The document discusses the business impact of social media. It provides statistics on social media usage, including that 71% of people use mobile to access social media and 78% of consumers say that company social media posts influence their purchases. It then gives examples of companies successfully using different social media channels like Facebook, Twitter, LinkedIn, and YouTube. The document concludes by providing tips for businesses to use social media as part of their marketing mix, including responding quickly to customer interactions, posting regularly, and connecting with others to build networks.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
A comprehensive guide to scaling content operations. Learn how to:
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-Plan and execute long term, unified content campaigns to optimize content ROI.
-Develop a measurement process to directly credit content for lead generation, sales opportunities and revenue.
Pawan Deshpande, CEO of Curata, originally gave this presentation at Content Marketing World 2014.
In my presentation, Personal Brand Exploration, to explore my career goals, identify potential job titles, and connect with my target audience. I discuss competitor analysis, reflect on my identity, and create a personal brand statement. The ultimate aim is to share my insights and discover my own personal brand narrative, fostering empowerment in developing an authentic and meaningful identity.
This is a project I completed for my "Project and Portfolio I: Personal Branding" course at Full Sail University.
Completed on February 23, 2024
This is a short profile showcasing our approach to Content & Digital Marketing in Kenya. These slides also include case studies from previous employment and currently. We love digital, we live for epic native content.
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
I am currently studying digital marketing at Full Sail University. This presentation will be included on my blog and portfolio websites. This demonstrates my goals and priorities for future plans and will be updated as needed.
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Interactive Session: Build a Performance-Driven 2015 Content CalendarClevelandHUG
As organizations plan for 2015, marketers are charged with the development and execution of an effective content strategy—one that is based on historical performance and the customer journey, and designed to support business goals.
This presentation discusses best practices in content marketing—buyer persona development, mapping out your sales cycle and organization of a publishing calendar. Additionally, it features HubSpot tools that support content marketing efforts—personas, content calendar and SEO tool.
Saturday Digital & Advertising is a full service marketing agency for traditional & digital media. Our expertise on fashion & lifestyle brand marketing strategies, innovative communication ideas & exceptional visual productions.
Event: Scaling New Heights 2017
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In my presentation, Personal Brand Exploration, to explore my career goals, identify potential job titles, and connect with my target audience. I discuss competitor analysis, reflect on my identity, and create a personal brand statement. The ultimate aim is to share my insights and discover my own personal brand narrative, fostering empowerment in developing an authentic and meaningful identity.
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I am currently studying digital marketing at Full Sail University. This presentation will be included on my blog and portfolio websites. This demonstrates my goals and priorities for future plans and will be updated as needed.
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Interactive Session: Build a Performance-Driven 2015 Content CalendarClevelandHUG
As organizations plan for 2015, marketers are charged with the development and execution of an effective content strategy—one that is based on historical performance and the customer journey, and designed to support business goals.
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Similar to The Business impact of social media for SMBs (20)
2. Vital stats…
#QuickBooksAlbion
SIMPSON
7
• Digital marketing and rich media space for 10 years
• Worked with SMBs and Enterprise on local and
global scales
• Snr. Account Director at Brands2Life
• Creative and technical developers
• Brand strategy and planning
• Developing connected communication approaches
11. The numbers add up…
71% of
people use mobile
to access social
media 52%
Female 48%
Male
More than
1 in 5
Britons will use
Twitter this year
91% of
people have gone
into a store
because of an
online experience
72% of consumers
trust online reviews as
much as personal
recommendations
Most active
age group
25-34
followed by
18-24
78% of consumers say that the posts made by
companies on social media influence their purchases
22. How can you use these channels?
• Audiences want a conversational
experience with interactive content
• Use Facebook as a way to express
your brand’s personality
• Participate with users who engage
with your content – promote
interaction
• Post content every 1-2 days
• Reach out to customers and prospects
• Take advantage of the ads facility
• Content should be professional,
attractive and sharable, but human
• Real time CRM opportunity
• Use #hashtags to tap into
conversations taking place
• Post content every 1-2 days
• Setup a professional page using a
google email account
• Tap into the google ecosystem of
collaboration and cloud tools
• Post often with optimized content
• Take advantage of Google authorship
to support SEO impact
• Make strategic use of #hashtags
• Post 1-2 every week
• Build personal networks,
prospective employees and
critically customers
• Content should be professional
and thought leadership focused
• Join conversations taking place
in groups to push your own
thoughts and your brand
• Post 1-2 every week
23. Social as part of the marketing mix
Nourishment/
Consideration
Engagement/
participation
Business impact
Awareness
#QuickBooksAlbion
41. Offer real insight on
your business that
people can't get
elsewhere; know
your audience!
1-2 times per day
Use social
measurement tools
understand impact
and prove an ROI to
your business
Set targets!
Use #Trends to identify
who is posting content
that you/your company
may be interested in e.g.
#WBA
#birminghambusiness
#SmallBusinessSaturday
#QuickBooksAlbion
Top tips when using social
Respond to people
who interact with your
content in real time
Llike, retweet,
favourite & follow back
Having Twitter and
LinkedIn apps on your
smart phone will help
you keep on top of this
Connect with as many people as possible!
LinkedIn, Twitter and Facebook in particular are
key tools that you can use to begin to build
meaningful networks and relations with clients
and prospects
#QuickBooksAlbion
http://blogs.adobe.com/digitalmarketing/mobile/adobe-2013-mobile-consumer-survey-71-of-people-use-mobile-to-access-social-media/
http://www.statista.com/statistics/300372/uk-profession-related-social-media-usage/
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf
https://blog.twitter.com/en-gb/2014/more-than-80-of-smes-recommend-twitter-for-business
The @Nielsen study underlines why so many SMEs are willing to endorse Twitter. It found that 72% of surveyed business users say Twitter is important to their marketing strategy, and has positively affected their bottom line.
93% of those surveyed say the platform easy to use.
http://www.theguardian.com/technology/2014/feb/20/twitter-uk-active-users-2014