Baurillards hyperreality
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Baudrillard was a philosopher who analyzed how media representations can distort perceptions of reality. He coined the term "hyperreality" to describe when simulated experiences from media become indistinguishable from real life. According to the document, Baudrillard argued that extensive exposure to idealized media representations can alter audiences' sense of reality by creating unrealistic standards and expectations. The document discusses how Baudrillard's concepts can be applied to analyze hyper-sexualized media portrayals and the way war events are framed for media consumption.
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Baurillard hyperreality
The document discusses Jean Baudrillard's concept of hyperreality, where media representations of reality become more vivid and engaging than actual reality. This can alter people's perceptions of what is real. Baudrillard argued that as media simulations increase in their ability to represent reality, the difference between real and simulated experiences becomes blurred. When people mistake highly simulated media for reality, it leads to a "hyperreal" state where the artificial becomes more real than reality. The document asks readers to consider examples of how television, advertising, and music videos may employ techniques of hyperrealism and what effects this could have on audiences and the reinforcement of dominant ideologies.
Hyper reality
Jean Baudrillard was a French sociologist who coined the term "hyperreality" to describe a new social reality where people can confuse the digital world for the real world. Hyperreality exists in films, television, and other media where the lines between fiction and reality become blurred. Examples include The Matrix, Inception, and reality television shows like The Only Way is Essex, which can trick viewers into believing fictional scenarios and characters are real.
Baudrillard
Media theorist Jean Baudrillard believed that the media simplifies reality and conspires with elite powers to present reality in a way that satisfies their agendas. He argued that through television, films and other media, the line between reality and hyperreality has blurred, with the mediated world becoming more "real" than real life. Baudrillard used the examples of people auditioning for shows like The X Factor, expecting fame irrespective of talent, to show how the media makes extraordinary lives seem attainable. He believed life has become like a virtual reality video game with false realities and impressions mixed with information so that the difference between reality and simulation is indistinguishable.
Baurillard & hyperreality new
Jean Baudrillard was a philosopher whose theory of hyperreality analyzed how media simulations and representations can distort perceptions of reality in postmodern societies. His concept of the simulacrum holds that copies become more "real" than the original through endless reproduction. The document discusses how Baudrillard analyzed hyperreal representations in media like war coverage and advertising, creating unrealistic ideals that influence audiences. It also examines campaigns addressing gender and beauty norms, and debates around regulating children's exposure to sexualized media content.
Hyperreality
The document discusses Jean Baudrillard's concepts of simulacra and hyperreality. It argues that in postmodernity, simulations and copies of reality have replaced the real to such an extent that it is difficult to distinguish reality from its representations. Media and technology have created a hyperreality that seems more real than actual lived experience. People can lose the ability to separate reality from fantasy and begin to engage with and find fulfillment in simulated realities rather than any objective reality.
Baudrillard & hyperreality
The document discusses Jean Baudrillard's concept of hyperreality and how living in a postmodern society influenced by mass media can distort our perception of reality. Baudrillard believed that media simulations of reality become so idealized that they surpass reality and influence how we see the world. This can lead to feeling that our real lives do not measure up to the artificial realities portrayed in media. The document uses examples like highly produced war coverage and advertisements to illustrate these concepts.
09. Contemporary Media Issues - Baudrillard Simulacra McLuhan The Gulf War
09. Contemporary Media Issues - Baudrillard Simulacra McLuhan The Gulf WarAlleyn's School Film Studies Department
The document provides an overview of postmodernist concepts related to media and reality as discussed by theorists Jean Baudrillard and Marshall McLuhan. It summarizes Baudrillard's view that media creates a "hyperreality" that replaces genuine social experience with artificial simulations and signs, while McLuhan believed media unified society into a "global village." Reality television is discussed as a prime example of how media constructs an artificial hyperreal version of reality that further distances people from lived experiences.Info society and the spectacle
The document discusses how the introduction of "feeds" on Facebook, which display a running list of a user's activities and updates on their profile, has significant implications for how people view and curate their online identity on social networks. It notes that this makes Facebook less of a temporary representation of identity and more of a permanent archive, forcing users to reconsider how publicly and casually they share information. It may lead users to be more cautious about what traces of their identity they leave online and how openly they explore different identities and connections on social platforms.
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Baurillard hyperreality
The document discusses Jean Baudrillard's concept of hyperreality, where media representations of reality become more vivid and engaging than actual reality. This can alter people's perceptions of what is real. Baudrillard argued that as media simulations increase in their ability to represent reality, the difference between real and simulated experiences becomes blurred. When people mistake highly simulated media for reality, it leads to a "hyperreal" state where the artificial becomes more real than reality. The document asks readers to consider examples of how television, advertising, and music videos may employ techniques of hyperrealism and what effects this could have on audiences and the reinforcement of dominant ideologies.
Hyper reality
Jean Baudrillard was a French sociologist who coined the term "hyperreality" to describe a new social reality where people can confuse the digital world for the real world. Hyperreality exists in films, television, and other media where the lines between fiction and reality become blurred. Examples include The Matrix, Inception, and reality television shows like The Only Way is Essex, which can trick viewers into believing fictional scenarios and characters are real.
Baudrillard
Media theorist Jean Baudrillard believed that the media simplifies reality and conspires with elite powers to present reality in a way that satisfies their agendas. He argued that through television, films and other media, the line between reality and hyperreality has blurred, with the mediated world becoming more "real" than real life. Baudrillard used the examples of people auditioning for shows like The X Factor, expecting fame irrespective of talent, to show how the media makes extraordinary lives seem attainable. He believed life has become like a virtual reality video game with false realities and impressions mixed with information so that the difference between reality and simulation is indistinguishable.
Baurillard & hyperreality new
Jean Baudrillard was a philosopher whose theory of hyperreality analyzed how media simulations and representations can distort perceptions of reality in postmodern societies. His concept of the simulacrum holds that copies become more "real" than the original through endless reproduction. The document discusses how Baudrillard analyzed hyperreal representations in media like war coverage and advertising, creating unrealistic ideals that influence audiences. It also examines campaigns addressing gender and beauty norms, and debates around regulating children's exposure to sexualized media content.
Hyperreality
The document discusses Jean Baudrillard's concepts of simulacra and hyperreality. It argues that in postmodernity, simulations and copies of reality have replaced the real to such an extent that it is difficult to distinguish reality from its representations. Media and technology have created a hyperreality that seems more real than actual lived experience. People can lose the ability to separate reality from fantasy and begin to engage with and find fulfillment in simulated realities rather than any objective reality.
Baudrillard & hyperreality
The document discusses Jean Baudrillard's concept of hyperreality and how living in a postmodern society influenced by mass media can distort our perception of reality. Baudrillard believed that media simulations of reality become so idealized that they surpass reality and influence how we see the world. This can lead to feeling that our real lives do not measure up to the artificial realities portrayed in media. The document uses examples like highly produced war coverage and advertisements to illustrate these concepts.
09. Contemporary Media Issues - Baudrillard Simulacra McLuhan The Gulf War
09. Contemporary Media Issues - Baudrillard Simulacra McLuhan The Gulf WarAlleyn's School Film Studies Department
The document provides an overview of postmodernist concepts related to media and reality as discussed by theorists Jean Baudrillard and Marshall McLuhan. It summarizes Baudrillard's view that media creates a "hyperreality" that replaces genuine social experience with artificial simulations and signs, while McLuhan believed media unified society into a "global village." Reality television is discussed as a prime example of how media constructs an artificial hyperreal version of reality that further distances people from lived experiences.Info society and the spectacle
The document discusses how the introduction of "feeds" on Facebook, which display a running list of a user's activities and updates on their profile, has significant implications for how people view and curate their online identity on social networks. It notes that this makes Facebook less of a temporary representation of identity and more of a permanent archive, forcing users to reconsider how publicly and casually they share information. It may lead users to be more cautious about what traces of their identity they leave online and how openly they explore different identities and connections on social platforms.
Baudrillard The Matrix and Blade Runner Simulation, Hyperreality and Hyperide...
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This document provides a summary of three paragraphs from Jean Baudrillard's work on postmodernism and truth. It discusses how Baudrillard and Lyotard view "grand narratives" and ideas of truth in a postmodern context. Specifically, it explains that both philosophers believe dominant ideas presented as truth need to be deconstructed. It then gives an example quote from Baudrillard about how truth is something we should rid ourselves of.Baudrillard
Jean Baudrillard was a philosopher whose work analyzed how living in a postmodern, media-saturated environment shapes perceptions of reality. His concept of "simulacra" described how media representations of reality become exaggerated simulations that audiences may mistake for the real. Baudrillard argued that media coverage of events like wars presents a hyperreal version that distorts understanding of actual realities and priorities. His theories remain influential in analyzing how media constructs and influences perceptions of gender, sexuality, and current affairs.
Simulacra and Simulations - Jean Baudrillard
This document provides an overview of Jean Baudrillard's theories of simulation and hyperreality as presented in his book Simulacra and Simulation. It summarizes that Baudrillard believed reality has been replaced by simulation through sign systems and media that construct symbolic representations of the world without reference to an original. Contemporary society consumes these empty signs and loses the ability to distinguish reality from simulation. The document also briefly outlines Baudrillard's four stages of the process of simulation replacing reality and some influences and critiques of his work.
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1. Jean Baudrillard was a sociologist and philosopher who was interested in how media and technology influenced human communication, meaning-making, and experience in modern society.
2. Though often considered a postmodernist, Baudrillard saw himself more as studying a media-saturated world. He was concerned with how "symbolic exchange" or meaningful collective experiences were being replaced by superficial interactions with signs and simulations.
3. Baudrillard argued that contemporary society has replaced authentic experiences with artificial simulations through mass media like television, to the point that reality itself has been replaced by artificial "hyperreality" divorced from genuine human experiences.Design Fiction: A short slideshow on design, science, fact and fiction
http://cli.gs/DesignFictionEssay
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Design fiction is making things that tell stories. It's like science-fiction in that the stories bring into focus certain matters-of-concern, such as how life is lived, questioning how technology is used and its implications, its ability to speculate about the course of events; all of the unique abilities of science fiction to incite imagination-filling conversations about possible habitable, life-affirming future worlds.
A larger discussion of this slidshow overview is available here: http://cli.gs/DesignFictionEssay
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This document discusses Jean Baudrillard's concepts of hyperreality and simulacra and how they relate to media representations of reality. Baudrillard argued that the media can create idealized simulations of reality that become indistinguishable from reality itself. This leads to a "hyperreality" where audiences' perceptions of the real world are distorted by artificial media representations. The document analyzes how this applies to topics like gender and beauty standards in advertising, war reporting that constructs narratives, and how viewers may mistake simulations for reality. It also references Dove's "Real Beauty" campaign and the controversies around its approach to portraying women.
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Jean Baudrillard was a philosopher who developed the concept of hyperreality to describe how in postmodern societies, simulations and representations of reality have proliferated to such a degree that the distinction between reality and its representation is blurred. His theory of hyperreality suggests that through endless copying and circulation in media, signs and images can come to have more social influence and feel more "real" than the actual reality they are meant to represent. This document discusses how Baudrillard's theory of hyperreality and simulations can be applied to analyze various media representations and their potential effects on audiences' perceptions of reality.
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This document provides a summary of three paragraphs from Jean Baudrillard's work on postmodernism and truth. It discusses how Baudrillard and Lyotard view "grand narratives" and ideas of truth in a postmodern context. Specifically, it explains that both philosophers believe dominant ideas presented as truth need to be deconstructed. It then gives an example quote from Baudrillard about how truth is something we should rid ourselves of.Baudrillard
Jean Baudrillard was a philosopher whose work analyzed how living in a postmodern, media-saturated environment shapes perceptions of reality. His concept of "simulacra" described how media representations of reality become exaggerated simulations that audiences may mistake for the real. Baudrillard argued that media coverage of events like wars presents a hyperreal version that distorts understanding of actual realities and priorities. His theories remain influential in analyzing how media constructs and influences perceptions of gender, sexuality, and current affairs.
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This document provides an overview of Jean Baudrillard's theories of simulation and hyperreality as presented in his book Simulacra and Simulation. It summarizes that Baudrillard believed reality has been replaced by simulation through sign systems and media that construct symbolic representations of the world without reference to an original. Contemporary society consumes these empty signs and loses the ability to distinguish reality from simulation. The document also briefly outlines Baudrillard's four stages of the process of simulation replacing reality and some influences and critiques of his work.
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Simulacra and simulation
Google provides image search results that represent topics, but may not accurately depict the topic's full meaning or definition. Jean Baudrillard argues that in modern society, symbols and signs have replaced reality and human experience is a simulation. When using Google image search to understand unfamiliar words, the top results are popular representations rather than the most accurate depictions, making Google a superficial source of information that interrupts the visualization process. Experiments searching terms like "Huckaback" and "Eft Newt" found Google images simplified topics by focusing on popularity over completeness or reality.
07 Contemporary Media Issues - Baudrillard Symbolic Exchange Hyperreality
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1. Jean Baudrillard was a sociologist and philosopher who was interested in how media and technology influenced human communication, meaning-making, and experience in modern society.
2. Though often considered a postmodernist, Baudrillard saw himself more as studying a media-saturated world. He was concerned with how "symbolic exchange" or meaningful collective experiences were being replaced by superficial interactions with signs and simulations.
3. Baudrillard argued that contemporary society has replaced authentic experiences with artificial simulations through mass media like television, to the point that reality itself has been replaced by artificial "hyperreality" divorced from genuine human experiences.Design Fiction: A short slideshow on design, science, fact and fiction
http://cli.gs/DesignFictionEssay
An exploration of the entanglements amongst science fiction and science fact, in order to show how they are not distinct, but infinitely knotted together. Why do this? In order to wonder — what are effective ways of designing the future?
Design fiction is making things that tell stories. It's like science-fiction in that the stories bring into focus certain matters-of-concern, such as how life is lived, questioning how technology is used and its implications, its ability to speculate about the course of events; all of the unique abilities of science fiction to incite imagination-filling conversations about possible habitable, life-affirming future worlds.
A larger discussion of this slidshow overview is available here: http://cli.gs/DesignFictionEssay
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The motion graphics title sequence for the film Scott Pilgrim vs. The World uses a combination of live-action footage and drawn-on-film animation to introduce the characters and story in a vibrant and stylized way. It begins with live footage of the band performing that then transitions into animated lighting bolts and annotations flying across the screen in time with the music. The sequence was inspired by surrealist animators and uses flashy, colorful abstract animation drawn directly onto the film to represent the characters and tone of the film in a way that sets the stage for the story.
Design Fiction: Something and the Something in the Age of the Something
Presentation at Design Engaged 2008 of some early thinking on props, prototypes and fiction as frameworks for engaging design activities. Ideas in process.
More at: http://tinyurl.com/45sv3z
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The Situationist International was a Marxist group formed in 1957 that criticized post-WWII consumer society and media spectacles. Led by Guy Debord, they advocated "situations" where people actively participate in life instead of passively consuming media representations. Key concepts included détournement (repurposing media to critique society), dérive (drifting through cities without following maps), and psychogeography (studying how environments influence emotions and behavior). Members used these tactics and created alternative maps to subvert urban spaces and mainstream culture. For a class project, students were tasked with using these Situationist concepts and techniques to create maps that reimagined their own neighborhoods.
Animation movies power point
The document discusses how animated movies can influence children's creativity and shape how they view the world by exposing them to familiar characters who teach good lessons. It provides quotes from Walt Disney and Don Bluth about the benefits of animation. The document also includes survey results showing that most respondents prefer animation over reality and Disney films as their favorite type of animation.
Performance in Virtual Worlds
Virtual reality is a computer-simulated environment that can simulate physical presence in real or imagined worlds. It is considered to have wide-ranging benefits for healthcare, education, gaming, architecture, and the military. Virtual reality environments are usually visual experiences accompanied by sounds, and the person can determine what happens through their actions via sensory stimuli provided by a computer. Some key concerns about virtual reality include potential links to desensitization, depression, anxiety, and problems with empathy or compassion.
CounterCulture and CoEvolution of the Human-Tool System
This document discusses the co-evolution of humans and tools in three parts:
1) It describes how counterculture movements in the 1960s promoted new ideas about computers and their potential to augment human intellect. Pioneers like Douglas Engelbart and Stewart Brand worked to bring computers to the people.
2) It explains how early computer networks in the 1970s like ARPANET laid the foundations for the digital society and global communication we see today.
3) It discusses how humans and tools have continually shaped each other through this process of co-evolution, from Engelbart's work in the 1960s-2000s to current issues like attention in the digital age. We are developing new needs through
Design Fiction @ Shift 2008
This document discusses design fiction and how design can shape the future through crafting compelling visions of possible worlds. It argues that design should be viewed as a form of storytelling that inserts designed objects into broader social contexts and futures. Well-designed objects can become important props that help tell stories about the future. The document also discusses how science fiction prototypes, or "diegetic prototypes", shown in films can influence public perception of technologies and help bring imagined futures into being.
The History of Short Film
The history of short films began in 1878 when Eadweard Muybridge took multiple photos of a galloping horse to study its motion, inadvertently creating one of the first moving images. Early short films in the 1900s were typically 15-20 minutes due to expensive film stock and technology limitations. During World War II, short films were used extensively for propaganda by various nations. The 1990s saw a resurgence of independent short filmmaking due to more affordable digital cameras. Today, short films are widely shared online, helping launch the careers of directors who later create feature films.
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This document provides a brief history of animation from ancient times to modern computer generated imagery (CGI). It discusses early animation devices like the zoetrope and praxinoscope in the Victorian era. Major developments included the first animated films in the late 1800s, the introduction of sound and color in the 1920s-1930s, and the creation of CGI in the 1960s-1970s. The document also outlines different types of animation including cel, computer generated, and stop motion techniques. It provides definitions and examples for each type.
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01. g325 contemporary media issues intro to section b - what is postmodernism
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The document discusses postmodern media theories around concepts of reality, truth, and value in a media-saturated society. It provides three key ideas:
1) The distinction between media and reality has collapsed, leading to a state of "hyperreality" where it is impossible to distinguish between the two.
2) All ideas of "truth" are just competing claims or discourses, and what we believe is merely the dominant discourse.
3) Postmodern media rejects the idea that any media product is more valuable than another, reducing all judgments to mere taste and relativism.
The document uses examples from reality television, celebrity culture, and art to illustrate these postmodern concepts and how they challenge traditional01. g325 contemporary media issues intro to section b - what is postmodernism
01. g325 contemporary media issues intro to section b - what is postmodernismAlleyn's School Film Studies Department
Opening presentation introducing the theories of Baudrillard and Debord and applying them to Reality TV, The Matrix and Kiss Kiss Bang Bang.
Also introduces the concept of modernism and postmodernism as wider theories...Analysis of baudrillard, simulacrum and simulation
Jean Baudrillard was a French sociologist and philosopher known for his theories on simulacra and simulation. He argued that media like television and movies contribute to the loss of history by constantly recreating the past. Baudrillard also believed that consumer society dominates modern thinking, with reality filtered through advertising and economic exchange. Additionally, he introduced the concept of hyper-reality, where the distinction between real and simulated experiences has broken down. As an example, he suggested that celebrities live in a hyper-real world isolated from normal interactions.
Jean Baudrillard Research
Jean Baudrillard was a French sociologist and philosopher born in 1929 who developed theories about simulations and hyperreality. He believed that in postmodern society, representations and simulations have replaced reality, and people experience a simulation of reality rather than reality itself. When there is no true reality left to compare simulations against, a "hyperreality" emerges where simulations become indistinguishable from reality. Baudrillard used examples like films, television, and virtual reality to argue that people often connect more deeply to simulated experiences than real ones.
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Jean Baudrillard argues that there is more information in the world today but less meaning. He presents three hypotheses to explain this: 1) that information produces meaning but eventually devours itself, 2) Shannon's hypothesis that information and meaning are not related, and 3) that information is directly destructive of meaning. Baudrillard believes information exhausts itself by staging communication as simulation rather than true communication, and dissolves meaning and the social sphere. He argues we live in a "hyperreal" state where media images shape our expectations and realities without basis in fact, blurring the lines between real and represented experiences.
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The document discusses how genres have developed over time. It notes that genres were originally divided into three categories by Plato and Aristotle but now there are hundreds of genres. Genres have progressed from being black and white to incorporating hybrids and subgenres. Reality television is discussed as an example of genre hybridity, blending elements of different genres. The role of editors in manipulating footage for reality television is also examined, highlighting how hours of footage can be condensed and stories crafted from selective clips. Finally, the document questions the degree to which audiences have true control and interaction with reality television given editing and other production techniques.
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This document discusses concepts related to hyperreality, simulation, and postmodernity. It provides:
1) Explanations of key terms like hyperreality, simulacrum, and simulation, describing a blurred line between reality and representation in technologically advanced societies.
2) Examples of how certain environments, media, and technologies can create hyperreal or simulated experiences that blend reality and fiction, such as Disneyland, Dubai, and virtual reality.
3) Insights from postmodern thinkers like Baudrillard, Eco, and Lyotard on how society has moved from believing in "grand narratives" to a state of moral relativism brought on by simulations and proliferating representations of reality.
Other useful pomo stuff
Baudrillard's theory of hyperreality argues that media representations have become indistinguishable from reality. The media presents models of behavior, morality, and lifestyle that masses accept as real. As a result, the simulation created by media becomes people's perception of reality, making it impossible to distinguish the real from the hyperreal. Baudrillard also claimed that the Gulf War was a hyperreal event, as media reporting distorted and replaced factual reality. Advertising seduces audiences by promising a lifestyle reserved for elites, even though the promise is only a simulation.
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This document discusses several theorists and their ideas around representation:
- Richard Dyer analyzed how media representations shape our understanding of the world and different groups.
- Tessa Perkins argued that stereotypes are more complex than often assumed, as they can be positive, about powerful groups, internally held, and sometimes based in truths.
- David Gauntlett viewed identities as social constructions that are negotiated rather than fixed.
- Jean Baudrillard analyzed how in modern media-focused societies, representations and simulations of reality have replaced and become more influential than reality itself.
A2Y2 Media Studies, Media Language theory Postmodernism hyperreality
The document provides an overview of postmodernism and some key postmodern concepts. It discusses how postmodernism emerged after modernism and rejected notions of universal truths or grand theories. Some key postmodern ideas discussed include the breakdown of distinctions between high and low art, self-referentiality, intertextuality, pastiche, irony, and the blurring of boundaries between reality and simulation in a hyperreal world dominated by media. Jean Baudrillard's concepts of simulation and the simulacrum are summarized, where mediated experiences become more "real" than reality itself.
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01. g325 contemporary media issues intro to section b - what is postmodernism
01. g325 contemporary media issues intro to section b - what is postmodernism
01. g325 contemporary media issues intro to section b - what is postmodernism
01. g325 contemporary media issues intro to section b - what is postmodernism
Analysis of baudrillard, simulacrum and simulation
Analysis of baudrillard, simulacrum and simulation
A2Y2 Media Studies, Media Language theory Postmodernism hyperreality
A2Y2 Media Studies, Media Language theory Postmodernism hyperreality
Hacktivism lecture 1: The deep origins of hacktivism
Hacktivism lecture 1: The deep origins of hacktivism
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Motion Picture, World-Picture, and Surveyable Representation
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Baurillards hyperreality
- 1. Dominant ideologies about women • women in the media 2014 • http://www.youtube.com/watch?v=NswJ4kO9 uHc&safe=active
- 3. Baudrillard Part One: Jean Baudrillard (1929-2007) Baudrillard was a controversial Philosopher whose main ideas and concepts have been used to understand the effect of living in a Postmodern environment on our perceptions of reality. His most important book "Simulacra and Simulations" became the basis of the Matrix films Simulations and Simulacra Hyperreality
- 4. Baudrillard cont. • The effect of Postmodernism on the Audience can be extensive and can alter our perceptions of the media and reality as the media and reality merge. REALITY HIGHTEN AND EXAGGERATE (SIMULATE) SIMULACRA HYPERREALITY
- 5. Simulations and Simulacra • Media represent reality and in doing so change it to make it more visual and fun. • However what happens when we start to believe that this "Simulation" is actual reality?
- 6. Activity: Chinese Drawings • You will each get told to draw an object, then you pass it on and that person draws that object, you pass it on again…..
- 7. Activity: Chinese Drawings • How far from the original are the 2, 3, 4 drawings?
- 8. We live in a world of simulacra and artificialness!
- 9. • The effect of living in Simulacra is…….. a distorted sense of reality or Hyperreality.
- 10. Hyperreality Key Term: Hyperreality Was first described by the Philosopher Jean Baudrillard were he suggested that the media can now create such idealistic representations of reality that out perform actual reality. The audience is left feeling depressed as they're own life doesn't live up to artificial reality.
- 11. Baudrillard and Aspirational TV http://www.youtube.com/watch?v=59OJ17raqWw • How can we see the hyperreal world of TV advertising as a simulation of Reality? • What effects will this have on the public?
- 12. Baudrillard and the Media (war) • Baudrillard wrote an article called "The Gulf War did not take place" which was very controversial. • In it he suggests that the Media set the agenda on the narrative of war - the war we saw on TV did not match real events. (they don’t show all truths (restricted truths) therefore this limits knowledge/power)
- 13. News events = Haiti Earthquake • How can we use Baudrillard's ideas to understand The Haitian Earthquake? • http://www.youtube.com/watch?v=aZRJtAED8uo newswipe haiti • http://www.youtube.com/watch?v=62QIIjOmJq0 newswipe season 2 ep 3 • Can you relate this to recent events such as North Korea & Boston bombings? Similarities/differences?
- 14. Think of what is NOT on TV • http://en.wikipedia.org/wiki/List_of_ongoing_conflicts • On going conflicts NOT on TV news agenda
- 15. Baudrillard and Hyper-sexuality • Watch the following news links on the recent report into Media representations of gender. • http://news.bbc.co.uk/today/hi/today/newsid_8538000/85 38207.stm (the whole of society is hyper-sexualized’) • http://news.bbc.co.uk/1/hi/uk/8538179.stm (children of both genders are over-exposed to sexual imagery’) • http://news.bbc.co.uk/1/hi/uk/8537757.stm(media blamed for sexualization of young girls’)
- 16. The debate = should this happen? • Using the concept of Hyperreality apply it to the ongoing debates of sexual imagery and children: – Should the media represent hyper-sexual/hyper- beauty (idealistic) representations? • Yes? = why? – free speech, democracy, money/profit • No? = why? – sets up false expectations/aspirations that people cannot reach = they feel inadequate – How can you apply Baudrillards ideas to virtual worlds like The Sims?
- 17. Dove evolution advert • Hyperreal beauty http://www.nextnature.net/2007/03/simulacra-for- dummies/ Simulacra for Dummies • ….it seems appropriate to post (above website) this movie as an ultimate “Simulacra for Dummies”. This movie is quite known and probably already posted on this blog. But just in case, here it is once more: the “Evolution” movie made by Dove. The construction of reality.
- 18. What does this mean? "Life doesn't imitate Art, it imitates bad TV" (Woody Allen) Original quote: Does life imitate art or does art imitate life? (Oscar wilde)
- 19. Summary Baudrillard The media presents a simulation of the world that is artificial and hyperreal Some audiences read the hyperreal representation as reality - hyper-sexuality The representation of reality is mediated through the media - war reporting
- 20. Dove adverts • http://www.youtube.com/watch?v=VhPeA5LaEiI&safe=active Article: (if link doesn’t work search – dove and financial times “Dove’s Real Beauty Sketches” • http://www.ft.com/cms/s/0/146e19ee-a92e-11e2-a096-00144feabdc0.html#axzz2RSNZ1f3H
- 21. Controversy with dove • http://www.youtube.com/watch?v=pKLDEj73gGQ&safe=active • http://www.youtube.com/watch?v=hbVvx2vsF04&safe=active • Article: • http://www.businessinsider.com/why-people-hate-doves-real-beauty-ad-2013-4
Editor's Notes
- SHOE, a tree