
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14. Partnership on Shared
Vision
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15. Windows Mobile Brings HTC/Microsoft Together
Long term partnership with Microsoft on shared
Windows Mobile vision.
Benefited from priceless resource and experience from
Microsoft partnership at early stage.
HTC’s Windows Mobile platform witnessed gigantic
victory last decade.
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16. BT/TMO & HTC Enabled Windows Mobile Users
Strategic partners with BT (British Telecom) & T-mobile
to enable first Windows Mobile user experience in early
2000.
HTC was given the access to the leading operators’
infrastructure like a tier 1 handsets player.
Today HTC has acquired global carriers franchise from
Europe, NA, to Asia and Japan.
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17. Mobile Broadband Teams up HTC & Qualcomm
Partner with Qualcomm to ramp 3G+ mobile bandwidth
since 2006.
Largest Windows Mobile vendor based upon Qualcomm
leading 3G+ smart phone solution in the world.
Qualcomm-enabled HTC smart phone become an
industry disruptive power to drive innovation.
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18. Mobile Internet Vision Unites HTC & Google
Strategic partner with Google to co-develop Android
platform since 2006.
Successfully commercialized first Android platform with
Google and T-mobile on Qualcomm architecture in
2008.
Well positioned today to ramp Android platform portfolio
globally from 2009 onward.
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19. To Be Able To Establish Partnership
Show unique value (innovation, product, technology,
execution ).
Take responsibility, take risk and show determination.
Show leadership, offer initiative.
Long term trustable credit.
Add strong value to your partner.
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20. Thank You
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